{"id":7725,"date":"2021-10-15T13:56:16","date_gmt":"2021-10-15T11:56:16","guid":{"rendered":"https:\/\/teamdeck.io\/?p=7725"},"modified":"2023-10-03T12:28:00","modified_gmt":"2023-10-03T10:28:00","slug":"marketing-strategy-for-a-software-house-what-should-it-include","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/programmaturas-majas-marketinga-strategija-kas-taja-jaietver\/","title":{"rendered":"M\u0101rketinga strat\u0113\u0123ija programmat\u016bras izstr\u0101des uz\u0146\u0113mumam - kas taj\u0101 j\u0101iek\u013cauj?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teamdeck.io\/lv\/\">S\u0101kums<\/a><\/span> \" <span class=\"breadcrumb_last\" aria-current=\"page\">M\u0101rketinga strat\u0113\u0123ija programmat\u016bras izstr\u0101des uz\u0146\u0113mumam - kas taj\u0101 j\u0101iek\u013cauj?<\/span><\/span><\/div>\n<p><strong><a href=\"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/kada-ir-marketinga-loma-programmaturas-uznemuma\/\">Iepriek\u0161\u0113j\u0101 rakst\u0101<\/a>, m\u0113s run\u0101j\u0101m par to, k\u0101da ir m\u0101rketinga loma programmat\u016bras uz\u0146\u0113mum\u0101. Tagad, kad j\u016bs zin\u0101t, k\u0101p\u0113c jums tas ir nepiecie\u0161ams, m\u0113s nevar\u0113j\u0101m j\u016bs atst\u0101t bez atbildes, ko jums vajadz\u0113tu dar\u012bt! \u0160aj\u0101 tekst\u0101 m\u0113s piev\u0113rs\u012bsimies tam, lai apspriestu, k\u0101diem elementiem j\u0101b\u016bt programmat\u016bras uz\u0146\u0113muma m\u0101rketinga strat\u0113\u0123ij\u0101. S\u0101ksim!<\/strong><\/p>\n<ul>\n<li>Da\u017ei visp\u0101r\u012bgi ieteikumi no <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">digit\u0101lo produktu izstr\u0101des uz\u0146\u0113mums<\/a> kam ir ar\u012b savi produkti (<a href=\"https:\/\/teamdeck.io\/lv\/\" target=\"_blank\" rel=\"noopener\">resursu p\u0101rvald\u012bbas programmat\u016bra<\/a> un <a href=\"https:\/\/www.apptension.com\/saas-boilerplate\" target=\"_blank\" rel=\"noopener\">SaaS boilerplate<\/a>)<\/li>\n<li>k\u0101dai j\u0101b\u016bt programmat\u016bras uz\u0146\u0113mumu m\u0101rketinga strat\u0113\u0123ijai<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">K\u0101da ir programmat\u016bras izstr\u0101des uz\u0146\u0113mumu m\u0101rketinga strat\u0113\u0123ija?<\/h2>\n<p><strong>M\u0101rketinga strat\u0113\u0123ija<\/strong> ir j\u016bsu uz\u0146\u0113muma komunik\u0101cijas un rekl\u0101mas pas\u0101kumu kopums, kas v\u0113rsts uz izvirz\u012bto m\u0113r\u0137u sasnieg\u0161anu. Tas ir visu pas\u0101kumu pl\u0101ns un grafiks, kas paredz ar\u012b gaid\u0101mos rezult\u0101tus. Visbie\u017e\u0101k sastopamie m\u0101rketinga strat\u0113\u0123ijas m\u0113r\u0137i ir \u0161\u0101di:<\/p>\n<ul class=\"wp-block-list\">\n<li>Vair\u0101k klientu ieg\u016b\u0161ana.<\/li>\n<li>Biznesa partneru ieg\u016b\u0161ana.<\/li>\n<li>\u012apa\u0161a t\u0113la veido\u0161ana (piem\u0113ram, nozares eksperts).<\/li>\n<li>Uz\u0146\u0113muma atpaz\u012bstam\u012bbas palielin\u0101\u0161ana.<\/li>\n<\/ul>\n<p>M\u0101rketinga strat\u0113\u0123ija <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">programmat\u016bras izstr\u0101des uz\u0146\u0113mums<\/a> ir nepiecie\u0161ama visos uz\u0146\u0113muma att\u012bst\u012bbas posmos. <a href=\"https:\/\/artkai.io\/services\/product-strategy-consulting\" target=\"_blank\" rel=\"noopener\">Produktu strat\u0113\u0123ijas konsult\u0101cijas<\/a> var b\u016bt v\u0113rt\u012bgs ieguvums, izstr\u0101d\u0101jot programmat\u016bras uz\u0146\u0113muma m\u0101rketinga strat\u0113\u0123iju, pal\u012bdzot saska\u0146ot uz\u0146\u0113m\u0113jdarb\u012bbas m\u0113r\u0137us ar klientu