{"id":4095,"date":"2018-07-26T12:29:57","date_gmt":"2018-07-26T10:29:57","guid":{"rendered":"https:\/\/teamdeck.io\/?p=4095"},"modified":"2024-03-29T17:46:54","modified_gmt":"2024-03-29T15:46:54","slug":"marketing-resource-management-for-creative-agencies","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/gestionarea-resurselor-de-marketing-pentru-agentiile-de-creatie\/","title":{"rendered":"Managementul resurselor de marketing - software \u0219i sfaturi"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><strong>Gestionarea proiectelor \u00eentr-o agen\u021bie de crea\u021bie este un act de echilibristic\u0103. \u00cen calitate de lider al gestion\u0103rii con\u021binutului sau doar al procesului de gestionare a proiectelor, trebuie s\u0103 planifica\u021bi munca, s\u0103 gestiona\u021bi creativii \u0219i s\u0103 v\u0103 asigura\u021bi c\u0103 proiectul respect\u0103 termenul limit\u0103, nu dep\u0103\u0219e\u0219te bugetul \u0219i - \u00een egal\u0103 m\u0103sur\u0103, dac\u0103 nu cel mai important - r\u0103spunde a\u0219tept\u0103rilor clientului. \u00cen acest punct apar instrumentele de gestionare a resurselor de marketing.<\/strong><\/p>\n<h2><strong>Ce ve\u021bi ob\u021bine datorit\u0103 acestui articol:<\/strong><\/h2>\n<ul>\n<li>\n<p><strong>Care agen\u021bie de crea\u021bie a selectat marketingul nostru <\/strong><a href=\"https:\/\/teamdeck.io\/ro\/\" target=\"_blank\" rel=\"noopener\"><strong>software de gestionare a resurselor<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p><strong>Cum s\u0103 gestiona\u021bi eficient resursele \u00een timpul investi\u021biilor \u00een marketing<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Motive pentru care departamentele de marketing utilizeaz\u0103 instrumente de gestionare a resurselor<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Cum s\u0103 cre\u0219te\u021bi <\/strong><a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/ghidul-sistemului-de-gestionare-a-fluxului-de-lucru\/\" target=\"_blank\" rel=\"noopener\"><strong>gestionarea fluxului de lucru al proiectului<\/strong><\/a><strong> cu software MRM<\/strong><\/p>\n<\/li>\n<\/ul>\n<h2>Pentru a finaliza cu succes un proiect, trebuie s\u0103:<\/h2>\n<ul>\n<li>\n<p><strong>asigura\u021bi-v\u0103 c\u0103 dispune\u021bi de toate resursele necesare,<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>estima\u021bi pentru c\u00e2t timp ve\u021bi avea nevoie de aceste resurse \u0219i<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>crea\u021bi un program care s\u0103 respecte termenul limit\u0103 \u0219i s\u0103 corespund\u0103 disponibilit\u0103\u021bii echipei dvs.<\/strong><\/p>\n<\/li>\n<li>\n<p>utiliza\u021bi cel mai bun software de gestionare a resurselor<\/p>\n<\/li>\n<\/ul>\n<p>Din fericire, respectarea celor mai bune practici de gestionare a resurselor v\u0103 va permite s\u0103 echilibra\u021bi volumul de munc\u0103 (citi\u021bi despre <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/gestionarea-volumului-de-munca-al-echipei\/\" target=\"_blank\" rel=\"noopener\">gestionarea volumului de munc\u0103<\/a>) \u0219i s\u0103 controla\u021bi bugetul proiectelor dumneavoastr\u0103. Dar de ce este gestionarea resurselor at\u00e2t de important\u0103 \u00een agen\u021biile de crea\u021bie \u0219i \u00een departamentele de marketing?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/09115329\/timesheets_1_add_timesheet.jpg\" alt=\"\" \/><\/p>\n<p><strong>Atunci c\u00e2nd vorbim despre managementul proiectelor, urm\u0103rirea timpului este o parte de ne\u00eenlocuit a acestuia. Perioada. [Ecran din software-ul de gestionare a resurselor]<\/strong><\/p>\n<h3>De ce merit\u0103 utilizat <strong>software de gestionare a resurselor de marketing<\/strong>?