{"id":10547,"date":"2022-05-16T15:42:39","date_gmt":"2022-05-16T13:42:39","guid":{"rendered":"https:\/\/teamdeck.io\/?p=10547"},"modified":"2022-07-30T16:25:11","modified_gmt":"2022-07-30T14:25:11","slug":"marketing-project-management-software-tools-tips-phases","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/marketing-proiect-management-software-instrumente-sfaturi-faze\/","title":{"rendered":"Faze, roluri \u0219i software \u00een managementul proiectelor de marketing"},"content":{"rendered":"<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teamdeck.io\/ro\/\">Acas\u0103<\/a><\/span> \" <span class=\"breadcrumb_last\" aria-current=\"page\">Faze, roluri \u0219i software \u00een managementul proiectelor de marketing<\/span><\/span><\/div>\n<p style=\"text-align: justify;\"><strong>\u00cen general, comenzile clientului\/internelor sunt acelea\u0219i (\"Am nevoie de un site web frumos \u0219i eficient\"), dar c\u00e2nd vorbim despre a\u0219tept\u0103rile legate de piesele site-ului, diferen\u021bele sunt uria\u0219e. Astfel, orice proiect este diferit \u00een ordinea timpului consumat, a persoanelor \u0219i competen\u021belor implicate, a bugetului consumat etc. Diferit \u00een ceea ce prive\u0219te gestionarea \u0219i coordonarea. Dar fiecare dintre ele este \u00eemp\u0103r\u021bit \u00een faze \u0219i responsabilit\u0103\u021bi, \u0219i roluri pe care profesioni\u0219tii le cunosc.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ce ve\u021bi \u00eenv\u0103\u021ba datorit\u0103 acestui articol:\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Fazele managementului proiectului de marketing<\/li>\n<li>Rolurile \u0219i responsabilit\u0103\u021bile diferitelor activit\u0103\u021bi de marketing <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/manager-de-proiect-vs-manager-de-resurse\/\">manageri de proiect<\/a><\/li>\n<li>Cum ajut\u0103 software-ul \u00een ciclul de via\u021b\u0103 al gestion\u0103rii proiectelor<\/li>\n<li>Rolul <a href=\"https:\/\/teamdeck.io\/ro\/\" target=\"_blank\" rel=\"noopener\">software de gestionare a resurselor<\/a> \u00een managementul proiectelor de marketing\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Drumul c\u0103tre managementul proiectelor de marketing: O introducere<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">De la managementul proiectelor la...<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Simplu spus, managementul proiectelor este procesul de gestionare a proiectelor de la \u00eenceput p\u00e2n\u0103 la sf\u00e2r\u0219it. Aceasta implic\u0103 identificarea obiectivelor, elaborarea de strategii \u0219i executarea planurilor.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Conform defini\u021biei Project Management Institution care eviden\u021biaz\u0103 faptul c\u0103 exist\u0103 ceva absolut crucial \u00een spatele fiec\u0103rui proiect. Desigur, este vorba despre oameni, de la managerii de proiect la contractorii de proiect \u0219i for\u021ba de munc\u0103 implicat\u0103 \u00een proiect. Oamenii care programeaz\u0103 \u0219i oamenii care sunt selecta\u021bi pentru a participa la o anumit\u0103 etap\u0103 a proiectului \u0219i repartiza\u021bi pe sarcini.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Managementul proiectelor reprezint\u0103 utilizarea de cuno\u0219tin\u021be, abilit\u0103\u021bi, instrumente \u0219i tehnici specifice pentru a oferi oamenilor ceva valoros.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Dup\u0103 cum vedem, aici este vorba mai mult despre competen\u021be (\u0219i competen\u021be transversale), despre a avea informa\u021bii \u0219i despre capacitatea de a pune \u00een aplicare aceste cuno\u0219tin\u021be. Sau - pentru a folosi o expresie preluat\u0103, s\u0103 spunem, dintr-o bibliotec\u0103 motiva\u021bional\u0103 - s\u0103 transformi g\u00e2ndirea \u00een ac\u021biune \u0219i s\u0103 faci lucrurile.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00cen rezumatul acestui capitol, am dori s\u0103 folosim propunerea institutului Association for Project Management. Nu este cea mai u\u0219or de re\u021binut sau chiar de \u00een\u021beles defini\u021bia managementului de proiect, dar dup\u0103 ce citi\u021bi cele de mai sus, poate fi u\u0219or s\u0103 v\u0103 imagina\u021bi ce a avut \u00een minte autorul. Dar, iat\u0103 ceva cu care nu suntem de acord - despre ceea ce ve\u021bi ob\u021bine \u00een continuare. Cu toate acestea:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Managementul proiectelor reprezint\u0103 aplicarea proceselor, metodelor, aptitudinilor, cuno\u0219tin\u021belor \u0219i experien\u021bei \u00een vederea atingerii obiectivelor specifice ale proiectului, \u00een conformitate cu criteriile de acceptare a proiectului, \u00een parametrii conveni\u021bi. Gestionarea proiectelor are rezultate finale care sunt limitate la un interval de timp \u0219i la un buget finite.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Atingerea obiectivului preconizat \u00een timpul \u0219i bugetul preconizate - despre aceasta este vorba \u00een managementul proiectelor. Cum se leag\u0103 aceasta de subiectul principal al acestui articol?<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">...Pentru managementul proiectelor de marketing<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Av\u00e2nd \u00een vedere cele de mai sus, exemplele de proiect \u00een cadrul proiectului de marketing sunt:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Integrarea instrumentelor de marketing \u00een procesele interne<\/li>\n<li>Construirea unui site web pentru - s\u0103 spunem - o companie de servicii de produc\u021bie electronic\u0103 - un site web care con\u021bine un portofoliu mare de dispozitive fabricate \u0219i elementele lor mecanice \u0219i electrice<\/li>\n<li>Angajarea de freelanceri pentru a crea bloguri \u00een cadrul - de exemplu - companiei de dezvoltare software specializat\u0103 \u00een sisteme android<\/li>\n<li>Campanie digital\u0103 indoor \u0219i outdoor care con\u021bine perete interactiv \u00een cl\u0103dirile Walmart, LP, anun\u021buri FB, Google AdWords (Seach \u0219i YT), WoMM \u0219i programatic \u00een site-urile verticale. Nu uita\u021bi de cooperarea cu departamentul de v\u00e2nz\u0103ri, speciali\u0219tii \u00een marketing sau speciali\u0219tii responsabili de campania din fiecare canal \u0219i<\/li>\n<li>Punerea \u00een aplicare a ceva mai mare dec\u00e2t o campanie digital\u0103 de 4 s\u0103pt\u0103m\u00e2ni - o strategie de marketing care implic\u0103 tot ceea ce este men\u021bionat mai sus \u0219i marketing de con\u021binut \u00een ceea ce prive\u0219te SEO \u0219i social media, cum ar fi FB.