vajadz\u012bb\u0101m un tirgus tendenc\u0113m. S\u0101kum\u0101 ir \u0101rk\u0101rt\u012bgi svar\u012bgi p\u0113c iesp\u0113jas \u0101tr\u0101k iek\u013c\u016bt potenci\u0101lo klientu un tirgus apzi\u0146\u0101, pateicoties tam, uz\u0146\u0113mums \u0101tr\u0101k s\u0101ks g\u016bt pe\u013c\u0146u. Tas ir \u013coti svar\u012bgi ar\u012b uz\u0146\u0113mumiem, kas jau ir ieguvu\u0161i noteiktu poz\u012bciju, lai tie neiesl\u012bgtu stagn\u0101cij\u0101, bet turpin\u0101tu sasniegt arvien lab\u0101kus rezult\u0101tus. Visbeidzot, tas ir \u013coti svar\u012bgi ar\u012b programmat\u016bras uz\u0146\u0113mumiem, kas ir savas nozares elite, lai tie b\u016btu atz\u012bti un baud\u012btu popularit\u0101ti nozar\u0113. Konkurence aug\u0161gal\u0101 ir \u012bpa\u0161i s\u012bva, un ir past\u0101v\u012bgi j\u0101c\u012bn\u0101s, lai saglab\u0101tu savas vado\u0161\u0101s poz\u012bcijas. <strong>Lai tas notiktu, citiem ir j\u0101zina, ko j\u016bs dar\u0101t un k\u0101p\u0113c tas ir lieliski.<\/strong> Un tie\u0161i t\u0101ds ir programmat\u016bras uz\u0146\u0113muma m\u0101rketinga strat\u0113\u0123ijas uzdevums.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7757\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">M\u0113r\u0137a grupa - k\u0101 un kur j\u016bs run\u0101jat ar cilv\u0113kiem, kuri pie\u0146em l\u0113mumus.<\/h2>\n<p>Pirms pat s\u0101kat pl\u0101not m\u0101rketinga strat\u0113\u0123iju, jums ir j\u0101dom\u0101 par. <strong>kas b\u016bs j\u016bsu auditorija? <\/strong>Ar ko j\u016bs run\u0101jat? Kas par jums dzird\u0113s? Kad tiek uzdots \u0161is jaut\u0101jums, daudzi uz\u0146\u0113mumi dom\u0101: \"Nu, ko j\u016bs dom\u0101jat? Visus!\" Diem\u017e\u0113l \u0161is jaut\u0101jums nav tik vienk\u0101r\u0161s. <strong>Viens no liel\u0101kajiem izaicin\u0101jumiem ir sa\u0161aurin\u0101t m\u0113r\u0137auditoriju.<\/strong>, bet diem\u017e\u0113l tas ir nepiecie\u0161ams. Praks\u0113, kad m\u0113s run\u0101jam ar visiem - m\u0113s nerun\u0101jam ar nevienu. T\u0101p\u0113c padom\u0101jiet, ar ko v\u0113laties sazin\u0101ties. Liel\u0101kaj\u0101 da\u013c\u0101 situ\u0101ciju tie, iesp\u0113jams, b\u016bs potenci\u0101lie klienti. Ja izstr\u0101d\u0101jat programmat\u016bru konkr\u0113tai nozarei, piem\u0113ram, lo\u0123istikai, jums ir j\u0101atbild uz jaut\u0101jumu, kur transporta nozares uz\u0146\u0113mumi ieg\u016bst inform\u0101ciju un k\u0101 vi\u0146i var\u0113tu par jums uzzin\u0101t. Attiec\u012bb\u0101 uz <a href=\"https:\/\/teamdeck.io\/lv\/\">Teamdeck<\/a>Piem\u0113ram, m\u0113r\u0137auditorija ir programmat\u016bras uz\u0146\u0113mumi - m\u0113s v\u0113lamies, lai vi\u0146i uzzin\u0101tu par mums un redz\u0113tu, ka m\u016bsu produkts ir lielisks un b\u016bs vi\u0146iem \u013coti noder\u012bgs. No otras puses, varb\u016bt j\u016bsu kampa\u0146a ir v\u0113rsta uz jaunu darbinieku pie\u0146em\u0161anu darb\u0101. Tad jums ir j\u0101inform\u0113 par sav\u0101m darb\u012bb\u0101m, dom\u0101jot par vi\u0146iem.<\/p>\n<h2 class=\"wp-block-heading\">Vai jums ir savs stils?<\/h2>\n<p><strong>V\u0113l viens svar\u012bgs aspekts ir izlemt, k\u0101da ir j\u016bsu uz\u0146\u0113muma identit\u0101te.