<\/h3>\n<p>Probabil c\u0103 folosi\u021bi deja mai multe instrumente pentru a v\u0103 derula proiectele \u0219i a v\u0103 gestiona echipa - instrumente de marketing, <a href=\"https:\/\/improvado.io\/blog\/marketing-analytics-tools\" target=\"_blank\" rel=\"noopener\">instrumente analitice<\/a>, etc. Sunt \u0219anse mari s\u0103 lucra\u021bi cu angaja\u021bi interni, echipe la distan\u021b\u0103 \u0219i freelanceri. \u00centr-un loc de munc\u0103 at\u00e2t de complex, este u\u0219or s\u0103 pierde\u021bi din vedere performan\u021ba general\u0103 a echipei dvs. \u00een cadrul mai multor proiecte.<\/p>\n<p>\u00cen acest articol, sunt pe cale s\u0103 v\u0103 conving c\u0103, \u00een calitate de produc\u0103tor care lucreaz\u0103 pentru o agen\u021bie de crea\u021bie de orice dimensiune, pute\u021bi beneficia de un software de gestionare a resurselor de marketing \u00een diferite etape ale proiectului, fie c\u0103 este vorba de o faz\u0103 de pitching (sau de preg\u0103tirea unei propuneri), de gestionarea activit\u0103\u021bii sau de raportare.<\/p>\n<h2><strong>\u00cenceputul - o \u00een\u021belegere a gestion\u0103rii resurselor de marketing \u0219i a importan\u021bei utiliz\u0103rii software-ului de gestionare a resurselor de marketing<\/strong><\/h2>\n<p>S\u0103 \u00eencepem acest capitol prin a r\u0103spunde la \u00eentrebarea: care este leg\u0103tura dintre gestionarea resurselor \u0219i marketing? De ce software-ul de gestionare a resurselor este impotant? Pentru a \u00eencerca s\u0103 r\u0103spundem, trebuie s\u0103 \u00eencepem prin a \u00een\u021belege corect ce este gestionarea resurselor \u0219i de ce software-ul de gestionare a proiectelor sau solu\u021biile pentru resursele agen\u021biilor de munc\u0103 pot fi utile.<\/p>\n<p>Printre managerii de proiect ai campaniilor de marketing digital, nu exist\u0103 o \u00een\u021belegere univoc\u0103 a gestion\u0103rii resurselor. Este destul de popular (\u0219i abordarea corect\u0103), ceea ce \u00eenseamn\u0103 c\u0103 gestionarea resurselor con\u021bine elemente precum programarea \u0219i alocarea resurselor \u0219i utilizarea software-ului de gestionare a resurselor de marketing. Cu toate acestea, se poate constata c\u0103 <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/ghid-de-gestionare-a-resurselor-proiectului\/\" rel=\"noopener noreferrer\">gestionarea resurselor proiectului<\/a> este acela\u0219i lucru cu programarea resurselor. Aceasta poate fi g\u0103sit\u0103 \u00een multe surse \u00een care programarea resurselor alterneaz\u0103 cu alocarea resurselor. <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/alocarea-resurselor-pentru-managerii-de-proiect\/\" rel=\"noopener noreferrer\">Planificarea resurselor<\/a> - folosit adesea ca un cuv\u00e2nt alternativ la gestionarea resurselor - poate fi g\u0103sit ca unul dintre multele elemente ale ultimului cuv\u00e2nt, gestionarea resurselor. A\u0219adar, fi\u021bi con\u0219tien\u021bi de modul \u00een care decurg lucrurile sau cere\u021bi ajutorul solu\u021biilor de resurse ale agen\u021biei.<\/p>\n<p>Este timpul s\u0103 aducem mai aproape cel mai interesant termen. Asocia\u021bia pentru Managementul Proiectelor a preg\u0103tit o defini\u021bie larg\u0103.<\/p>\n<blockquote>\n<p>Gestionarea resurselor const\u0103 \u00een achizi\u021bionarea, alocarea \u0219i gestionarea resurselor, cum ar fi persoanele \u0219i competen\u021bele acestora, finan\u021bele, tehnologia, materialele, utilajele \u0219i resursele naturale necesare pentru un proiect. (APM)<\/p>\n<\/blockquote>\n<p>Bine\u00een\u021beles, un manager nu are timp nelimitat pentru a face aceste sarcini. Bugetul nu poate fi multiplicat printr-o pocnitur\u0103 de deget. Timpul \u00eenseamn\u0103 bani - proiectele trebuie s\u0103 fie la timp. Astfel, obiectivul final al procesului de gestionare a resurselor este de a se asigura c\u0103 resursele sunt utilizate \u00een mod eficient, la timp \u0219i \u00een limitele bugetului, utiliz\u00e2nd software-ul de gestionare a resurselor de marketing \u0219i folosind ajutorul solu\u021biilor de resurse ale agen\u021biilor.