{"id":7725,"date":"2021-10-15T13:56:16","date_gmt":"2021-10-15T11:56:16","guid":{"rendered":"https:\/\/teamdeck.io\/?p=7725"},"modified":"2023-10-03T12:28:00","modified_gmt":"2023-10-03T10:28:00","slug":"marketing-strategy-for-a-software-house-what-should-it-include","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/tr\/alet-kutusu\/bi\u0307r-yazilim-kurulusu-i\u0307ci\u0307n-pazarlama-strateji\u0307si\u0307-neleri\u0307-i\u0307cermeli\u0307di\u0307r\/","title":{"rendered":"Yaz\u0131l\u0131m Geli\u015ftirme \u015eirketi i\u00e7in Pazarlama Stratejisi - Neleri \u0130\u00e7ermelidir?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teamdeck.io\/tr\/\">Ev<\/a><\/span> \" <span class=\"breadcrumb_last\" aria-current=\"page\">Yaz\u0131l\u0131m Geli\u015ftirme \u015eirketi i\u00e7in Pazarlama Stratejisi - Neleri \u0130\u00e7ermelidir?<\/span><\/span><\/div>\n<p><strong><a href=\"https:\/\/teamdeck.io\/tr\/alet-kutusu\/bir-yazilim-sirketinde-pazarlamanin-rolu-nedir\/\">\u00d6nceki bir makalede<\/a>'de, bir yaz\u0131l\u0131m \u015firketinde pazarlaman\u0131n rol\u00fcn\u00fcn ne oldu\u011fundan bahsettik. Art\u0131k buna neden ihtiya\u00e7 duydu\u011funuzu bildi\u011finize g\u00f6re, sizi ne yapman\u0131z gerekti\u011fine dair bir cevap vermeden b\u0131rakamazd\u0131k! Bu metinde, bir yaz\u0131l\u0131m \u015firketi i\u00e7in pazarlama stratejisinin hangi unsurlar\u0131 i\u00e7ermesi gerekti\u011fini tart\u0131\u015fmaya odaklanaca\u011f\u0131z. Haydi ba\u015flayal\u0131m!<\/strong><\/p>\n<ul>\n<li>Bir doktordan birka\u00e7 genel \u00f6neri <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">di\u0307ji\u0307tal \u00fcr\u00fcn geli\u0307\u015fti\u0307rme \u015fi\u0307rketi\u0307<\/a> kendi \u00fcr\u00fcnlerine de sahip olan (<a href=\"https:\/\/teamdeck.io\/tr\/\" target=\"_blank\" rel=\"noopener\">kaynak y\u00f6neti\u0307m yazilimi<\/a> ve <a href=\"https:\/\/www.apptension.com\/saas-boilerplate\" target=\"_blank\" rel=\"noopener\">SaaS tasla\u011f\u0131<\/a>)<\/li>\n<li>yaz\u0131l\u0131m \u015firketleri i\u00e7in pazarlama stratejisi neleri i\u00e7ermelidir<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Yaz\u0131l\u0131m geli\u015ftirme \u015firketleri i\u00e7in pazarlama stratejisi nedir?<\/h2>\n<p><strong>Pazarlama stratejisi<\/strong> varsay\u0131lan hedeflere ula\u015fmay\u0131 ama\u00e7layan \u015firketinizin ileti\u015fim ve tan\u0131t\u0131m faaliyetlerinin b\u00fct\u00fcn\u00fcd\u00fcr. Beklenen sonu\u00e7lar\u0131 da sa\u011flayan t\u00fcm faaliyetlerin bir plan\u0131 ve program\u0131d\u0131r. En yayg\u0131n pazarlama stratejisi hedefleri \u015funlard\u0131r:<\/p>\n<ul class=\"wp-block-list\">\n<li>Daha fazla m\u00fc\u015fteri kazanmak.<\/li>\n<li>\u0130\u015f ortaklar\u0131 kazanmak.<\/li>\n<li>Belirli bir imaj olu\u015fturmak (\u00f6rne\u011fin, sekt\u00f6rde bir uzman).<\/li>\n<li>\u015eirketin tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131.