{"id":7359,"date":"2021-09-20T16:21:05","date_gmt":"2021-09-20T14:21:05","guid":{"rendered":"https:\/\/teamdeck.io\/?p=7359"},"modified":"2023-10-23T12:21:12","modified_gmt":"2023-10-23T10:21:12","slug":"what-is-the-role-of-marketing-in-a-software-house","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/kada-ir-marketinga-loma-programmaturas-uznemuma\/","title":{"rendered":"Programmat\u016bras izstr\u0101des uz\u0146\u0113mums un t\u0101 m\u0101rketinga strat\u0113\u0123ija: M\u0101rketinga loma"},"content":{"rendered":"
S\u0101kums<\/a><\/span> \" Programmat\u016bras izstr\u0101des uz\u0146\u0113mums un t\u0101 m\u0101rketinga strat\u0113\u0123ija: M\u0101rketinga loma<\/span><\/span><\/div>\n\n\n

<\/p>\n\n\n\n

M\u016bsdien\u0101s nav \u0161aubu, ka m\u0101rketings ir viens no svar\u012bg\u0101kajiem uz\u0146\u0113muma darb\u012bbas pamatiem tirg\u016b. Paties\u012bb\u0101 bez m\u0101rketinga j\u016bsu uz\u0146\u0113mums diez vai sp\u0113tu peln\u012bt naudu. M\u0101rketinga strat\u0113\u0123ijas un m\u0113r\u0137i, ko ar to v\u0113laties sasniegt, da\u017e\u0101d\u0101s nozar\u0113s at\u0161\u0137iras. \u0160aj\u0101 rakst\u0101 m\u0113s apl\u016bkosim, k\u0101p\u0113c jums paties\u012bb\u0101 ir nepiecie\u0161ams m\u0101rketings programmat\u016bras uz\u0146\u0113mum\u0101.<\/p>\n\n\n\n

Kas ir m\u0101rketings?<\/h2>\n\n\n\n

M\u0101rketings var b\u016bt visvair\u0101k vienk\u0101r\u0161i defin\u0113ts<\/a> k\u0101 visas darb\u012bbas, ko uz\u0146\u0113mums veic, lai reklam\u0113tu sevi, p\u0101rdotu savus pakalpojumus un produktus klientiem, sazin\u0101tos ar savu auditoriju un veidotu v\u0113lamo t\u0113lu. \u0160\u0101das darb\u012bbas sast\u0101v no daudziem elementiem un strat\u0113\u0123ij\u0101m: ekspertu satura veido\u0161ana, soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu darb\u012bba, sai\u0161u veido\u0161ana<\/a>, digit\u0101l\u0101s rekl\u0101mas, e-pasta m\u0101rketings<\/a>, partner\u012bbas, pozicion\u0113\u0161ana pla\u0161sazi\u0146as l\u012bdzek\u013cos, plak\u0101ti, KSA pas\u0101kumi utt. Pareizas m\u0101rketinga strat\u0113\u0123ijas pl\u0101no\u0161ana ir m\u0101ksla pati par sevi, jo \u012bpa\u0161i t\u0101p\u0113c, ka t\u0101 nav vien\u0101da visiem uz\u0146\u0113mumiem.<\/p>\n\n\n\n

J\u016bsu organiz\u0101cijas sazi\u0146as veids ir atkar\u012bgs no m\u0113r\u0137auditorijas, kuru v\u0113laties sasniegt. Rota\u013clietu z\u012bmoli var reklam\u0113ties telev\u012bzij\u0101 starp multfilm\u0101m b\u0113rnu kan\u0101los. Vai ar\u012b tie var sponsor\u0113t izgl\u012btojo\u0161as programmas b\u0113rniem, kuru \u0123imenes to nevar at\u013cauties. Modes z\u012bmoli sadarbojas ar slaven\u0101m model\u0113m un influenceriem, kuri valk\u0101 to ap\u0123\u0113rbu. Tie var ar\u012b r\u012bkot pas\u0101kumus, lai samazin\u0101tu emisijas un b\u016btu ilgtsp\u0113j\u012bg\u0101ki, par ko vi\u0146i past\u0101st\u012bs pla\u0161sazi\u0146as l\u012bdzek\u013ciem. <\/p>\n\n\n\n