<\/p>\n<p>Rolul managementului resurselor (de marketing) ca practic\u0103 este de a se asigura c\u0103 resursele sunt utilizate \u00een mod eficient pentru a finaliza un proiect cu rezultatele a\u0219teptate, \u00een timpul a\u0219teptat \u0219i \u00een limitele bugetului.<\/p>\n<h2><strong>Pentru cine este un management al resurselor de marketing?<\/strong><\/h2>\n<p>Dup\u0103 cum \u0219tim acum, rolul gestion\u0103rii resurselor de marketing cu ajutorul software-ului de gestionare a resurselor este de a se asigura c\u0103 resursele interne \u0219i\/sau externe sunt utilizate \u00een mod eficient pentru a finaliza un proiect cu rezultatele a\u0219teptate, \u00een timpul a\u0219teptat \u0219i \u00een limitele bugetului. Cum se conecteaz\u0103 cu agen\u021biile de marketing sau de crea\u021bie?<\/p>\n<p>Cea mai important\u0103, \u00een\u021belegerea managementului resurselor de marketing (MRM), este \u00eemp\u0103r\u021bit\u0103 \u00een dou\u0103 segmente. Unul este definit ca o abordare, iar al doilea - ca un software de gestionare a resurselor de marketing.<\/p>\n<h3>Software de gestionare a resurselor de marketing - tot ce trebuie s\u0103 \u0219ti\u021bi<\/h3>\n<p>Managementul resurselor de marketing cu ajutorul solu\u021biilor agen\u021biei de resurse este o abordare conform\u0103 cu managementul marketingului. Aceasta se concentreaz\u0103 pe \u00eentregul ansamblu de resurse ale echipei de marketing, de la echipa de marketing \u0219i materialele de marketing (online \u0219i offline) p\u00e2n\u0103 la bugetul de marketing. Aceasta include, de asemenea, cooperarea cu furnizorii externi, procesele de produc\u021bie, opera\u021biunile de marketing \u0219i gestionarea activelor digitale.<\/p>\n<p>Bine\u00een\u021beles, a\u0219a cum am men\u021bionat mai sus, \u00een limita unui timp \u0219i a unui buget.<\/p>\n<p>\u00cen timp ce a doua semnifica\u021bie a MRM se refer\u0103 la tehnologie. Pe tehnologia \u0219i software-ul de gestionare a resurselor de marketing care se concentreaz\u0103 pe sprijinirea departamentelor de marketing sau a agen\u021biilor de crea\u021bie s\u0103 coordoneze \u0219i s\u0103 consolideze resursele. De la procese, opera\u021biuni, produc\u021bie de con\u021binut pe scar\u0103 larg\u0103 \u0219i fluxuri de lucru la schimbul de informa\u021bii \u0219i fi\u0219iere. Totul \u00eentr-un singur sistem software pentru a accelera \u0219i optimiza continuu <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/marketing-proiect-management-software-instrumente-sfaturi-faze\/\" rel=\"noopener noreferrer\">managementul proiectelor de marketing<\/a> activit\u0103\u021bi.<\/p>\n<blockquote>\n<p>Aplica\u021biile de gestionare a resurselor de marketing, cum ar fi software-ul de gestionare a resurselor de marketing, permit planificarea strategic\u0103 (strategii de marketing) \u0219i bugetarea, gestionarea programelor, dezvoltarea \u0219i distribuirea crea\u021biilor, gestionarea con\u021binutului, planificarea \u0219i executarea media, coordonarea evenimentelor \u0219i m\u0103surarea resurselor. (Gartner.com)<\/p>\n<\/blockquote>\n<p>Din perspectiva Gartner (specialist \u00een servicii la distan\u021b\u0103), managementul resurselor de marketing este un set de activit\u0103\u021bi de marketing sau <a href=\"https:\/\/teamdeck.io\/ro\/cutie-de-instrumente\/stiva-de-gestionare-a-proiectelor-agentiei\/\" target=\"_blank\" rel=\"noopener\">instrumente software de gestionare a proiectelor agen\u021biilor<\/a> care sprijin\u0103 strategia \u0219i optimizarea fluxului de lucru \u00een cadrul angaja\u021bilor, echipelor de proiect \u0219i organiza\u021biilor. Aceste instrumente ajut\u0103 echipele s\u0103 lucreze \u0219i s\u0103 centralizeze proiectele de marketing. De la campanii de marketing multi-canal la active unice. \u00cen acela\u0219i timp, oferind un mediu integrat pentru planificarea, produc\u021bia, guvernan\u021ba \u0219i execu\u021bia con\u021binutului.