{"id":4095,"date":"2018-07-26T12:29:57","date_gmt":"2018-07-26T10:29:57","guid":{"rendered":"https:\/\/teamdeck.io\/?p=4095"},"modified":"2024-03-29T17:46:54","modified_gmt":"2024-03-29T15:46:54","slug":"marketing-resource-management-for-creative-agencies","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/yaratici-ajanslar-icin-pazarlama-kaynaklari-yonetimi\/","title":{"rendered":"Pazarlama Kaynaklar\u0131 Y\u00f6netimi - Yaz\u0131l\u0131m ve \u0130pu\u00e7lar\u0131"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><strong>Kreatif bir ajansta proje y\u00f6netmek dengeleyici bir eylemdir. \u0130\u00e7erik y\u00f6netiminin ya da proje y\u00f6netimi s\u00fcrecinin lideri olarak i\u015fi planlaman\u0131z, kreatifleri y\u00f6netmeniz ve projenizin teslim tarihine yeti\u015fti\u011finden, b\u00fct\u00e7eyi a\u015fmad\u0131\u011f\u0131ndan ve -en \u00f6nemlisi olmasa da- m\u00fc\u015fteri beklentilerini kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olman\u0131z gerekir. \u0130\u015fte bu noktada pazarlama kaynak y\u00f6netimi ara\u00e7lar\u0131 ortaya \u00e7\u0131k\u0131yor.<\/strong><\/p>\n<h2><strong>Bu makale sayesinde ne elde edeceksiniz?<\/strong><\/h2>\n<ul>\n<li>\n<p><strong>Hangi yarat\u0131c\u0131 ajans pazarlamam\u0131z\u0131 se\u00e7ti? <\/strong><a href=\"https:\/\/teamdeck.io\/tr\/\" target=\"_blank\" rel=\"noopener\"><strong>kaynak y\u00f6neti\u0307m yazilimi<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p><strong>Pazarlama yat\u0131r\u0131mlar\u0131 s\u0131ras\u0131nda kaynaklar nas\u0131l etkin y\u00f6netilir?<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Pazarlama departmanlar\u0131n\u0131n kaynak y\u00f6netimi ara\u00e7lar\u0131n\u0131 kullanma nedenleri<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Nas\u0131l art\u0131r\u0131l\u0131r <\/strong><a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/i\u0307s-akisi-yoneti\u0307m-si\u0307stemi\u0307-kilavuzu\/\" target=\"_blank\" rel=\"noopener\"><strong>proje i\u015f ak\u0131\u015f\u0131 y\u00f6netimi<\/strong><\/a><strong> MRM yaz\u0131l\u0131m\u0131 ile<\/strong><\/p>\n<\/li>\n<\/ul>\n<h2>Bir projeyi ba\u015far\u0131yla tamamlamak i\u00e7in yapman\u0131z gerekenler:<\/h2>\n<ul>\n<li>\n<p><strong>\u0130htiyac\u0131n\u0131z olan t\u00fcm kaynaklara sahip oldu\u011funuzdan emin olun,<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Bu kaynaklara ne kadar s\u00fcreyle ihtiya\u00e7 duyaca\u011f\u0131n\u0131z\u0131 tahmin edin ve<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Son teslim tarihini kar\u015f\u0131layan ve ekibinizin uygunlu\u011funa uyan bir program olu\u015fturun.<\/strong><\/p>\n<\/li>\n<li>\n<p>en iyi kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131n\u0131 kullan\u0131n<\/p>\n<\/li>\n<\/ul>\n<p>Neyse ki, kaynak y\u00f6netiminin en iyi uygulamalar\u0131n\u0131 takip etmek i\u015f y\u00fck\u00fcn\u00fc dengelemenize olanak sa\u011flayacakt\u0131r (bkz. <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/ekip-is-yuku-yonetimi\/\" target=\"_blank\" rel=\"noopener\">i\u0307\u015f y\u00fck\u00fc y\u00f6neti\u0307mi\u0307<\/a>) ve projelerinizin b\u00fct\u00e7esini kontrol edin. Peki yarat\u0131c\u0131 ajanslarda ve pazarlama departmanlar\u0131nda kaynak y\u00f6netimi neden bu kadar \u00f6nemli?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/09115329\/timesheets_1_add_timesheet.jpg\" alt=\"\" \/><\/p>\n<p><strong>Proje y\u00f6netiminden bahsederken, zaman takibi bunun vazge\u00e7ilmez bir par\u00e7as\u0131d\u0131r. D\u00f6nem. [Kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131ndan ekran]<\/strong><\/p>\n<h3>Neden kullanmaya de\u011fer <strong>pazarlama kaynak y\u00f6neti\u0307mi\u0307 yazilimi<\/strong>?