\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Suntem con\u0219tien\u021bi de faptul c\u0103 ultimul exemplu nu este chiar un exemplu strict de management al proiectului de marketing - mai ales atunci c\u00e2nd folosim un termen finit ca o condi\u021bie sine qua non a proiectului \u00een managementul proiectului. Dar c\u00e2nd ne d\u0103m seama c\u0103 managerul de marketing sau departamentul de marketing este responsabil de ob\u021binerea a 25 de clien\u021bi poten\u021biali la 28 de zile pentru a men\u021bine afacerea, nu suntem siguri c\u0103 implementarea a ceva precum o strategie de marketing nu ar trebui s\u0103 fie sub umbrela numit\u0103 \"managementul proiectului de marketing\".\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Evit\u00e2nd astfel de discu\u021bii chinuitoare, managementul proiectelor de marketing urm\u0103re\u0219te s\u0103 se asigure c\u0103 proiectul \u00ee\u0219i \u00eendepline\u0219te obiectivele \u0219i termenele limit\u0103. Este o modalitate prin care echipele \u0219i indivizii \u00ee\u0219i \u00eendeplinesc obiectivele, lucr\u00e2nd \u00een acela\u0219i timp pentru un rezultat mai bun.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Fazele managementului proiectului de marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Atunci c\u00e2nd ne g\u00e2ndim la procese, ne g\u00e2ndim la etape sau faze. A\u0219a cum vom afla \u00een continuare, managerul de proiect de marketing trebuie s\u0103 fie la curent cu nout\u0103\u021bile actuale legate de canalele media sau de instrumentele de marketing. Acesta trebuie s\u0103 aib\u0103 nu doar cuno\u0219tin\u021be primare din mai multe domenii. Domenii care pot acoperi sau pot fi cel pu\u021bin suficiente \u0219i adecvate pentru a finaliza un proiect \u00een timp \u0219i buget.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Aceste etape pentru unii speciali\u0219ti sunt \u00eemp\u0103r\u021bite \u00een 3, 4, 5 sau chiar 6.  Dar, de obicei, cea mai popular\u0103 descriere a acestui proces (numit \u0219i ciclu de via\u021b\u0103 al managementului de proiect) este cea care se \u00eemparte \u00een 5 etape:\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image size-large is-style-default\" style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"618\" class=\"wp-image-10548\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases-1280x618.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases-1280x618.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases-300x145.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases-768x371.png 768w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16142228\/5bd9fbb8792c1491dfc88cc4_5-Project-Management-Phases.png 1424w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Dup\u0103 cum s-a v\u0103zut, fiecare faz\u0103 implic\u0103 grupuri de sarcini. Fiecare sarcin\u0103 \u00eenseamn\u0103 procese \u0219i un num\u0103r mare de \u00eentreb\u0103ri care trebuie s\u0103 aib\u0103 r\u0103spunsuri verificate pentru a merge mai departe. Aceste faze ar trebui gestionate mai degrab\u0103 secven\u021bial dec\u00e2t simultan, dar \u00een timp ce se lucreaz\u0103 cu un flux de comunicare foarte bun, cu posibilitatea de a reprograma unele planuri, se poate lucra \u0219i altfel.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Aceste faze sunt:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">1. Ini\u021biere \u0219i concep\u021bie<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00cen limbajul industriei de publicitate \u0219i al caselor media, aceast\u0103 faz\u0103 se nume\u0219te \"briefing\". Echipa de marketing intern sau extern prime\u0219te solicit\u0103ri cu cerin\u021be privind <a href=\"http:\/\/cience.com\/blog\/sales-lead-generation-process\">cre\u0219terea v\u00e2nz\u0103rilor<\/a> sau doar preg\u0103tirea unei activit\u0103\u021bi de marketing care ajut\u0103 la rezolvarea unei probleme (de exemplu, preg\u0103tirea \u0219i punerea \u00een aplicare a strategiei SEO sau a campaniei de c\u0103utare Google).\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">2. Planificare<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pentru mul\u021bi, acesta este primul pas \u00een ciclul de gestionare a proiectelor de marketing. Planificarea include definirea domeniului de aplicare al proiectului \u0219i determinarea a ceea ce trebuie f\u0103cut pentru a atinge obiectivele propuse. Aceasta implic\u0103 uneori o reevaluare a costurilor dup\u0103 ce echipa de marketing compar\u0103 rezultatele a\u0219teptate din rezumat cu cele a\u0219teptate.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">3. Punere \u00een aplicare \/ Lansare \u0219i execu\u021bie<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Odat\u0103 ce proiectul a fost planificat, urm\u0103torul pas este implementarea. Punerea \u00een aplicare presupune transpunerea proiectului \u00een realitate prin realizarea sarcinilor \u0219i proceselor. Este timpul pentru planificarea \u0219i alocarea resurselor - potrivirea unui num\u0103r suficient de angaja\u021bi califica\u021bi cu sarcina potrivit\u0103. Sarcini precum crearea unei machete a paginii de destina\u021bie, proiectarea graficii pentru pagina de destina\u021bie, redactarea unui copy sau analiza \u0219i recomandarea canalelor media cele mai utile \u00een func\u021bie de informa\u021biile ob\u021binute datorit\u0103 primului punct.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">4. Monitorizare \u0219i control<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Dup\u0103 punerea \u00een aplicare a proiectului, trebuie s\u0103 monitoriza\u021bi dac\u0103 rezultatele corespund a\u0219tept\u0103rilor. Monitorizarea include urm\u0103rirea progresului fa\u021b\u0103 de etapele principale \u0219i respectarea termenelor, urm\u0103rirea performan\u021bei angaja\u021bilor \u0219i a timpului petrecut cu o sarcin\u0103, a ratelor de utilizare, a volumului de munc\u0103 sau a disponibilit\u0103\u021bii. Aceasta include efectuarea de ajust\u0103ri - realocarea, reprogramarea (\u00een special atunci c\u00e2nd apar conflicte de planificare) etc.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">5. \u00cenchiderea proiectului<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Este momentul \u00een care managerul de proiect verific\u0103 dac\u0103 clientul, partea interesat\u0103 sau clientul a acceptat livrabilele proiectului. Managerul de proiect de marketing \u00eempreun\u0103 cu echipa de marketing analizeaz\u0103 \u00eentregul proiect \u00eenainte de a-l \u00eenchide, evalu\u00e2nd angaja\u021bii, performan\u021ba, comunicarea \u0219i procesele. Concluziile sunt colectate \u00eentr-un document - un ghid pentru proiectele viitoare.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Tipurile de manager de proiect de marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Dou\u0103 observa\u021bii \u00eenainte de a \u00eencepe. \u00cen primul r\u00e2nd, am putea oferi o defalcare a tipurilor de manageri de proiecte de marketing \u00een func\u021bie de fazele proiectului men\u021bionate mai sus. Sau am putea \u00eemp\u0103r\u021bi aceste roluri \u00een vizeaz\u0103 clien\u021bii actuali \u0219i clien\u021bii poten\u021biali. Sau \u00een pia\u021ba intern\u0103 \u0219i pia\u021ba intern\u0103. Am putea men\u021biona unele proiecte legate de un singur canal, cum ar fi social media, unde folosim Google (SEO, SEM) \u0219i social (FB, YT, WoMM etc.) \u0219i s\u0103 alc\u0103tuim o alt\u0103 tipologie. Dar s\u0103 l\u0103s\u0103m imagina\u021bia \u0219i s\u0103 ne concentr\u0103m pe ceva mai mult, nu mai pu\u021bin interesant.