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3o6Zt5jXXzAzdikVmE\/giphy.gif\" alt=\"Platforma de gestionare a resurselor de marketing cre\u0219te eforturile de marketing prin campanii de marketing digital, con\u021binut de marketing, gestionarea m\u0103rcii sau strategii de marketing\" \/><\/p>\n<h3><strong>1. Crearea unui pitch - ave\u021bi totul aranjat ca parte a c\u0103l\u0103toriei cu gestionarea resurselor de marketing<\/strong><\/h3>\n<p>\u00cen crearea unui pitch ca specialist \u00een servicii la distan\u021b\u0103, concentrarea pe ideea dvs. creativ\u0103 este natural\u0103. Cu toate acestea, \u00een acela\u0219i timp, negocia\u021bi cu privire la calendarul \u0219i bugetul proiectului. Iat\u0103 cum s\u0103 estima\u021bi proiectele cu mai mult\u0103 \u00eencredere, astfel \u00eenc\u00e2t s\u0103 fie mai pu\u021bin probabil s\u0103 dep\u0103\u0219i\u021bi bugetul ulterior.<\/p>\n<h3><strong>G\u0103si\u021bi resursele de care a\u021bi putea avea nevoie \u00een calitate de manager de active digitale<\/strong><\/h3>\n<p>Pe baza domeniului de aplicare al proiectului, pute\u021bi spune de cine ve\u021bi avea nevoie pentru a livra un proiect \u00een ceea ce prive\u0219te competen\u021bele.<\/p>\n<p>O modalitate de a merge mai departe este s\u0103 crea\u021bi o matrice de competen\u021be, astfel \u00eenc\u00e2t s\u0103 pute\u021bi cartografia competen\u021bele necesare pentru un proiect. Acum, g\u0103si\u021bi angaja\u021bi cu astfel de competen\u021be, astfel \u00eenc\u00e2t s\u0103 fi\u021bi siguri c\u0103 societatea dvs. are suficiente resurse pentru a livra ceea ce promite\u021bi \u00een prezentarea sau cererea de propuneri. <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/instrumente-de-top-pentru-gestionarea-resurselor\/\" rel=\"noopener noreferrer\">Instrumente de planificare a resurselor<\/a>\u00a0cu filtre care permit g\u0103sirea angaja\u021bilor \u00een func\u021bie de abilit\u0103\u021bile lor fac acest lucru mult mai rapid. Speciali\u0219tii \u00een servicii la distan\u021b\u0103 pot confirma acest lucru.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26121945\/teamdeck-job-title-.png\" alt=\"Software de gestionare a resurselor de marketing oferit de Teamdeck.io\" \/><\/p>\n<p><strong>Teamdeck faciliteaz\u0103 sortarea angaja\u021bilor \u00een func\u021bie de titlurile posturilor, astfel \u00eenc\u00e2t s\u0103 pute\u021bi identifica rapid membrul echipei de care ave\u021bi nevoie pentru proiecte creative.<\/strong><\/p>\n<h3><strong>Prevede\u021bi disponibilitatea resurselor dvs. de marketing ca specialist \u00een servicii la distan\u021b\u0103<\/strong><\/h3>\n<p>Atunci c\u00e2nd \u0219ti\u021bi ce angaja\u021bi trebuie s\u0103 rezerva\u021bi pentru proiectul dvs., previziunile de resurse \u0219i planificarea capacit\u0103\u021bii v\u0103 vor permite:<\/p>\n<ul>\n<li>\n<p><strong>Verifica\u021bi dac\u0103 resursele de care ave\u021bi nevoie sunt disponibile \u00een perioada de desf\u0103\u0219urare a proiectului dumneavoastr\u0103.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Planifica\u021bi resursele pentru proiectul dvs.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Afla\u021bi dac\u0103 rezerv\u0103rile dvs. nu interfereaz\u0103 cu linia de produc\u021bie a agen\u021biei dvs.