<\/h3>\n<p>Muhtemelen projelerinizi y\u00fcr\u00fctmek ve ekibinizi y\u00f6netmek i\u00e7in zaten birka\u00e7 ara\u00e7 kullan\u0131yorsunuz - pazarlama ara\u00e7lar\u0131, <a href=\"https:\/\/improvado.io\/blog\/marketing-analytics-tools\" target=\"_blank\" rel=\"noopener\">anali\u0307ti\u0307k ara\u00e7lar<\/a>vb. Muhtemelen \u015firket i\u00e7i \u00e7al\u0131\u015fanlar\u0131n\u0131zla, uzak ekiplerle ve serbest \u00e7al\u0131\u015fanlarla birlikte \u00e7al\u0131\u015f\u0131yorsunuz. B\u00f6ylesine karma\u015f\u0131k bir i\u015f yerinde, ekibinizin birden fazla projedeki genel performans\u0131n\u0131 g\u00f6zden ka\u00e7\u0131rmak kolayd\u0131r.<\/p>\n<p>Bu makalede, hangi b\u00fcy\u00fckl\u00fckte olursa olsun bir yarat\u0131c\u0131 ajansta \u00e7al\u0131\u015fan bir yap\u0131mc\u0131 olarak, projenin farkl\u0131 a\u015famalar\u0131nda, ister sunum a\u015famas\u0131nda (ya da bir teklif haz\u0131rlarken), ister i\u015fi y\u00f6netirken ya da raporlama yaparken pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131mlar\u0131ndan yararlanabilece\u011finize sizi ikna edece\u011fim.<\/p>\n<h2><strong>Ba\u015flang\u0131\u00e7 - pazarlama kaynaklar\u0131 y\u00f6netiminin ve pazarlama kaynaklar\u0131 y\u00f6netimi yaz\u0131l\u0131m\u0131 kullanman\u0131n \u00f6neminin anla\u015f\u0131lmas\u0131<\/strong><\/h2>\n<p>Bu b\u00f6l\u00fcme \u015fu soruyu yan\u0131tlayarak ba\u015flayal\u0131m: Kaynak y\u00f6netimi ve pazarlama aras\u0131ndaki ba\u011flant\u0131 nedir? Kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131 neden \u00f6nemlidir? Cevap vermeye \u00e7al\u0131\u015fmak i\u00e7in, kaynak y\u00f6netiminin ne oldu\u011funu ve proje y\u00f6netimi yaz\u0131l\u0131m\u0131n\u0131n veya i\u015f ajans\u0131 kaynak \u00e7\u00f6z\u00fcmlerinin neden yard\u0131mc\u0131 olabilece\u011fini do\u011fru bir \u015fekilde anlamakla ba\u015flamam\u0131z gerekir.<\/p>\n<p>Dijital pazarlama kampanyalar\u0131n\u0131n proje y\u00f6neticileri aras\u0131nda kaynak y\u00f6netimine ili\u015fkin net bir anlay\u0131\u015f mevcut de\u011fil. Olduk\u00e7a pop\u00fcler (ve do\u011fru bir yakla\u015f\u0131m) olan kaynak y\u00f6netimi, kaynak planlamas\u0131 ve tahsisi ile pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131 kullan\u0131m\u0131 gibi unsurlar\u0131 i\u00e7eriyor. Bununla birlikte, \u015funlar bulunabilir <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/proje-kaynak-yoneti\u0307mi\u0307-rehberi\u0307\/\" rel=\"noopener noreferrer\">proje kaynak y\u00f6neti\u0307mi\u0307<\/a> kaynak \u00e7izelgeleme ile ayn\u0131d\u0131r. Kaynak \u00e7izelgelemenin kaynak tahsisi ile yer de\u011fi\u015ftirdi\u011fi bir\u00e7ok kaynakta bulunabilir. <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/proje-yoneti\u0307ci\u0307leri\u0307-i\u0307ci\u0307n-kaynak-tahsi\u0307si\u0307\/\" rel=\"noopener noreferrer\">Kaynak planlamas\u0131<\/a> - genellikle kaynak y\u00f6netimine alternatif bir kelime olarak al\u0131n\u0131r - son kelime olan kaynak y\u00f6netiminin bir\u00e7ok unsurundan biri olarak bulunabilir. Bu y\u00fczden i\u015flerin nas\u0131l gitti\u011finin fark\u0131nda olun veya ajans kaynak \u00e7\u00f6z\u00fcmlerinden yard\u0131m isteyin.<\/p>\n<p>En ilgin\u00e7 terime yakla\u015fman\u0131n zaman\u0131 geldi. Proje Y\u00f6netimi Derne\u011fi geni\u015f bir tan\u0131m haz\u0131rlad\u0131.<\/p>\n<blockquote>\n<p>Kaynak y\u00f6netimi, bir proje i\u00e7in gerekli olan bireyler ve becerileri, finansman, teknoloji, malzeme, makine ve do\u011fal kaynaklar gibi kaynaklar\u0131n edinilmesi, tahsis edilmesi ve y\u00f6netilmesidir. (APM)<\/p>\n<\/blockquote>\n<p>Elbette bir y\u00f6neticinin bu i\u015fleri yapmak i\u00e7in s\u0131n\u0131rs\u0131z zaman\u0131 yoktur. B\u00fct\u00e7e bir parmak \u015f\u0131klatmas\u0131yla katlanamaz. Vakit nakittir - projelerin zaman\u0131nda tamamlanmas\u0131 gerekir. Bu nedenle, kaynak y\u00f6netimi s\u00fcrecinin nihai amac\u0131, pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131n\u0131 kullanarak ve ajans kaynak \u00e7\u00f6z\u00fcmlerinin yard\u0131m\u0131n\u0131 kullanarak kaynaklar\u0131n etkili, zaman\u0131nda ve b\u00fct\u00e7e dahilinde kullan\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n<p>Bir uygulama olarak (pazarlama) kaynak y\u00f6netiminin rol\u00fc, bir projenin beklenen sonu\u00e7larla, beklenen zamanda ve b\u00fct\u00e7e dahilinde sonu\u00e7land\u0131r\u0131lmas\u0131 i\u00e7in kaynaklar\u0131n etkin bir \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n<h2><strong>Pazarlama kaynaklar\u0131 y\u00f6netimi kimler i\u00e7indir?