{"id":10547,"date":"2022-05-16T15:42:39","date_gmt":"2022-05-16T13:42:39","guid":{"rendered":"https:\/\/teamdeck.io\/?p=10547"},"modified":"2022-07-30T16:25:11","modified_gmt":"2022-07-30T14:25:11","slug":"marketing-project-management-software-tools-tips-phases","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/pazarlama-proje-yoneti\u0307mi\u0307-yazilim-araclari-i\u0307puclari-asamalar\/","title":{"rendered":"Pazarlama Proje Y\u00f6netiminde A\u015famalar, Roller ve Yaz\u0131l\u0131m"},"content":{"rendered":"<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teamdeck.io\/tr\/\">Ev<\/a><\/span> \" <span class=\"breadcrumb_last\" aria-current=\"page\">Pazarlama Proje Y\u00f6netiminde A\u015famalar, Roller ve Yaz\u0131l\u0131m<\/span><\/span><\/div>\n<p style=\"text-align: justify;\"><strong>Genel olarak konu\u015fursak, m\u00fc\u015fterinin\/dahili sipari\u015fler ayn\u0131d\u0131r (\"G\u00fczel, etkili bir web sitesine ihtiyac\u0131m var\"), ancak web sitesinin par\u00e7alar\u0131yla ilgili beklentilerden bahsederken, farkl\u0131l\u0131klar \u00e7ok b\u00fcy\u00fckt\u00fcr. Bu nedenle her proje zaman alma, ilgili ki\u015filer ve beceriler, b\u00fct\u00e7e kullan\u0131m\u0131 vb. a\u00e7\u0131s\u0131ndan farkl\u0131d\u0131r. Y\u00f6netme ve koordine etme a\u00e7\u0131s\u0131ndan farkl\u0131d\u0131r. Ancak her biri, profesyonellerin fark\u0131nda oldu\u011fu a\u015famalara ve sorumluluklara ve rollere ayr\u0131lm\u0131\u015ft\u0131r.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bu makale sayesinde ne \u00f6\u011freneceksiniz?\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Pazarlama proje y\u00f6netimindeki a\u015famalar<\/li>\n<li>Farkl\u0131 pazarlamac\u0131lar\u0131n rolleri ve sorumluluklar\u0131 <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/proje-yoneticisi-vs-kaynak-yoneticisi\/\">proje y\u00f6neti\u0307ci\u0307leri\u0307<\/a><\/li>\n<li>Yaz\u0131l\u0131m, proje y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcne nas\u0131l yard\u0131mc\u0131 oluyor?<\/li>\n<li>Rol\u00fc <a href=\"https:\/\/teamdeck.io\/tr\/\" target=\"_blank\" rel=\"noopener\">kaynak y\u00f6neti\u0307m yazilimi<\/a> pazarlama proje y\u00f6neti\u0307mi\u0307nde\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Pazarlama Proje Y\u00f6netimine Giden Yol: Bir Giri\u015f<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Proje y\u00f6netiminden...<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Kolayca s\u00f6ylenebilir ki proje y\u00f6netimi, projeleri ba\u015ftan sona y\u00f6netme s\u00fcrecidir. Bu, hedeflerin belirlenmesini, stratejilerin geli\u015ftirilmesini ve planlar\u0131n uygulanmas\u0131n\u0131 i\u00e7erir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Proje Y\u00f6netim Kurumu'nun tan\u0131m\u0131na g\u00f6re her projenin arkas\u0131nda kesinlikle \u00e7ok \u00f6nemli bir \u015fey vard\u0131r. Tabii ki bu, proje y\u00f6neticilerinden proje y\u00fcklenicilerine ve projede yer alan i\u015fg\u00fcc\u00fcne kadar insanlarla ilgili. Planlama yapan insanlar ve projenin bir a\u015famas\u0131nda yer almak \u00fczere se\u00e7ilen ve g\u00f6revlere atanan insanlar.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Proje y\u00f6netimi, insanlara de\u011ferli bir \u015fey sunmak i\u00e7in belirli bilgi, beceri, ara\u00e7 ve tekniklerin kullan\u0131lmas\u0131d\u0131r.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">G\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, burada daha \u00e7ok yetkinlikler (yumu\u015fak yetkinlikler de), bilgiye sahip olma ve bu bilgiyi uygulama becerisi s\u00f6z konusudur. Ya da - diyelim ki bir motivasyon k\u00fct\u00fcphanesinden al\u0131nm\u0131\u015f bir ifadeyi kullanmak gerekirse - d\u00fc\u015f\u00fcnceyi eyleme d\u00f6n\u00fc\u015ft\u00fcrmek ve i\u015fleri halletmek.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bu b\u00f6l\u00fcm\u00fcn \u00f6zetinde, Association for Project Management enstit\u00fcs\u00fcn\u00fcn \u00f6nerisini kullanmak istiyoruz. Hat\u0131rlamas\u0131 ve hatta proje y\u00f6netimi tan\u0131m\u0131n\u0131 anlamas\u0131 en kolay olan bu de\u011fil, ancak yukar\u0131dakileri okuduktan sonra yazar\u0131n akl\u0131nda ne oldu\u011funu hayal etmek kolay olabilir. Ancak, burada kabul etmedi\u011fimiz bir \u015fey var - daha sonra ne alaca\u011f\u0131n\u0131z hakk\u0131nda. Bununla birlikte:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Proje y\u00f6netimi, kararla\u015ft\u0131r\u0131lan parametreler dahilinde proje kabul kriterlerine g\u00f6re belirli proje hedeflerine ula\u015fmak i\u00e7in s\u00fcre\u00e7lerin, y\u00f6ntemlerin, becerilerin, bilginin ve deneyimin uygulanmas\u0131d\u0131r. Proje y\u00f6netimi, s\u0131n\u0131rl\u0131 bir zaman \u00f6l\u00e7e\u011fi ve b\u00fct\u00e7e ile s\u0131n\u0131rland\u0131r\u0131lm\u0131\u015f nihai \u00e7\u0131kt\u0131lara sahiptir.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Beklenen hedefe beklenen zamanda ve beklenen b\u00fct\u00e7ede ula\u015fmak - proje y\u00f6netimi tamamen bununla ilgilidir. Bu makalenin ana konusuyla nas\u0131l bir ba\u011flant\u0131s\u0131 var?<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">...Pazarlama proje y\u00f6netimine<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Yukar\u0131da belirtilenler g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, pazarlama projesindeki proje \u00f6rnekleri \u015funlard\u0131r:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Pazarlama ara\u00e7lar\u0131n\u0131n i\u00e7 s\u00fcre\u00e7lere entegrasyonu<\/li>\n<li>Diyelim ki elektronik \u00fcretim hizmetleri \u015firketi i\u00e7in web sitesi olu\u015fturma - \u00fcretilen cihazlar\u0131n ve bunlar\u0131n mekanik ve elektriksel unsurlar\u0131n\u0131n geni\u015f bir portf\u00f6y\u00fcn\u00fc i\u00e7eren bir web sitesi<\/li>\n<li>\u00d6rne\u011fin android sistemler konusunda uzmanla\u015fm\u0131\u015f bir yaz\u0131l\u0131m geli\u015ftirme \u015firketinde bloglar olu\u015fturmak i\u00e7in serbest \u00e7al\u0131\u015fanlar\u0131 g\u00f6revlendirmek<\/li>\n<li>Walmart'larda interaktif duvar, LP binas\u0131, FB reklamlar\u0131, Google AdWords (Seach ve YT), WoMM ve dikey web sitelerinde programatik i\u00e7eren dijital i\u00e7 ve d\u0131\u015f mekan kampanyas\u0131. Sat\u0131\u015f departman\u0131, pazarlama uzmanlar\u0131 veya her kanaldaki kampanyadan sorumlu uzmanlarla i\u015fbirli\u011fini unutmay\u0131n ve<\/li>\n<li>SEO ve FB gibi sosyal medya a\u00e7\u0131s\u0131ndan yukar\u0131daki her \u015feyi ve i\u00e7erik pazarlamas\u0131n\u0131 i\u00e7eren bir pazarlama stratejisi - 4 hafta s\u00fcren dijital kampanyadan daha b\u00fcy\u00fck bir \u015feyin uygulanmas\u0131.