Tehnolo\u0123iju uz\u0146\u0113mumiem ir ar\u012b citi r\u012bki, ko izmantot sazi\u0146\u0101. Jums pal\u012bg\u0101 n\u0101k konferences, akt\u012bvi p\u0101rvald\u012bti soci\u0101lie mediji (galvenok\u0101rt LinkedIn un Twitter), ekspertu blogi, bezmaksas t\u012bmek\u013ca semin\u0101ri. Turkl\u0101t tie izmanto m\u0101rketinga automatiz\u0101cijas saas<\/a> lai uzlabotu procesu un palielin\u0101tu efektivit\u0101ti. J\u016bsu programmat\u016bras uz\u0146\u0113mumam ir daudz iesp\u0113ju, ko izmantot. Bet pirms izlemjat, k\u0101du m\u0101rketinga strat\u0113\u0123iju v\u0113laties \u012bstenot, atbild\u0113sim uz jaut\u0101jumu, ko m\u0101rketings var jums dot?<\/p>\n\n\n\n

\"\"\/
Programmat\u016bras uz\u0146\u0113muma m\u0101rketinga strat\u0113\u0123ijas pamat\u0101 ir m\u0101rketinga automatiz\u0101cija, ien\u0101ko\u0161\u0101 m\u0101rketinga kan\u0101li un satura m\u0101rketings.<\/figcaption><\/figure><\/div>\n\n\n\n

Atz\u012b\u0161ana<\/strong><\/h2>\n\n\n\n

Vai j\u016bs zin\u0101t, kas ir Netflix? Protams, ka zin\u0101t. Ikviens zina. Tas ir t\u0101p\u0113c, ka Netflix ir \u013coti labi atpaz\u012bstams sav\u0101 segment\u0101, un par to j\u0101pateicas sensacion\u0101lai m\u0101rketinga strat\u0113\u0123ijai. Nepietiek ar lielisku produktu vai uz\u0146\u0113mumu, lai no t\u0101 peln\u012btu naudu. Svar\u012bg\u0101kais ir \u013caut citiem cilv\u0113kiem uzzin\u0101t, ka jums ir lielisks produkts vai uz\u0146\u0113mums. Un tas ir m\u0101rketinga uzdevums. Sazi\u0146a par j\u016bsu programmat\u016bras m\u0101ju liks cilv\u0113kiem par to interes\u0113ties, tirgus zin\u0101s, ka t\u0101 eksist\u0113, un tas maina visu. Ja jums ir augsta atpaz\u012bstam\u012bba, j\u016bs esat pirmais uz\u0146\u0113mums, kas n\u0101k pr\u0101t\u0101, kad k\u0101ds dom\u0101, ka mekl\u0113 programmat\u016bras uz\u0146\u0113mumu, un tas noz\u012bm\u0113 vair\u0101k projektu, vair\u0101k iel\u016bgumu uz nozares pas\u0101kumiem, vair\u0101k naudas un vair\u0101k izaugsmes iesp\u0113ju.<\/p>\n\n\n\n

\"Tehnolo\u0123iju<\/figure><\/div>\n\n\n\n

Trust<\/h2>\n\n\n\n

Iedom\u0101jieties, ka kaut kas svar\u012bgs ir j\u0101uztic uz\u0146\u0113mumam, par kuru nekad neesat dzird\u0113jis. Internets par to neko nezina, t\u012bmek\u013ca vietn\u0113 nav nek\u0101das inform\u0101cijas, vi\u0146iem nav soci\u0101lo mediju, j\u016bs nekur neesat redz\u0113ju\u0161i to rekl\u0101mu. Tas ir k\u0101 spoku z\u012bmols. Vai j\u016bs grib\u0113tu, lai \u0161\u0101ds uz\u0146\u0113mums izstr\u0101d\u0101 j\u016bsu projektu? P\u0101rvald\u012btu j\u016bsu finanses? B\u016bv\u0113t j\u016bsu m\u0101ju? Dro\u0161i vien n\u0113. Tagad apl\u016bkojiet pret\u0113ju situ\u0101ciju. <\/p>\n\n\n\n