<\/strong><\/h2>\n<p>Art\u0131k bildi\u011fimiz gibi, kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131n\u0131 kullanan pazarlama kaynak y\u00f6netiminin rol\u00fc, bir projeyi beklenen sonu\u00e7larla, beklenen zamanda ve b\u00fct\u00e7e dahilinde tamamlamak i\u00e7in i\u00e7 ve\/veya d\u0131\u015f kaynaklar\u0131n etkili bir \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r. Pazarlama veya yarat\u0131c\u0131 ajanslarla ba\u011flant\u0131s\u0131 nedir?<\/p>\n<p>Bunlardan en \u00f6nemlisi olan pazarlama kaynaklar\u0131 y\u00f6netimini (MRM) anlamak iki b\u00f6l\u00fcme ayr\u0131l\u0131r. Birincisi bir yakla\u015f\u0131m olarak, ikincisi ise bir pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131 olarak tan\u0131mlan\u0131r.<\/p>\n<h3>Pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131 - bilmeniz gereken her \u015fey<\/h3>\n<p>Ajans kaynak \u00e7\u00f6z\u00fcmleri yard\u0131m\u0131yla pazarlama kaynaklar\u0131 y\u00f6netimi, pazarlama y\u00f6netimine g\u00f6re bir yakla\u015f\u0131md\u0131r. Pazarlama ekibi ve pazarlama materyallerinden (\u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131) pazarlama b\u00fct\u00e7esine kadar pazarlama ekibinin t\u00fcm kaynak havuzuna odaklan\u0131r. Ayr\u0131ca d\u0131\u015f tedarik\u00e7ilerle i\u015f birli\u011fini, \u00fcretim s\u00fcre\u00e7lerini, pazarlama operasyonlar\u0131n\u0131 ve dijital varl\u0131k y\u00f6netimini de i\u00e7erir.<\/p>\n<p>Elbette, yukar\u0131da da belirtildi\u011fi gibi, bir zaman ve b\u00fct\u00e7e dahilinde.<\/p>\n<p>MRM'nin ikinci anlam\u0131 ise teknolojiyle ilgilidir. Pazarlama departmanlar\u0131n\u0131n veya yarat\u0131c\u0131 ajanslar\u0131n kaynaklar\u0131 koordine etmesine ve birle\u015ftirmesine yard\u0131mc\u0131 olmaya odaklanan teknoloji ve pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131 \u00fczerine. S\u00fcre\u00e7lerden, operasyonlardan, geni\u015f kapsaml\u0131 i\u00e7erik \u00fcretiminden ve i\u015f ak\u0131\u015flar\u0131ndan bilgi ve dosya payla\u015f\u0131m\u0131na kadar. H\u0131zland\u0131rmak ve s\u00fcrekli optimize etmek i\u00e7in her \u015feyi tek bir yaz\u0131l\u0131m sistemine <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/pazarlama-proje-yoneti\u0307mi\u0307-yazilim-araclari-i\u0307puclari-asamalar\/\" rel=\"noopener noreferrer\">pazarlama proje y\u00f6neti\u0307mi\u0307<\/a> faaliyetler.<\/p>\n<blockquote>\n<p>Pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131 gibi pazarlama kaynak y\u00f6netimi uygulamalar\u0131, stratejik planlama (pazarlama stratejileri) ve b\u00fct\u00e7eleme, program y\u00f6netimi, yarat\u0131c\u0131 geli\u015ftirme ve da\u011f\u0131t\u0131m, i\u00e7erik y\u00f6netimi, medya planlama ve y\u00fcr\u00fctme, etkinlik koordinasyonu ve kaynak \u00f6l\u00e7\u00fcm\u00fc sa\u011flar. (Gartner.com)<\/p>\n<\/blockquote>\n<p>Gartner'\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131na g\u00f6re (uzaktan hizmet uzman\u0131), pazarlama kaynaklar\u0131 y\u00f6netimi bir dizi pazarlama veya <a href=\"https:\/\/teamdeck.io\/tr\/alet-kutusu\/ajans-proje-yoneti\u0307m-yigini\/\" target=\"_blank\" rel=\"noopener\">ajans proje y\u00f6neti\u0307m yazilim ara\u00e7lari<\/a> \u00e7al\u0131\u015fanlar, proje ekipleri ve kurulu\u015flar i\u00e7inde strateji ve i\u015f ak\u0131\u015f\u0131 optimizasyonunu destekler. Bu ara\u00e7lar ekiplerin \u00e7al\u0131\u015fmas\u0131na ve pazarlama projelerini merkezile\u015ftirmesine yard\u0131mc\u0131 olur. \u00c7ok kanall\u0131 pazarlama kampanyalar\u0131ndan tek seferlik varl\u0131klara kadar. Ayn\u0131 zamanda, i\u00e7erik planlama, \u00fcretim, y\u00f6neti\u015fim ve y\u00fcr\u00fctme i\u00e7in entegre bir ortam sa\u011flar.