<\/strong> Uz\u0146\u0113mumi ar temperamentu ir at\u0161\u0137ir\u012bg\u0101ki, jo tie ir ar kaut ko saist\u012bti, un j\u016bs varat tiem pie\u0161\u0137irt \u012bpa\u0161\u012bbas. To noteikti var redz\u0113t, apl\u016bkojot labi zin\u0101mus z\u012bmolus - k\u0101p\u0113c Volvo ir dro\u0161s, bet Ferrari - piedz\u012bvojumiem bag\u0101ts? Tas ir atkar\u012bgs no to stila. Ar\u012b j\u016bsu uz\u0146\u0113mumam ir nepiecie\u0161ams stils. K\u0101 programmat\u016bras uz\u0146\u0113mums j\u016bs varat b\u016bt nozares eksperts - nopietna, cien\u012bjama autorit\u0101te, ko cit\u0113 nozares pla\u0161sazi\u0146as l\u012bdzek\u013ci. Vai ar\u012b j\u016bs varat b\u016bt jautrs, neform\u0101ls un nepiespiests, par\u0101dot, ka j\u016bsu uz\u0146\u0113mums ir for\u0161a vieta, kur tiek dar\u012btas for\u0161as lietas. Vai ar\u012b j\u016bs varat izv\u0113l\u0113ties premium stilu - m\u0113s str\u0101d\u0101jam tikai ar lab\u0101kajiem, m\u016bsu pakalpojumi ir d\u0101rgi, bet ikviens, kas ir str\u0101d\u0101jis ar mums, zina, ka tas ir t\u0101 v\u0113rts. Jums ir j\u0101pieliek p\u016bles, lai m\u0113s uz\u0146emtos j\u016bsu pas\u016bt\u012bjumu. Katrai no \u0161\u012bm z\u012bmola person\u012bb\u0101m ir savi plusi un m\u012bnusi, t\u0101p\u0113c padom\u0101jiet, kas ir j\u016bsu uz\u0146\u0113mums un k\u0101 tas komunic\u0113. Un \u0137erieties pie darba!<\/p>\n<h2 class=\"wp-block-heading\">Satura m\u0101rketings - nav sazi\u0146as bez v\u0101rdiem<\/h2>\n<p><strong>Satura m\u0101rketings ir viena no visbie\u017e\u0101k izmantotaj\u0101m m\u0101rketinga strat\u0113\u0123ij\u0101m, un programmat\u016bras uz\u0146\u0113mumiem t\u0101 ir \u013coti svar\u012bga.<\/strong> T\u0101 ir uz\u0146\u0113muma populariz\u0113\u0161ana, izveidojot un izplatot interesantus materi\u0101lus, piem\u0113ram, izgl\u012btojo\u0161us vai iedvesmojo\u0161us. Visbie\u017e\u0101k izmantotie form\u0101ti ir uz\u0146\u0113muma emu\u0101ra ieraksts, kur\u0101 izstr\u0101d\u0101ta interesanta t\u0113ma. <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clipchamp.com\/en\/video-editor\/&amp;source=gmail&amp;ust=1639732685662000&amp;usg=AOvVaw2AWtI-oKBjne-hs2LKhWxn\">Videoklipu veido\u0161ana<\/a> ir ar\u012b \u013coti efekt\u012bvs. Varat apspriest k\u0101du tehnisku probl\u0113mu un t\u0101s risin\u0101\u0161anas veidus, run\u0101t par jaun\u0101m tehnolo\u0123ij\u0101m vai interv\u0113t citu ekspertu. Lieliski form\u0101ti ir ar\u012b t\u012bmek\u013ca semin\u0101ri un podk\u0101sti. Programmat\u016bras uz\u0146\u0113mumiem satura m\u0101rketings ir lielisks veids, k\u0101 dal\u012bties ar zin\u0101\u0161an\u0101m un sasniegt cilv\u0113kus. No otras puses, auditorijai v\u0113rt\u012bgs ir ar\u012b materi\u0101ls, ko sagatavojis k\u0101ds, kur\u0161 zina, ko dara.<\/p>\n<h2 class=\"wp-block-heading\">Izstr\u0101des uz\u0146\u0113muma t\u012bmek\u013ca vietne liel\u0101koties ir vien\u012bgais veids, k\u0101 pateikt \"Sveiks\".<\/h2>\n<p><strong>T\u012bmek\u013ca vietne veido pirmo iespaidu par j\u016bsu uz\u0146\u0113mumu.<\/strong> Un pirmais iespaids ir \u013coti svar\u012bgs biznesa attiec\u012bb\u0101s, jo \u012bpa\u0161i t\u0101p\u0113c, ka parasti nav iesp\u0113jas g\u016bt otru iespaidu. Iedom\u0101jieties, ka esat potenci\u0101lais klients - interneta veikala \u012bpa\u0161nieks un mekl\u0113jat uz\u0146\u0113mumu, kas jums izstr\u0101d\u0101s t\u012bmek\u013ca vietni. Vai j\u016bs uztic\u0113tu \u0161o uzdevumu programmat\u016bras uz\u0146\u0113mumam, kura t\u012bmek\u013ca vietne ir negl\u012bta, novecojusi, neintuit\u012bva? Noteikti n\u0113. T\u0101p\u0113c izturieties pret t\u012bmek\u013ca vietni k\u0101 pret savu viz\u012btkarti, \u013caujiet tai run\u0101t par sevi un mudiniet citus lab\u0101k iepaz\u012bt j\u016bsu organiz\u0101ciju.