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Rezerv\u0103rile provizorii ale speciali\u0219tilor \u00een servicii la distan\u021b\u0103 v\u0103 faciliteaz\u0103 programarea resurselor de care ve\u021bi avea nevoie f\u0103r\u0103 a le acapara. \u00cen acela\u0219i timp, \u00eei anun\u021ba\u021bi pe ceilal\u021bi produc\u0103tori c\u0103 este posibil s\u0103 ave\u021bi nevoie de anumite resurse, astfel \u00eenc\u00e2t s\u0103 poat\u0103 lua \u00een considerare acest factor la planificare.<\/p>\n<p>De asemenea, func\u021bioneaz\u0103 \u0219i invers. Dac\u0103 vede\u021bi c\u0103 o alt\u0103 persoan\u0103 are deja resursele de marketing de care ave\u021bi nevoie, pute\u021bi negocia cu ea \u0219i, eventual, g\u0103si o solu\u021bie care s\u0103 v\u0103 satisfac\u0103 pe am\u00e2ndoi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26121228\/resource-management-calendar1.png\" alt=\"Opera\u021biunile de marketing, campaniile de marketing, dezvoltarea materialelor de marketing necesitau un software de gestionare a resurselor de marketing\" \/><\/p>\n<p><strong>Calendarul Teamdeck v\u0103 ofer\u0103 o prezentare general\u0103 rapid\u0103 a echipelor de rezerv\u0103ri sau de marketing ale organiza\u021biei.<\/strong><\/p>\n<h3><strong>Crearea unui buget de proiect \u00een calitate de specialist \u00een servicii la distan\u021b\u0103\u00a0<\/strong><\/h3>\n<p>\u0218tiind de cine ave\u021bi nevoie \u0219i pentru c\u00e2t timp, pute\u021bi estima un buget cu o mai mare precizie. \u00cen acest fel, este mai pu\u021bin probabil ca speciali\u0219tii \u00een servicii la distan\u021b\u0103 s\u0103 v\u0103 supraprogrameze echipa pentru a respecta calendarul \u0219i s\u0103 dep\u0103\u0219easc\u0103 bugetul.<\/p>\n<p>\u00cen acela\u0219i timp, estimarea \u0219i bugetarea exacte vor facilita prognozarea veniturilor agen\u021biei \u0219i vor permite s\u0103 decide\u021bi dac\u0103 acest proiect este profitabil sau nu pentru agen\u021bia dvs. \u0219i de ce este important\u0103 analiza de marketing.<\/p>\n<h3><strong>2. A\u021bi c\u00e2\u0219tigat un proiect pentru agen\u021bia dumneavoastr\u0103 - \u0219i acum? (Rolul gestion\u0103rii resurselor de marketing)<\/strong><\/h3>\n<p>S\u0103 discut\u0103m despre modul \u00een care pute\u021bi utiliza managementul resurselor de marketing odat\u0103 ce a\u021bi <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/lansarea-proiectului-inceperea-unui-proiect-de-succes\/\" rel=\"noopener noreferrer\">a \u00eenceput un nou proiect<\/a>\u00a0sau pe m\u0103sur\u0103 ce conduce\u021bi unul \u00een curs de desf\u0103\u0219urare.<\/p>\n<h3><strong>Urm\u0103ri\u021bi timpul \u0219i economisi\u021bi timp pe procesele de gestionare a resurselor de marketing<\/strong><\/h3>\n<p>Indiferent dac\u0103 folosi\u021bi metoda \"timp \u0219i materiale\" sau \"pre\u021b fix\", trebuie s\u0103 urm\u0103ri\u021bi timpul facturabil pe care angaja\u021bii dvs. l-au petrecut \u00een cadrul proiectului (eforturi de marketing), astfel \u00eenc\u00e2t s\u0103 \u0219ti\u021bi dac\u0103 proiectul respect\u0103 bugetul.<\/p>\n<p>Pentru ca fi\u0219ele de pontaj s\u0103 fie fiabile \u0219i pentru a profita la maximum de <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/urmarirea-timpului\/\" rel=\"noopener noreferrer\">urm\u0103rirea timpului echipei<\/a>, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 angaja\u021bii dvs. le vor completa \u00een mod regulat. Dac\u0103 fi\u0219ele de pontaj r\u0103m\u00e2n exacte, le pute\u021bi \u00eencheia cu \u00eencredere \u0219i pute\u021bi utiliza \u00eenregistr\u0103rile de timp pentru rapoartele dumneavoastr\u0103.