\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Son \u00f6rne\u011fin tam anlam\u0131yla bir proje pazarlama y\u00f6netimi \u00f6rne\u011fi olmad\u0131\u011f\u0131n\u0131n fark\u0131nday\u0131z - \u00f6zellikle de proje y\u00f6netiminde projenin olmazsa olmaz ko\u015fulu olarak sonlu bir zaman \u00e7izelgesi kulland\u0131\u011f\u0131m\u0131zda. Ancak pazarlama m\u00fcd\u00fcr\u00fcn\u00fcn veya pazarlama departman\u0131n\u0131n i\u015fi s\u00fcrd\u00fcrmek i\u00e7in 28 g\u00fcnde 25 potansiyel m\u00fc\u015fteri elde etmekten sorumlu oldu\u011funu fark etti\u011fimizde, pazarlama stratejisi gibi bir \u015feyin uygulanmas\u0131n\u0131n \"pazarlama proje y\u00f6netimi\" ad\u0131 verilen \u015femsiye alt\u0131nda olmamas\u0131 gerekti\u011finden emin de\u011filiz.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama proje y\u00f6netimi, bu t\u00fcr ac\u0131 verici tart\u0131\u015fmalardan ka\u00e7\u0131narak projenin hedeflerine ve son teslim tarihlerine ula\u015fmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7lar. Bu, ekiplerin ve bireylerin daha iyi bir sonu\u00e7 i\u00e7in \u00e7al\u0131\u015f\u0131rken hedeflerine ula\u015fmalar\u0131n\u0131n bir yoludur.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Pazarlama Proje Y\u00f6netiminin A\u015famalar\u0131<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">S\u00fcre\u00e7leri d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, a\u015famalar\u0131 veya evreleri d\u00fc\u015f\u00fcn\u00fcr\u00fcz. \u0130leride de g\u00f6rece\u011fimiz gibi, pazarlama proje y\u00f6neticisi medya kanallar\u0131 ya da pazarlama ara\u00e7lar\u0131yla ilgili g\u00fcncel geli\u015fmeleri takip etmelidir. Sadece bir\u00e7ok alandan birincil bilgiye sahip olmalar\u0131 gerekmiyor. Bir projeyi zaman ve b\u00fct\u00e7e dahilinde tamamlamak i\u00e7in en az\u0131ndan yeterli ve uygun olan alanlar\u0131 kapsayabilir veya kapsayabilir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Baz\u0131 uzmanlar i\u00e7in bu a\u015famalar 3, 4, 5 ve hatta 6'ya ayr\u0131l\u0131r.  Ancak tipik olarak, bu s\u00fcreci (proje y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fc olarak da adland\u0131r\u0131l\u0131r) tan\u0131mlamak i\u00e7in en pop\u00fcler olan\u0131 5 a\u015famaya ayr\u0131lan s\u00fcre\u00e7tir:\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image size-large is-style-default\" style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"618\" class=\"wp-image-10548\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases-1280x618.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases-1280x618.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases-300x145.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases-768x371.png 768w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases.png 1424w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, her a\u015fama g\u00f6rev gruplar\u0131n\u0131 i\u00e7erir. Her g\u00f6rev, s\u00fcre\u00e7ler ve devam etmek i\u00e7in do\u011frulanm\u0131\u015f cevaplara sahip olmas\u0131 gereken \u00e7ok say\u0131da soru anlam\u0131na gelir. Bu a\u015famalar ayn\u0131 anda de\u011fil, s\u0131rayla y\u00f6netilmelidir, ancak \u00e7ok iyi bir ileti\u015fim ak\u0131\u015f\u0131yla \u00e7al\u0131\u015f\u0131rken, baz\u0131 planlar\u0131 yeniden planlama yetene\u011fi ile ba\u015fka t\u00fcrl\u00fc de \u00e7al\u0131\u015fabilir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bu a\u015famalar \u015funlard\u0131r:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">1. Ba\u015flang\u0131\u00e7 ve kavrama<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Reklam ve medya evleri sekt\u00f6r\u00fcn\u00fcn dilinde bu a\u015fama \"brifing\" olarak adland\u0131r\u0131l\u0131r. Stajyer veya harici pazarlama ekibi, a\u015fa\u011f\u0131daki konularla ilgili talepler al\u0131r <a href=\"http:\/\/cience.com\/blog\/sales-lead-generation-process\">artan sat\u0131\u015flar<\/a> veya sadece bir sorunu \u00e7\u00f6zmeye yard\u0131mc\u0131 olan pazarlama faaliyeti haz\u0131rlamak (\u00f6rne\u011fin, SEO stratejisinin veya Google Arama kampanyas\u0131n\u0131n haz\u0131rlanmas\u0131 ve uygulanmas\u0131).\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">2. Planlama<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00c7o\u011fu ki\u015fi i\u00e7in bu, pazarlama projesi y\u00f6netimi d\u00f6ng\u00fcs\u00fcn\u00fcn ilk ad\u0131m\u0131d\u0131r. Planlama, projenin kapsam\u0131n\u0131n tan\u0131mlanmas\u0131n\u0131 ve hedeflenen ama\u00e7lara ula\u015fmak i\u00e7in yap\u0131lmas\u0131 gerekenlerin belirlenmesini i\u00e7erir. Bazen, pazarlama ekibinin brief'ten beklenen sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131n ard\u0131ndan maliyetin yeniden tahmin edilmesini de i\u00e7erir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">3. Uygulama \/ Lansman ve y\u00fcr\u00fctme<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Proje planland\u0131ktan sonra, bir sonraki ad\u0131m uygulamad\u0131r. Uygulama, g\u00f6revleri ve s\u00fcre\u00e7leri yerine getirerek projeyi ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmeyi i\u00e7erir. Kaynak planlamas\u0131 ve tahsisi zaman\u0131d\u0131r - yeterli beceriye sahip \u00e7al\u0131\u015fanlar\u0131 do\u011fru g\u00f6revle e\u015fle\u015ftirmek. A\u00e7\u0131l\u0131\u015f sayfas\u0131 maketi olu\u015fturma, a\u00e7\u0131l\u0131\u015f sayfas\u0131 i\u00e7in grafik tasarlama, metin yazma veya medya kanallar\u0131 analizi ve \u00f6nerisi gibi g\u00f6revler, ilk nokta sayesinde elde edilen bilgilere g\u00f6re en yararl\u0131 olanlard\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">4. \u0130zleme ve kontrol<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Proje uyguland\u0131ktan sonra, sonu\u00e7lar\u0131n beklentileri kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 izlemeniz gerekir. \u0130zleme, kilometre ta\u015flar\u0131na g\u00f6re ilerlemeyi ve zaman \u00e7izelgelerine ba\u011fl\u0131 kalmay\u0131, \u00e7al\u0131\u015fanlar\u0131n performans\u0131n\u0131 ve bir g\u00f6rev i\u00e7in harcanan zaman\u0131, kullan\u0131m oranlar\u0131n\u0131, i\u015f y\u00fck\u00fcn\u00fc veya kullan\u0131labilirli\u011fi izlemeyi i\u00e7erir. Yeniden tahsis, yeniden programlama (\u00f6zellikle programlama \u00e7ak\u0131\u015fmalar\u0131 meydana geldi\u011finde) vb. ayarlamalar yapmay\u0131 i\u00e7erir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">5. Proje kapan\u0131\u015f\u0131<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Proje y\u00f6neticisinin m\u00fc\u015fterinin, payda\u015f\u0131n veya m\u00fc\u015fterinin proje \u00e7\u0131kt\u0131lar\u0131n\u0131 kabul etti\u011fini do\u011frulad\u0131\u011f\u0131 zamand\u0131r. Pazarlama proje y\u00f6neticisi, pazarlama ekibiyle birlikte t\u00fcm projeyi kapatmadan \u00f6nce g\u00f6zden ge\u00e7irir, \u00e7al\u0131\u015fanlar\u0131, performans\u0131, ileti\u015fimi ve s\u00fcre\u00e7leri de\u011ferlendirir. Sonu\u00e7lar bir belgede toplan\u0131r - gelecekteki proje ama\u00e7lar\u0131 i\u00e7in bir rehber.