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Portfolio - par\u0101diet, ko varat paveikt<\/h2>\n<p>Laba t\u012bmek\u013ca vietne var mudin\u0101t cilv\u0113kus tuv\u0101k iepaz\u012bties ar j\u016bsu uz\u0146\u0113mumu. Un tie\u0161i tad portfolio b\u016bs nenov\u0113rt\u0113jams pal\u012bgs. Klienti zina, ka jebkur\u0161 uz\u0146\u0113mums par sevi var st\u0101st\u012bt, ko vien v\u0113las, bet t\u0101 paties\u0101s sp\u0113jas par\u0101da t\u0101 paveiktais darbs. J\u016bsu lab\u0101ko projektu portfolio ir j\u016bsu darba un sp\u0113ju apliecin\u0101jums. Ja tas b\u016bs interesants, iespaid\u012bgs un r\u016bp\u012bgi aprakst\u012bts, t\u0101 b\u016bs lieliska j\u016bsu rekl\u0101ma. (Adobe r\u012bki \u013cauj jums viegli izveidot savu <a href=\"https:\/\/www.adobe.com\/express\/create\/advertisement\" target=\"_blank\" rel=\"noopener\">rekl\u0101mas dizains<\/a> bez grafisk\u0101 dizainera statusa).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7761\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Soci\u0101lie mediji - par\u0101diet, k\u0101 jums veicas<\/h2>\n<p>Soci\u0101lajos medijos \u0161odien ir visi - cilv\u0113ki, dz\u012bvnieki, uz\u0146\u0113mumi. Uz\u0146\u0113m\u0113jdarb\u012bb\u0101 t\u0101 vairs nav izv\u0113le, bet gan pien\u0101kums. <strong>Ja uz\u0146\u0113mums nepast\u0101v soci\u0101lajos t\u012bklos, tas izskat\u0101s aizdom\u012bgi.<\/strong> Soci\u0101lie mediji ir veids, k\u0101 nodibin\u0101t attiec\u012bbas ar sekot\u0101jiem, par\u0101d\u012bt vi\u0146iem, kas jauns, ko dar\u0101t un kur vi\u0146i var j\u016bs satikt. <a href=\"http:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">Soci\u0101lie pla\u0161sazi\u0146as l\u012bdzek\u013ci<\/a> ir \u013coti svar\u012bga funkcija - par\u0101d\u012bt pasaulei, ka uz\u0146\u0113mums ir dz\u012bvs, darbojas un darbojas labi, un tas rada daudz liel\u0101ku uztic\u012bbu. Tie ir ar\u012b sava veida zi\u0146ojumu d\u0113lis, kas inform\u0113 par svar\u012bg\u0101kajiem faktiem.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Soci\u0101lo mediju potenci\u0101ls ir milz\u012bgs:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Varat uzs\u0101kt dialogu ar klientiem, kuri koment\u0113 j\u016bsu zi\u0146ojumus.\u00a0<\/li>\n<li>J\u016bs par\u0101d\u0101t sava uz\u0146\u0113muma stilu un person\u012bbu.<\/li>\n<li>Kop\u012bgojiet saturu no citiem kan\u0101liem, piem\u0113ram, emu\u0101ra vai YouTube.<\/li>\n<li>Palieliniet savu atpaz\u012bstam\u012bbu un sasniedziet jaunu auditoriju.<\/li>\n<li>Varat izveidot jaunus satura form\u0101tus, piem\u0113ram, infografikas vai slaid\u0161ovus, izmantojot. <a href=\"https:\/\/www.free-power-point-templates.com\/\">bezmaksas PowerPoint veidnes<\/a>.<\/li>\n<li>J\u016bs regul\u0101ri sa\u0146emat jaun\u0101ko inform\u0101ciju par vissvar\u012bg\u0101kaj\u0101m liet\u0101m. Notikumi, kuros piedal\u0101ties, jaunas sadarb\u012bbas vai sa\u0146emtie apbalvojumi.<\/li>\n<\/ul>\n<p>T\u0101pat ir svar\u012bgi izv\u0113l\u0113ties, kuri soci\u0101lie mediji ir piem\u0113roti j\u016bsu uz\u0146\u0113mumam un m\u0113r\u0137auditorijai. Piem\u0113ram, modes uz\u0146\u0113mumam pamat\u0101 b\u016bs Instagram un TikTok. A <a href=\"https:\/\/www.inbeat.co\/articles\/tiktok-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\">TikTok influenceru a\u0123ent\u016bra<\/a> var pal\u012bdz\u0113t modes uz\u0146\u0113mumam sadarboties ar popul\u0101riem TikTok veidot\u0101jiem, lai reklam\u0113tu z\u012bmolus un sasniegtu pla\u0161\u0101ku auditoriju \u0161aj\u0101 platform\u0101. Vizu\u0101ls, iedvesmojo\u0161s saturs, kas sasniegs lielu past\u0101v\u012bgo klientu grupu. Ja j\u016bsu programmat\u016bras nams ir vair\u0101k orient\u0113ts uz uz\u0146\u0113m\u0113jdarb\u012bbas nozari un investoriem, j\u016bsu m\u0113r\u0137auditorija, iesp\u0113jams, b\u016bs Twitter un LinkedIn. Pirms iek\u013caujat <a href=\"https:\/\/instasize.com\/blog\/creating-a-social-media-marketing-plan-a-sostacr-overview\">soci\u0101lie mediji j\u016bsu m\u0101rketing\u0101<\/a> programmat\u016bras uz\u0146\u0113muma strat\u0113\u0123iju, jums j\u0101apsver, kuram kan\u0101lam j\u0101piev\u0113r\u0161 visliel\u0101k\u0101 uzman\u012bba.