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Concurentul nostru de pe pia\u021ba instrumentelor de gestionare a proiectelor de marketing - compania Wrike - nu propune o tipologie foarte clar\u0103 a marketerilor. Compania folose\u0219te prea mul\u021bi termeni vagi, ceea ce \u00eenseamn\u0103 c\u0103 aceste tipuri de marketeri ar putea fi reduse. Dar noi \u00eel folosim ca inspira\u021bie, am f\u0103cut o cur\u0103\u021benie \u0219i am ad\u0103ugat ceva ce nu este men\u021bionat.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Defalcare \u00een func\u021bie de canalul de comunicare<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Nu este nimic nou institu\u021biile responsabile de un astfel de lucru ca marketingul sau - pentru a o spune mai adecvat - comunicarea dintre companie \u0219i clientul actual \u0219i poten\u021bialul client poate avea loc prin multe canale, folosind multe ocazii diferite. De la fa\u021b\u0103 \u00een fa\u021b\u0103, prin intermediul unui eveniment, prin panouri publicitare offline, la activit\u0103\u021bi de marketing digital (cum ar fi dezvoltarea de site-uri web, optimizarea SEO, scrierea de articole etc.).\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Exemple de proiecte de marketing offline\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Realizarea spotului de 30'<\/li>\n<li>Punerea \u00een aplicare a unei campanii de publicitate video - care include spotul de 30' men\u021bionat<\/li>\n<li>Organizarea unui eveniment (cum ar fi Festivalul de la Cannes sau doar o conferin\u021b\u0103 de pres\u0103)<\/li>\n<li>Campanie de telemarketing<\/li>\n<li>Campanie Guerilla \u00een supermarketurile indicate \u0219i completat\u0103 de bannere outdoor (\u00eentreaga campanie \u00eemp\u0103r\u021bit\u0103 \u00een dou\u0103 etape: teaser + solu\u021bie)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Exemple de proiecte online \u00een domeniul marketingului\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Crearea de site-uri web<\/li>\n<li>Campanie de publicitate outbound pe mai multe canale<\/li>\n<li>Marketingul de con\u021binut \u00een termeni de SEO (canal Google)<\/li>\n<li>Marketing de con\u021binut pe Instagram, Facebook \u0219i bloguri cu o acoperire mare<\/li>\n<li>Aplica\u021bie pentru scopuri de gamificare\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><em><mark>Multe canale \u00eenseamn\u0103 multe specializ\u0103ri diferite, de multe ori \u00eentreb\u0103ri diferite \u0219i provoc\u0103ri \u00een timpul proceselor.\u00a0<\/mark><\/em><\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Defalcarea \u00een agen\u021bie de marketing \u0219i marketing intern\u00a0<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">1. Manager de proiect \u00eentr-o agen\u021bie de publicitate sau companie de marketing<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">S\u0103 \u00eencepem cu un exemplu de proiect tipic pentru acest tip de PM. Construirea unui site web. \u00cen cei mai simpli termeni, acest proces const\u0103 \u00een faze precum briefingul. Clientul \u00ee\u0219i prezint\u0103 cerin\u021bele, inclusiv timpul \u0219i bugetul - ce trebuie realizat, \u00een ce timp \u0219i pentru ce bani.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00cen practic\u0103, acest lucru \u00eenseamn\u0103: comunicarea permanent\u0103 cu clientul \u0219i informarea acestuia cu privire la rezultatele activit\u0103\u021bii; selectarea speciali\u0219tilor \u0219i a subcontractan\u021bilor, planificarea activit\u0103\u021bii acestora (lu\u00e2nd \u00een considerare disponibilitatea lor) \u0219i atribuirea sarcinilor.  \u0218i, bine\u00een\u021beles, verificarea stadiului fiec\u0103rei sarcini, a productivit\u0103\u021bii angaja\u021bilor, a utiliz\u0103rii, a volumului de munc\u0103 sau a altor KPI. Sun\u0103 ca un proces \u0219i responsabilit\u0103\u021bi de management de proiect?<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u0218tim c\u0103 realizarea unui site web nu este doar unul dintre serviciile oferite de agen\u021biile de marketing. Coordonarea campaniilor de publicitate pe mai multe canale sau coordonarea implement\u0103rii unei strategii SEO - acestea sau sarcinile incluse \u00een acestea trebuie, de asemenea, s\u0103 fie finalizate \u00een termenul specificat, \u00een bugetul specificat \u0219i, nu \u00een ultimul r\u00e2nd, de c\u0103tre persoane calificate corespunz\u0103tor.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">2. Manager de proiect de marketing intern<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Munca sau func\u021bia de \u0219ef al departamentului de marketing include, de asemenea, proiectele, sarcinile \u0219i dependen\u021bele men\u021bionate mai sus. Unele dintre sarcini sunt realizate intern, iar altele - sunt realizate de speciali\u0219ti sau <a href=\"https:\/\/www.cience.com\/ad-management\" target=\"_blank\" rel=\"noopener\">agen\u021bii de publicitate<\/a>, institu\u021bii media, agen\u021bii de PR etc.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Ceea ce este evident, de multe ori are loc o situa\u021bie \u00een care managerii de proiect iau leg\u0103tura cu departamentele interne, \u00een special cu departamentul de v\u00e2nz\u0103ri \u0219i departamentul de produse. Colectarea de informa\u021bii despre produse, rezultatele v\u00e2nz\u0103rilor, provoc\u0103ri \u0219i feedback de la clien\u021bii actuali \u0219i poten\u021biali. Totul este necesar pentru implementarea, optimizarea \u0219i coordonarea mai eficient\u0103 a activit\u0103\u021bilor de marketing.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Rezum\u00e2nd \u0219i l\u0103s\u00e2nd deoparte \u00een acest moment diferen\u021bele dintre a lucra pentru o agen\u021bie de crea\u021bie \u0219i a lucra pentru o companie in-house, managementul proiectelor de marketing implic\u0103:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Briefing, apoi un brainstorming de proiecte\u00a0<\/li>\n<li>Planificarea bugetului pentru campanii \u00eentregi \u0219i sarcini individuale<\/li>\n<li>Selectarea resurselor (angaja\u021bi, echip\u0103) \u0219i \u00eemp\u0103r\u021birea sarcinilor \u00eentre acestea<\/li>\n<li>Programarea resurselor - atribuirea sarcinii potrivite persoanei potrivite la momentul potrivit<\/li>\n<li>Executarea planului la timp - gestionarea timpului, urm\u0103rirea timpului \u0219i a progresului fiec\u0103rei sarcini<\/li>\n<li>Dac\u0103 este necesar, reprogramarea din mers a sarcinilor \u0219i a volumului de lucru<\/li>\n<li>Finalizarea proiectului de marketing - \u00eencheierea proiectului\u00a0<\/li>\n<li>Evaluarea indicatorilor cheie de performan\u021b\u0103, a parametrilor, a solu\u021biilor la provoc\u0103ri \u0219i revizuirea aspectelor care trebuie remediate pentru a \u00eembun\u0103t\u0103\u021bi implementarea proiectelor viitoare<\/li>\n<\/ul>\n<h2><strong>Cele mai mari provoc\u0103ri nu numai \u00een managementul proiectelor de marketing<\/strong><\/h2>\n<p>Raportul anual \u00eentocmit de Wellington - o companie de formare \u0219i singura organiza\u021bie din lume care este Microsoft Gold Partner cu competen\u021ba PPM - prezint\u0103 rezultatele cercet\u0103rii. Unul dintre acestea este prezentat mai jos.