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Pazarlama Proje Y\u00f6neticisi T\u00fcrleri<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ba\u015flamadan \u00f6nce iki yorum yapal\u0131m. \u0130lk olarak, yukar\u0131da belirtilen proje a\u015famalar\u0131na g\u00f6re pazarlama proje y\u00f6neticisi t\u00fcrlerinin bir d\u00f6k\u00fcm\u00fcn\u00fc sa\u011flayabiliriz. Ya da bu rolleri mevcut m\u00fc\u015fterilere ve potansiyel m\u00fc\u015fterilere y\u00f6nelik olarak ikiye ay\u0131rabiliriz. Ya da i\u00e7 pazar ve i\u00e7 pazar olarak. Google (SEO, SEM) ve sosyal (FB, YT, WoMM, vb.) kulland\u0131\u011f\u0131m\u0131z sosyal medya gibi sadece bir kanalla ilgili baz\u0131 projelerden bahsedebilir ve ba\u015fka bir tipoloji olu\u015fturabiliriz. Ancak bunu hayal g\u00fcc\u00fcne b\u0131rakal\u0131m ve daha az ilgin\u00e7 olmayan bir \u015feye odaklanal\u0131m.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama proje y\u00f6netim arac\u0131 pazar\u0131ndaki rakibimiz - Wrike \u015firketi - \u00e7ok net olmayan pazarlamac\u0131 tipolojisi \u00f6nermektedir. \u015eirket \u00e7ok fazla mu\u011flak terim kullan\u0131yor, bu da bu t\u00fcr pazarlamac\u0131lar\u0131n azalt\u0131labilece\u011fi anlam\u0131na geliyor. Ancak biz bunu bir ilham kayna\u011f\u0131 olarak kulland\u0131k, bir temizlik yapt\u0131k ve bahsedilmeyen bir \u015fey ekledik.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">\u0130leti\u015fim kanal\u0131na g\u00f6re da\u011f\u0131l\u0131m<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama ya da - daha uygun bir ifadeyle - \u015firket ile mevcut m\u00fc\u015fteri ve potansiyel m\u00fc\u015fteri aras\u0131ndaki ileti\u015fimin bir\u00e7ok kanaldan ve bir\u00e7ok farkl\u0131 vesileyle ger\u00e7ekle\u015ftirilebilmesi yeni bir \u015fey de\u011fil. Y\u00fcz y\u00fcze, etkinlik yoluyla, \u00e7evrimd\u0131\u015f\u0131 reklam panolar\u0131 yoluyla, dijital pazarlama faaliyetlerine (web sitesi geli\u015ftirme, SEO optimizasyonu, makale yazma vb.)\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00c7evrimd\u0131\u015f\u0131 pazarlama projelerine \u00f6rnekler\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>30' nokta yapmak<\/li>\n<li>Bahsi ge\u00e7en 30' spotu i\u00e7eren bir video reklam kampanyas\u0131n\u0131n uygulanmas\u0131<\/li>\n<li>Bir etkinlik d\u00fczenlemek (Cannes Festivali veya sadece bir bas\u0131n toplant\u0131s\u0131 gibi)<\/li>\n<li>Telemarketing kampanyas\u0131<\/li>\n<li>Belirtilen s\u00fcpermarketlerde ve a\u00e7\u0131k hava afi\u015fleriyle desteklenen gerilla kampanyas\u0131 (t\u00fcm kampanya iki a\u015famaya ayr\u0131lm\u0131\u015ft\u0131r: teaser + \u00e7\u00f6z\u00fcm)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Online'\u0131n pazarlama alan\u0131ndaki projelerinden \u00f6rnekler\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Web sitesi olu\u015fturma<\/li>\n<li>\u00c7ok kanall\u0131 d\u0131\u015fa d\u00f6n\u00fck reklam kampanyas\u0131<\/li>\n<li>SEO a\u00e7\u0131s\u0131ndan i\u00e7erik pazarlamas\u0131 (Google kanal\u0131)<\/li>\n<li>Instagram, Facebook ve geni\u015f eri\u015fimli bloglarda i\u00e7erik pazarlamas\u0131<\/li>\n<li>Oyunla\u015ft\u0131rma ama\u00e7l\u0131 uygulama\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><em><mark>Bir\u00e7ok kanal, bir\u00e7ok farkl\u0131 uzmanl\u0131k, bir\u00e7ok kez farkl\u0131 sorular ve s\u00fcre\u00e7ler s\u0131ras\u0131nda zorluklar anlam\u0131na gelir.\u00a0<\/mark><\/em><\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Pazarlama ajans\u0131 ve kurum i\u00e7i pazarlama ayr\u0131m\u0131\u00a0<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">1. Bir reklam ajans\u0131nda veya pazarlama \u015firketinde proje y\u00f6neticisi<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bu t\u00fcr bir PM i\u00e7in tipik bir proje \u00f6rne\u011fi ile ba\u015flayal\u0131m. Bir web sitesi olu\u015fturmak. En basit ifadeyle, bu s\u00fcre\u00e7 brifing gibi a\u015famalardan olu\u015fur. M\u00fc\u015fteri, zaman ve b\u00fct\u00e7e de dahil olmak \u00fczere gereksinimlerini sunar - neyin, ne kadar s\u00fcrede ve ne kadar paraya tamamlanaca\u011f\u0131.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pratikte bu \u015fu anlama gelir: m\u00fc\u015fteri ile s\u00fcrekli ileti\u015fim ve onu i\u015fin sonu\u00e7lar\u0131 hakk\u0131nda bilgilendirmek; uzmanlar\u0131n ve d\u0131\u015f kaynak sa\u011flay\u0131c\u0131lar\u0131n se\u00e7imi, i\u015flerini planlamak (uygunluklar\u0131n\u0131 dikkate alarak) ve g\u00f6revleri atamak.  Ve tabii ki, her bir g\u00f6revin durumunu, \u00e7al\u0131\u015fan verimlili\u011fini, kullan\u0131m\u0131n\u0131, i\u015f y\u00fck\u00fcn\u00fc veya di\u011fer KPI'lar\u0131 kontrol etmek. Kula\u011fa bir proje y\u00f6netimi s\u00fcreci ve sorumluluklar\u0131 gibi mi geliyor?<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bir web sitesi olu\u015fturman\u0131n pazarlama ajanslar\u0131 taraf\u0131ndan sa\u011flanan hizmetlerden yaln\u0131zca biri olmad\u0131\u011f\u0131n\u0131 biliyoruz. \u00c7ok kanall\u0131 reklam kampanyalar\u0131n\u0131 koordine etmek veya bir SEO stratejisinin uygulanmas\u0131n\u0131 koordine etmek - bunlar\u0131n veya bunlara dahil olan g\u00f6revlerin de belirtilen s\u00fcre i\u00e7inde, belirtilen b\u00fct\u00e7eyle ve son olarak uygun niteliklere sahip ki\u015filer taraf\u0131ndan tamamlanmas\u0131 gerekir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">2. Kurum i\u00e7i pazarlama proje y\u00f6neticisi<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama Departman\u0131nda \u00e7al\u0131\u015fmak veya Pazarlama Departman\u0131 Ba\u015fkan\u0131 olmak, yukar\u0131da belirtilen projeleri, g\u00f6revleri ve ba\u011f\u0131ml\u0131l\u0131klar\u0131 da i\u00e7erir. G\u00f6revlerin baz\u0131lar\u0131 kurum i\u00e7inde ger\u00e7ekle\u015ftirilirken baz\u0131lar\u0131 da uzmanlar veya <a href=\"https:\/\/www.cience.com\/ad-management\" target=\"_blank\" rel=\"noopener\">reklam ajanslar\u0131<\/a>medya kurulu\u015flar\u0131, halkla ili\u015fkiler ajanslar\u0131 vb.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">A\u00e7\u0131k\u00e7a g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere, proje y\u00f6neticileri \u00e7o\u011fu zaman i\u00e7 departmanlarla, \u00f6zellikle de Sat\u0131\u015f Departman\u0131 ve \u00dcr\u00fcn Departman\u0131 ile irtibat halinde olurlar. \u00dcr\u00fcnler, sat\u0131\u015f sonu\u00e7lar\u0131, kar\u015f\u0131la\u015f\u0131lan zorluklar ve mevcut ve potansiyel m\u00fc\u015fterilerden gelen geri bildirimler hakk\u0131nda bilgi toplamak. Pazarlama faaliyetlerinin uygulanmas\u0131, optimizasyonu ve daha verimli koordinasyonu i\u00e7in her \u015feye ihtiya\u00e7 vard\u0131r.