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3o6Zt5jXXzAzdikVmE\/giphy.gif\" alt=\"Pazarlama kaynak y\u00f6netimi platformu dijital pazarlama kampanyalar\u0131, pazarlama i\u00e7eri\u011fi, marka y\u00f6netimi veya pazarlama stratejileri ile pazarlama \u00e7abalar\u0131n\u0131 art\u0131r\u0131r\" \/><\/p>\n<h3><strong>1. Bir sat\u0131\u015f konu\u015fmas\u0131 olu\u015fturmak - pazarlama kaynaklar\u0131 y\u00f6netimi ile yolculu\u011fun bir par\u00e7as\u0131 olarak her \u015feyi d\u00fczenleyin<\/strong><\/h3>\n<p>Uzaktan hizmet uzman\u0131 olarak bir sunum haz\u0131rlarken yarat\u0131c\u0131 fikrinize odaklanman\u0131z do\u011fald\u0131r. Ancak ayn\u0131 zamanda projenin zaman \u00e7izelgesi ve b\u00fct\u00e7esi \u00fczerinde de pazarl\u0131k yapars\u0131n\u0131z. Daha sonra b\u00fct\u00e7eyi a\u015fma olas\u0131l\u0131\u011f\u0131n\u0131z\u0131 azaltmak i\u00e7in projeleri nas\u0131l daha g\u00fcvenli bir \u015fekilde tahmin edece\u011finizi burada bulabilirsiniz.<\/p>\n<h3><strong>Dijital varl\u0131k y\u00f6neticisi olarak ihtiya\u00e7 duyabilece\u011finiz kaynaklar\u0131 bulun<\/strong><\/h3>\n<p>Projenin kapsam\u0131na dayanarak, beceri a\u00e7\u0131s\u0131ndan bir projeyi teslim etmek i\u00e7in kime ihtiya\u00e7 duyaca\u011f\u0131n\u0131z\u0131 s\u00f6yleyebilirsiniz.<\/p>\n<p>\u0130lerlemenin bir yolu da bir beceri matrisi olu\u015fturmakt\u0131r, b\u00f6ylece bir proje i\u00e7in gereken yetkinlikleri haritalayabilirsiniz. \u015eimdi, bu yetkinliklere sahip \u00e7al\u0131\u015fanlar\u0131 bulun, b\u00f6ylece \u015firketinizin sat\u0131\u015f konu\u015fman\u0131zda veya RFP'nizde vaat ettiklerinizi sunmak i\u00e7in yeterli kayna\u011fa sahip oldu\u011fundan emin olursunuz. <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/en-i\u0307yi\u0307-kaynak-yoneti\u0307mi\u0307-araclari\/\" rel=\"noopener noreferrer\">Kaynak planlama ara\u00e7lar\u0131<\/a>\u00a0\u00c7al\u0131\u015fanlar\u0131 becerilerine g\u00f6re bulmaya izin veren filtrelerle \u00e7ok daha h\u0131zl\u0131 hale getirir. Uzaktan hizmet uzmanlar\u0131 bunu do\u011frulayabilir.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26121945\/teamdeck-job-title-.png\" alt=\"Teamdeck.io taraf\u0131ndan verilen pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131\" \/><\/p>\n<p><strong>Teamdeck, \u00e7al\u0131\u015fanlar\u0131 i\u015f unvanlar\u0131na g\u00f6re s\u0131ralamay\u0131 kolayla\u015ft\u0131r\u0131r, b\u00f6ylece yarat\u0131c\u0131 projeler i\u00e7in ihtiyac\u0131n\u0131z olan ekip \u00fcyesini h\u0131zl\u0131 bir \u015fekilde tespit edebilirsiniz.<\/strong><\/p>\n<h3><strong>Uzaktan hizmet uzman\u0131 olarak pazarlama kaynaklar\u0131n\u0131z\u0131n kullan\u0131labilirli\u011fini tahmin edin<\/strong><\/h3>\n<p>Projeniz i\u00e7in hangi \u00e7al\u0131\u015fanlar\u0131 i\u015fe alman\u0131z gerekti\u011fini bildi\u011finizde, kaynak tahmini ve kapasite planlamas\u0131 size izin verecektir:<\/p>\n<ul>\n<li>\n<p><strong>\u0130htiyac\u0131n\u0131z olan kaynaklar\u0131n projenizin zaman diliminde mevcut olup olmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Projeniz i\u00e7in kaynaklar\u0131 planlay\u0131n.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Rezervasyonlar\u0131n\u0131z\u0131n ajans\u0131n\u0131z\u0131n \u00fcretim hatt\u0131n\u0131 engelleyip engellemedi\u011fini \u00f6\u011frenin.