<\/li>\n<\/ul>\n<p>Bir \u015firket i\u00e7in pazarlama stratejisi <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">yaz\u0131l\u0131m geli\u015ftirme \u015firketi<\/a> \u015firketin geli\u015fiminin her a\u015famas\u0131nda gereklidir. <a href=\"https:\/\/artkai.io\/services\/product-strategy-consulting\" target=\"_blank\" rel=\"noopener\">\u00dcr\u00fcn stratejisi dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> bir yaz\u0131l\u0131m evi i\u00e7in pazarlama stratejisi geli\u015ftirirken de\u011ferli bir varl\u0131k olabilir ve i\u015f hedeflerini m\u00fc\u015fteri ihtiya\u00e7lar\u0131 ve pazar e\u011filimleriyle uyumlu hale getirmeye yard\u0131mc\u0131 olabilir. Ba\u015flang\u0131\u00e7ta, potansiyel m\u00fc\u015fterilerin ve pazar\u0131n fark\u0131ndal\u0131\u011f\u0131n\u0131 m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede k\u0131rmak son derece \u00f6nemlidir, bu sayede i\u015fletme daha h\u0131zl\u0131 kar elde etmeye ba\u015flayacakt\u0131r. Ayr\u0131ca, halihaz\u0131rda belirli bir konum elde etmi\u015f olan geli\u015fmekte olan \u015firketler i\u00e7in de durgunla\u015fmamalar\u0131 ve daha iyi sonu\u00e7lar elde etmeye devam etmeleri \u00e7ok \u00f6nemlidir. Son olarak, sekt\u00f6rlerinde se\u00e7kin olan yaz\u0131l\u0131m evlerinin sekt\u00f6rde tan\u0131nmas\u0131 ve pop\u00fclerlik kazanmas\u0131 da \u00e7ok \u00f6nemlidir. Zirvedeki rekabet \u00e7ok \u00e7etin ve lider konumunuzu korumak i\u00e7in her zaman m\u00fccadele etmeniz gerekiyor. <strong>Bunun ger\u00e7ekle\u015fmesi i\u00e7in de ba\u015fkalar\u0131n\u0131n ne yapt\u0131\u011f\u0131n\u0131z\u0131 ve bunun neden harika oldu\u011funu bilmesi gerekir.<\/strong> Bir yaz\u0131l\u0131m \u015firketinde pazarlama stratejisinin g\u00f6revi de tam olarak budur.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7757\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Hedef grup - karar verecek ki\u015filerle nas\u0131l ve nerede konu\u015faca\u011f\u0131n\u0131z<\/h2>\n<p>Pazarlama stratejisini planlamaya ba\u015flamadan \u00f6nce \u015funlar\u0131 d\u00fc\u015f\u00fcnmeniz gerekir <strong>Hedef kitleniz kim olacak? <\/strong>Kiminle konu\u015fuyorsun? Kim sizin hakk\u0131n\u0131zda bir \u015feyler duyacak? Bu soru soruldu\u011funda pek \u00e7ok \u015firket \"Kimi kastediyorsun? Herkesi!\" Ne yaz\u0131k ki mesele bu kadar basit de\u011fil. <strong>Hedef kitleyi daraltmak en b\u00fcy\u00fck zorluklardan biridir<\/strong>Ama ne yaz\u0131k ki bu gerekli. Pratikte, herkesle konu\u015ftu\u011fumuzda - hi\u00e7 kimseyle konu\u015fmam\u0131\u015f oluruz. Bu y\u00fczden kiminle ileti\u015fim kurmak istedi\u011finizi d\u00fc\u015f\u00fcn\u00fcn. \u00c7o\u011fu durumda bu muhtemelen potansiyel m\u00fc\u015fteriler olacakt\u0131r. \u00d6rne\u011fin lojistik gibi belirli bir sekt\u00f6r i\u00e7in yaz\u0131l\u0131m geli\u015ftiriyorsan\u0131z, ta\u015f\u0131mac\u0131l\u0131k sekt\u00f6r\u00fcndeki \u015firketlerin bilgilerini nereden ald\u0131klar\u0131 ve sizi nas\u0131l duyabilecekleri sorusunu yan\u0131tlaman\u0131z gerekir. \u0130\u00e7in <a href=\"https:\/\/teamdeck.io\/tr\/\">Teamdeck<\/a>\u00d6rne\u011fin, hedef kitle yaz\u0131l\u0131m evleridir - bizi duymalar\u0131n\u0131 ve \u00fcr\u00fcn\u00fcm\u00fcz\u00fcn harika oldu\u011funu ve onlar i\u00e7in \u00e7ok yararl\u0131 olaca\u011f\u0131n\u0131 g\u00f6rmelerini istiyoruz. \u00d6te yandan, kampanyan\u0131z yeni \u00e7al\u0131\u015fanlar\u0131 i\u015fe almaya odaklanm\u0131\u015f olabilir. O zaman faaliyetlerinizi onlar\u0131 d\u00fc\u015f\u00fcnerek iletmeniz gerekir.<\/p>\n<h2 class=\"wp-block-heading\">Bir tarz\u0131n\u0131z var m\u0131?<\/h2>\n<p><strong>Bir di\u011fer \u00f6nemli husus da \u015firketinizin nas\u0131l bir kimli\u011fe sahip oldu\u011funa karar vermektir.<\/strong> Mizac\u0131 olan \u015firketler daha belirgindir \u00e7\u00fcnk\u00fc bir \u015feyle ili\u015fkilendirilirler ve onlara karakteristik \u00f6zellikler verebilirsiniz. Tan\u0131nm\u0131\u015f markalara bakt\u0131\u011f\u0131n\u0131zda bunu kesinlikle g\u00f6r\u00fcrs\u00fcn\u00fcz - neden Volvo g\u00fcvenli ve Ferrari macerac\u0131d\u0131r? Bunun sorumlusu onlar\u0131n tarz\u0131d\u0131r. \u015eirketinizin de bir tarza ihtiyac\u0131 var. Bir yaz\u0131l\u0131m \u015firketi olarak, bir end\u00fcstri uzman\u0131 olabilirsiniz - ticaret medyas\u0131 taraf\u0131ndan at\u0131fta bulunulan ciddi, sayg\u0131n bir otorite. Ya da \u015firketinizin haval\u0131 i\u015flerin yap\u0131ld\u0131\u011f\u0131 haval\u0131 bir yer oldu\u011funu g\u00f6stererek e\u011flenceli, gayri resmi ve rahat olabilirsiniz. Ya da premium bir tarz benimseyebilirsiniz - biz sadece en iyilerle \u00e7al\u0131\u015f\u0131r\u0131z, hizmetlerimiz pahal\u0131d\u0131r, ancak bizimle \u00e7al\u0131\u015fan herkes buna de\u011fdi\u011fini bilir. Komisyonunuzu \u00fcstlenmemizi sa\u011flamak i\u00e7in \u00e7aba sarf etmeniz gerekir. Bu marka ki\u015filiklerinin her birinin art\u0131lar\u0131 ve eksileri vard\u0131r, bu nedenle \u015firketinizin kim oldu\u011funu ve nas\u0131l ileti\u015fim kurdu\u011funu d\u00fc\u015f\u00fcn\u00fcn. Ve i\u015fe koyulun!<\/p>\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik pazarlamas\u0131 - kelimeler olmadan ileti\u015fim olmaz<\/h2>\n<p><strong>\u0130\u00e7erik pazarlamas\u0131 en s\u0131k kullan\u0131lan pazarlama stratejilerinden biridir ve yaz\u0131l\u0131m evleri s\u00f6z konusu oldu\u011funda hayati \u00f6nem ta\u015f\u0131r.<\/strong> \u00d6rne\u011fin, e\u011fitici veya ilham verici olanlar gibi ilgin\u00e7 materyaller olu\u015fturup da\u011f\u0131tarak \u015firketin tan\u0131t\u0131m\u0131n\u0131 yapmaktan olu\u015fur. En s\u0131k kullan\u0131lan formatlar, ilgin\u00e7 bir konu geli\u015ftirdi\u011finiz \u015firketinizin bir blog g\u00f6nderisini i\u00e7erir. <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clipchamp.com\/en\/video-editor\/&amp;source=gmail&amp;ust=1639732685662000&amp;usg=AOvVaw2AWtI-oKBjne-hs2LKhWxn\">Video olu\u015fturma<\/a> da \u00e7ok etkilidir. Teknik bir sorunu ve nas\u0131l \u00e7\u00f6z\u00fclece\u011fini