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00d6zetle, yarat\u0131c\u0131 ajans taraf\u0131nda \u00e7al\u0131\u015fmak ile \u015firket i\u00e7inde \u00e7al\u0131\u015fmak aras\u0131ndaki farklar\u0131 bir kenara b\u0131rak\u0131rsak, pazarlama proje y\u00f6netimi \u015funlar\u0131 i\u00e7erir:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Brifing ve ard\u0131ndan beyin f\u0131rt\u0131nas\u0131 projeleri\u00a0<\/li>\n<li>T\u00fcm kampanyalar ve bireysel g\u00f6revler i\u00e7in b\u00fct\u00e7e planlamas\u0131<\/li>\n<li>Kaynaklar\u0131n (\u00e7al\u0131\u015fanlar, ekip) se\u00e7ilmesi ve g\u00f6revlerin bunlar aras\u0131nda payla\u015ft\u0131r\u0131lmas\u0131<\/li>\n<li>Kaynak \u00e7izelgeleme - do\u011fru zamanda do\u011fru ki\u015fiye do\u011fru g\u00f6revin atanmas\u0131<\/li>\n<li>Plan\u0131n zaman\u0131nda uygulanmas\u0131 - zaman y\u00f6netimi, her bir g\u00f6revin zaman\u0131n\u0131n ve ilerlemesinin takip edilmesi<\/li>\n<li>Gerekirse, g\u00f6revlerin ve i\u015f y\u00fcklerinin an\u0131nda yeniden planlanmas\u0131<\/li>\n<li>Pazarlama projesinin tamamlanmas\u0131 - proje kapan\u0131\u015f\u0131\u00a0<\/li>\n<li>KPI'lar\u0131, metrikleri, zorluk \u00e7\u00f6z\u00fcmlerini de\u011ferlendirmek ve gelecekteki proje uygulamalar\u0131n\u0131 iyile\u015ftirmek i\u00e7in d\u00fczeltilmesi gerekenleri g\u00f6zden ge\u00e7irmek<\/li>\n<\/ul>\n<h2><strong>Sadece Pazarlama Proje Y\u00f6netimindeki En B\u00fcy\u00fck Zorluklar<\/strong><\/h2>\n<p>Bir e\u011fitim \u015firketi ve d\u00fcnya \u00e7ap\u0131nda PPM yetkinli\u011fine sahip Microsoft Gold Partner olan tek kurulu\u015f olan Wellington taraf\u0131ndan haz\u0131rlanan y\u0131ll\u0131k rapor, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 g\u00f6steriyor. Bunlardan biri a\u015fa\u011f\u0131da.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10561\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28.png\" alt=\"Proje y\u00f6netimi zorluklar\u0131\" width=\"1384\" height=\"1034\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28.png 1384w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28-300x224.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28-1280x956.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28-768x574.png 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\" \/><\/strong><\/h2>\n<h2>\u00a0<\/h2>\n<h2 style=\"text-align: justify;\"><strong>Pazarlama Proje Y\u00f6netimi Ya\u015fam D\u00f6ng\u00fcs\u00fc S\u0131ras\u0131nda Kullan\u0131lan Beceriler<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Yukar\u0131da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, pazarlama projeleri kapsamlar\u0131, kanallar\u0131, pazara sunma s\u00fcreleri veya b\u00fct\u00e7eleri nedeniyle farkl\u0131d\u0131r. Bir\u00e7ok zorluk ortaya \u00e7\u0131kt\u0131\u011f\u0131 i\u00e7in, proje y\u00f6neticileri sekt\u00f6rlerinin farkl\u0131 alanlar\u0131ndan bilgiye ihtiya\u00e7 duyar. Sorunlar\u0131 a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmak veya hipotezleri do\u011frulamak i\u00e7in departmandan departmana, ajanstan ajansa dola\u015farak farkl\u0131 becerilere (ve yakla\u015f\u0131mlara) sahip bir\u00e7ok farkl\u0131 uzmanla i\u015fbirli\u011fi yaparlar<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u0130leti\u015fim ve organizasyon becerileri, \u00e7o\u011fu y\u00f6neticinin rollerinde ba\u015far\u0131l\u0131 olmak i\u00e7in ihtiya\u00e7 duydu\u011fu beceriler listesinde \u00fcst s\u0131ralarda yer al\u0131r. Bununla birlikte, pazarlama i\u00e7in proje y\u00f6netimi, m\u00fckemmelle\u015fmek i\u00e7in bir dizi ba\u015fka \u00f6nemli beceri de gerektirir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Yumu\u015fak ve ileti\u015fim becerileri - bu noktan\u0131n a\u00e7\u0131klamaya ihtiyac\u0131 yok<\/li>\n<li>Liderlik ve karar verme becerileri - onlar\u0131 cesaretlendirmek ve y\u00f6nlendirmek, g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini tan\u0131mlamak ve uygun kararlar almak ve projeyi y\u00f6netmek i\u00e7in zaman takibi veya i\u015f y\u00fck\u00fc veya kullan\u0131m oranlar\u0131 analizini dikkate almak - hepsi bu kadar de\u011fil, ancak \u015f\u00fcphesiz \u00e7ok \u00f6nemli.\u00a0<\/li>\n<li>Analitik - analiz sayesinde planlama, programlama ve tahsisat yapt\u0131\u011f\u0131n\u0131zda bir profesyonel kaynak y\u00f6neticisi haline gelir ve \u015firket veya m\u00fc\u015fterileri i\u00e7in sonucu en \u00fcst d\u00fczeye \u00e7\u0131karmak \u00fczere kaynaklar\u0131 optimize eder\u00a0<\/li>\n<li>Pazarlama planlama ara\u00e7lar\u0131 ve bunlar\u0131n nas\u0131l kullan\u0131laca\u011f\u0131, projeler veya a\u015famalar\u0131 i\u00e7in gerekli beceriler seti, kanallar ve her biriyle ilgili dikkat da\u011f\u0131t\u0131c\u0131 unsurlar, her bir kanal taraf\u0131ndan temsil edilen hedefleme yetenekleri ve bunlarla birlikte gelen verimlilik vb. hakk\u0131nda pazarlama bilgisi.\u00a0<\/li>\n<li>Kaynak y\u00f6netimi veya kaynak tahsisi - hem insan hem de b\u00fct\u00e7e kaynaklar\u0131n\u0131n tahsisi, ba\u015far\u0131l\u0131 bir pazarlama proje y\u00f6neticisi olmak i\u00e7in kritik \u00f6neme sahiptir. Bu beceri, engeller veya darbo\u011fazlar ortaya \u00e7\u0131kt\u0131k\u00e7a daha fazla \u00e7eviklik ve esneklik sa\u011flayacakt\u0131r.\u00a0<\/li>\n<li>Pazarlama proje y\u00f6netimi ara\u00e7lar\u0131nda yetkinlik - yukar\u0131da s\u00f6yledik ama daha y\u00fcksek sesle s\u00f6ylememiz gerekiyor: g\u00fcn\u00fcm\u00fczde etkinlik ve yeterli optimizasyon \u00e7o\u011funlukla yaz\u0131l\u0131ma dayan\u0131yor. Hi\u00e7 \u015f\u00fcphesiz.\u00a0<\/li>\n<li>Tahmin ve zaman \u00e7izelgesi optimizasyonu - bir\u00e7ok cevaba, toplanan verilere ve sistemle\u015ftirilmi\u015f bilgiye sahip olarak olaylar\u0131n tahmini ve \u00f6ng\u00f6r\u00fclebilirli\u011fi kolayd\u0131r - bu noktada s\u00f6yleyebilece\u011fimiz \u015fey budur<\/li>\n<li>Zaman \u00e7izelgesi planlama - Her bir projenin zaman \u00e7izelgesini planlamak, \u00f6zellikle de zamana ve kaynaklara ba\u011fl\u0131 son teslim tarihlerine sahip birden fazla karma\u015f\u0131k projeyi \u00f6ng\u00f6rd\u00fcklerinde, bir pazarlama proje y\u00f6neticisinin geli\u015ftirmesi gereken kritik bir beceridir.<\/li>\n<li>G\u00f6rev y\u00f6netimi: y\u00fczlerce spesifik g\u00f6rev, zamanlama \u00e7at\u0131\u015fmalar\u0131, beklenen bir uzman\u0131n zaman a\u015f\u0131m\u0131na u\u011framas\u0131, belirli g\u00f6revlerin uygulanma s\u00fcresinin az tahmin edilmesi - bunlar projenin ilerlemesini belirliyor mu? Son teslim tarihlerine uyulmas\u0131n\u0131 sa\u011flamak i\u00e7in baz\u0131 durumlar\u0131 denetleme ve tahmin etme, delege etme ve g\u00f6revleri etkili bir \u015fekilde atama ihtiyac\u0131 - bu da \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 gereken ba\u015fka bir beceri grubudur.\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Sava\u015f Alan\u0131nda - Pazarlama Proje Y\u00f6netimi Yaz\u0131l\u0131m\u0131 Kullan\u0131mda<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">A\u015fa\u011f\u0131daki listeyi nas\u0131l haz\u0131rlad\u0131k? 2 yorum.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Birincisi. E\u011fer bir pazarlama profesyoneliyseniz, Martech sekt\u00f6r\u00fcn\u00fcn ne kadar b\u00fcy\u00fck oldu\u011funu biliyorsunuzdur ya da tahmin edebilirsiniz. Ana konu genel olarak pazarlama proje y\u00f6netimi ile ilgili oldu\u011fundan, belirli pazarlama projeleri, pazarlama alanlar\u0131 veya kanallar\u0131 ile ilgili olmad\u0131\u011f\u0131ndan, a\u015fa\u011f\u0131daki sunumda baz\u0131 ara\u00e7 kategorilerine tan\u0131k olmayacaks\u0131n\u0131z. SEO optimizasyon ara\u00e7lar\u0131, analitik, grafik, PPC optimizasyonu veya i\u00e7erik planlay\u0131c\u0131 ara\u00e7lar\u0131. Bu liste SEO, PPC veya Facebook y\u00f6netimine de\u011fil, proje y\u00f6netimi, \u00e7al\u0131\u015fan ve g\u00f6rev y\u00f6netimine odaklanm\u0131\u015ft\u0131r.