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Uzaktan hizmet uzmanlar\u0131 taraf\u0131ndan yap\u0131lan ge\u00e7ici rezervasyonlar, ihtiya\u00e7 duyaca\u011f\u0131n\u0131z kaynaklar\u0131 ger\u00e7ekten kullanmadan planlaman\u0131z\u0131 kolayla\u015ft\u0131r\u0131r. Ayn\u0131 zamanda, belirli kaynaklara ihtiya\u00e7 duyabilece\u011finizi di\u011fer \u00fcreticilere bildirirsiniz, b\u00f6ylece planlama yaparken bu fakt\u00f6r\u00fc g\u00f6z \u00f6n\u00fcnde bulundurabilirler.<\/p>\n<p>Bunun tersi de ge\u00e7erlidir. Ba\u015fka bir ki\u015finin ihtiyac\u0131n\u0131z olan pazarlama kaynaklar\u0131na zaten sahip oldu\u011funu g\u00f6r\u00fcrseniz, onunla pazarl\u0131k yapabilir ve potansiyel olarak her ikinizi de tatmin edecek bir \u00e7\u00f6z\u00fcm bulabilirsiniz.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26121228\/resource-management-calendar1.png\" alt=\"Pazarlama operasyonlar\u0131, pazarlama kampanyalar\u0131, pazarlama materyalleri geli\u015ftirme i\u00e7in bir pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131na ihtiya\u00e7 vard\u0131\" \/><\/p>\n<p><strong>Teamdeck'in takvimi, kurulu\u015fun rezervasyon veya pazarlama ekiplerine h\u0131zl\u0131 bir genel bak\u0131\u015f sa\u011flar.<\/strong><\/p>\n<h3><strong>Uzaktan hizmet uzman\u0131 olarak proje b\u00fct\u00e7esi olu\u015fturma\u00a0<\/strong><\/h3>\n<p>Kime ve ne kadar s\u00fcreyle ihtiyac\u0131n\u0131z oldu\u011funu bilerek, daha do\u011fru bir b\u00fct\u00e7e tahmininde bulunabilirsiniz. Bu \u015fekilde, uzaktan hizmet uzmanlar\u0131n\u0131n zaman \u00e7izelgesini kar\u015f\u0131lamak i\u00e7in ekibinizi a\u015f\u0131r\u0131 programlama ve b\u00fct\u00e7eyi a\u015fma olas\u0131l\u0131\u011f\u0131 azal\u0131r.<\/p>\n<p>Ayn\u0131 zamanda, do\u011fru tahmin ve b\u00fct\u00e7eleme, ajans gelirini tahmin etmeyi ve bu projenin ajans\u0131n\u0131z i\u00e7in k\u00e2rl\u0131 olup olmad\u0131\u011f\u0131na ve pazarlama analiti\u011finin neden \u00f6nemli oldu\u011funa karar vermeyi kolayla\u015ft\u0131racakt\u0131r.<\/p>\n<h3><strong>2. Ajans\u0131n\u0131z i\u00e7in bir proje kazand\u0131n\u0131z - \u015fimdi ne olacak? (Pazarlama kaynaklar\u0131 y\u00f6netiminin rol\u00fc)<\/strong><\/h3>\n<p>Pazarlama kaynak y\u00f6netiminden nas\u0131l yararlanabilece\u011finizi tart\u0131\u015fal\u0131m <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/proje-baslangici-basarili-proje-baslangici\/\" rel=\"noopener noreferrer\">yeni bir proje ba\u015flatt\u0131<\/a>\u00a0ya da devam eden bir projeyi y\u00fcr\u00fct\u00fcrken.<\/p>\n<h3><strong>Pazarlama kaynak y\u00f6netimi s\u00fcre\u00e7lerinde zaman\u0131 takip edin ve zamandan tasarruf edin<\/strong><\/h3>\n<p>\u0130ster zaman ve malzeme ister sabit fiyat kullan\u0131n, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n proje i\u00e7in harcad\u0131\u011f\u0131 faturaland\u0131r\u0131labilir zaman\u0131 (pazarlama \u00e7abalar\u0131) takip etmeniz gerekir, b\u00f6ylece projenin b\u00fct\u00e7eyi kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 bilirsiniz.<\/p>\n<p>Zaman \u00e7izelgelerini g\u00fcvenilir hale getirmek ve en iyi \u015fekilde yararlanmak i\u00e7in <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/zaman-takibi\/\" rel=\"noopener noreferrer\">ekip zaman takibi<\/a>\u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n bunlar\u0131 d\u00fczenli olarak dolduraca\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z. Zaman \u00e7izelgeleriniz do\u011fru kal\u0131rsa, bunlar\u0131 g\u00fcvenle sonu\u00e7land\u0131rabilir ve raporlar\u0131n\u0131z i\u00e7in zaman giri\u015flerini kullanabilirsiniz.<\/p>\n<h3><strong>T\u00fcm pazarlama ekibini, tam zamanl\u0131 \u00e7al\u0131\u015fanlar\u0131, sanal ekipleri ve serbest \u00e7al\u0131\u015fanlar\u0131 y\u00f6netme<\/strong><\/h3>\n<p>Pazarlama \u00e7al\u0131\u015fmalar\u0131nda uzmanla\u015fm\u0131\u015f yarat\u0131c\u0131 ajanslar her zaman yaln\u0131zca tam zamanl\u0131 \u00e7al\u0131\u015fanlara g\u00fcvenmez. \u00d6zellikle uzak bir ekipte yar\u0131 zamanl\u0131 \u00e7al\u0131\u015fanlar\u0131 veya serbest \u00e7al\u0131\u015fanlar\u0131 y\u00f6netmek zor olabilir, ancak pazarlama kaynaklar\u0131 y\u00f6netimiyle bunun \u00fcstesinden gelebilirsiniz.