Ja v\u0113laties sadarboties ar programmat\u016bras izstr\u0101des uz\u0146\u0113mums<\/a>, iesp\u0113jams, pirmais, ko j\u016bs izdar\u012bsiet, b\u016bs ierakst\u012bt Google mekl\u0113t\u0101j\u0101 kaut ko t\u0101du k\u0101 \"programmat\u016bras m\u0101jas lietojumprogrammu izstr\u0101de\". M\u0101rketings programmat\u016bras m\u0101j\u0101 s\u0101kas jau \u0161aj\u0101 posm\u0101 - lab\u0101k optimiz\u0113t\u0101s, apmekl\u0113t\u0101k\u0101s lapas tiks r\u0101d\u012btas augst\u0101k. Un nem\u0101n\u012bsim sevi, neviens negras\u0101s ritin\u0101t 10 rezult\u0101tu lapas. J\u016bs redz\u0113siet est\u0113tiski pievilc\u012bgu, modernu un atsauc\u012bgu t\u012bmek\u013ca vietni, kas pati par sevi ir uz\u0146\u0113muma viz\u012btkarte. Taj\u0101 j\u016bs atrad\u012bsiet visu nepiecie\u0161amo inform\u0101ciju par organiz\u0101ciju, r\u016bp\u012bgi aprakst\u012btu portfolio un uz\u0146\u0113muma pakalpojumu kl\u0101stu. Soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos regul\u0101ri tiek atjaunin\u0101ta inform\u0101cija par uz\u0146\u0113muma v\u0113rt\u012bb\u0101m un sasniegumiem. Ir daudz liel\u0101ka iesp\u0113ja, ka j\u016bs v\u0113l\u0113sieties sadarboties ar \u0161\u0101du programmat\u016bras uz\u0146\u0113mumu, jo m\u0101rketings \u013cauj veidot uztic\u012bbu. <\/p>\n\n\n\n

Konkurences priek\u0161roc\u012bbas<\/h2>\n\n\n\n

Pat ja esat lab\u0101ks par konkurentiem, tam neb\u016bs noz\u012bmes, ja klienti par to nezin\u0101s. Labs m\u0101rketings \u013cauj jums b\u016bt priek\u0161\u0101 visiem p\u0101r\u0113jiem, jo \u012bpa\u0161i atpaz\u012bstam\u012bbas zi\u0146\u0101. Jauniem klientiem bie\u017ei vien v\u0113l nav viedok\u013ca par konkr\u0113tiem programmat\u016bras namiem. Vi\u0146i veic izp\u0113ti, lai atrastu sev piem\u0113rot\u0101ko. Tas ir l\u012bdz\u012bgi k\u0101 iepirkties veikal\u0101.<\/p>\n\n\n\n

Ja mekl\u0113jat produktu, ko iepriek\u0161 neesat lietojis, j\u016bsu uzman\u012bbu piesaist\u012bs tie, kas atrodas plaukt\u0101 acu augstum\u0101, kuru iepakojums ir pievilc\u012bgs un uzraksts uz eti\u0137etes j\u016bs p\u0101rliecin\u0101s. M\u0101rketings programmat\u016bras m\u0101j\u0101 sniedz jums priek\u0161roc\u012bbas sal\u012bdzin\u0101jum\u0101 ar konkurentiem, jo ir viegl\u0101k piesaist\u012bt potenci\u0101lo klientu uzman\u012bbu, ieinteres\u0113t vi\u0146us par j\u016bsu pakalpojumiem un pabeigtiem projektiem, k\u0101 ar\u012b nodibin\u0101t sadarb\u012bbu.<\/p>\n\n\n\n

\"\"\/
Pa\u0161laik programmat\u016bras m\u0101rketinga proces\u0101 galvenok\u0101rt izmanto m\u0101rketinga vietni un mekl\u0113t\u0101jprogrammu, lai rad\u012btu potenci\u0101los klientus, un tas ir \u013coti tuvs p\u0101rdo\u0161anas procesam.<\/figcaption><\/figure><\/div>\n\n\n\n