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u0130kincisi. Bu b\u00f6l\u00fcmde, g\u00f6zleriniz pazarlama departmanlar\u0131nda ve reklam ajanslar\u0131nda kullan\u0131lan ve - bu en \u00f6nemlisi - zorluklar\u0131 \u00e7\u00f6zmeyi ve yukar\u0131daki b\u00f6l\u00fcmde bahsedilen pazarlama proje y\u00f6neticisinin ihtiya\u00e7 duydu\u011fu becerileri tamamlamay\u0131 ama\u00e7layan proje y\u00f6netimi yaz\u0131l\u0131m\u0131na y\u00f6nlendirilecektir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Zaman takibi ve performans<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bir <a href=\"https:\/\/teamdeck.io\/tr\/alet-kutusu\/calisan-zaman-takip-yazilimi-nasil-secilir\/\">\u00e7al\u0131\u015fan zaman takibi<\/a> yaz\u0131l\u0131m, g\u00f6revler ve projeler i\u00e7in harcanan toplam s\u00fcreyi izler. Bu yaz\u0131l\u0131m, \u00e7al\u0131\u015fan zaman\u0131n\u0131, saatlik \u00fccretleri ve m\u00fc\u015fteri faturalama oranlar\u0131n\u0131 yakalar ve bu bilgileri faturalama ve bordro y\u00f6netimi i\u015flevlerini otomatikle\u015ftirmek i\u00e7in kullan\u0131r.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image is-style-default\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/B05FchhwbAC7TW3Cu90n5aGANNHBwqfLzN7YYmCMX1M-FIIJsbcVAlVnY_lSYIZwItM90MAYhocF3gUDRodXcDDboqU37usKiRqlcFv4qRTd3tINYyLMTIJXS2KRQZVRQkOcwJKiGOVUS-nD7g\" alt=\"\" \/><\/figure>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3 style=\"text-align: justify;\">Kaynak y\u00f6netimi<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bildi\u011fimiz gibi, <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/yaratici-ajanslar-icin-pazarlama-kaynaklari-yonetimi\/\">pazarlama kaynak y\u00f6neti\u0307mi\u0307<\/a> proje y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn 5 a\u015famas\u0131ndan 3'\u00fc haline gelir. \u00c7al\u0131\u015fan planlamas\u0131, beceriye dayal\u0131 g\u00f6rev atama, zaman takibi veya performans takibi, ekip kullan\u0131m\u0131, zaman \u00e7izelgeleri ve faturaland\u0131rmaya yard\u0131mc\u0131 olma vb. 1 kaynak y\u00f6netimi yaz\u0131l\u0131m\u0131nda.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image is-style-default\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/uV-COJscIegpvuAnnC9hHonE-D__YESVgISUtigl74rCCl0lJqjTDocT-OV1yddthXd8nWTfquru1uP3I5Aej6hAsa8VKGLmUVRf_eWggKY4WgrIEASSg3cnSz12vL3BvkWiAKib82nNPxK48A\" alt=\"\" \/><\/figure>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Teamdeck hepsi bir arada <a href=\"https:\/\/teamdeck.io\/tr\/\">kaynak y\u00f6neti\u0307m yazilimi<\/a> t\u00fcm ekibin tamamen \u015feffaf bir g\u00f6r\u00fcn\u00fcm\u00fc ile. \u00d6zel raporlar olu\u015fturabilir ve farkl\u0131 projeler i\u00e7in harcanan zaman\u0131 takip edebilirsiniz. Kullan\u0131c\u0131lar\u0131n kaynak planlama arac\u0131 ile ekibin belirli \u00fcyelerine g\u00f6revler atamas\u0131na olanak tan\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Entegrasyonlar: <\/strong>Slack, Sage HR, Google Takvim ve daha fazlas\u0131 (i\u015f plan\u0131 kullan\u0131c\u0131lar\u0131 i\u00e7in mevcuttur).\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Fiyatland\u0131rma:<\/strong> Planlar ayl\u0131k $0.9'dan ba\u015fl\u0131yor ve ayr\u0131ca 30 g\u00fcnl\u00fck \u00dcCRETS\u0130Z Deneme sunuyor.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3 style=\"text-align: justify;\">G\u00f6rev y\u00f6netimi\u00a0<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">G\u00f6rev y\u00f6netimi ara\u00e7lar\u0131 \u00e7ok nadiren <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/en-i\u0307yi\u0307-kaynak-yoneti\u0307mi\u0307-araclari\/\">kaynak y\u00f6neti\u0307mi\u0307 ara\u00e7lari<\/a>. Bu yak\u0131nl\u0131k performans izleme i\u015flevleri, zaman izleme \u00f6zellikleri ve \u00e7al\u0131\u015fan planlama \u00e7\u00f6z\u00fcmleri i\u00e7in de ge\u00e7erlidir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Aradaki en b\u00fcy\u00fck fark g\u00f6r\u00fcn\u00fcme veya aray\u00fcze g\u00f6redir. Kelimelerle u\u011fra\u015fmaktan ka\u00e7\u0131narak kendinize sorun, g\u00f6revleri bir takvimde mi, bir Gantt \u015femas\u0131nda m\u0131 yoksa bir Kanban panosunda m\u0131 g\u00f6r\u00fcnt\u00fclemek istersiniz?<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image is-style-default\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/1nSf8A0sURGa-WXoXHoLV1cah2vnSK9uX7ka2pxctgLQmVlnNGhhVTWfHIa_YPvUWyJ05I1AkGgU4IzYTlNetTbRADzHlzQFLdVRQVe5xdBm1uzYdaLJHvgrhiFhhyeTroU6P8Zi4s594l-JXA\" alt=\"\" \/><\/figure>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">ClickUp, \u00e7ok say\u0131da \u00f6zelli\u011fe sahip temiz bir tasar\u0131ma sahip oldu\u011fu i\u00e7in piyasadaki en iyi \u00fccretsiz pazarlama proje y\u00f6netimi ara\u00e7lar\u0131ndan biridir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Kolayca g\u00f6revler olu\u015fturabilir, bunlar\u0131 ekip \u00fcyelerine atayabilir, ilerlemelerini takip edebilir ve hatta dosya ekleyebilirsiniz.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">ClickUp ayr\u0131ca di\u011fer kullan\u0131c\u0131larla ileti\u015fim kurmay\u0131 kolayla\u015ft\u0131ran sohbet odalar\u0131 arac\u0131l\u0131\u011f\u0131yla i\u015fbirli\u011fi sunar. ClickUp, kullan\u0131c\u0131lar\u0131n yaz\u0131l\u0131m i\u00e7inde veya bir entegrasyon kullanarak zaman\u0131 takip etmelerine olanak tan\u0131r.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Entegrasyonlar:<\/strong> Slack, Dropbox, G Suite ve daha fazlas\u0131.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Fiyatland\u0131rma:<\/strong> T\u00fcm temel \u00f6zellikleri i\u00e7erdi\u011finden ki\u015fisel kullan\u0131m i\u00e7in \u00fccretsiz planlar\u0131n\u0131 kullanman\u0131z\u0131 \u00f6neririz. En ucuz \u00fccretli planlar\u0131 kullan\u0131c\u0131 ba\u015f\u0131na ayl\u0131k $5'ten ba\u015fl\u0131yor ve ek i\u015flevler sunuyor. Aralar\u0131ndan se\u00e7im yapabilece\u011finiz be\u015f fiyatland\u0131rma plan\u0131 vard\u0131r.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Pazarlama Proje Y\u00f6netiminin Temel Faydalar\u0131<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Peki, soru \u015fu: Pazarlama y\u00f6netimi neden \u00f6nemlidir? Laf\u0131 daha fazla uzatmadan, i\u015fte pazarlama proje y\u00f6netiminin en \u00f6nemli faydalar\u0131:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">1. Artan \u00fcretkenlik\u00a0<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Verimlili\u011fi art\u0131rman\u0131n en iyi yolu, i\u015finizi yava\u015flatabilecek engelleri ortadan kald\u0131rmakt\u0131r. <a href=\"https:\/\/teamdeck.io\/tr\/proje-yonetimi\/i\u0307s-akisi-yoneti\u0307m-si\u0307stemi\u0307-kilavuzu\/\">i\u015f ak\u0131\u015f\u0131<\/a>. Bu, pazarlama proje y\u00f6netiminin ba\u015farman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131 net hedefleriniz ve son tarihleriniz olmas\u0131 gerekti\u011fi anlam\u0131na gelir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">2. Bir b\u00fct\u00e7eye ba\u011fl\u0131 kalmak<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlamac\u0131lar i\u00e7in en b\u00fcy\u00fck zorluklardan biri b\u00fct\u00e7eye sad\u0131k kalmakt\u0131r. B\u00fct\u00e7eye sad\u0131k kalmazlarsa, kampanyan\u0131n ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131n garantisi yoktur. Pazarlama proje y\u00f6netimi sayesinde paran\u0131z\u0131n tam olarak nereye gitti\u011fini g\u00f6rebilirsiniz.