tart\u0131\u015fabilir, yeni teknolojiler hakk\u0131nda konu\u015fabilir veya ba\u015fka bir uzmanla r\u00f6portaj yapabilirsiniz. Web seminerleri ve podcast'ler de harika formatlard\u0131r. Yaz\u0131l\u0131m \u015firketleri i\u00e7in i\u00e7erik pazarlamas\u0131 bilgi payla\u015fman\u0131n ve insanlara ula\u015fman\u0131n harika bir yoludur. \u00d6te yandan izleyiciler i\u00e7in de ne yapt\u0131\u011f\u0131n\u0131 bilen biri taraf\u0131ndan haz\u0131rlanm\u0131\u015f materyal bir de\u011ferdir.<\/p>\n<h2 class=\"wp-block-heading\">Geli\u015ftirme \u015firketinin web sitesi \u00e7o\u011funlukla \"Merhaba\" demenin tek yoludur<\/h2>\n<p><strong>Web sitesi, \u015firketiniz hakk\u0131ndaki ilk izlenimden sorumludur.<\/strong> Ve ilk izlenim, i\u015f ili\u015fkilerinde \u00e7ok b\u00fcy\u00fck bir izlenimdir, \u00f6zellikle de genellikle bir ba\u015fkas\u0131 i\u00e7in \u015fans olmad\u0131\u011f\u0131ndan. Potansiyel bir m\u00fc\u015fteri oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcn - bir online ma\u011faza sahibi ve sizin i\u00e7in bir web sitesi tasarlayacak bir \u015firket ar\u0131yorsunuz. Bu g\u00f6revi \u00e7irkin, modas\u0131 ge\u00e7mi\u015f, sezgisel olmayan bir web sitesine sahip bir yaz\u0131l\u0131m evine emanet eder miydiniz? Kesinlikle hay\u0131r. Bu nedenle web sitenizi kartvizitiniz gibi de\u011ferlendirin, b\u0131rak\u0131n kendi ad\u0131na konu\u015fsun ve ba\u015fkalar\u0131n\u0131 kurulu\u015funuzu daha iyi tan\u0131maya te\u015fvik edin.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Portf\u00f6y - neler yapabilece\u011finizi g\u00f6sterin<\/h2>\n<p>\u0130yi bir web sitesi, insanlar\u0131 \u015firketinize daha yak\u0131ndan bakmaya te\u015fvik edebilir. \u0130\u015fte o zaman bir portf\u00f6y \u00e7ok de\u011ferli olacakt\u0131r. M\u00fc\u015fteriler, herhangi bir \u015firketin kendisi hakk\u0131nda istedi\u011fini s\u00f6yleyebilece\u011fini, ancak ger\u00e7ek yeteneklerini g\u00f6steren \u015feyin \u00e7al\u0131\u015fmalar\u0131 oldu\u011funu bilir. En iyi projelerinizden olu\u015fan bir portf\u00f6y, i\u015finizin ve yeteneklerinizin bir kan\u0131t\u0131d\u0131r. \u0130lgin\u00e7, etkileyici ve dikkatli bir \u015fekilde tan\u0131mlanm\u0131\u015fsa, sizin i\u00e7in harika bir reklam olacakt\u0131r. (Adobe ara\u00e7lar\u0131, portf\u00f6y\u00fcn\u00fcz\u00fc kolayca olu\u015fturman\u0131z\u0131 sa\u011flar. <a href=\"https:\/\/www.adobe.com\/express\/create\/advertisement\" target=\"_blank\" rel=\"noopener\">reklam tasarimi<\/a> grafik tasar\u0131mc\u0131 olmadan).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7761\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Sosyal medya - nas\u0131l yapt\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterin<\/h2>\n<p>Bug\u00fcn herkes sosyal medyada - insanlar, hayvanlar, \u015firketler. \u0130\u015f d\u00fcnyas\u0131nda bu art\u0131k bir se\u00e7im de\u011fil, bir zorunluluk. <strong>Bir \u015firket sosyal medyada yer alm\u0131yorsa, \u015f\u00fcpheli g\u00f6r\u00fcn\u00fcr.