<\/p>\n<p>\u00c7al\u0131\u015fan\u0131n\u0131z\u0131n program\u0131n\u0131n (kaynak program\u0131) ku\u015fbak\u0131\u015f\u0131 g\u00f6r\u00fcn\u00fcm\u00fc ile i\u015f y\u00fcklerini dengelemek daha kolayd\u0131r. Zaman \u00e7izelgesini de\u011fi\u015ftirirken, \u00f6ncelikleri de\u011fi\u015ftirirken vb. ekip \u00fcyelerinizden hi\u00e7birinin az veya fazla kullan\u0131lmad\u0131\u011f\u0131ndan emin olman\u0131z gerekir, \u00e7\u00fcnk\u00fc bu durum \u00e7al\u0131\u015fanlar\u0131n t\u00fckenmesine veya i\u015ften ayr\u0131lmas\u0131na neden olabilir.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/azYJjmk3jXaGQjoPRj\/giphy.gif\" alt=\"Pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131 ayn\u0131 zamanda i\u015f y\u00fcr\u00fctme platformu ve gider izleme \u00e7\u00f6z\u00fcm\u00fc rol\u00fcne de sahiptir\" \/><\/p>\n<h3><strong>Pazarlama kaynaklar\u0131 y\u00f6netimi sadece \u00e7al\u0131\u015fanlarla ilgili de\u011fildir - ajans kaynak \u00e7\u00f6z\u00fcmleri<\/strong><\/h3>\n<p>Bir proje y\u00fcr\u00fct\u00fcrken, \u00e7o\u011fu zaman sadece \u00e7al\u0131\u015fanlar\u0131 de\u011fil, ekipman veya \u00e7al\u0131\u015fma alanlar\u0131n\u0131 da dahil etmeniz gerekebilir. Projeniz i\u00e7in durum buysa, a\u015fa\u011f\u0131daki kurallar ge\u00e7erlidir <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/proje-yoneti\u0307ci\u0307leri\u0307-i\u0307ci\u0307n-kaynak-tahsi\u0307si\u0307\/\" rel=\"noopener noreferrer\">kaynak tahsisi<\/a> buna g\u00f6re uygulay\u0131n. Ajans kaynak \u00e7\u00f6z\u00fcmlerini d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<p>\u0130lk olarak, hangi pazarlama ve <a href=\"https:\/\/teamdeck.io\/tr\/alet-kutusu\/dijital-ajanslar-icin-uygulamalar\/\" target=\"_blank\" rel=\"noopener\">ajans proje y\u00f6neti\u0307m ara\u00e7lari<\/a>ekipman veya \u00e7al\u0131\u015fma alanlar\u0131na ihtiyac\u0131n\u0131z var. Ard\u0131ndan, projenizin zaman diliminde m\u00fcsait olup olmad\u0131klar\u0131n\u0131 \u00f6\u011frenin ve ihtiya\u00e7 duydu\u011funuzda onlar\u0131 planlay\u0131n. \u0130deal olarak - t\u0131pk\u0131 \u00e7al\u0131\u015fanlar\u0131n\u0131zda oldu\u011fu gibi - ajans\u0131n\u0131z genelinde kaynaklar\u0131n kullan\u0131m\u0131na ili\u015fkin genel bir bak\u0131\u015fa sahip olmal\u0131s\u0131n\u0131z, b\u00f6ylece ne zaman m\u00fcsait olduklar\u0131n\u0131 veya ba\u015fka projeler i\u00e7in ne zaman rezerve edildiklerini g\u00f6rebilirsiniz.<\/p>\n<h3><strong>\u00d6l\u00e7\u00fcn ve raporlay\u0131n - etkin pazarlama kaynaklar\u0131 y\u00f6netiminin nedenleri\u00a0<\/strong><\/h3>\n<p>Projenin kapsam\u0131, zaman \u00e7izelgesi veya \u00e7\u0131kt\u0131lar\u0131 de\u011fi\u015febilece\u011finden, projeyi s\u00fcrekli takip etmeli ve kaynaklar\u0131n\u0131z\u0131 buna g\u00f6re yeniden atamal\u0131s\u0131n\u0131z. Bunu yapmak i\u00e7in, ekibinizin performans\u0131n\u0131 izlemek ve \u00f6l\u00e7mek i\u00e7in kolay bir yola ihtiyac\u0131n\u0131z var ve <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/kaynak-kullanimi-nasil-olculur\/\" rel=\"noopener noreferrer\">kaynak kullan\u0131m\u0131<\/a>. Bu y\u00fczden iyi ajans kaynak \u00e7\u00f6z\u00fcmlerine ihtiyac\u0131n\u0131z var.<\/p>\n<p>Farkl\u0131 metriklere g\u00f6z kulak olmak, de\u011fi\u015fiklikler meydana gelse bile zirvede kalman\u0131za yard\u0131mc\u0131 olacakt\u0131r. \u00c7al\u0131\u015fanlar\u0131n yetersiz veya a\u015f\u0131r\u0131 kullan\u0131m\u0131n\u0131 erkenden tespit etmenin bir yolu, rezervasyonlar\u0131n\u0131n veya zaman \u00e7izelgelerinin birinin kullan\u0131labilirli\u011fini a\u015f\u0131p a\u015fmad\u0131\u011f\u0131n\u0131 izlemektir. Teamdeck'te bu \u00e7ok kolayd\u0131r - Zaman \u00c7izelgeleri\/M\u00fcsaitlik ve Rezervasyonlar\/M\u00fcsaitlik \u00e7ubuklar\u0131na bakarak bunu hemen g\u00f6rebilirsiniz. E\u011fer bu \u00e7ubuklar k\u0131rm\u0131z\u0131ysa, bu o \u00e7al\u0131\u015fan\u0131n \u00e7ok fazla i\u015fi oldu\u011funun a\u00e7\u0131k bir i\u015faretidir. \u0130lgin\u00e7 ajans kaynak \u00e7\u00f6z\u00fcmleri var.