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">3. Daha kolay i\u015fbirli\u011fi<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ayn\u0131 anda birden fazla kampanya y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fczde her ekip \u00fcyesiyle i\u015fbirli\u011fi yapmak zorla\u015f\u0131r. Ancak, pazarlama proje y\u00f6netimi yaz\u0131l\u0131m\u0131 kullan\u0131rsan\u0131z, dosyalar\u0131 kolayca payla\u015fabilir ve g\u00f6revler \u00fczerinde i\u015fbirli\u011fi yapabilirsiniz.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">4. Ekip \u00fcyeleri aras\u0131nda daha iyi koordinasyon<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Yukar\u0131da da belirtildi\u011fi gibi, ayn\u0131 anda birden fazla kampanya y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fczde bunlar\u0131 koordine etmek zorla\u015fabilir. Ancak pazarlama proje y\u00f6netimi yaz\u0131l\u0131m\u0131n\u0131 kullanarak ekip \u00fcyelerine belirli roller atayabilir, b\u00f6ylece herkesin rollerini ve sorumluluklar\u0131n\u0131 bilmesini sa\u011flayabilirsiniz.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">5. Daha verimli i\u015f teslimi<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Tam olarak ne yap\u0131lmas\u0131 gerekti\u011fini bildi\u011finiz i\u00e7in, her bir g\u00f6revi tamamlaman\u0131n ne kadar s\u00fcrece\u011fini daha iyi tahmin edebilirsiniz. Ayr\u0131ca, pazarlama veya i\u015f plan\u0131n\u0131 kullanarak ilerlemeyi daha do\u011fru bir \u015fekilde takip edebilirsiniz. <a href=\"https:\/\/teamdeck.io\/tr\/alet-kutusu\/ajans-proje-yoneti\u0307m-yigini\/\" target=\"_blank\" rel=\"noopener\">ajans proje y\u00f6neti\u0307m yazilimi<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Pazarlama Plan\u0131n\u0131n Geli\u015ftirilmesi<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bir pazarlama plan\u0131, bir kurulu\u015fun hedef kitlesine ula\u015fmak i\u00e7in reklam stratejisini nas\u0131l uygulayaca\u011f\u0131na dair bilgiler i\u00e7erdi\u011finden, temelde genel bir i\u015f plan\u0131n\u0131n par\u00e7as\u0131d\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama plan\u0131n\u0131z\u0131n geli\u015ftirilmesi, ne ama\u00e7la ve ne t\u00fcr bir kurulu\u015f i\u00e7in olu\u015fturulaca\u011f\u0131na ba\u011fl\u0131 olacakt\u0131r. Bununla birlikte, bir pazarlama plan\u0131 olu\u015fturmak, bir pazarlama stratejisi olu\u015fturmada \u00e7ok \u00f6nemli bir ad\u0131md\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama proje y\u00f6neticilerini, etkili bir pazarlama stratejisine giden \u00f6nemli ad\u0131mlar hakk\u0131nda d\u00fc\u015f\u00fcnmeye zorlar. Ayr\u0131ca bir pazarlama plan\u0131, \u00fcst d\u00fczey pazarlama hedeflerinize odaklanman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u015eimdi iyi bir pazarlama plan\u0131 geli\u015ftirmek i\u00e7in baz\u0131 ipu\u00e7lar\u0131na g\u00f6z atal\u0131m:\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">1. Bir Pazarlama \u00d6zeti Yaz\u0131n<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ayr\u0131nt\u0131l\u0131 bir pazarlama plan\u0131 yazmadan \u00f6nce bir \u00f6zet yazman\u0131z tavsiye edilir. Bu size t\u00fcm plana genel bir bak\u0131\u015f sa\u011flayacakt\u0131r. Ayr\u0131ca, s\u00fcre\u00e7 boyunca ortaya \u00e7\u0131kabilecek potansiyel sorunlar\u0131 ve konular\u0131 belirlemenize de yard\u0131mc\u0131 olacakt\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">2. Pazarlama Hedeflerini ve Bunlar\u0131n Nas\u0131l Analiz Edilece\u011fini Ana Hatlar\u0131yla A\u00e7\u0131klay\u0131n<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama hedeflerinizi ana hatlar\u0131yla belirtmeniz \u00f6nemlidir, b\u00f6ylece daha sonra bunlar\u0131 \u00f6l\u00e7ebilirsiniz. Ayr\u0131ca bu hedeflere nas\u0131l ula\u015fmay\u0131 planlad\u0131\u011f\u0131n\u0131z\u0131 da belirtmelisiniz. \u00d6rne\u011fin, hedefiniz daha fazla \u00fcr\u00fcn satmaksa, ayda satmak istedi\u011finiz birim say\u0131s\u0131n\u0131 belirtmelisiniz.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">3. Kullan\u0131c\u0131 Personalar\u0131\u00a0<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Kullan\u0131c\u0131 personalar\u0131 hedef pazar\u0131n\u0131z\u0131 tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r. Bunlar esasen ideal m\u00fc\u015fterinizi temsil eden kurgusal karakterlerdir. Kullan\u0131c\u0131 personalar\u0131n\u0131n temel amac\u0131, hedef pazar\u0131n\u0131z\u0131n kim oldu\u011funu ve \u015firketinizden ne beklediklerini anlamakt\u0131r.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">4. Pazar\u0131n\u0131z\u0131 Analiz Edin<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazar\u0131n\u0131z\u0131 analiz etmek \u00e7ok \u00f6nemlidir, \u00e7\u00fcnk\u00fc bu analizler pazar\u0131n\u0131z\u0131 analiz edip etmedi\u011finizi belirlemenize yard\u0131mc\u0131 olur. <a href=\"https:\/\/www.avoma.com\/blog\/achieving-product-market-fit\">\u00fcr\u00fcn\u00fcn hedef kitlenizle alakal\u0131 olmas\u0131<\/a>.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ayr\u0131ca, buna g\u00f6re de\u011fi\u015fiklikler yapman\u0131z\u0131 sa\u011flar. \u015eirketinizin g\u00fc\u00e7l\u00fc y\u00f6nlerini, zay\u0131f y\u00f6nlerini, f\u0131rsatlar\u0131n\u0131 ve tehditlerini daha derinlemesine anlaman\u0131z\u0131 sa\u011flayan bir SWOT analizi yapmay\u0131 d\u00fc\u015f\u00fcnmelisiniz.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">5. B\u00fct\u00e7enizi Belirleyin<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ger\u00e7ek\u00e7i bir b\u00fct\u00e7e belirlemek, her pazarlama plan\u0131n\u0131n bir di\u011fer \u00f6nemli unsurudur. Ba\u015far\u0131l\u0131 bir kampanyan\u0131n y\u00fcr\u00fct\u00fclmesiyle ilgili t\u00fcm maliyetler g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r. Ayr\u0131ca beklenmedik masraflar\u0131 kar\u015f\u0131lamak i\u00e7in de yeterli fon ay\u0131rmal\u0131s\u0131n\u0131z.