<\/strong> Sosyal medya, takip\u00e7ilerinizle ili\u015fki kurman\u0131n, onlara yenilikleri, neler yapt\u0131\u011f\u0131n\u0131z\u0131 ve sizinle nerede bulu\u015fabileceklerini g\u00f6stermenin bir yoludur. <a href=\"http:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">Sosyal medya<\/a> \u015eirketin hayatta oldu\u011funu, i\u015fledi\u011fini ve iyi gitti\u011fini d\u00fcnyaya g\u00f6stermek gibi \u00e7ok \u00f6nemli bir i\u015flevi vard\u0131r ve bu \u00e7ok daha fazla g\u00fcven verir. Bunlar ayn\u0131 zamanda en \u00f6nemli ger\u00e7ekleri ileten bir t\u00fcr ilan tahtas\u0131d\u0131r.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Sosyal medyan\u0131n potansiyeli \u00e7ok b\u00fcy\u00fck:<\/h3>\n<ul class=\"wp-block-list\">\n<li>G\u00f6nderilerinize yorum yapan m\u00fc\u015fterilerinizle diyalo\u011fa girebilirsiniz.\u00a0<\/li>\n<li>\u015eirketinizin tarz\u0131n\u0131 ve ki\u015fili\u011fini g\u00f6sterirsiniz.<\/li>\n<li>Blogunuz veya YouTube gibi di\u011fer kanallardan i\u00e7erik payla\u015f\u0131n.<\/li>\n<li>G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131r\u0131n ve yeni kitlelere ula\u015f\u0131n.<\/li>\n<li>kullanarak infografikler veya slayt g\u00f6sterileri gibi yeni i\u00e7erik bi\u00e7imleri olu\u015fturabilirsiniz. <a href=\"https:\/\/www.free-power-point-templates.com\/\">\u00fccretsiz PowerPoint \u015fablonlar\u0131<\/a>.<\/li>\n<li>En \u00f6nemli \u015feylerden haberdar oluyorsunuz. Kat\u0131ld\u0131\u011f\u0131n\u0131z etkinlikler, yeni i\u015fbirlikleri veya ald\u0131\u011f\u0131n\u0131z \u00f6d\u00fcller.<\/li>\n<\/ul>\n<p>Hangi sosyal medyan\u0131n i\u015finize ve hedef kitlenize uygun oldu\u011funu se\u00e7mek de \u00e7ok \u00f6nemlidir. \u00d6rne\u011fin, bir moda \u015firketi i\u00e7in Instagram ve TikTok temel olacakt\u0131r. A <a href=\"https:\/\/www.inbeat.co\/articles\/tiktok-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\">TikTok influencer ajans\u0131<\/a> bir moda \u015firketinin markalar\u0131 tan\u0131tmak ve platformda daha geni\u015f bir kitleye ula\u015fmak i\u00e7in pop\u00fcler TikTok i\u00e7erik olu\u015fturucular\u0131yla ortakl\u0131k kurmas\u0131na yard\u0131mc\u0131 olabilir. B\u00fcy\u00fck bir d\u00fczenli m\u00fc\u015fteri grubuna ula\u015facak g\u00f6rsel, ilham verici i\u00e7erik. Yaz\u0131l\u0131m eviniz daha \u00e7ok i\u015f sekt\u00f6r\u00fcne ve yat\u0131r\u0131mc\u0131lara y\u00f6nelikse, hedefiniz muhtemelen Twitter ve LinkedIn olacakt\u0131r. Eklemeden \u00f6nce <a href=\"https:\/\/instasize.com\/blog\/creating-a-social-media-marketing-plan-a-sostacr-overview\">pazarlamanizda sosyal medya<\/a> stratejiniz i\u00e7in en \u00e7ok hangi kanala odaklanman\u0131z gerekti\u011fini d\u00fc\u015f\u00fcnmeniz gerekir.