{"id":7725,"date":"2021-10-15T13:56:16","date_gmt":"2021-10-15T11:56:16","guid":{"rendered":"https:\/\/teamdeck.io\/?p=7725"},"modified":"2023-10-03T12:28:00","modified_gmt":"2023-10-03T10:28:00","slug":"marketing-strategy-for-a-software-house-what-should-it-include","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/ro\/cutie-de-instrumente\/strategie-de-marketing-pentru-o-casa-de-software-ce-ar-trebui-sa-includa\/","title":{"rendered":"Strategia de marketing pentru o companie de dezvoltare software - ce ar trebui s\u0103 includ\u0103?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teamdeck.io\/ro\/\">Acas\u0103<\/a><\/span> \" <span class=\"breadcrumb_last\" aria-current=\"page\">Strategia de marketing pentru o companie de dezvoltare software - ce ar trebui s\u0103 includ\u0103?<\/span><\/span><\/div>\n<p><strong><a href=\"https:\/\/teamdeck.io\/ro\/cutie-de-instrumente\/care-este-rolul-marketingului-in-cadrul-unei-companii-de-software\/\">\u00centr-un articol anterior<\/a>, am vorbit despre care este rolul marketingului \u00eentr-o cas\u0103 de software. Acum c\u0103 \u0219ti\u021bi de ce ave\u021bi nevoie de el, nu puteam s\u0103 v\u0103 l\u0103s\u0103m f\u0103r\u0103 un r\u0103spuns la ce ar trebui s\u0103 face\u021bi! \u00cen acest text, ne vom concentra pe discutarea elementelor pe care ar trebui s\u0103 le con\u021bin\u0103 o strategie de marketing pentru o software house. Haide\u021bi s\u0103 \u00eencepem!<\/strong><\/p>\n<ul>\n<li>C\u00e2teva sugestii generale de la un <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">companie de dezvoltare a produselor digitale<\/a> care are, de asemenea, propriile sale produse (<a href=\"https:\/\/teamdeck.io\/ro\/\" target=\"_blank\" rel=\"noopener\">software de gestionare a resurselor<\/a> \u0219i <a href=\"https:\/\/www.apptension.com\/saas-boilerplate\" target=\"_blank\" rel=\"noopener\">SaaS boilerplate<\/a>)<\/li>\n<li>ce ar trebui s\u0103 implice strategia de marketing pentru companiile de software<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Care este strategia de marketing pentru companiile de dezvoltare de software?<\/h2>\n<p><strong>Strategia de marketing<\/strong> reprezint\u0103 ansamblul activit\u0103\u021bilor de comunicare \u0219i promovare ale companiei dumneavoastr\u0103, menite s\u0103 ating\u0103 obiectivele asumate. Este un plan \u0219i un calendar al tuturor activit\u0103\u021bilor, care prevede \u0219i rezultatele a\u0219teptate. Cele mai comune obiective ale strategiei de marketing includ:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ob\u021binerea mai multor clien\u021bi.<\/li>\n<li>Ob\u021binerea de parteneri de afaceri.<\/li>\n<li>Construirea unei imagini specifice (de exemplu, un expert \u00een domeniu).<\/li>\n<li>Cre\u0219terea gradului de recunoa\u0219tere a companiei.<\/li>\n<\/ul>\n<p>O strategie de marketing pentru o <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">companie de dezvoltare software<\/a> este necesar\u0103 \u00een fiecare etap\u0103 a evolu\u021biei companiei. <a href=\"https:\/\/artkai.io\/services\/product-strategy-consulting\" target=\"_blank\" rel=\"noopener\">Consultan\u021b\u0103 privind strategia de produs<\/a> poate fi un atu valoros \u00een dezvoltarea unei strategii de marketing pentru o cas\u0103 de software, ajut\u00e2nd la alinierea obiectivelor de afaceri cu nevoile clien\u021bilor \u0219i cu tendin\u021bele