Home » Blog » A Comprehensive Guide to Marketing Project Planning

Did you know that 77% of the teams that perform well on projects employ project planning software? Marketing campaigns are the backbone of sales. An effective marketing campaign creates more avenues for a business to gain from the leads it creates. In fact, marketing campaigns and initiatives are a crucial part of business strategy as they help you portray your brand the way you visualize it.

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That said, each business has multiple marketing campaigns live at any moment. It is important to ensure full visibility into each one and ensure its transparency for all the stakeholders. An effective plan is needed to manage all your marketing campaigns with defined guidelines and standard operating procedures that keep your campaigns on track.

Your business benefits from a marketing project when all the associated campaigns and tasks run efficiently by the prescribed deadlines. Marketing project planner software is the perfect implement to help your organization drive projects towards their goals with efficient resource allocation and preferred timelines.

Let’s understand what a marketing project planning software can do for your business, what challenges you may face with such projects, and how you can formulate a good marketing project plan.

What is a Marketing Project?

Marketing involves multiple parallel tasks directly impacting how customers interact with your brand. For example, the major marketing tasks are promotional emails or newsletters to leads, designing brochures and pamphlets for a campaign, or discovering upselling and cross-selling opportunities through customer data analysis.

A marketing project encompasses all the activities that must occur during the active tenure of a marketing campaign of your company. It lists down the following aspects of your marketing campaigns:

The data above changes based on the complexity and scope of a marketing project. As the number of marketing projects increases, you need better systems to manage all of them in parallel. A report by RGPM highlights that project managers lead between two to five projects at any given time, which gets overwhelming.

What is Marketing Project Planning?

The major benefit of using marketing project management software is precisely predicting the project timeline.

Marketing project management is the process of scheduling and managing all the ongoing marketing projects to keep them running on the right timeline while keeping the stakeholders in the loop.

Project management is a necessary activity that streamlines your execution practices and timelines, making the inherent processes more efficient while increasing the throughput.

Your teams get better visibility into each campaign and its projects by deploying an effective marketing project planner. Using the task tracking activity in project management planners, you can effectively monitor each campaign’s progress against the KPIs you weighed it for.

You achieve the capability to bring all your projects under the designated scope and execute them with optimized resource allocation using project management tools.

6 Best Ways to Improve Your Marketing Project Planning

Marketing experts need an assistive tool to augment their creativity with organizational capabilities to take their marketing skills to the next level. Here are 6 simple ways you can improve your marketing project management if you are a marketing professional.

1. Simplicity is the Best

Understandably, detailing every little aspect of a project is necessary. However, it may derail your focus and lessen your productivity, as such details may be distracting. Break your campaign down into simple portions classified as below:

As mentioned above, breaking down the entire marketing project into simpler parts enables you to keep better track of activities and dependents. Each task can be viewed vis-à-vis others and put on a timeline that lets you track the relative progress between dependents.

2. Align Every Task with a Goal

You can achieve efficiency in a marketing project when all your tasks lead to specific outcomes. Before you begin, list out all the objectives you need to fulfill from a marketing project. These could be KPIs (like increasing the number of subscribers by 1,000) or specific results, like brand awareness. Ensure that your marketing project leads to the fulfillment of your goals at the end of the timeline.

3. Set Your Priorities

Diverse marketing projects are set out with equally diverse goals and objectives. However, you need to work within certain marketing budgets and still ensure that you achieve all your goals at the end of a sprint or term. With that in mind, assign a priority number to each marketing project and allocate its resources accordingly. Prioritization will help you keep your projects justified within the allocated budget.

4. Schedule All Your Marketing Projects

You may have one or more marketing projects active at any given time. Some of them may be Agile; others may be your regular marketing projects. In order to put everything into perspective, schedule your projects on the same time graph to see which ones you can execute in parallel, which ones are dependent, and how you can plan the resources for parallel, complementary and exclusive projects.

You can start by breaking your projects up into milestones that line up together for results that expedite the downstream tasks.

5. Execute Your Marketing Projects

You can now begin with executing your marketing project according to the timeline assigned to each task. Remember to always keep the marketing project calendar visible and accessible to the team – this helps in cases where tasks do not line up due to unavoidable circumstances. It helps the team to improvise by looking at the downstream requirements.

6. Monitor the Progress

Monitoring your projects’ progress helps you see how effective your strategy has been in helping you achieve the set goals. You can make use of marketing planners to understand where each project stands on its designated KPIs. 

Additionally, workforce analytics help you supervise the efficiency of the human resources deployed for each marketing task. You can track the quantitative progress and performance of your employees using ROI, throughput, and time-based KPIs with the software and methodologies of workforce analytics.

 It becomes easy to readjust the strategies and eliminate roadblocks if a project lacks momentum. For example, if you are a security company with a goal of increasing sales on particular commercial security systems, your team should continuously track the conversion rate as the project takes place. 

This way, it becomes easy to readjust the strategies and eliminate roadblocks if a project lacks momentum.

Challenges in Marketing Project Management

70% of the organizations saw at least one of their projects fail in the past year.

That adds a lot of weight to managing projects well. Here are a few challenges you may face while managing your marketing projects.

Marketing Project Planners

Content marketing project planning tools help you establish best practices for optimizing all your marketing campaigns. Here is a list of the best tools to get all your marketing projects on track.

Teamdeck – IT and Marketing Project Planner

Teamdeck is a comprehensive 360°-view tool known mostly becuase of its marketing and resource management software features. The following functions make it extremely useful:

Hive – Collaboration and Marketing Project Planning Software

Hive is a high-performance project planning tool that comes with extended functionalities. This all-in-one tool includes high-utility features such as:

Trello

If you would rather work with a visual aid for project management, Trello should be your choice. This tool uses the Kanban concept of project management and delivers the following functionalities:

Based on your project requirements, you can select the tool that is the most suitable.

Wrapping Up

Managing a marketing project can get complicated if you are not using the right tools. It is necessary to understand the overall scope of your project and deploy a marketing project planner software to help you put everything into perspective and aid efficient execution.

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