<\/p>\n<h2 class=\"wp-block-heading\">Etkinlikler - a\u011f olu\u015fturma sekt\u00f6r\u00fcn temelidir<\/h2>\n<p>Sekt\u00f6rel etkinlikler, a\u011f kurmak ve de\u011ferli i\u015f ba\u011flant\u0131lar\u0131 edinmek i\u00e7in harika bir f\u0131rsatt\u0131r. \u00d6rne\u011fin yapay zeka alan\u0131ndaki yeniliklere adanm\u0131\u015f bir konferansta, tam olarak yapt\u0131\u011f\u0131n\u0131z i\u015fle ilgilenen insanlarla tan\u0131\u015fabilirsiniz. Bu \u00e7ok de\u011ferlidir \u00e7\u00fcnk\u00fc g\u00fcnl\u00fck pazarlaman\u0131zda burada yapt\u0131\u011f\u0131n\u0131z i\u015fle ilgilenen insanlara ula\u015fmak i\u00e7in \u00e7ok \u00e7aba sarf etmeniz gerekir. Sekt\u00f6rel etkinliklerle, hepsine tek bir yerde sahip olursunuz. Ayr\u0131ca, ba\u015far\u0131lar\u0131n\u0131z ve uzmanl\u0131\u011f\u0131n\u0131z hakk\u0131nda \u00f6v\u00fcnebilirsiniz... Ve b\u00f6ylece pazarda g\u00fc\u00e7l\u00fc bir oyuncu olarak konumunuzu sa\u011flamla\u015ft\u0131rabilirsiniz.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Ortaklar - i\u015f arkada\u015flar\u0131n\u0131z<\/h2>\n<p>\u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z pazar sadece rakiplerden de\u011fil, faaliyetleri sizinkini tamamlayan \u015firketlerden de olu\u015fur. \u00d6rne\u011fin uygulama tasarl\u0131yorsan\u0131z, bir grafik tasar\u0131m ajans\u0131yla \u00e7al\u0131\u015fmak faydal\u0131 olabilir. Ortaklarla \u00e7al\u0131\u015fmak da pazarlama stratejinizin \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r. Birbirinizin g\u00fc\u00e7l\u00fc y\u00f6nlerinden faydalanabilir ve daha ilgin\u00e7, karma\u015f\u0131k bir teklifle ortakla\u015fa daha fazla m\u00fc\u015fteri kazanmak i\u00e7in birbirinizin faaliyetlerini destekleyebilirsiniz.<\/p>\n<h2 class=\"wp-block-heading\">Medya \u0130li\u015fkileri - do\u011frudan hedef kitlenizle konu\u015fun<\/h2>\n<p>Medya \u0130li\u015fkileri, belirli hedef gruplara ula\u015fmada son derece \u00f6nemlidir. Belirli bir sekt\u00f6rdeki \u015firketlere sizden bahsetmeniz gerekiyorsa, ilk ad\u0131m\u0131n\u0131z onlar\u0131n bilgi ald\u0131klar\u0131 medyay\u0131 bulmak olmal\u0131d\u0131r. Genel bir tan\u0131n\u0131rl\u0131k istiyorsan\u0131z, ihtiyac\u0131n\u0131z olana uygun medyay\u0131 da bulursunuz. Medya, sizin i\u00e7in elde edilmesi \u00e7ok zor olan bir \u015feye sahiptir: belirli bir konuyla ilgilenen \u00e7ok say\u0131da insana eri\u015fim. Bu y\u00fczden \u015firketinizin orada olmas\u0131 gerekir. Nas\u0131l m\u0131? Bir r\u00f6portaj verebilir, bir uzman makalesi yazabilir, bir bas\u0131n b\u00fclteni g\u00f6nderebilir veya bir gazeteciye yorum yapabilirsiniz. Belirli bir unvanla i\u015fbirli\u011fi yapmakla ilgileniyorsan\u0131z - reklam departman\u0131na veya belirli bir ki\u015fiye yaz\u0131n ve birlikte bir \u015feyler yap\u0131p yapamayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.