<\/p>\n<h3><strong>Gestiona\u021bi \u00eentreaga echip\u0103 de marketing, angaja\u021bi cu norm\u0103 \u00eentreag\u0103, echipe virtuale \u0219i freelanceri<\/strong><\/h3>\n<p>Agen\u021biile de crea\u021bie specializate \u00een eforturile de marketing nu se bazeaz\u0103 \u00eentotdeauna doar pe angaja\u021bi cu norm\u0103 \u00eentreag\u0103. Gestionarea angaja\u021bilor part-time sau a freelancerilor, \u00een special \u00eentr-o echip\u0103 la distan\u021b\u0103, poate fi complicat\u0103, dar o pute\u021bi dep\u0103\u0219i cu ajutorul gestion\u0103rii resurselor de marketing.<\/p>\n<p>Av\u00e2nd o vedere de ansamblu a programului angajatului dvs. (programul resurselor), este mai u\u0219or s\u0103 echilibra\u021bi volumul de munc\u0103 al acestuia. \u00cen timp ce modifica\u021bi calendarul, schimba\u021bi priorit\u0103\u021bile etc., trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 niciunul dintre membrii echipei dvs. nu este sub sau suprautilizat, deoarece acest lucru poate duce la epuizarea sau fluctua\u021bia angaja\u021bilor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/azYJjmk3jXaGQjoPRj\/giphy.gif\" alt=\"Software-ul de gestionare a resurselor de marketing are, de asemenea, rolul de platform\u0103 de execu\u021bie a lucr\u0103rilor \u0219i de solu\u021bie de urm\u0103rire a cheltuielilor\" \/><\/p>\n<h3><strong>Managementul resurselor de marketing nu se refer\u0103 doar la angaja\u021bi - agency resource solutions<\/strong><\/h3>\n<p>\u00cen derularea unui proiect, de foarte multe ori poate fi necesar s\u0103 include\u021bi nu numai angaja\u021bii, ci \u0219i echipamentele sau spa\u021biile de lucru. Dac\u0103 acesta este cazul pentru proiectul dvs., regulile de <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/alocarea-resurselor-pentru-managerii-de-proiect\/\" rel=\"noopener noreferrer\">alocarea resurselor<\/a> aplica\u021bi \u00een consecin\u021b\u0103. G\u00e2ndi\u021bi-v\u0103 la solu\u021biile privind resursele agen\u021biei.<\/p>\n<p>\u00cen primul r\u00e2nd, decide\u021bi ce activit\u0103\u021bi de marketing \u0219i <a href=\"https:\/\/teamdeck.io\/ro\/cutie-de-instrumente\/aplicatii-pentru-agentii-digitale\/\" target=\"_blank\" rel=\"noopener\">instrumente de gestionare a proiectelor agen\u021biilor<\/a>, echipamente sau spa\u021bii de lucru de care ave\u021bi nevoie. Apoi, afla\u021bi dac\u0103 acestea sunt disponibile \u00een perioada de desf\u0103\u0219urare a proiectului dvs. \u0219i programa\u021bi-le atunci c\u00e2nd ave\u021bi nevoie de ele. \u00cen mod ideal - la fel ca \u00een cazul angaja\u021bilor dumneavoastr\u0103 - ar trebui s\u0103 ave\u021bi o imagine de ansamblu asupra utiliz\u0103rii resurselor \u00een cadrul agen\u021biei dumneavoastr\u0103, astfel \u00eenc\u00e2t s\u0103 pute\u021bi vedea c\u00e2nd sunt disponibile sau c\u00e2nd sunt rezervate pentru alte proiecte.<\/p>\n<h3><strong>M\u0103surare \u0219i raportare - motive pentru gestionarea eficient\u0103 a resurselor de marketing\u00a0<\/strong><\/h3>\n<p>Deoarece domeniul de aplicare, calendarul sau rezultatele proiectului se pot schimba, trebuie s\u0103 urm\u0103ri\u021bi constant proiectul \u0219i s\u0103 v\u0103 realoca\u021bi resursele \u00een consecin\u021b\u0103. Pentru a face acest lucru, ave\u021bi nevoie de o modalitate u\u0219oar\u0103 de a urm\u0103ri \u0219i m\u0103sura performan\u021ba echipei dvs. \u0219i <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/modul-de-masurare-a-utilizarii-resurselor\/\" rel=\"noopener noreferrer\">utilizarea resurselor<\/a>. A\u0219adar, ave\u021bi nevoie de solu\u021bii bune pentru resursele agen\u021biei.