<\/p>\n<h2 class=\"wp-block-heading\">Pas\u0101kumi - nozares pamats ir sadarb\u012bbas t\u012bklu veido\u0161ana<\/h2>\n<p>Nozares pas\u0101kumi ir lieliska iesp\u0113ja veidot kontaktus un ieg\u016bt v\u0113rt\u012bgus biznesa kontaktus. Konferenc\u0113, kas velt\u012bta, piem\u0113ram, inov\u0101cij\u0101m m\u0101ksl\u012bg\u0101 intelekta jom\u0101, j\u016bs varat satikt cilv\u0113kus, kurus interes\u0113 tie\u0161i tas, ar ko nodarbojaties j\u016bs. Tas ir \u013coti v\u0113rt\u012bgi, jo ikdienas m\u0101rketing\u0101 jums ir j\u0101iegulda daudz p\u016b\u013cu, lai sasniegtu cilv\u0113kus, kurus interes\u0113 tas, ko j\u016bs dar\u0101t \u0161eit. Nozares pas\u0101kumos j\u016bs tos visus atrad\u012bsiet vienuviet. Turkl\u0101t j\u016bs varat lepoties ar saviem sasniegumiem un kompetenci... Un t\u0101d\u0113j\u0101di nostiprin\u0101t savas poz\u012bcijas k\u0101 sp\u0113c\u012bgs tirgus dal\u012bbnieks.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Partneri - j\u016bsu biznesa draugi<\/h2>\n<p>Tirg\u016b, kur\u0101 str\u0101d\u0101jat, ir ne tikai konkurenti, bet ar\u012b uz\u0146\u0113mumi, kuru darb\u012bba papildina j\u016bsu darb\u012bbu. Piem\u0113ram, ja izstr\u0101d\u0101jat lietojumprogrammas, var b\u016bt noder\u012bgi sadarboties ar grafisk\u0101 dizaina a\u0123ent\u016bru. Sadarb\u012bba ar partneriem ar\u012b ir \u013coti svar\u012bga j\u016bsu m\u0101rketinga strat\u0113\u0123ijas da\u013ca. J\u016bs varat izmantot viens otra stipr\u0101s puses un atbalst\u012bt viens otra darb\u012bbas, lai kop\u012bgi ieg\u016btu vair\u0101k klientu ar interesant\u0101ku, kompleks\u0101ku pied\u0101v\u0101jumu.<\/p>\n<h2 class=\"wp-block-heading\">Attiec\u012bbas ar pla\u0161sazi\u0146as l\u012bdzek\u013ciem - uzrun\u0101jiet tie\u0161i savu m\u0113r\u0137auditoriju<\/h2>\n<p>Attiec\u012bbas ar pla\u0161sazi\u0146as l\u012bdzek\u013ciem ir \u0101rk\u0101rt\u012bgi svar\u012bgas, lai sasniegtu konkr\u0113tas m\u0113r\u0137a grupas. Ja jums ir j\u0101inform\u0113 konkr\u0113tas nozares uz\u0146\u0113mumi par jums, vispirms ir j\u0101atrod pla\u0161sazi\u0146as l\u012bdzek\u013ci, no kuriem tie sa\u0146em inform\u0101ciju. Ja v\u0113laties visp\u0101r\u0113ju atpaz\u012bstam\u012bbu, ar\u012b atrodiet pla\u0161sazi\u0146as l\u012bdzek\u013cus, kas atbilst j\u016bsu vajadz\u012bb\u0101m. Pla\u0161sazi\u0146as l\u012bdzek\u013ciem ir tas, ko jums b\u016bs \u013coti gr\u016bti ieg\u016bt, - piek\u013cuve lielam skaitam cilv\u0113ku, kurus interes\u0113 konkr\u0113ta t\u0113ma. T\u0101p\u0113c j\u016bsu uz\u0146\u0113mumam ir j\u0101b\u016bt tur. K\u0101? J\u016bs varat sniegt interviju, uzrakst\u012bt ekspertu rakstu, nos\u016bt\u012bt pazi\u0146ojumu presei vai sniegt koment\u0101ru \u017eurn\u0101listam. Ja esat ieinteres\u0113ts sadarboties ar k\u0101du konkr\u0113tu izdevumu - rakstiet rekl\u0101mas noda\u013cai vai konkr\u0113tai personai un noskaidrojiet, vai j\u016bs var\u0113tu kaut ko dar\u012bt kop\u0101.