pie\u021bei. La \u00eenceput, este extrem de important s\u0103 se p\u0103trund\u0103 c\u00e2t mai repede posibil \u00een con\u0219tientizarea poten\u021bialilor clien\u021bi \u0219i a pie\u021bei, datorit\u0103 c\u0103rora afacerea va \u00eencepe s\u0103 genereze profituri mai rapid. De asemenea, este foarte important pentru dezvoltarea companiilor care au c\u00e2\u0219tigat deja o anumit\u0103 pozi\u021bie, astfel \u00eenc\u00e2t acestea s\u0103 nu stagneze, ci s\u0103 continue s\u0103 ob\u021bin\u0103 rezultate din ce \u00een ce mai bune. \u00cen cele din urm\u0103, este, de asemenea, crucial pentru casele de software, care sunt elita \u00een sectorul lor, s\u0103 fie recunoscute \u0219i s\u0103 se bucure de popularitate \u00een industrie. Concuren\u021ba la v\u00e2rf este deosebit de acerb\u0103 \u0219i trebuie s\u0103 lupta\u021bi tot timpul pentru a v\u0103 men\u021bine pozi\u021bia de lider. <strong>Iar pentru ca acest lucru s\u0103 se \u00eent\u00e2mple, ceilal\u021bi trebuie s\u0103 \u0219tie ce face\u021bi \u0219i de ce este minunat.<\/strong> Iar aceasta este exact sarcina unei strategii de marketing \u00een cadrul unei companii de software.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7757\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Grupul \u021bint\u0103 - cum \u0219i unde v\u0103 adresa\u021bi persoanelor care iau decizii<\/h2>\n<p>\u00cenainte de a \u00eencepe s\u0103 planifica\u021bi strategia de marketing, trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi la <strong>cine va fi publicul dumneavoastr\u0103? <\/strong>Cui v\u0103 adresa\u021bi? Cine va auzi despre tine? C\u00e2nd li se pune aceast\u0103 \u00eentrebare, multe companii se g\u00e2ndesc \"P\u0103i, la cine v\u0103 referi\u021bi? Toat\u0103 lumea!\" Din p\u0103cate, problema nu este at\u00e2t de simpl\u0103. <strong>Restr\u00e2ngerea publicului \u021bint\u0103 este una dintre cele mai mari provoc\u0103ri<\/strong>, dar, din p\u0103cate, este necesar. \u00cen practic\u0103, atunci c\u00e2nd vorbim cu toat\u0103 lumea - nu vorbim cu nimeni. Deci, g\u00e2ndi\u021bi-v\u0103 cu cine dori\u021bi s\u0103 lua\u021bi leg\u0103tura. \u00cen majoritatea situa\u021biilor, probabil vor fi poten\u021bialii clien\u021bi. Dac\u0103 dezvolta\u021bi software pentru o anumit\u0103 industrie, de exemplu, logistic\u0103, trebuie s\u0103 r\u0103spunde\u021bi la \u00eentrebarea de unde companiile din sectorul transporturilor \u00ee\u0219i ob\u021bin informa\u021biile \u0219i cum ar putea auzi de dumneavoastr\u0103. Pentru <a href=\"https:\/\/teamdeck.io\/ro\/\">Teamdeck<\/a>De exemplu, publicul \u021bint\u0103 este reprezentat de produc\u0103torii de software - dorim ca ace\u0219tia s\u0103 aud\u0103 despre noi \u0219i s\u0103 vad\u0103 c\u0103 produsul nostru este excelent \u0219i le va fi foarte util. Poate, pe de alt\u0103 parte, campania dvs. este axat\u0103 pe recrutarea de noi angaja\u021bi. Atunci trebuie s\u0103 comunica\u021bi activit\u0103\u021bile dvs. cu ace\u0219tia \u00een minte.<\/p>\n<h2 class=\"wp-block-heading\">Ave\u021bi un stil?<\/h2>\n<p><strong>Un alt lucru esen\u021bial este s\u0103 decide\u021bi ce identitate are compania dumneavoastr\u0103.