<\/p>\n<p>\u00c7al\u0131\u015fan kullan\u0131m\u0131n\u0131 veya b\u00fct\u00e7eyi kontrol etmek i\u00e7in raporlar da olu\u015fturabilirsiniz. Bu durumda, zaman giri\u015fleri ve \u00e7al\u0131\u015fan kay\u0131tlar\u0131 kullan\u0131\u015fl\u0131 olur, \u00e7\u00fcnk\u00fc bu verilere dayanarak ekibinizin performans\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde hesaplayabilir veya <a href=\"https:\/\/teamdeck.io\/tr\/alet-kutusu\/teamdeck-i\u0307le-projeleri\u0307ni\u0307zi\u0307n-butcesi\u0307ni\u0307-taki\u0307p-edi\u0307n\/\" rel=\"noopener noreferrer\">proje b\u00fct\u00e7esi<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26122909\/availability-bars.png\" alt=\"Pazarlama projelerini ve t\u00fcm pazarlama departman\u0131n\u0131 etkin bir \u015fekilde y\u00f6netecek kaynaklar\u0131n mevcudiyeti\" \/><\/p>\n<p><strong>Teamdeck raporlar\u0131, yap\u0131mc\u0131lar\u0131n ve pazarlama profesyonellerinin se\u00e7tikleri farkl\u0131 metrikleri ve KPI'lar\u0131 takip etmelerini ve bunlar\u0131 ekipleriyle veya bir m\u00fc\u015fteriyle kolayca payla\u015fmalar\u0131n\u0131 sa\u011flar.<\/strong><\/p>\n<p>Teamdeck raporlar\u0131, pazarlamac\u0131lar\u0131n se\u00e7tikleri farkl\u0131 metrikleri ve KPI'lar\u0131 takip etmelerini ve bunlar\u0131 ekipleriyle veya bir m\u00fc\u015fteriyle kolayca payla\u015fmalar\u0131n\u0131 sa\u011flar - ilgin\u00e7 ajans kaynak \u00e7\u00f6z\u00fcmleri.<\/p>\n<h3><strong>3. Gelecekteki pazarlama giri\u015fimlerini ve projelerini g\u00fcvenle planlay\u0131n\u00a0<\/strong><\/h3>\n<p>Son olarak, pazarlama kaynak y\u00f6netimi size gelecekteki projeleri daha iyi planlama ve tahmin etme ve ajans kaynak \u00e7\u00f6z\u00fcmleri bulma f\u0131rsat\u0131 verir. Boru hatt\u0131n\u0131z\u0131n, mevcut kaynaklar\u0131n\u0131z\u0131n, mevcut kullan\u0131mlar\u0131n\u0131n ve \u00e7al\u0131\u015fanlar\u0131n\u0131z taraf\u0131ndan takip edilen zaman\u0131n helikopter g\u00f6r\u00fcn\u00fcm\u00fc burada i\u015fe yarar. \u00dcretim hatt\u0131n\u0131zda yeni bir proje i\u00e7in yer olup olmad\u0131\u011f\u0131n\u0131 kolayca g\u00f6rebilirsiniz.<\/p>\n<p>Ge\u00e7mi\u015f projelerinize zarar verdi\u011fi kan\u0131tlanm\u0131\u015f kal\u0131plar\u0131 tespit etmek i\u00e7in ge\u00e7mi\u015f verileri analiz edin. Belki de tasar\u0131m a\u015famas\u0131n\u0131 hafife alma e\u011filimindesinizdir veya tatil sezonunda genellikle a\u015f\u0131r\u0131 g\u00f6rev y\u00fck\u00fc vard\u0131r. Bu eksiklikleri anlamak, gelecekteki projelerde bunlardan ka\u00e7\u0131nman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/JQF4dus5g0Tt3L5dUq\/giphy.gif\" alt=\"Bir\u00e7ok proje y\u00f6netimi yaz\u0131l\u0131m\u0131 aras\u0131nda pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m \u00e7\u00f6z\u00fcm\u00fc \u00e7ok \u00f6nemli dijital varl\u0131k y\u00f6netimi haline geldi\" \/><\/p>\n<h2>Proje y\u00f6neticileri pazarlama kaynak y\u00f6netimi ve ajans kaynak \u00e7\u00f6z\u00fcmlerinden nas\u0131l yararlan\u0131r?<\/h2>\n<p>Bu makalede \u00f6\u011frendi\u011finiz gibi, pazarlama kaynaklar\u0131 y\u00f6netimi ve ajans kaynaklar\u0131 \u00e7\u00f6z\u00fcmleri, yap\u0131mc\u0131lar ve yarat\u0131c\u0131 ajanslar i\u00e7in bir\u00e7ok a\u00e7\u0131dan faydal\u0131 olabilir. Pazarlama kaynaklar\u0131 y\u00f6netiminin faydalar\u0131n\u0131 bir listeyle \u00f6zetleyelim:<\/p>\n<ul>\n<li>\n<p><strong>Bir yap\u0131mc\u0131 olarak, \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z projeler, mevcut kaynaklar ve ekibinizin i\u015f y\u00fck\u00fc hakk\u0131nda tam g\u00f6r\u00fcn\u00fcrl\u00fck elde edersiniz.