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10561\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28.png\" alt=\"Provoc\u0103rile legate de gestionarea proiectelor\" width=\"1384\" height=\"1034\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28.png 1384w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28-300x224.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28-1280x956.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/16170656\/Screenshot-2022-05-16-at-17.04.28-768x574.png 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\" \/><\/strong><\/h2>\n<h2>\u00a0<\/h2>\n<h2 style=\"text-align: justify;\"><strong>Competen\u021be utilizate \u00een timpul ciclului de via\u021b\u0103 al managementului proiectelor de marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Dup\u0103 cum am v\u0103zut mai sus, proiectele de marketing sunt diferite din cauza domeniului de aplicare, a canalului, a timpului de lansare pe pia\u021b\u0103 sau a bugetului. Deoarece apar multe provoc\u0103ri, managerii de proiect au nevoie de cuno\u0219tin\u021be din diferite domenii ale industriilor lor. Ei coopereaz\u0103 cu mul\u021bi speciali\u0219ti diferi\u021bi, cu competen\u021be (\u0219i abord\u0103ri) diferite, deplas\u00e2ndu-se - de la un departament la altul, de la o agen\u021bie la alta - pentru a clarifica problemele sau pentru a verifica ipotezele<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Abilit\u0103\u021bile de comunicare \u0219i de organizare se afl\u0103 pe primele locuri pe lista de competen\u021be de care au nevoie majoritatea managerilor pentru a reu\u0219i \u00een rolurile lor. Cu toate acestea, managementul proiectelor de marketing necesit\u0103, de asemenea, o serie de alte competen\u021be importante pentru a excela.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Abilit\u0103\u021bi transversale \u0219i de comunicare - acest punct nu are nevoie de explica\u021bii<\/li>\n<li>Competen\u021be de conducere \u0219i de luare a deciziilor - \u00eencurajarea \u0219i direc\u021bionarea acestora, precum \u0219i definirea punctelor lor forte \u0219i slabe \u0219i luarea \u00een considerare a urm\u0103ririi timpului sau a analizei volumului de munc\u0103 sau a ratelor de utilizare pentru a lua deciziile adecvate \u0219i a conduce proiectul - nu este vorba numai despre acestea, dar sunt f\u0103r\u0103 \u00eendoial\u0103 cruciale.\u00a0<\/li>\n<li>Analitic - atunci c\u00e2nd planifica\u021bi, programa\u021bi \u0219i aloca\u021bi datorit\u0103 analizei, profesioni\u0219tii devin manageri de resurse \u0219i optimizeaz\u0103 resursele pentru a maximiza rezultatul pentru compania sau clientul lor\u00a0<\/li>\n<li>Cuno\u0219tin\u021be de marketing despre instrumentele de planificare a marketingului \u0219i modul de utilizare a acestora, despre setul de competen\u021be necesare pentru proiecte sau faza acestora, despre canale \u0219i distragerile legate de fiecare dintre acestea, despre abilit\u0103\u021bile de targetare reprezentate de fiecare canal \u0219i eficien\u021ba care vine cu acestea etc.\u00a0<\/li>\n<li>Gestionarea resurselor sau alocarea resurselor - alocarea resurselor umane \u0219i bugetare, este esen\u021bial\u0103 pentru a fi un manager de proiect de marketing de succes. Aceast\u0103 abilitate va permite un plus de agilitate \u0219i flexibilitate pe m\u0103sur\u0103 ce apar obstacole sau blocaje.\u00a0<\/li>\n<li>Competen\u021ba cu instrumentele de gestionare a proiectelor de marketing - tocmai am spus mai sus, dar trebuie s\u0103 o spunem mai tare: \u00een prezent, eficien\u021ba \u0219i optimiz\u0103rile suficiente se bazeaz\u0103, \u00een mare parte, pe software. F\u0103r\u0103 nicio \u00eendoial\u0103.\u00a0<\/li>\n<li>Prognoza \u0219i optimizarea calendarului - av\u00e2nd multe r\u0103spunsuri, date colectate \u0219i cuno\u0219tin\u021be sistematizate, prognoza \u0219i predictibilitatea evenimentelor sunt u\u0219oare - asta este ceea ce putem spune \u00een acest moment<\/li>\n<li>Planificarea calendarului - Planificarea calendarului fiec\u0103rui proiect este o abilitate critic\u0103 pe care un manager de proiect de marketing trebuie s\u0103 o perfec\u021bioneze, mai ales atunci c\u00e2nd prognozeaz\u0103 mai multe proiecte complexe cu termene limit\u0103 dependente de timp \u0219i resurse.<\/li>\n<li>Gestionarea sarcinilor: sute de sarcini specifice, conflicte de planificare, timp liber al unui specialist a\u0219teptat, timp subestimat de implementare a anumitor sarcini - determin\u0103 acestea progresul proiectului? Necesitatea de a supraveghea \u0219i de a prevedea anumite circumstan\u021be \u0219i de a delega \u0219i de a atribui sarcini \u00een mod eficient pentru a asigura respectarea termenelor - acesta este un alt grup de competen\u021be la care trebuie s\u0103 lucra\u021bi.\u00a0<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Pe c\u00e2mpul de lupt\u0103 - software de gestionare a proiectelor de marketing \u00een uz<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Cum am preg\u0103tit lista de mai jos? 2 comentarii.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Prima. Dac\u0103 sunte\u021bi un profesionist \u00een marketing, \u0219ti\u021bi sau v\u0103 pute\u021bi imagina c\u00e2t de mare este industria Martech. Pentru c\u0103 subiectul principal este despre managementul proiectelor de marketing \u00een general, nu legat de anumite proiecte de marketing, domenii de marketing sau canale, \u00een prezentarea de mai jos nu ve\u021bi fi martori la unele categorii de instrumente. Instrumente de optimizare SEO, instrumente analitice, grafice, de optimizare PPC sau de planificare a con\u021binutului. Aceast\u0103 list\u0103 este axat\u0103 pe managementul proiectelor, al angaja\u021bilor \u0219i al sarcinilor, nu pe managementul SEO, PPC sau Facebook.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Al doilea. \u00cen acest capitol, privirile dvs. vor fi \u00eendreptate c\u0103tre software-ul de gestionare a proiectelor utilizat \u00een departamentele de marketing \u0219i \u00een agen\u021biile de publicitate \u0219i - acest lucru este cel mai important - destinat rezolv\u0103rii provoc\u0103rilor \u0219i complet\u0103rii competen\u021belor necesare managerului de proiect de marketing men\u021bionat \u00een capitolul de mai sus.