<\/strong> Companiile cu un temperament sunt mai distinctive, deoarece sunt asociate cu ceva \u0219i le pute\u021bi da caracteristici. Vede\u021bi cu siguran\u021b\u0103 acest lucru atunci c\u00e2nd v\u0103 uita\u021bi la m\u0103rci cunoscute - de ce Volvo este sigur \u0219i Ferrari aventuros? Stilul lor este responsabil pentru acest lucru. \u0218i compania dumneavoastr\u0103 are nevoie de stil. Ca produc\u0103tor de software, pute\u021bi fi un expert \u00een domeniu - o autoritate serioas\u0103 \u0219i respectat\u0103, citat\u0103 de presa de specialitate. Sau pute\u021bi fi amuzant, informal \u0219i relaxat, ar\u0103t\u00e2nd c\u0103 societatea dumneavoastr\u0103 este un loc cool \u00een care se fac lucruri cool. Sau pute\u021bi adopta un stil premium - lucr\u0103m doar cu cei mai buni, serviciile noastre sunt scumpe, dar oricine a lucrat cu noi \u0219tie c\u0103 merit\u0103. Trebuie s\u0103 face\u021bi efortul de a ne convinge s\u0103 v\u0103 prelu\u0103m comanda. Fiecare dintre aceste personalit\u0103\u021bi de brand are avantajele \u0219i dezavantajele sale, a\u0219a c\u0103 g\u00e2ndi\u021bi-v\u0103 cine este compania dvs. \u0219i cum comunic\u0103. \u0218i trece\u021bi la treab\u0103!<\/p>\n<h2 class=\"wp-block-heading\">Marketingul de con\u021binut - nu exist\u0103 comunicare f\u0103r\u0103 cuvinte<\/h2>\n<p><strong>Marketingul de con\u021binut este una dintre cele mai frecvent utilizate strategii de marketing, iar \u00een cazul produc\u0103torilor de software, este crucial.<\/strong> Aceasta const\u0103 \u00een promovarea companiei prin crearea \u0219i distribuirea de materiale interesante, de exemplu, educative sau inspira\u021bionale. Cele mai frecvent utilizate formate includ o postare pe blogul companiei dvs. \u00een care dezvolta\u021bi un subiect interesant. <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clipchamp.com\/en\/video-editor\/&amp;source=gmail&amp;ust=1639732685662000&amp;usg=AOvVaw2AWtI-oKBjne-hs2LKhWxn\">Crearea de videoclipuri<\/a> este, de asemenea, foarte eficient. Pute\u021bi discuta o problem\u0103 tehnic\u0103 \u0219i modul de rezolvare a acesteia, pute\u021bi vorbi despre noile tehnologii sau pute\u021bi intervieva un alt expert. Webinariile \u0219i podcasturile sunt, de asemenea, formate interesante. Pentru casele de software, marketingul de con\u021binut este o modalitate excelent\u0103 de a \u00eemp\u0103rt\u0103\u0219i cuno\u0219tin\u021be \u0219i de a ajunge la oameni. Pentru public, pe de alt\u0103 parte, materialul preg\u0103tit de cineva care \u0219tie ce face este, de asemenea, o valoare.<\/p>\n<h2 class=\"wp-block-heading\">Site-ul web al companiei de dezvoltare este de cele mai multe ori singura modalitate de a spune \"Bun\u0103\"<\/h2>\n<p><strong>Site-ul web este responsabil pentru prima impresie despre compania dumneavoastr\u0103.<\/strong> Iar prima impresie este una foarte important\u0103 \u00een rela\u021biile de afaceri, mai ales c\u0103, de obicei, nu exist\u0103 nicio \u0219ans\u0103 pentru o alta. Imagina\u021bi-v\u0103 c\u0103 sunte\u021bi un poten\u021bial client - proprietarul unui magazin online \u0219i c\u0103 sunte\u021bi \u00een c\u0103utarea unei companii care s\u0103 v\u0103 creeze un site web. A\u021bi \u00eencredin\u021ba aceast\u0103 sarcin\u0103 unei case de software care are un site web ur\u00e2t, \u00eenvechit, neintuitiv? Cu siguran\u021b\u0103 nu. A\u0219adar, trata\u021bi site-ul web ca pe cartea dvs. de vizit\u0103, l\u0103sa\u021bi-l s\u0103 vorbeasc\u0103 de la sine \u0219i \u00eencuraja\u021bi-i pe ceilal\u021bi s\u0103 v\u0103 cunoasc\u0103 mai bine organiza\u021bia.