<\/p>\n<p>Supravegherea diferi\u021bilor indicatori v\u0103 va ajuta s\u0103 r\u0103m\u00e2ne\u021bi \u00een frunte chiar dac\u0103 apar schimb\u0103ri. O modalitate de a depista din timp subutilizarea sau suprautilizarea angaja\u021bilor este s\u0103 monitoriza\u021bi dac\u0103 rezerv\u0103rile sau foile de prezen\u021b\u0103 ale acestora dep\u0103\u0219esc disponibilitatea cuiva. \u00cen Teamdeck, este foarte u\u0219or - pute\u021bi vedea imediat acest lucru uit\u00e2ndu-v\u0103 la barele Timesheets\/Availability \u0219i Bookings\/Availability. Dac\u0103 acestea sunt ro\u0219ii, este un semnal clar c\u0103 un anumit angajat are prea multe pe cap. Exist\u0103 solu\u021bii interesante pentru resursele agen\u021biilor.<\/p>\n<p>De asemenea, pute\u021bi crea rapoarte pentru a controla utilizarea angaja\u021bilor sau bugetul. \u00cen acest caz, intr\u0103rile de timp \u0219i rezerv\u0103rile angaja\u021bilor sunt utile, deoarece, pe baza acestor date, pute\u021bi calcula rapid performan\u021ba echipei dvs. sau <a href=\"https:\/\/teamdeck.io\/ro\/cutie-de-instrumente\/urmariti-bugetul-proiectelor-dvs-cu-teamdeck\/\" rel=\"noopener noreferrer\">bugetul proiectului<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26122909\/availability-bars.png\" alt=\"Disponibilitatea resurselor pentru gestionarea eficient\u0103 a proiectelor de marketing \u0219i a \u00eentregului departament de marketing\" \/><\/p>\n<p><strong>Rapoartele Teamdeck permit produc\u0103torilor \u0219i profesioni\u0219tilor din domeniul marketingului s\u0103 \u021bin\u0103 eviden\u021ba diferi\u021bilor indicatori \u0219i KPI la alegerea lor \u0219i s\u0103 le partajeze cu u\u0219urin\u021b\u0103 cu echipele lor sau cu un client.<\/strong><\/p>\n<p>Rapoartele Teamdeck le permit speciali\u0219tilor \u00een marketing s\u0103 \u021bin\u0103 eviden\u021ba diferi\u021bilor indicatori \u0219i KPI ale\u0219i de ei \u0219i s\u0103 le partajeze cu u\u0219urin\u021b\u0103 cu echipele lor sau cu un client - solu\u021bii interesante de resurse pentru agen\u021bii.<\/p>\n<h3><strong>3. Planificarea cu \u00eencredere a viitoarelor ini\u021biative \u0219i proiecte de marketing\u00a0<\/strong><\/h3>\n<p>Nu \u00een ultimul r\u00e2nd, gestionarea resurselor de marketing v\u0103 ofer\u0103 posibilitatea de a planifica \u0219i estima mai bine proiectele viitoare \u0219i de a g\u0103si solu\u021bii pentru resursele agen\u021biei. O vedere din elicopter a pipeline-ului, a resurselor disponibile, a utiliz\u0103rii lor actuale \u0219i a timpului urm\u0103rit de angaja\u021bii dvs. este util\u0103 aici. Vede\u021bi pur \u0219i simplu dac\u0103 exist\u0103 loc pentru un nou proiect \u00een conducta dvs. de produc\u021bie.<\/p>\n<p>Analiza\u021bi datele istorice pentru a identifica tiparele care s-au dovedit a fi \u00een detrimentul proiectelor dvs. anterioare. Poate c\u0103 ave\u021bi tendin\u021ba de a subestima faza de proiectare sau exist\u0103 adesea o supra\u00eenc\u0103rcare de sarcini \u00een timpul sezonului de vacan\u021b\u0103. \u00cen\u021belegerea acestor neajunsuri v\u0103 ajut\u0103 s\u0103 le evita\u021bi \u00een proiectele viitoare.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/JQF4dus5g0Tt3L5dUq\/giphy.gif\" alt=\"Printre multe solu\u021bii software de gestionare a proiectelor, solu\u021bia software de gestionare a resurselor de marketing a devenit esen\u021bial\u0103 pentru gestionarea activelor digitale\" \/><\/p>\n<h2>Cum beneficiaz\u0103 managerii de proiect de solu\u021biile de gestionare a resurselor de marketing \u0219i a resurselor agen\u021biei<\/h2>\n<p>Dup\u0103 cum a\u021bi aflat \u00een acest articol, gestionarea resurselor de marketing \u0219i solu\u021biile privind resursele agen\u021biilor pot fi benefice produc\u0103torilor \u0219i agen\u021biilor de crea\u021bie \u00een multe feluri. S\u0103 rezum\u0103m totul cu o list\u0103 de beneficii ale gestion\u0103rii resurselor de marketing:<\/p>\n<ul>\n<li>\n<p><strong>\u00cen calitate de produc\u0103tor, beneficia\u021bi de vizibilitate complet\u0103 a proiectelor la care lucra\u021bi, a resurselor disponibile \u0219i a volumului de lucru al echipei dumneavoastr\u0103.