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Uzaktan \u00e7al\u0131\u015fanlar ve serbest \u00e7al\u0131\u015fanlar da dahil olmak \u00fczere t\u00fcm ekip \u00fcyeleriniz i\u00e7in i\u015f y\u00fck\u00fcn\u00fc etkili bir \u015fekilde dengeleyebilirsiniz.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Teslim tarihlerini ka\u00e7\u0131rma ve b\u00fct\u00e7eyi a\u015fma riskini azaltabilirsiniz.<\/strong><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p><strong>Mevcut kaynaklar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, siz ve kurumunuzdaki di\u011fer \u00fcreticiler aras\u0131ndaki i\u015fbirli\u011fini geli\u015ftirir.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>\u00dcretim hatt\u0131n\u0131z hakk\u0131nda daha iyi bir genel bak\u0131\u015fa sahip olursunuz.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Projenizin raporunu olu\u015fturmak sizin i\u00e7in daha kolay.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Pazarlama kaynaklar\u0131 y\u00f6netiminden en iyi \u015fekilde yararlanmak istiyorsan\u0131z, bunun ajans\u0131n\u0131zda d\u00fczenli olarak takip edilen tutarl\u0131 bir s\u00fcre\u00e7 oldu\u011fundan emin olman\u0131z gerekir.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2019\/01\/29160946\/resource-management-for-creative-agencies-signup.gif\" alt=\"Daha iyi veya pazarlama s\u00fcre\u00e7leri i\u00e7in Teamdeck pazarlama kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131\" \/><\/p>\n<h2><strong>Pazarlama kaynaklar\u0131 y\u00f6netimi i\u00e7in yaz\u0131l\u0131m m\u0131 ar\u0131yorsunuz?<\/strong><\/h2>\n<h3>Hill-Knowlton, Wunderman Thompson ve Circus Maximus <a href=\"http:\/\/Teamdeck.io\" rel=\"noopener noreferrer\">Teamdeck.io<\/a> - yarat\u0131c\u0131 ajanslar i\u00e7in kaynak y\u00f6netimi.<\/h3>","protected":false},"excerpt":{"rendered":"Kaynak y\u00f6netimi i\u015f y\u00fck\u00fcn\u00fc, zaman \u00e7izelgelerini ve projelerinizin b\u00fct\u00e7esini kontrol etmeyi kolayla\u015ft\u0131r\u0131r. Ajans\u0131n\u0131z\u0131n \u00fcretim hatt\u0131n\u0131 g\u00f6zden ka\u00e7\u0131rmadan ekibinizin performans\u0131n\u0131 nas\u0131l y\u00f6netece\u011finizi \u00f6\u011frenin.","protected":false},"author":3,"featured_media":8634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[38],"class_list":["post-4095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management","tag-resource-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Resource Management - Software and Tips<\/title>\n<meta name=\"description\" content=\"Managing projects in a creative agency is a balancing act. With this producer&#039;s guide to resource management for creative agencies you can make it easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/yaratici-ajanslar-icin-pazarlama-kaynaklari-yonetimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resource Management for Creative Agencies\" \/>\n<meta property=\"og:description\" content=\"Managing projects in a creative agency is a balancing act. With this producer&#039;s guide to resource management for creative agencies you can make it easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/yaratici-ajanslar-icin-pazarlama-kaynaklari-yonetimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamdeck\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helloteamdeck\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-26T10:29:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-29T15:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/19120342\/resources-mangment-for-creative-agnecy.png\" \/>\n<meta name=\"author\" content=\"Pawe\u0142 Ha\u0142abuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Resource Management for Creative Agencies\" \/>\n<meta name=\"twitter:description\" content=\"Managing projects in a creative agency is a balancing act. 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