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Harika Bir Pazarlama Ekibi Kurmak<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00a0Bir pazarlama ekibi, birbirini tamamlayan beceri setlerine sahip bireylerden olu\u015fmal\u0131d\u0131r. Bu, i\u015f kalitesini y\u00fcksek tutarken hedeflerinize ula\u015fabilmenizi sa\u011flayacakt\u0131r. Temel sorumluluklar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">1. \u0130\u00e7erik olu\u015fturma<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u0130\u00e7erik olu\u015fturma, herhangi bir pazarlama kampanyas\u0131ndaki en \u00f6nemli rollerden biridir. <a href=\"http:\/\/surferseo.com\/blog\/what-is-a-content-manager\/\" target=\"_blank\" rel=\"noopener\">\u0130\u00e7erik pazarlamac\u0131lar\u0131<\/a> m\u00fc\u015fterilerde yank\u0131 uyand\u0131ran ilgi \u00e7ekici i\u00e7erikler olu\u015fturmaktan sorumludur. \u0130lgi \u00e7ekici metinler yazmay\u0131, \u00e7ekici g\u00f6rseller tasarlamay\u0131 ve etkili kampanyalar olu\u015fturmay\u0131 bilmeleri gerekir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">2. Sosyal medya hesaplar\u0131n\u0131 y\u00f6netmek<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Sosyal medya y\u00f6neticileri, \u015firketin Facebook, Twitter, Instagram, LinkedIn, YouTube vb. gibi \u00e7e\u015fitli platformlardaki varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmekten sorumludur. Markadan bahsedenleri izlemeleri, yorumlara yan\u0131t vermeleri ve hayranlarla etkile\u015fime ge\u00e7meleri beklenir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">3. Veri analizi<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Veri analistleri, trendleri analiz etmek ve t\u00fcketici davran\u0131\u015flar\u0131 hakk\u0131nda fikir edinmek i\u00e7in Tableau ve QlikView gibi ara\u00e7lar\u0131 kullan\u0131r. Farkl\u0131 de\u011fi\u015fkenlerin sat\u0131\u015flar\u0131, d\u00f6n\u00fc\u015f\u00fcmleri ve di\u011fer KPI'lar\u0131 nas\u0131l etkiledi\u011fini anlamalar\u0131 gerekir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">4. Etkinlik planlama<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Etkinlik planlay\u0131c\u0131lar\u0131, mekan se\u00e7iminden yemek servisine kadar bir etkinli\u011fin t\u00fcm y\u00f6nlerini koordine eder. \u00d6zellikle kendi \u015firketleri d\u0131\u015f\u0131ndaki m\u00fc\u015fterilerle \u00e7al\u0131\u015f\u0131yorlarsa, her \u015feyin sorunsuz gitti\u011finden emin olmalar\u0131 gerekir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bir pazarlama ekibi kurmak ve yap\u0131land\u0131rmak kolay bir i\u015f de\u011fildir, ancak herkesi ekibinize dahil etti\u011finizde i\u015f hedeflerinize ula\u015fma yolunda ilerlemi\u015f olursunuz.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Birini i\u015fe almadan \u00f6nce, i\u015fe al\u0131m s\u00fcrecinizi adaylar i\u00e7in daha zaman verimli ve keyifli hale getirmek i\u00e7in bir \u0130K arac\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcnmek iyi bir fikir olabilir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">G\u00fc\u00e7l\u00fc bir pazarlama ekibi olu\u015fturmak i\u00e7in i\u015fe ihtiya\u00e7lar\u0131n\u0131z\u0131 belirleyerek ba\u015flay\u0131n.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li><em>Ekibinizin neyi ba\u015farmas\u0131n\u0131 istiyorsunuz?\u00a0<\/em><\/li>\n<li><em>Ka\u00e7 ki\u015fiye ihtiyac\u0131n\u0131z var?\u00a0<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bu yan\u0131tlar\u0131 ald\u0131ktan sonra, pazarlama departman\u0131 pozisyonlar\u0131 i\u00e7in i\u015fe al\u0131m yapmaya ba\u015flayabilirsiniz.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>En \u0130yi Pazarlama Stratejisini Olu\u015fturmak<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama y\u00f6netimi stratejisi, bir \u015firkete t\u00fcm pazarlama yolculu\u011fu boyunca rehberlik eden bir yol haritas\u0131d\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u015eirketlerin ne t\u00fcr \u00fcr\u00fcn ve hizmetler sunacaklar\u0131na, \u00e7abalar\u0131n\u0131 nereye odaklayacaklar\u0131na ve hedef kitlelerine en iyi nas\u0131l ula\u015facaklar\u0131na karar vermelerine yard\u0131mc\u0131 olur. Pazarlama hedeflerinizi vurgulad\u0131\u011f\u0131 i\u00e7in g\u00fcn\u00fcm\u00fcz pazar\u0131nda rekabet\u00e7i kalabilmek i\u00e7in bir pazarlama y\u00f6netimi stratejisine sahip olmak \u00e7ok \u00f6nemlidir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama stratejisi ayn\u0131 zamanda \u015firketinizin kurumsal kimli\u011fini de yans\u0131tmal\u0131d\u0131r, dolay\u0131s\u0131yla de\u011ferlerinizi ve vizyonunuzu yans\u0131tmal\u0131d\u0131r.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bir pazarlama stratejisi geli\u015ftirirken <a href=\"https:\/\/flair.hr\/en\/blog\/corporate-culture\/\">\u015fi\u0307rket k\u00fclt\u00fcr\u00fc<\/a>rakipler, hedef kitle ve b\u00fct\u00e7e g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r. Bir pazarlama stratejisi tipik olarak a\u015fa\u011f\u0131daki b\u00f6l\u00fcmleri i\u00e7ermelidir:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>\u015eirket hedefleri<\/li>\n<li>\u0130\u00e7 ve d\u0131\u015f analiz<\/li>\n<li>Hedef kitle ara\u015ft\u0131rmas\u0131<\/li>\n<li>\u0130lgili pazarlama kanallar\u0131<\/li>\n<li>Markala\u015fma ve mesajla\u015fma<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ba\u015far\u0131l\u0131 bir pazarlama stratejisi geli\u015ftirmenin ilk ad\u0131m\u0131 hedeflerinizi belirlemektir. Hedefler, pazarlama faaliyetleriniz i\u00e7in belirli hedefler belirlemenize yard\u0131mc\u0131 olur. Bunlar iki kategoriye ayr\u0131labilir: k\u0131sa vadeli ve uzun vadeli.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li><strong>K\u0131sa vadeli hedefler<\/strong> belirli bir s\u00fcre i\u00e7inde ger\u00e7ekle\u015ftirilmesi gerekenlerdir.\u00a0<\/li>\n<li><strong>Uzun vadeli hedefler<\/strong> daha uzun bir zaman diliminde ger\u00e7ekle\u015fenlerdir.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Hedeflerinizi belirledikten sonra yapman\u0131z gerekenler <a href=\"https:\/\/tapfiliate.com\/blog\/audience-profile\/\">hedef kitlenizi belirleyin<\/a>. Hedef kitleniz hangi t\u00fcr i\u00e7erik olu\u015fturaca\u011f\u0131n\u0131z\u0131 ve hangi kanallar\u0131 kullanaca\u011f\u0131n\u0131z\u0131 belirleyecektir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Potansiyel m\u00fc\u015fterilerden geri bildirim almak i\u00e7in anketler veya g\u00f6r\u00fc\u015fmeler de yapmak isteyebilirsiniz. Bu bilgiler, ideal m\u00fc\u015fterinizin kim oldu\u011funu, ne istedi\u011fini ve onlarla nas\u0131l ileti\u015fim kuraca\u011f\u0131n\u0131z\u0131 daha iyi anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ard\u0131ndan, bir i\u00e7 analiz ger\u00e7ekle\u015ftirmeniz gerekir. Dahili bir analiz, mevcut durumunuzu de\u011ferlendirmenize ve hangi alanlar\u0131n iyile\u015ftirilmesi gerekti\u011fini bulman\u0131za olanak tan\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Gerekirse, performans\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in stratejiler olu\u015fturabilirsiniz. \u0130\u00e7 analizler genellikle her y\u0131l planlama a\u015famas\u0131nda yap\u0131l\u0131r. Dahili bir analiz yapman\u0131n yan\u0131 s\u0131ra harici bir analiz de yapmal\u0131s\u0131n\u0131z.