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Urm\u0103rirea timpului \u0219i performan\u021b\u0103<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">O <a href=\"https:\/\/teamdeck.io\/ro\/cutie-de-instrumente\/cum-sa-alegeti-software-ul-de-urmarire-a-timpului-angajatilor\/\">urm\u0103rirea timpului angaja\u021bilor<\/a> urm\u0103re\u0219te timpul total petrecut pe sarcini \u0219i proiecte. Acest software capteaz\u0103 timpul angaja\u021bilor, salariile orare \u0219i ratele de facturare ale clien\u021bilor \u0219i utilizeaz\u0103 aceste informa\u021bii pentru a automatiza func\u021biile de facturare \u0219i gestionare a salariilor.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image is-style-default\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/B05FchhwbAC7TW3Cu90n5aGANNHBwqfLzN7YYmCMX1M-FIIJsbcVAlVnY_lSYIZwItM90MAYhocF3gUDRodXcDDboqU37usKiRqlcFv4qRTd3tINYyLMTIJXS2KRQZVRQkOcwJKiGOVUS-nD7g\" alt=\"\" \/><\/figure>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3 style=\"text-align: justify;\">Gestionarea resurselor<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Dup\u0103 cum \u0219tim, <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/gestionarea-resurselor-de-marketing-pentru-agentiile-de-creatie\/\">managementul resurselor de marketing<\/a> devine 3 din cele 5 faze ale ciclului de via\u021b\u0103 al gestion\u0103rii proiectelor. Programarea angaja\u021bilor, atribuirea sarcinilor bazate pe competen\u021be, urm\u0103rirea timpului sau urm\u0103rirea performan\u021belor, utilizarea echipei, fi\u0219ele de pontaj \u0219i ajutor \u00een facturare \u0219i a\u0219a mai departe - \u00een 1 software de gestionare a resurselor.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image is-style-default\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/uV-COJscIegpvuAnnC9hHonE-D__YESVgISUtigl74rCCl0lJqjTDocT-OV1yddthXd8nWTfquru1uP3I5Aej6hAsa8VKGLmUVRf_eWggKY4WgrIEASSg3cnSz12vL3BvkWiAKib82nNPxK48A\" alt=\"\" \/><\/figure>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Teamdeck este un program all-in-one <a href=\"https:\/\/teamdeck.io\/ro\/\">software de gestionare a resurselor<\/a> cu o vizualizare complet transparent\u0103 a \u00eentregii echipe. Pute\u021bi crea rapoarte personalizate \u0219i urm\u0103ri timpul petrecut pe diferite proiecte. Acesta permite utilizatorilor s\u0103 atribuie sarcini anumitor membri ai echipei cu ajutorul instrumentului lor de planificare a resurselor.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Integr\u0103ri: <\/strong>Slack, Sage HR, Google Calendar \u0219i multe altele (disponibile pentru utilizatorii planului de afaceri).\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Stabilirea pre\u021burilor:<\/strong> Planurile \u00eencep de la $0.9 pe lun\u0103 \u0219i ofer\u0103, de asemenea, o \u00eencercare GRATUIT\u0102 de 30 de zile.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3 style=\"text-align: justify;\">Gestionarea sarcinilor\u00a0<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Instrumentele de gestionare a sarcinilor nu sunt at\u00e2t de rar foarte aproape de <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/instrumente-de-top-pentru-gestionarea-resurselor\/\">instrumente de gestionare a resurselor<\/a>. Apropierea se aplic\u0103 func\u021biilor de urm\u0103rire a performan\u021belor, func\u021biilor de urm\u0103rire a timpului \u0219i solu\u021biilor de planificare a angaja\u021bilor - pentru a men\u021biona doar c\u00e2teva.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Marea diferen\u021b\u0103 este \u00een func\u021bie de vizualizare sau interfa\u021b\u0103. Evit\u00e2nd s\u0103 sapi \u00een cuvinte, \u00eentreab\u0103-te: \u021bi-ar pl\u0103cea s\u0103 vizualizezi sarcinile pe un calendar, o diagram\u0103 Gantt sau o tabl\u0103 Kanban?<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image is-style-default\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/1nSf8A0sURGa-WXoXHoLV1cah2vnSK9uX7ka2pxctgLQmVlnNGhhVTWfHIa_YPvUWyJ05I1AkGgU4IzYTlNetTbRADzHlzQFLdVRQVe5xdBm1uzYdaLJHvgrhiFhhyeTroU6P8Zi4s594l-JXA\" alt=\"\" \/><\/figure>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">ClickUp este unul dintre cele mai bune instrumente gratuite de gestionare a proiectelor de marketing, deoarece are un design curat cu o mul\u021bime de caracteristici.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pute\u021bi s\u0103 crea\u021bi cu u\u0219urin\u021b\u0103 sarcini, s\u0103 le atribui\u021bi membrilor echipei, s\u0103 urm\u0103ri\u021bi progresul acestora \u0219i chiar s\u0103 ata\u0219a\u021bi fi\u0219iere.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">ClickUp ofer\u0103, de asemenea, colaborare prin intermediul camerelor de chat, ceea ce faciliteaz\u0103 comunicarea cu al\u021bi utilizatori. ClickUp permite utilizatorilor s\u0103 urm\u0103reasc\u0103 timpul \u00een cadrul software-ului sau prin utilizarea unei integr\u0103ri.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Integr\u0103ri:<\/strong> Slack, Dropbox, G Suite \u0219i multe altele.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Stabilirea pre\u021burilor:<\/strong> V\u0103 recomand\u0103m s\u0103 utiliza\u021bi planul gratuit pentru uz personal, deoarece include toate func\u021biile principale. Cel mai ieftin plan pl\u0103tit \u00eencepe de la $5 pe lun\u0103 per utilizator, oferind func\u021bionalit\u0103\u021bi suplimentare. Exist\u0103 cinci planuri de tarifare din care pute\u021bi alege.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Beneficiile cheie ale managementului proiectelor de marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Deci, \u00eentrebarea r\u0103m\u00e2ne, de ce este important managementul de marketing? F\u0103r\u0103 alte introduceri, iat\u0103 care sunt cele mai importante beneficii ale managementului proiectelor de marketing:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">1. Cre\u0219terea productivit\u0103\u021bii\u00a0<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Cel mai bun mod de a cre\u0219te productivitatea este prin eliminarea oric\u0103ror obstacole care ar putea s\u0103 v\u0103 \u00eencetineasc\u0103 <a href=\"https:\/\/teamdeck.io\/ro\/managementul-proiectelor\/ghidul-sistemului-de-gestionare-a-fluxului-de-lucru\/\">flux de lucru<\/a>. Aceasta \u00eenseamn\u0103 c\u0103 trebuie s\u0103 ave\u021bi obiective \u0219i termene clare, pe care managementul proiectelor de marketing v\u0103 ajut\u0103 s\u0103 le atinge\u021bi.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">2. Respectarea unui buget<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Una dintre cele mai mari provoc\u0103ri pentru marketeri este respectarea unui buget. Dac\u0103 nu respect\u0103 bugetul, atunci nu exist\u0103 nicio garan\u021bie c\u0103 campania va avea succes. Cu ajutorul gestion\u0103rii proiectelor de marketing, pute\u021bi vedea exact unde se duc banii dumneavoastr\u0103.