<\/p>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda <a href=\"https:\/\/www.renderforest.com\/\" target=\"_blank\" rel=\"noopener\">teknoloji\u0307 \u015fi\u0307rketi\u0307<\/a> \u0130leti\u015fim s\u00f6z konusu oldu\u011funda b\u00fcy\u00fck bir hareket alan\u0131n\u0131z var. Umar\u0131m art\u0131k bir yaz\u0131l\u0131m \u015firketinin pazarlama stratejisi hakk\u0131nda biraz daha fazla \u015fey biliyorsunuzdur. Bu t\u00fcr faaliyetleri planlamak ve uygulamak ilk ba\u015fta zor ve bunalt\u0131c\u0131 g\u00f6r\u00fcnse de, zamanla daha kolay hale gelecektir. Dahas\u0131, yard\u0131mla birlikte <\/span><a href=\"https:\/\/www.apptension.com\/blog-posts\/top-7-marketing-automation-tools-that-every-saas-need\"><span style=\"font-weight: 400;\">saas pazarlama otomasyonu<\/span><\/a><span style=\"font-weight: 400;\"> ara\u00e7lar veya <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/pazarlama-proje-yoneti\u0307mi\u0307-yazilim-araclari-i\u0307puclari-asamalar\/\">pazarlama proje y\u00f6neti\u0307m yazilimi<\/a>veya <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/yaratici-ajanslar-icin-pazarlama-kaynaklari-yonetimi\/\" target=\"_blank\" rel=\"noopener\">pazarlama kaynaklari y\u00f6neti\u0307mi\u0307 i\u0307\u00e7i\u0307n yazilim<\/a> bu da kesinlikle zaman ve kaynak tasarrufu sa\u011flayabilir. <\/span><span style=\"font-weight: 400;\">Ancak, en \u00f6nemli \u015feyin i\u015finizi tan\u0131man\u0131z ve gelece\u011finin ve b\u00fcy\u00fcmesinin neye benzemesini istedi\u011finize dair bir vizyona sahip olman\u0131z oldu\u011funu unutmamal\u0131s\u0131n\u0131z. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><strong>Hill-Knowlton, Wunderman Thompson ve Unit9 neden bu firmalar\u0131 se\u00e7ti? <a href=\"https:\/\/teamdeck.io\/tr\/\">Teamdeck kaynak planlama yaz\u0131l\u0131m\u0131<\/a>?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><form class=\"get-started-form\" action=\"\">\n  <div class=\"get-started-form__input-wrapper\">\n    <input class=\"get-started-form__input\" placeholder=\"\u0130\u015fletme e-postan\u0131z\u0131 girin\" \/>\n  <\/div>\n  <button type=\"submit\" class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">14 g\u00fcnl\u00fck \u00dcCRETS\u0130Z deneme al\u0131n<\/>\n  <\/button>\n  <button class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Ge\u00e7ersiz e-posta<\/>\n  <\/button>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"tr\"\/><\/form>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Bir \u00f6nceki yaz\u0131m\u0131zda bir yaz\u0131l\u0131m \u015firketinde pazarlaman\u0131n rol\u00fcn\u00fcn ne oldu\u011fundan bahsetmi\u015ftik. Art\u0131k buna neden ihtiya\u00e7 duydu\u011funuzu bildi\u011finize g\u00f6re, sizi neye ihtiyac\u0131n\u0131z oldu\u011funa dair bir cevap vermeden b\u0131rakamazd\u0131k...","protected":false},"author":18,"featured_media":8393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[74,76,73,75],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toolbox","tag-marekting","tag-planning","tag-software-house","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategy For Software Development Company | Teamdeck.io<\/title>\n<meta name=\"description\" content=\"Marketing strategy for a software company is needed at every stage of company development. 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