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Portofoliu - ar\u0103ta\u021bi ce pute\u021bi face<\/h2>\n<p>Un site web bun poate \u00eencuraja oamenii s\u0103 se uite mai atent la compania dumneavoastr\u0103. \u0218i atunci un portofoliu se va dovedi de nepre\u021buit. Clien\u021bii \u0219tiu c\u0103 orice companie poate spune ce vrea despre ea \u00eens\u0103\u0219i, dar ceea ce arat\u0103 adev\u0103ratele sale capacit\u0103\u021bi este munca sa. Un portofoliu cu cele mai bune proiecte ale tale este o dovad\u0103 a muncii \u0219i a capacit\u0103\u021bilor tale. Dac\u0103 este interesant, impresionant \u0219i descris cu aten\u021bie, va fi o publicitate excelent\u0103 pentru dvs. (Instrumentele Adobe v\u0103 permit s\u0103 v\u0103 realiza\u021bi cu u\u0219urin\u021b\u0103 <a href=\"https:\/\/www.adobe.com\/express\/create\/advertisement\" target=\"_blank\" rel=\"noopener\">design publicitar<\/a> f\u0103r\u0103 a fi designer grafic).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7761\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Social media - ar\u0103ta\u021bi cum v\u0103 descurca\u021bi<\/h2>\n<p>Ast\u0103zi, toat\u0103 lumea este prezent\u0103 pe re\u021belele sociale - oameni, animale, companii. \u00cen afaceri, nu mai este o alegere, ci o obliga\u021bie. <strong>Dac\u0103 o companie nu exist\u0103 pe social media, aceasta pare suspect\u0103.<\/strong> Social media este o modalitate de a stabili o rela\u021bie cu cei care v\u0103 urm\u0103resc, de a le ar\u0103ta ce este nou, ce ave\u021bi de g\u00e2nd s\u0103 face\u021bi \u0219i unde v\u0103 pot \u00eent\u00e2lni. <a href=\"http:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">Social media<\/a> au o func\u021bie foarte important\u0103, aceea de a ar\u0103ta lumii c\u0103 societatea este vie, func\u021bioneaz\u0103 \u0219i o duce bine, ceea ce inspir\u0103 mult mai mult\u0103 \u00eencredere. Ele sunt, de asemenea, un fel de panou de afi\u0219aj care comunic\u0103 cele mai importante fapte.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Poten\u021bialul social media este gigantic:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Pute\u021bi intra \u00een dialog cu clien\u021bii care comenteaz\u0103 la post\u0103rile dvs.\u00a0<\/li>\n<li>Ar\u0103ta\u021bi stilul \u0219i personalitatea companiei dumneavoastr\u0103.<\/li>\n<li>Partaja\u021bi con\u021binut de pe alte canale, cum ar fi blogul dvs. sau YouTube.<\/li>\n<li>Cre\u0219te\u021bi-v\u0103 vizibilitatea \u0219i ajunge\u021bi la noi audien\u021be.<\/li>\n<li>Pute\u021bi crea noi formate de con\u021binut, cum ar fi infografice sau slideshow-uri, utiliz\u00e2nd <a href=\"https:\/\/www.free-power-point-templates.com\/\">\u0219abloane PowerPoint gratuite<\/a>.<\/li>\n<li>V\u0103 \u021bine\u021bi la curent cu cele mai importante lucruri. Evenimentele la care iei parte, noile colabor\u0103ri sau premiile pe care le-ai primit.<\/li>\n<\/ul>\n<p>De asemenea, este esen\u021bial s\u0103 alege\u021bi social media care se potrive\u0219te afacerii dvs. \u0219i publicului \u021bint\u0103. De exemplu, pentru o companie de mod\u0103, Instagram \u0219i TikTok vor fi baza. A <a href=\"https:\/\/www.inbeat.co\/articles\/tiktok-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\">Agen\u021bia de influen\u021bare TikTok<\/a> poate ajuta o companie de mod\u0103 s\u0103 se asocieze cu creatori TikTok populari pentru a promova brandurile \u0219i a ajunge la un public mai larg