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">3. Colaborare mai u\u0219oar\u0103<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Devine dificil s\u0103 colabora\u021bi cu fiecare membru al echipei atunci c\u00e2nd desf\u0103\u0219ura\u021bi mai multe campanii \u00een acela\u0219i timp. Cu toate acestea, dac\u0103 utiliza\u021bi un software de gestionare a proiectelor de marketing, pute\u021bi partaja cu u\u0219urin\u021b\u0103 fi\u0219iere \u0219i pute\u021bi colabora la sarcini.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">4. O mai bun\u0103 coordonare \u00eentre membrii echipei<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Dup\u0103 cum am men\u021bionat mai sus, atunci c\u00e2nd desf\u0103\u0219ura\u021bi mai multe campanii simultan, coordonarea acestora poate deveni dificil\u0103. Cu toate acestea, prin utilizarea software-ului de gestionare a proiectelor de marketing, pute\u021bi atribui roluri specifice membrilor echipei, astfel \u00eenc\u00e2t fiecare s\u0103 \u00ee\u0219i cunoasc\u0103 rolurile \u0219i responsabilit\u0103\u021bile.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">5. Livrarea mai eficient\u0103 a lucr\u0103rilor<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Deoarece \u0219ti\u021bi exact ce trebuie f\u0103cut, pute\u021bi estima mai bine c\u00e2t timp va fi necesar pentru a finaliza fiecare sarcin\u0103. De asemenea, pute\u021bi urm\u0103ri progresul cu mai mult\u0103 acurate\u021be prin utilizarea de marketing sau <a href=\"https:\/\/teamdeck.io\/ro\/cutie-de-instrumente\/stiva-de-gestionare-a-proiectelor-agentiei\/\" target=\"_blank\" rel=\"noopener\">software de gestionare a proiectelor agen\u021biilor<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Elaborarea planului de marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Un plan de marketing este \u00een esen\u021b\u0103 parte a unui plan de afaceri general, deoarece con\u021bine informa\u021bii cu privire la modul \u00een care o organiza\u021bie \u00ee\u0219i va pune \u00een aplicare strategia de publicitate pentru a ajunge la publicul s\u0103u \u021bint\u0103.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Elaborarea planului dvs. de marketing va depinde de scopul \u0219i de tipul de organiza\u021bie pentru care va fi creat. Cu toate acestea, crearea unui plan de marketing este un pas esen\u021bial \u00een crearea unei strategii de marketing.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Acesta \u00eei oblig\u0103 pe managerii proiectelor de marketing s\u0103 se g\u00e2ndeasc\u0103 la etapele importante care conduc la o strategie de marketing eficient\u0103. \u00cen plus, un plan de marketing v\u0103 va ajuta s\u0103 v\u0103 concentra\u021bi asupra obiectivelor dvs. de marketing la nivel \u00eenalt.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">S\u0103 analiz\u0103m c\u00e2teva sfaturi privind elaborarea unui plan de marketing bun:\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">1. Scrie\u021bi un rezumat de marketing<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00cenainte de a scrie un plan de marketing detaliat, este recomandabil s\u0103 scrie\u021bi mai \u00eent\u00e2i un rezumat. Acesta v\u0103 va oferi o imagine de ansamblu a \u00eentregului plan. De asemenea, v\u0103 va ajuta s\u0103 identifica\u021bi eventualele probleme \u0219i aspecte care pot ap\u0103rea pe parcursul procesului.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">2. Prezenta\u021bi obiectivele de marketing \u0219i modul de analiz\u0103 a acestora<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Este important s\u0103 v\u0103 contura\u021bi obiectivele de marketing, astfel \u00eenc\u00e2t s\u0103 le pute\u021bi m\u0103sura ulterior. De asemenea, ar trebui s\u0103 include\u021bi modul \u00een care inten\u021biona\u021bi s\u0103 atinge\u021bi aceste obiective. De exemplu, dac\u0103 obiectivul dvs. este s\u0103 vinde\u021bi mai multe produse, ar trebui s\u0103 specifica\u021bi num\u0103rul de unit\u0103\u021bi pe care dori\u021bi s\u0103 le vinde\u021bi pe lun\u0103.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">3. Persoane utilizator\u00a0<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Personajele utilizatorilor sunt utilizate pentru a descrie pia\u021ba dvs. \u021bint\u0103. Acestea sunt, \u00een esen\u021b\u0103, personaje fictive care reprezint\u0103 clientul dumneavoastr\u0103 ideal. Principalul obiectiv al user personas este s\u0103 \u00een\u021belege\u021bi cine este pia\u021ba dvs. \u021bint\u0103 \u0219i ce ar a\u0219tepta de la compania dvs.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">4. Analizeaz\u0103-\u021bi pia\u021ba<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Analiza pie\u021bei dvs. este foarte important\u0103 deoarece v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 <a href=\"https:\/\/www.avoma.com\/blog\/achieving-product-market-fit\">produsul este relevant pentru publicul dumneavoastr\u0103<\/a>.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00cen plus, v\u0103 permite s\u0103 face\u021bi schimb\u0103ri \u00een consecin\u021b\u0103. Ar trebui s\u0103 lua\u021bi \u00een considerare efectuarea unei analize SWOT, care v\u0103 permite s\u0103 ob\u021bine\u021bi o \u00een\u021belegere mai profund\u0103 a punctelor forte, a punctelor slabe, a oportunit\u0103\u021bilor \u0219i a amenin\u021b\u0103rilor companiei dumneavoastr\u0103.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">5. Stabili\u021bi-v\u0103 bugetul<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Stabilirea unui buget realist este un alt aspect esen\u021bial al oric\u0103rui plan de marketing. Acesta trebuie s\u0103 ia \u00een considerare toate costurile asociate desf\u0103\u0219ur\u0103rii unei campanii de succes. De asemenea, trebuie s\u0103 pune\u021bi deoparte fonduri suficiente pentru a acoperi cheltuielile neprev\u0103zute.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Construirea unei echipe de marketing excelente<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00a0O echip\u0103 de marketing ar trebui s\u0103 fie format\u0103 din persoane care au seturi de competen\u021be complementare. Acest lucru v\u0103 va asigura c\u0103 v\u0103 pute\u021bi atinge obiectivele, men\u021bin\u00e2nd \u00een acela\u0219i timp calitatea ridicat\u0103 a muncii. Unele dintre responsabilit\u0103\u021bile lor cheie includ:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">1. Crearea de con\u021binut<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Crearea de con\u021binut este unul dintre cele mai importante roluri \u00een orice campanie de marketing. <a href=\"http:\/\/surferseo.com\/blog\/what-is-a-content-manager\/\" target=\"_blank\" rel=\"noopener\">Marketeri de con\u021binut<\/a> sunt responsabili pentru crearea de con\u021binut atractiv care s\u0103 aib\u0103 rezonan\u021b\u0103 la nivelul clien\u021bilor. Ei trebuie s\u0103 \u0219tie cum s\u0103 scrie texte conving\u0103toare, s\u0103 creeze imagini atractive \u0219i s\u0103 creeze campanii eficiente.