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Pute\u021bi echilibra \u00een mod eficient volumul de munc\u0103 pentru to\u021bi membrii echipei dvs., inclusiv pentru cei afla\u021bi la distan\u021b\u0103 \u0219i freelanceri.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Pute\u021bi reduce riscul de a nu respecta termenele limit\u0103 \u0219i de a dep\u0103\u0219i bugetul.<\/strong><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p><strong>Vizibilitatea resurselor disponibile \u00eembun\u0103t\u0103\u021be\u0219te colaborarea dintre dvs. \u0219i al\u021bi produc\u0103tori din agen\u021bie.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Ave\u021bi o imagine de ansamblu mai bun\u0103 asupra conductei de produc\u021bie.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Este mai u\u0219or pentru dvs. s\u0103 crea\u021bi raportul proiectului dvs.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Dac\u0103 dori\u021bi s\u0103 profita\u021bi la maximum de gestionarea resurselor de marketing, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 acesta este un proces consecvent, urmat \u00een mod regulat \u00een cadrul agen\u021biei dumneavoastr\u0103.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2019\/01\/29160946\/resource-management-for-creative-agencies-signup.gif\" alt=\"Software de gestionare a resurselor de marketing Teamdeck pentru o mai bun\u0103 gestionare a proceselor de marketing\" \/><\/p>\n<h2><strong>C\u0103uta\u021bi software pentru gestionarea resurselor de marketing?<\/strong><\/h2>\n<h3>Hill-Knowlton, Wunderman Thompson \u0219i Circus Maximus au selectat <a href=\"http:\/\/Teamdeck.io\" rel=\"noopener noreferrer\">Teamdeck.io<\/a> - gestionarea resurselor pentru agen\u021biile de crea\u021bie.<\/h3>","protected":false},"excerpt":{"rendered":"Resource management makes controlling workload, timesheets and the budget of your projects easier. Learn how to manage your team\u2019s performance without losing sight of your agency\u2019s production pipeline.","protected":false},"author":3,"featured_media":8634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[38],"class_list":["post-4095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management","tag-resource-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Resource Management - Software and Tips<\/title>\n<meta name=\"description\" content=\"Managing projects in a creative agency is a balancing act. With this producer&#039;s guide to resource management for creative agencies you can make it easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/gestionarea-resurselor-de-marketing-pentru-agentiile-de-creatie\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resource Management for Creative Agencies\" \/>\n<meta property=\"og:description\" content=\"Managing projects in a creative agency is a balancing act. With this producer&#039;s guide to resource management for creative agencies you can make it easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/gestionarea-resurselor-de-marketing-pentru-agentiile-de-creatie\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamdeck\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helloteamdeck\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-26T10:29:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-29T15:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/19120342\/resources-mangment-for-creative-agnecy.png\" \/>\n<meta name=\"author\" content=\"Pawe\u0142 Ha\u0142abuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Resource Management for Creative Agencies\" \/>\n<meta name=\"twitter:description\" content=\"Managing projects in a creative agency is a balancing act. 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