<\/p>\n<p><span style=\"font-weight: 400;\">Kad palai\u017eat <a href=\"https:\/\/www.renderforest.com\/\" target=\"_blank\" rel=\"noopener\">tehnolo\u0123iju uz\u0146\u0113mums<\/a> jums ir \u013coti liela r\u012bc\u012bbas br\u012bv\u012bba, kad runa ir par sazi\u0146u. Cerams, ka tagad j\u016bs zin\u0101t nedaudz vair\u0101k par programmat\u016bras uz\u0146\u0113muma m\u0101rketinga strat\u0113\u0123iju. Lai gan s\u0101kum\u0101 \u0161\u0101du pas\u0101kumu pl\u0101no\u0161ana un \u012bsteno\u0161ana var \u0161\u0137ist sare\u017e\u0123\u012bta un nep\u0101rvarama, ar laiku tas k\u013c\u016bs arvien viegl\u0101k un viegl\u0101k. Turkl\u0101t ar pal\u012bdz\u012bbu b\u016bs iesp\u0113jams <\/span><a href=\"https:\/\/www.apptension.com\/blog-posts\/top-7-marketing-automation-tools-that-every-saas-need\"><span style=\"font-weight: 400;\">saas m\u0101rketinga automatiz\u0101cija<\/span><\/a><span style=\"font-weight: 400;\"> instrumenti vai <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/marketinga-projektu-vadibas-programmaturas-riki-padomi-posmi\/\">m\u0101rketinga projektu p\u0101rvald\u012bbas programmat\u016bra<\/a>vai <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/marketinga-resursu-parvaldiba-radosajam-agenturam\/\" target=\"_blank\" rel=\"noopener\">programmat\u016bra m\u0101rketinga resursu p\u0101rvald\u012bbai<\/a> kas noteikti ietaup\u012bs j\u016bsu laiku un resursus. <\/span><span style=\"font-weight: 400;\">Tom\u0113r j\u0101atceras, ka vissvar\u012bg\u0101kais ir tas, ka j\u016bs p\u0101rzin\u0101t savu uz\u0146\u0113mumu un zin\u0101t, k\u0101da ir j\u016bsu n\u0101kotnes un izaugsmes v\u012bzija. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><strong>K\u0101p\u0113c Hill-Knowlton, Wunderman Thompson, Unit9 ir izv\u0113l\u0113ju\u0161ies <a href=\"https:\/\/teamdeck.io\/lv\/\">Teamdeck resursu pl\u0101no\u0161anas programmat\u016bra<\/a>?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><form class=\"get-started-form\" action=\"\">\n  <div class=\"get-started-form__input-wrapper\">\n    <input class=\"get-started-form__input\" placeholder=\"Ievadiet savu uz\u0146\u0113muma e-pasta adresi\" \/>\n  <\/div>\n  <button type=\"submit\" class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Ieg\u016bstiet 14 dienu BEZMAKSAS izm\u0113\u0123in\u0101juma versiju<\/>\n  <\/button>\n  <button class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Neder\u012bgs e-pasts<\/>\n  <\/button>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"lv\"\/><\/form>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Iepriek\u0161\u0113j\u0101 rakst\u0101 m\u0113s run\u0101j\u0101m par to, k\u0101da ir m\u0101rketinga loma programmat\u016bras uz\u0146\u0113mum\u0101. Tagad, kad j\u016bs zin\u0101t, k\u0101p\u0113c tas ir nepiecie\u0161ams, m\u0113s nevar\u0113j\u0101m j\u016bs atst\u0101t bez atbildes uz jaut\u0101jumu, ko j\u016bs...","protected":false},"author":18,"featured_media":8393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[74,76,73,75],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toolbox","tag-marekting","tag-planning","tag-software-house","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategy For Software Development Company | Teamdeck.io<\/title>\n<meta name=\"description\" content=\"Marketing strategy for a software company is needed at every stage of company development. What elements should it contain?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/programmaturas-majas-marketinga-strategija-kas-taja-jaietver\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy for Software Development Company - What Should It Include?\" \/>\n<meta property=\"og:description\" content=\"Marketing strategy for a software company is needed at every stage of company development. What elements should it contain?