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">2. Gestionarea conturilor de social media<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Social media managerii sunt responsabili de men\u021binerea prezen\u021bei companiei pe diverse platforme precum Facebook, Twitter, Instagram, LinkedIn, YouTube etc. Ace\u0219tia trebuie s\u0103 monitorizeze men\u021biunile despre marc\u0103, s\u0103 r\u0103spund\u0103 la comentarii \u0219i s\u0103 interac\u021bioneze cu fanii.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">3. Analiza datelor<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Anali\u0219tii de date utilizeaz\u0103 instrumente precum Tableau \u0219i QlikView pentru a analiza tendin\u021bele \u0219i a ob\u021bine informa\u021bii despre comportamentul consumatorilor. Ei trebuie s\u0103 \u00een\u021beleag\u0103 modul \u00een care diferite variabile afecteaz\u0103 v\u00e2nz\u0103rile, conversiile \u0219i al\u021bi indicatori cheie de performan\u021b\u0103.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">4. Planificarea evenimentelor<\/h3>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Planificatorii de evenimente coordoneaz\u0103 toate aspectele unui eveniment, de la selectarea locului de desf\u0103\u0219urare p\u00e2n\u0103 la catering. Ei trebuie s\u0103 se asigure c\u0103 totul merge bine, mai ales dac\u0103 lucreaz\u0103 cu clien\u021bi din afara propriei companii.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Construirea \u0219i structurarea unei echipe de marketing nu este o sarcin\u0103 u\u0219oar\u0103, dar odat\u0103 ce \u00eei ve\u021bi avea pe to\u021bi la bord, ve\u021bi fi pe cale s\u0103 v\u0103 atinge\u021bi obiectivele de afaceri.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00cenainte chiar de a angaja pe cineva, ar putea fi o idee bun\u0103 s\u0103 lua\u021bi \u00een considerare utilizarea unui instrument de resurse umane pentru a face procesul de recrutare mai eficient din punct de vedere al timpului \u0219i mai pl\u0103cut pentru candida\u021bi.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pentru a construi o echip\u0103 de marketing puternic\u0103, \u00eencepe\u021bi prin a v\u0103 identifica nevoile.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li><em>Ce dori\u021bi ca echipa dvs. s\u0103 realizeze?\u00a0<\/em><\/li>\n<li><em>De c\u00e2\u021bi oameni ave\u021bi nevoie?\u00a0<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Odat\u0103 ce ave\u021bi aceste r\u0103spunsuri, pute\u021bi \u00eencepe s\u0103 angaja\u021bi pentru posturile din departamentul de marketing.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Crearea celei mai bune strategii de marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">O strategie de management al marketingului este o foaie de parcurs care ghideaz\u0103 o companie \u00een \u00eentreaga sa c\u0103l\u0103torie de marketing.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Aceasta ajut\u0103 companiile s\u0103 decid\u0103 ce fel de produse \u0219i servicii s\u0103 ofere, unde s\u0103 \u00ee\u0219i concentreze eforturile \u0219i cum s\u0103 ajung\u0103 cel mai bine la publicul lor \u021bint\u0103. Este esen\u021bial s\u0103 ave\u021bi o strategie de gestionare a marketingului pentru a r\u0103m\u00e2ne competitivi pe pia\u021ba actual\u0103, deoarece aceasta v\u0103 eviden\u021biaz\u0103 obiectivele de marketing.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">O strategie de marketing este, de asemenea, ceva care ar trebui s\u0103 transmit\u0103 identitatea corporativ\u0103 a companiei dumneavoastr\u0103, deci ar trebui s\u0103 reflecte valorile \u0219i viziunea dumneavoastr\u0103.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Atunci c\u00e2nd dezvolta\u021bi o strategie de marketing, este important s\u0103 v\u0103 p\u0103stra\u021bi <a href=\"https:\/\/flair.hr\/en\/blog\/corporate-culture\/\">cultura companiei<\/a>, concuren\u021bii, publicul \u021bint\u0103 \u0219i bugetul \u00een minte. O strategie de marketing ar trebui s\u0103 includ\u0103 de obicei urm\u0103toarele sec\u021biuni, cum ar fi:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Obiectivele companiei<\/li>\n<li>Analiz\u0103 intern\u0103 \u0219i extern\u0103<\/li>\n<li>Cercetarea publicului \u021bint\u0103<\/li>\n<li>Canale de marketing relevante<\/li>\n<li>Branding \u0219i mesaje<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Primul pas c\u0103tre dezvoltarea unei strategii de marketing de succes este definirea obiectivelor. Obiectivele v\u0103 ajut\u0103 s\u0103 stabili\u021bi scopuri specifice pentru activit\u0103\u021bile dumneavoastr\u0103 de marketing. Acestea pot fi \u00eemp\u0103r\u021bite \u00een dou\u0103 categorii: pe termen scurt \u0219i pe termen lung.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li><strong>Obiective pe termen scurt<\/strong> sunt cele care trebuie realizate \u00eentr-o anumit\u0103 perioad\u0103 de timp.\u00a0<\/li>\n<li><strong>Obiective pe termen lung<\/strong> sunt cele care au loc pe o perioad\u0103 mai lung\u0103 de timp.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Odat\u0103 ce v-a\u021bi definit obiectivele, trebuie s\u0103 <a href=\"https:\/\/tapfiliate.com\/blog\/audience-profile\/\">identifica\u021bi-v\u0103 publicul \u021bint\u0103<\/a>. Publicul dvs. va determina ce tip de con\u021binut s\u0103 crea\u021bi \u0219i ce canale s\u0103 utiliza\u021bi.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">De asemenea, este posibil s\u0103 dori\u021bi s\u0103 efectua\u021bi sondaje sau interviuri pentru a ob\u021bine feedback de la poten\u021bialii clien\u021bi. Aceste informa\u021bii v\u0103 vor ajuta s\u0103 \u00een\u021belege\u021bi mai bine cine este clientul dvs. ideal, ce dore\u0219te \u0219i cum s\u0103 comunica\u021bi cu el.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Apoi, trebuie s\u0103 efectua\u021bi o analiz\u0103 intern\u0103. O analiz\u0103 intern\u0103 v\u0103 permite s\u0103 v\u0103 evalua\u021bi situa\u021bia actual\u0103 \u0219i s\u0103 afla\u021bi ce domenii trebuie \u00eembun\u0103t\u0103\u021bite.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Dac\u0103 este necesar, pute\u021bi formula apoi strategii de \u00eembun\u0103t\u0103\u021bire a performan\u021belor dumneavoastr\u0103. Analizele interne se efectueaz\u0103 de obicei \u00een fiecare an, \u00een timpul etapei de planificare. \u00cen plus fa\u021b\u0103 de efectuarea unei analize interne, ar trebui s\u0103 efectua\u021bi \u0219i o analiz\u0103 extern\u0103.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Analiza extern\u0103 implic\u0103 studierea industriei dvs. \u0219i a altor \u00eentreprinderi din ni\u0219a dvs.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Acest lucru v\u0103 va oferi o perspectiv\u0103 asupra modului \u00een care opereaz\u0103 \u0219i a ceea ce ofer\u0103. Atunci c\u00e2nd face\u021bi aceste dou\u0103 lucruri, este \u00eentotdeauna o idee bun\u0103 s\u0103 v\u0103 uita\u021bi la cei 4 P ai mixului de marketing, \u0219i anume, produsul, pre\u021bul, promovarea \u0219i locul.