Run\u0101jiet par sevi<\/h2>\n\n\n\n

M\u0101rketings ir uz\u0146\u0113muma balss. Ar labu m\u0101rketingu j\u016bs varat uztur\u0113t savu t\u0113lu, run\u0101jot par j\u016bsu nozarei svar\u012bg\u0101m t\u0113m\u0101m. Varat ar\u012b paust savu nost\u0101ju soci\u0101los jaut\u0101jumos, ja tie jums ir aktu\u0101li. Tas ar\u012b \u013cauj jums rea\u0123\u0113t uz jebk\u0101diem p\u0101rmetumiem vai negat\u012bviem koment\u0101riem, kas par\u0101d\u0101s internet\u0101. Tas dod jums iesp\u0113ju rea\u0123\u0113t uz viedok\u013ciem par j\u016bsu uz\u0146\u0113mumu, kas cit\u0101di past\u0101v\u0113tu \u0101rpus j\u016bsu ietekmes. Citiem v\u0101rdiem sakot, m\u0101rketings programmat\u016bras m\u0101j\u0101 ir j\u016bsu izejas punkts, lai rad\u012btu to, ko par jums dom\u0101 klienti, pla\u0161sazi\u0146as l\u012bdzek\u013ci, nozares cilv\u0113ki.<\/p>\n\n\n\n

\"M\u0101rketinga<\/figure><\/div>\n\n\n\n

Profesion\u0101l\u0101ks t\u0113ls<\/h2>\n\n\n\n

Nauda nav vissvar\u012bg\u0101kais. Bet t\u0101 ir svar\u012bga. \u012apa\u0161i biznes\u0101, kur t\u0101 ir statusa r\u0101d\u012bt\u0101js. Uz\u0146\u0113mumam, kuram ir nauda, ir daudz klientu, un tas plaukst tirg\u016b, neekonom\u0113 uz m\u0101rketingu. Turkl\u0101t m\u0101rketings ir veids, k\u0101 inform\u0113t par to, ko j\u016bsu uz\u0146\u0113mums ir paveicis vai sasniedzis. J\u016bs varat liel\u012bties ar jauniem projektiem, biznesa partneriem, investoriem, iest\u0101d\u0113m un dot\u0101cij\u0101m. \u0160\u0101d\u0101 veid\u0101 klienti vai citi uz\u0146\u0113mumi redz\u0113s, ka j\u016bsu uz\u0146\u0113mumam veicas labi, un tie labpr\u0101t\u0101k sadarbosies ar jums.<\/p>\n\n\n\n

\"Programmat\u016bras
M\u016bsdien\u0101s, kad klientu pirk\u0161anas proces\u0101 domin\u0113 programmat\u016bras uz\u0146\u0113mumi, tie ir ide\u0101li klienti t\u0101d\u0101m mekl\u0113t\u0101jprogramm\u0101m k\u0101 Google vai Bing, kur\u0101s l\u0113mumu pie\u0146\u0113m\u0113ji s\u0101k pirk\u0161anas ce\u013cu.<\/figcaption><\/figure><\/div>\n\n\n\n

Klientu pirm\u0101 izv\u0113le<\/h2>\n\n\n\n

Ja klients mekl\u0113 \u0101rpakalpojumu sniedz\u0113ju, vi\u0146\u0161 vispirms v\u0113rs\u012bsies pie tiem, par kuriem ir dzird\u0113jis. Protams, ja vien \u0161\u012bs baumas ir par labu reput\u0101ciju un profesion\u0101lu pieeju. Te atkal iesaist\u0101s m\u0101rketings, jo tas ir atbild\u012bgs par j\u016bsu reput\u0101ciju un atpaz\u012bstam\u012bbu nozar\u0113, un t\u0101d\u0113j\u0101di - palielina varb\u016bt\u012bbu, ka klienti v\u0113l\u0113sies ar jums str\u0101d\u0101t. Turkl\u0101t lab\u0101kie uz\u0146\u0113mumi sav\u0101 nozar\u0113 v\u0113l\u0113sies str\u0101d\u0101t ar citiem lab\u0101kajiem uz\u0146\u0113mumiem. T\u0101p\u0113c labs m\u0101rketings ir j\u016bsu iesp\u0113ja \u012bstenot projektus lielajiem sp\u0113l\u0113t\u0101jiem... Un tas, savuk\u0101rt, dos jums v\u0113l vienu iesp\u0113ju sevi par\u0101d\u012bt.<\/p>\n\n\n\n