pe platform\u0103. Con\u021binut vizual, inspira\u021bional, care va ajunge la un grup mare de clien\u021bi obi\u0219nui\u021bi. Dac\u0103 casa dvs. de software este orientat\u0103 mai mult c\u0103tre sectorul de afaceri \u0219i investitori, \u021binta dvs. va fi probabil Twitter \u0219i LinkedIn. \u00cenainte de a include <a href=\"https:\/\/instasize.com\/blog\/creating-a-social-media-marketing-plan-a-sostacr-overview\">social media \u00een marketingul dumneavoastr\u0103<\/a> pentru casa dvs. de software, trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi pe ce canal s\u0103 v\u0103 concentra\u021bi cel mai mult.<\/p>\n<h2 class=\"wp-block-heading\">Evenimente - crearea de re\u021bele este baza industriei<\/h2>\n<p>Evenimentele sectoriale sunt o ocazie excelent\u0103 de a v\u0103 crea o re\u021bea \u0219i de a ob\u021bine contacte de afaceri valoroase. La o conferin\u021b\u0103 dedicat\u0103, de exemplu, inova\u021biilor \u00een domeniul inteligen\u021bei artificiale, pute\u021bi \u00eent\u00e2lni persoane interesate exact de ceea ce face\u021bi. Acest lucru este foarte valoros, deoarece \u00een marketingul dvs. de zi cu zi trebuie s\u0103 depune\u021bi multe eforturi pentru a ajunge la oameni care sunt interesa\u021bi de ceea ce face\u021bi aici. Cu evenimentele din industrie, \u00eei ave\u021bi pe to\u021bi \u00eentr-un singur loc. \u00cen plus, v\u0103 pute\u021bi l\u0103uda cu realiz\u0103rile \u0219i expertiza dvs. \u0219i astfel s\u0103 v\u0103 consolida\u021bi pozi\u021bia de juc\u0103tor puternic pe pia\u021b\u0103.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Parteneri - prietenii dvs. de afaceri<\/h2>\n<p>Pia\u021ba pe care lucra\u021bi nu este format\u0103 numai din concuren\u021bi, ci \u0219i din companii ale c\u0103ror activit\u0103\u021bi sunt complementare cu ale dumneavoastr\u0103. De exemplu, dac\u0103 proiecta\u021bi aplica\u021bii, colaborarea cu o agen\u021bie de design grafic poate fi util\u0103. Colaborarea cu partenerii este, de asemenea, o parte foarte important\u0103 a strategiei dumneavoastr\u0103 de marketing. V\u0103 pute\u021bi valorifica reciproc punctele forte \u0219i v\u0103 pute\u021bi sprijini reciproc activit\u0103\u021bile pentru a dob\u00e2ndi \u00eempreun\u0103 mai mul\u021bi clien\u021bi cu o ofert\u0103 mai interesant\u0103 \u0219i mai complex\u0103.<\/p>\n<h2 class=\"wp-block-heading\">Rela\u021bii cu mass-media - vorbi\u021bi direct cu publicul \u021bint\u0103<\/h2>\n<p>Rela\u021biile cu mass-media sunt extrem de importante pentru a ajunge la grupuri \u021bint\u0103 specifice. Dac\u0103 trebuie s\u0103 le spune\u021bi companiilor dintr-un anumit sector despre dumneavoastr\u0103, primul pas ar trebui s\u0103 fie s\u0103 g\u0103si\u021bi mass-media din care acestea \u00ee\u0219i ob\u021bin informa\u021biile. Dac\u0103 dori\u021bi recunoa\u0219tere general\u0103, g\u0103si\u021bi, de asemenea, mass-media care se potrive\u0219te cu ceea ce ave\u021bi nevoie. Mass-media are ceva ce v\u0103 va fi foarte greu s\u0103 ob\u021bine\u021bi - acces la un num\u0103r mare de persoane care sunt interesate de un anumit subiect. Acesta este motivul pentru care compania dvs. trebuie s\u0103 fie acolo. Cum? Pute\u021bi s\u0103 acorda\u021bi un interviu, s\u0103 scrie\u021bi un articol de specialitate, s\u0103 trimite\u021bi un comunicat de pres\u0103 sau s\u0103 oferi\u021bi un comentariu unui jurnalist. Dac\u0103 sunte\u021bi interesat s\u0103 coopera\u021bi cu un anumit titlu - scrie\u021bi departamentului de publicitate sau unei anumite persoane \u0219i afla\u021bi dac\u0103 pute\u021bi face ceva \u00eempreun\u0103.