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<figure class=\"wp-block-image is-style-default\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/LfUTrR2DEBmqZuesCTB9D8mEHt4eE7urmAYT2-EBJYB8xweHvKUBFATm_Q-41r6DLdCGPaHQxOTlT85EvZmtcs7vyrl0AWVcgQLdjZbvQWCUl94nRz7WcfUBwWQFXCqa3FoPIVKCDcZwCZwiFA\" alt=\"\" \/><\/figure>\n<p style=\"text-align: justify;\">Sursa imaginii: <a href=\"https:\/\/marketsplash.com\/\">MarketSplash<\/a><\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">1. Produs<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Produsul dvs. este nucleul oric\u0103rei afaceri; prin urmare, este vital s\u0103 \u00eel alege\u021bi pe cel potrivit. Asigura\u021bi-v\u0103 c\u0103 produsul dvs. se aliniaz\u0103 cu imaginea \u0219i valorile m\u0103rcii dvs. De asemenea, asigura\u021bi-v\u0103 c\u0103 satisface nevoile publicului \u021bint\u0103.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">2. Pre\u021b<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Pre\u021bul este un alt factor cheie \u00een alegerea unui produs. Cu toate acestea, nu trebuie neap\u0103rat s\u0103 r\u0103m\u00e2ne\u021bi la modelele tradi\u021bionale de stabilire a pre\u021burilor, cum ar fi pre\u021burile fixe sau reducerile. \u00cen schimb, v\u0103 pute\u021bi ajusta pre\u021burile \u00een func\u021bie de cerere.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">3. Promovare<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Promo\u021biile sunt o modalitate excelent\u0103 de a cre\u0219te v\u00e2nz\u0103rile. Cu toate acestea, nu toate promo\u021biile func\u021bioneaz\u0103 la fel de bine. Prin urmare, ar trebui s\u0103 testa\u021bi diferite tipuri de promo\u021bii \u00eenainte de a decide care dintre ele s\u0103 le implementa\u021bi.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">4. Locul<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Locul se refer\u0103 la loca\u021bia fizic\u0103 \u00een care publicul \u021bint\u0103 \u00ee\u0219i petrece cea mai mare parte a timpului. Prin urmare, este esen\u021bial s\u0103 lua\u021bi \u00een considerare acest aspect atunci c\u00e2nd v\u0103 concepe\u021bi strategia de marketing.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00cen plus, trebuie s\u0103 v\u0103 analiza\u021bi concuren\u021ba \u0219i s\u0103 o compara\u021bi cu performan\u021ba dumneavoastr\u0103. Analiz\u00e2ndu-v\u0103 concuren\u021ba, ve\u021bi putea \u00eenv\u0103\u021ba din gre\u0219elile \u0219i succesele lor.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\"><strong>Acest lucru v\u0103 va permite s\u0103 veni\u021bi cu idei \u0219i modalit\u0103\u021bi noi de a atrage clien\u021bii.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\u00cen cele din urm\u0103, stabilirea bugetului \u00een conformitate cu planul de marketing este un pas esen\u021bial \u00een crearea unei strategii de marketing. Multe companii cheltuiesc prea mul\u021bi bani f\u0103r\u0103 s\u0103 ia \u00een considerare ROI-ul <em>(randamentul investi\u021biilor).<\/em> Prin urmare, este important s\u0103 se aloce fonduri \u00een mod eficient \u0219i eficace.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>Un ghid prin analiza de marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Analiza de marketing este utilizarea datelor pentru a analiza \u0219i evalua performan\u021ba campaniilor de marketing. Cu alte cuvinte, acesta este procesul de colectare \u0219i analiz\u0103 a datelor pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi strategiile de marketing.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Analizele de marketing \u00eei pot determina pe managerii proiectelor de marketing s\u0103 ia m\u0103suri mai bune, deoarece ace\u0219tia \u00ee\u0219i pot ajusta rutele \u00een func\u021bie de date.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Iat\u0103 doar c\u00e2teva dintre cele mai importante lucruri pe care ar trebui s\u0103 le urm\u0103ri\u021bi:<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Implicarea \u00een social media<\/li>\n<li>Venituri din v\u00e2nz\u0103ri<\/li>\n<li>Trafic organic<\/li>\n<li>Trafic social media<\/li>\n<li><a href=\"http:\/\/cience.com\/blog\/price-of-lead\/\" target=\"_blank\" rel=\"noopener\">Cost per lead<\/a><\/li>\n<li>Strategii de con\u021binut<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Alegerea marketingului potrivit sau <a href=\"https:\/\/teamdeck.io\/ro\/cutie-de-instrumente\/aplicatii-pentru-agentii-digitale\/\">instrumente de gestionare a proiectelor agen\u021biilor<\/a> este cheia \u00een utilizarea analizelor de marketing. Unele dintre aceste instrumente sunt gratuite, \u00een timp ce altele cost\u0103 bani. Atunci c\u00e2nd alege\u021bi un instrument pentru afacerea dumneavoastr\u0103, trebuie s\u0103 \u021bine\u021bi cont de caracteristicile \u0219i capacit\u0103\u021bile acestuia \u0219i, \u00een cele din urm\u0103, de bugetul \u0219i obiectivele dumneavoastr\u0103.<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>G\u00e2nduri finale<\/strong><\/h2>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Crearea unui plan de marketing este un exerci\u021biu util care v\u0103 va permite s\u0103 v\u0103 concentra\u021bi asupra strategiei generale de marketing.\u00a0<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p style=\"text-align: justify;\">Sper\u0103m c\u0103 acest scurt ghid v-a ajutat s\u0103 \u00eenv\u0103\u021ba\u021bi despre elementele de baz\u0103 ale cre\u0103rii unui plan de marketing. Dac\u0103 ave\u021bi \u00eentreb\u0103ri, nu ezita\u021bi s\u0103 l\u0103sa\u021bi un comentariu mai jos!<\/p>\n<p style=\"text-align: justify;\">\n\n\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 style=\"text-align: center;\"><strong>\u00cenc\u0103 mai c\u0103uta\u021bi cel mai bun software de gestionare a proiectelor de marketing?<\/strong><\/h2>\n<p style=\"text-align: center;\">Utiliza\u021bi Teamdeck - software de planificare a resurselor utilizat de companiile de publicitate \u0219i IT<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"Generally speaking, client\u2019s\/internal orders are the same (\u201cI need a nice, effective website\u201d), but when talking about expectations related to pieces of the website, the differences are huge. Thus any project is different in order of time-consuming,&#8230;","protected":false},"author":1,"featured_media":10549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-10547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Phases, Roles, and Software in Marketing Project Management -<\/title>\n<meta name=\"description\" content=\"Generally speaking, client\u2019s\/internal orders are the same (\u201cI need a nice, effective website\u201d), but when talking about expectations related to pieces of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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