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">D\u0131\u015f analiz, sekt\u00f6r\u00fcn\u00fcz\u00fc ve ni\u015finizdeki di\u011fer i\u015fletmeleri incelemeyi i\u00e7erir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bu size nas\u0131l \u00e7al\u0131\u015ft\u0131klar\u0131 ve ne sunduklar\u0131 hakk\u0131nda fikir verecektir. Bu iki \u015feyi yaparken, pazarlama karmas\u0131n\u0131n 4 P'sine, yani \u00fcr\u00fcn, fiyat, promosyon ve yere bakmak her zaman iyi bir fikirdir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image is-style-default\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/LfUTrR2DEBmqZuesCTB9D8mEHt4eE7urmAYT2-EBJYB8xweHvKUBFATm_Q-41r6DLdCGPaHQxOTlT85EvZmtcs7vyrl0AWVcgQLdjZbvQWCUl94nRz7WcfUBwWQFXCqa3FoPIVKCDcZwCZwiFA\" alt=\"\" \/><\/figure>\n<p style=\"text-align: justify;\">Resim Kayna\u011f\u0131: <a href=\"https:\/\/marketsplash.com\/\">MarketSplash<\/a><\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">1. \u00dcr\u00fcn<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00dcr\u00fcn\u00fcn\u00fcz her i\u015fin \u00f6z\u00fcd\u00fcr; bu nedenle do\u011fru \u00fcr\u00fcn\u00fc se\u00e7mek hayati \u00f6nem ta\u015f\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn marka imaj\u0131n\u0131z ve de\u011ferlerinizle uyumlu oldu\u011fundan emin olun. Ayr\u0131ca, hedef kitlenizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olun.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">2. Fiyat<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Fiyat, bir \u00fcr\u00fcn se\u00e7erken bir di\u011fer \u00f6nemli fakt\u00f6rd\u00fcr. Ancak, sabit fiyatlar veya indirimler gibi geleneksel fiyatland\u0131rma modellerine ba\u011fl\u0131 kalmak zorunda de\u011filsiniz. Bunun yerine, fiyatlar\u0131n\u0131z\u0131 talebe g\u00f6re ayarlayabilirsiniz.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">3. Promosyon<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Promosyonlar sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in m\u00fckemmel bir yoldur. Ancak, t\u00fcm promosyonlar e\u015fit derecede iyi sonu\u00e7 vermez. Bu nedenle, hangilerini uygulayaca\u011f\u0131n\u0131za karar vermeden \u00f6nce farkl\u0131 promosyon t\u00fcrlerini test etmelisiniz.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">4. Yerle\u015ftirme<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Yer, hedef kitlenizin zaman\u0131n\u0131n \u00e7o\u011funu ge\u00e7irdi\u011fi fiziksel konumu ifade eder. Bu nedenle, pazarlama stratejinizi tasarlarken bu hususu g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z \u00e7ok \u00f6nemlidir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ayr\u0131ca, rakiplerinizi analiz etmeniz ve performans\u0131n\u0131zla k\u0131yaslaman\u0131z gerekir. Rakiplerinizi analiz ederek onlar\u0131n hatalar\u0131ndan ve ba\u015far\u0131lar\u0131ndan ders \u00e7\u0131karabilirsiniz.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Bu, m\u00fc\u015fterileri \u00e7ekmek i\u00e7in yeni fikirler ve yollar bulman\u0131z\u0131 sa\u011flayacakt\u0131r.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Son olarak, b\u00fct\u00e7enizi pazarlama plan\u0131n\u0131za uygun olarak belirlemek, bir pazarlama stratejisi olu\u015fturman\u0131n hayati bir ad\u0131m\u0131d\u0131r. Pek \u00e7ok \u015firket yat\u0131r\u0131m getirisini dikkate almadan \u00e7ok fazla para harc\u0131yor <em>(yat\u0131r\u0131m getirisi).<\/em> Bu nedenle, fonlar\u0131n verimli ve etkin bir \u015fekilde tahsis edilmesi \u00f6nemlidir.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Pazarlama Analiti\u011fi Rehberi<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama analiti\u011fi, pazarlama kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 analiz etmek ve de\u011ferlendirmek i\u00e7in verilerin kullan\u0131lmas\u0131d\u0131r. Ba\u015fka bir deyi\u015fle, pazarlama stratejilerinizi geli\u015ftirmek i\u00e7in veri toplama ve analiz etme s\u00fcrecidir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pazarlama analiti\u011fi, pazarlama proje y\u00f6neticilerinin rotalar\u0131n\u0131 verilere g\u00f6re ayarlayabildikleri i\u00e7in daha iyi aksiyonlar almalar\u0131n\u0131 sa\u011flayabilir.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u0130\u015fte izlemeniz gereken en \u00f6nemli \u015feylerden baz\u0131lar\u0131:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Sosyal medya kat\u0131l\u0131m\u0131<\/li>\n<li>Sat\u0131\u015f geliri<\/li>\n<li>Organik trafik<\/li>\n<li>Sosyal medya trafi\u011fi<\/li>\n<li><a href=\"http:\/\/cience.com\/blog\/price-of-lead\/\" target=\"_blank\" rel=\"noopener\">Potansiyel m\u00fc\u015fteri ba\u015f\u0131na maliyet<\/a><\/li>\n<li>\u0130\u00e7erik stratejileri<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Do\u011fru pazarlama y\u00f6ntemini se\u00e7mek veya <a href=\"https:\/\/teamdeck.io\/tr\/alet-kutusu\/dijital-ajanslar-icin-uygulamalar\/\">ajans proje y\u00f6neti\u0307m ara\u00e7lari<\/a> pazarlama analiti\u011fini kullan\u0131rken anahtar noktad\u0131r. Bu ara\u00e7lardan baz\u0131lar\u0131 \u00fccretsizken baz\u0131lar\u0131 da maliyetlidir. \u0130\u015fletmeniz i\u00e7in bir ara\u00e7 se\u00e7erken, arac\u0131n \u00f6zelliklerini ve yeteneklerini ve nihayetinde b\u00fct\u00e7enizi ve hedeflerinizi g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Son D\u00fc\u015f\u00fcnceler<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Bir pazarlama plan\u0131 olu\u015fturmak, genel pazarlama stratejinize odaklanman\u0131z\u0131 sa\u011flayacak faydal\u0131 bir al\u0131\u015ft\u0131rmad\u0131r.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Umar\u0131m bu k\u0131sa rehber, bir pazarlama plan\u0131 olu\u015fturman\u0131n temellerini \u00f6\u011frenmenize yard\u0131mc\u0131 olmu\u015ftur. Herhangi bir sorunuz varsa, a\u015fa\u011f\u0131ya yorum b\u0131rakmaktan \u00e7ekinmeyin!<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 style=\"text-align: center;\"><strong>Hala en iyi pazarlama proje y\u00f6netimi yaz\u0131l\u0131m\u0131n\u0131 m\u0131 ar\u0131yorsunuz?<\/strong><\/h2>\n<p style=\"text-align: center;\">Teamdeck kullan\u0131n - reklam ve BT \u015firketleri taraf\u0131ndan kullan\u0131lan kaynak planlama yaz\u0131l\u0131m\u0131<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"Genel olarak konu\u015fursak, m\u00fc\u015fterinin\/i\u00e7 sipari\u015fler ayn\u0131d\u0131r (\"G\u00fczel, etkili bir web sitesine ihtiyac\u0131m var\"), ancak web sitesinin par\u00e7alar\u0131yla ilgili beklentilerden bahsederken, farkl\u0131l\u0131klar \u00e7ok b\u00fcy\u00fckt\u00fcr. Bu nedenle her proje, zaman al\u0131c\u0131,...","protected":false},"author":1,"featured_media":10549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-10547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Phases, Roles, and Software in Marketing Project Management -<\/title>\n<meta name=\"description\" content=\"Generally speaking, client\u2019s\/internal orders are the same (\u201cI need a nice, effective website\u201d), but when talking about expectations related to pieces of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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