<\/p>\n<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd executa\u021bi un <a href=\"https:\/\/www.renderforest.com\/\" target=\"_blank\" rel=\"noopener\">companie de tehnologie<\/a> ave\u021bi o marj\u0103 de manevr\u0103 uria\u0219\u0103 \u00een ceea ce prive\u0219te comunicarea. Sper\u0103m c\u0103 acum \u0219ti\u021bi ceva mai multe despre strategia de marketing pentru o cas\u0103 de software. De\u0219i planificarea \u0219i implementarea unor astfel de activit\u0103\u021bi pot p\u0103rea dificile \u0219i cople\u0219itoare la \u00eenceput, acestea vor deveni din ce \u00een ce mai u\u0219oare cu timpul. Mai mult, odat\u0103 cu ajutorul vin <\/span><a href=\"https:\/\/www.apptension.com\/blog-posts\/top-7-marketing-automation-tools-that-every-saas-need\"><span style=\"font-weight: 400;\">automatizarea marketingului saas<\/span><\/a><span style=\"font-weight: 400;\"> instrumente sau <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/marketing-proiect-management-software-instrumente-sfaturi-faze\/\">software de gestionare a proiectelor de marketing<\/a>, sau <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/gestionarea-resurselor-de-marketing-pentru-agentiile-de-creatie\/\" target=\"_blank\" rel=\"noopener\">software pentru gestionarea resurselor de marketing<\/a> ceea ce v\u0103 poate salva cu siguran\u021b\u0103 timpul \u0219i resursele. <\/span><span style=\"font-weight: 400;\">Cu toate acestea, trebuie s\u0103 v\u0103 aminti\u021bi c\u0103 cel mai important lucru este s\u0103 v\u0103 cunoa\u0219te\u021bi afacerea \u0219i s\u0103 ave\u021bi o viziune despre cum dori\u021bi s\u0103 arate viitorul \u0219i cre\u0219terea acesteia. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><strong>De ce au ales Hill-Knowlton, Wunderman Thompson, Unit9 <a href=\"https:\/\/teamdeck.io\/ro\/\">Software de planificare a resurselor Teamdeck<\/a>?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><form class=\"get-started-form\" action=\"\">\n  <div class=\"get-started-form__input-wrapper\">\n    <input class=\"get-started-form__input\" placeholder=\"Introduce\u021bi adresa dvs. de e-mail profesional\u0103\" \/>\n  <\/div>\n  <button type=\"submit\" class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Ob\u021bine\u021bi o perioad\u0103 de \u00eencercare GRATUIT\u0102 de 14 zile<\/>\n  <\/button>\n  <button class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">E-mail invalid<\/>\n  <\/button>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"In a previous article, we talked about what the role of marketing is in a software house. Now that you know why you need it, we could not leave you without an answer as to what you...","protected":false},"author":18,"featured_media":8393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[74,76,73,75],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toolbox","tag-marekting","tag-planning","tag-software-house","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategy For Software Development Company | Teamdeck.io<\/title>\n<meta name=\"description\" content=\"Marketing strategy for a software company is needed at every stage of company development. 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