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/programmaturas-majas-marketinga-strategija-kas-taja-jaietver\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamdeck\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helloteamdeck\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-15T11:56:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T10:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/17161908\/Marketing-strategy-for-software-house.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1470\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia \u0141\u0105czy\u0144ska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helloteamdeck\" \/>\n<meta name=\"twitter:site\" content=\"@helloteamdeck\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia \u0141\u0105czy\u0144ska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/\",\"url\":\"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/\",\"name\":\"Marketing Strategy For Software Development Company | Teamdeck.io\",\"isPartOf\":{\"@id\":\"https:\/\/teamdeck.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/17161908\/Marketing-strategy-for-software-house.jpeg\",\"datePublished\":\"2021-10-15T11:56:16+00:00\",\"dateModified\":\"2023-10-03T10:28:00+00:00\",\"author\":{\"@id\":\"https:\/\/teamdeck.io\/#\/schema\/person\/2a239a657325a08be9776048ed65b06e\"},\"description\":\"Marketing strategy for a software company is needed at every stage of company development. What elements should it contain?\",\"breadcrumb\":{\"@id\":\"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#breadcrumb\"},\"inLanguage\":\"lv\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv\",\"@id\":\"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#primaryimage\",\"url\":\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/17161908\/Marketing-strategy-for-software-house.jpeg\",\"contentUrl\":\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/17161908\/Marketing-strategy-for-software-house.jpeg\",\"width\":1470,\"height\":980},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/teamdeck.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Strategy for Software Development Company &#8211; What Should It Include?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/teamdeck.io\/#website\",\"url\":\"https:\/\/teamdeck.io\/\",\"name\":\"Teamdeck\",\"description\":\"resource scheduling + time tracking + leave management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/teamdeck.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/teamdeck.io\/#\/schema\/person\/2a239a657325a08be9776048ed65b06e\",\"name\":\"Julia \u0141\u0105czy\u0144ska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv\",\"@id\":\"https:\/\/teamdeck.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8c27b049e9ec122314818aacdeb0337?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8c27b049e9ec122314818aacdeb0337?s=96&d=mm&r=g\",\"caption\":\"Julia \u0141\u0105czy\u0144ska\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Strategy For Software Development Company | Teamdeck.io","description":"Marketing strategy for a software company is needed at every stage of company development. What elements should it contain?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/programmaturas-majas-marketinga-strategija-kas-taja-jaietver\/","og_locale":"lv_LV","og_type":"article","og_title":"Marketing Strategy for Software Development Company - What Should It Include?","og_description":"Marketing strategy for a software company is needed at every stage of company development. What elements should it