\"Lai<\/figure><\/div>\n\n\n\n

Vair\u0101k (un lab\u0101ki) kandid\u0101ti<\/h2>\n\n\n\n

Tas pats princips attiecas ar\u012b uz j\u016bsu uz\u0146\u0113muma darbinieku kandid\u0101tiem. Lab\u0101kie speci\u0101listi v\u0113l\u0113sies str\u0101d\u0101t uz\u0146\u0113mum\u0101, kam ir laba reput\u0101cija. T\u0101 vi\u0146iem b\u016bs iesp\u0113ja augt un att\u012bst\u012bt savas prasmes. Savuk\u0101rt j\u016bs ieg\u016bsiet v\u0113rt\u012bgu darbinieku savai komandai. Turkl\u0101t darbiniekiem ir j\u0101r\u016bp\u0113jas ar\u012b par savu PR. Labi veidots CV ir pamats veiksm\u012bgai karjerai. Un daudz lab\u0101k ir zin\u0101t, ka darbinieks ir str\u0101d\u0101jis respektabl\u0101, labi zin\u0101m\u0101 uz\u0146\u0113mum\u0101, kas \u012bsteno v\u0113rien\u012bgus projektus. Tas ir galvenais, lai palielin\u0101tu darbinieku iesaiste<\/a>.<\/p>\n\n\n\n

\"\"\/
M\u0101rketinga aktivit\u0101t\u0113m un satura izveidei, kas ir saist\u012bts ar m\u0113r\u0137a pirc\u0113jiem un p\u0101rdo\u0161anas piltuvi, j\u0101b\u016bt balst\u012btai uz padzi\u013cin\u0101t\u0101m zin\u0101\u0161an\u0101m par vair\u0101ku kan\u0101lu efektivit\u0101ti.<\/figcaption><\/figure><\/div>\n\n\n\n

Zin\u0101\u0161anas par tirgu<\/h2>\n\n\n\n

Ja v\u0113laties, lai j\u016bsu programmat\u016bras uz\u0146\u0113mums g\u016btu pan\u0101kumus, ir nepiecie\u0161amas zin\u0101\u0161anas par tirgu. Savuk\u0101rt m\u0101rketings liek iepaz\u012bt nozari no iek\u0161puses. Inform\u0101cija par klientu pras\u012bb\u0101m un gaid\u0101m, jaun\u0101kaj\u0101m tendenc\u0113m, interesant\u0101m tehnolo\u0123ij\u0101m un konkurenci sniedz jums sp\u0113c\u012bgus instrumentus (bet ne m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bra<\/a> - jo m\u0113s esam izdom\u0101ju\u0161i pa\u0161i savu). Izmantojot datus, varat izveidot lab\u0101kas att\u012bst\u012bbas un komunik\u0101cijas strat\u0113\u0123ijas un ieg\u016bt vair\u0101k klientu.<\/p>\n\n\n\n

Vado\u0161\u0101 loma nozar\u0113<\/h2>\n\n\n\n

Uz\u0146\u0113mumi ar labu m\u0101rketingu k\u013c\u016bst par savas nozares l\u012bderiem un pat slaven\u012bb\u0101m. T\u0101 k\u0101 visi par tiem run\u0101, tie ir pirm\u0101 lieta, kas asoci\u0113jas ar konkr\u0113to tirgu. Mekl\u0113jot zi\u0146ojumus, koment\u0101rus vai strat\u0113\u0123ijas par k\u0101du konkr\u0113tu jomu, vi\u0146i p\u0101rbaud\u012bs, k\u0101 lab\u0101kie uz\u0146\u0113mumi pieiet \u0161ai t\u0113mai. Tie tiks \u0146emti par piem\u0113ru tam, k\u0101 nozare uzvedas, ko \u0161obr\u012bd ir v\u0113rts ieviest un k\u0101d\u0101s tehnolo\u0123ij\u0101s ir v\u0113rts ieguld\u012bt. Tie noteiks tirgus att\u012bst\u012bbas virzienu, un t\u0101 ir \u013coti izdev\u012bga poz\u012bcija.<\/p>\n\n\n\n

Ekspertu komandas izveide<\/h2>\n\n\n\n

Eksperta poz\u012bcija ir \u013coti svar\u012bga, jo \u012bpa\u0161i B2B nozar\u0113. M\u0101rketings \u013caus jums lab\u0101k pozicion\u0113t ekspertus sav\u0101 nozar\u0113. Rezult\u0101t\u0101 j\u016bsu uz\u0146\u0113muma darbinieki tiks bie\u017e\u0101k aicin\u0101ti uz konferenc\u0113m, ar vi\u0146iem bie\u017e\u0101k konsult\u0113sies par projektiem un tos bie\u017e\u0101k cit\u0113s pla\u0161sazi\u0146as l\u012bdzek\u013cos. Turkl\u0101t m\u0101rketings ar\u012b padar\u012bs j\u016bsu komandu specializ\u0113t\u0101ku, jo cilv\u0113kiem, kas str\u0101d\u0101 komunik\u0101cijas jom\u0101, b\u016bs j\u0101pilnveido savas zin\u0101\u0161anas par nozari.<\/p>\n\n\n\n