contain?","og_url":"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/programmaturas-majas-marketinga-strategija-kas-taja-jaietver\/","og_site_name":"Teamdeck","article_publisher":"https:\/\/www.facebook.com\/helloteamdeck","article_published_time":"2021-10-15T11:56:16+00:00","article_modified_time":"2023-10-03T10:28:00+00:00","og_image":[{"width":1470,"height":980,"url":"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/17161908\/Marketing-strategy-for-software-house.jpeg","type":"image\/jpeg"}],"author":"Julia \u0141\u0105czy\u0144ska","twitter_card":"summary_large_image","twitter_creator":"@helloteamdeck","twitter_site":"@helloteamdeck","twitter_misc":{"Written by":"Julia \u0141\u0105czy\u0144ska","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/","url":"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/","name":"Marketing Strategy For Software Development Company | Teamdeck.io","isPartOf":{"@id":"https:\/\/teamdeck.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#primaryimage"},"image":{"@id":"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/17161908\/Marketing-strategy-for-software-house.jpeg","datePublished":"2021-10-15T11:56:16+00:00","dateModified":"2023-10-03T10:28:00+00:00","author":{"@id":"https:\/\/teamdeck.io\/#\/schema\/person\/2a239a657325a08be9776048ed65b06e"},"description":"Marketing strategy for a software company is needed at every stage of company development. What elements should it contain?","breadcrumb":{"@id":"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#breadcrumb"},"inLanguage":"lv","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/"]}]},{"@type":"ImageObject","inLanguage":"lv","@id":"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#primaryimage","url":"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/17161908\/Marketing-strategy-for-software-house.jpeg","contentUrl":"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/17161908\/Marketing-strategy-for-software-house.jpeg","width":1470,"height":980},{"@type":"BreadcrumbList","@id":"https:\/\/teamdeck.io\/toolbox\/marketing-strategy-for-a-software-house-what-should-it-include\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/teamdeck.io\/"},{"@type":"ListItem","position":2,"name":"Marketing Strategy for Software Development Company &#8211; What Should It Include?"}]},{"@type":"WebSite","@id":"https:\/\/teamdeck.io\/#website","url":"https:\/\/teamdeck.io\/","name":"Teamdeck","description":"resource scheduling + time tracking + leave management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teamdeck.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv"},{"@type":"Person","@id":"https:\/\/teamdeck.io\/#\/schema\/person\/2a239a657325a08be9776048ed65b06e","name":"Julia \u0141\u0105czy\u0144ska","image":{"@type":"ImageObject","inLanguage":"lv","@id":"https:\/\/teamdeck.io\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8c27b049e9ec122314818aacdeb0337?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8c27b049e9ec122314818aacdeb0337?s=96&d=mm&r=g","caption":"Julia \u0141\u0105czy\u0144ska"}}]}},"_links":{"self":[{"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/posts\/7725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/comments?post=7725"}],"version-history":[{"count":38,"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/posts\/7725\/revisions"}],"predecessor-version":[{"id":12456,"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/posts\/7725\/revisions\/12456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/media\/8393"}],"wp:attachment":[{"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/media?parent=7725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/categories?post=7725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamdeck.io\/lv\/wp-json\/wp\/v2\/tags?post=7725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}