Ne \u012asum\u0101: programmat\u016bras uz\u0146\u0113muma m\u0101rketings ir oblig\u0101ts.<\/strong><\/h2>\n\n\n\n

Daudzi uz\u0146\u0113mumi uzskata, ka, ja tie rad\u012bs lielisku produktu vai pied\u0101v\u0101s vislab\u0101ko pakalpojumu, klienti n\u0101ks pa\u0161i. Da\u013c\u0113ji t\u0101 ir taisn\u012bba, ta\u010du, lai t\u0101 notiktu, vi\u0146iem ir j\u0101zina, ka j\u016bsu uz\u0146\u0113mums visp\u0101r past\u0101v un ar ko tas nodarbojas. Un tie\u0161i t\u0101da ir m\u0101rketinga loma programmat\u016bras uz\u0146\u0113mum\u0101. Labi izpl\u0101nota strat\u0113\u0123ija \u013caus jums palielin\u0101t sava uz\u0146\u0113muma atpaz\u012bstam\u012bbu, veidot uzticama un profesion\u0101la uz\u0146\u0113muma t\u0113lu, piesaist\u012bt vair\u0101k klientu, lab\u0101kus kandid\u0101tus, un no turienes ir tikai taisns ce\u013c\u0161 uz pan\u0101kumiem tirg\u016b. <\/p>\n\n\n\n

Galvenais m\u0113r\u0137is, viens no galvenajiem digit\u0101l\u0101 m\u0101rketinga strat\u0113\u0123ijas iemesliem - ne tikai B2B vai Saas uz\u0146\u0113mumos, bet ar\u012b B2c uz\u0146\u0113mumos - k\u0101. l\u012bderu \u0123ener\u0113\u0161ana<\/a> vai - prec\u012bz\u0101k sakot - galveno potenci\u0101lo klientu kontaktinform\u0101ciju.<\/p>\n\n\n\n

T\u0101 saukt\u0101 m\u0113r\u0137a pirc\u0113ja, jo \u012bpa\u0161i vi\u0146a ce\u013cojuma laik\u0101, mekl\u0113jot atbilsto\u0161u produktu, d\u0113\u013c programmat\u016bras uz\u0146\u0113muma m\u0101rketinga strat\u0113\u0123ijai un programmat\u016bras produktu komunik\u0101cijai ir j\u0101balst\u0101s uz ien\u0101ko\u0161ajiem digit\u0101lajiem kan\u0101liem. Prec\u012bz\u0101k, balstoties uz labu kl\u0101tb\u016btni potenci\u0101lo klientu mekl\u0113\u0161anas viet\u0101 - praks\u0113 tas noz\u012bm\u0113 labu redzam\u012bbu Google mekl\u0113\u0161anas rezult\u0101tos. \u0160\u012bs darb\u012bbas iedala, pamatojoties uz organisko (m\u0101rketingu mekl\u0113t\u0101jprogramm\u0101s Google, Yandex, Bing u. c. - atkar\u012bb\u0101 no valsts, uz kuru tiekties) un PPC rekl\u0101mu (galvenok\u0101rt Google Ads, bet ar\u012b Capterra, GetApp u. c.).<\/p>\n\n\n\n

Protams, nevajadz\u0113tu aizmirst par izgl\u012btojo\u0161u satura m\u0101rketinga strat\u0113\u0123iju, kas atbilst pirc\u0113ja ce\u013cojumam un potenci\u0101lo klientu probl\u0113m\u0101m, kur\u0101m nepiecie\u0161ams risin\u0101jums (un \u0161is risin\u0101jums b\u016btu atrodams j\u016bsu bloga rakst\u0101 pirmaj\u0101 mekl\u0113t\u0101jprogrammas rezult\u0101tu lap\u0101).<\/p>\n\n\n

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Vai mekl\u0113jat pl\u0101no\u0161anas r\u012bku, kas b\u016bs da\u013ca no programmat\u016bras uz\u0146\u0113muma m\u0101rketinga strat\u0113\u0123ijas?<\/span><\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
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