{"id":4095,"date":"2018-07-26T12:29:57","date_gmt":"2018-07-26T10:29:57","guid":{"rendered":"https:\/\/teamdeck.io\/?p=4095"},"modified":"2024-03-29T17:46:54","modified_gmt":"2024-03-29T15:46:54","slug":"marketing-resource-management-for-creative-agencies","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/marketinga-resursu-parvaldiba-radosajam-agenturam\/","title":{"rendered":"M\u0101rketinga resursu p\u0101rvald\u012bba - programmat\u016bra un padomi"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><strong>Projektu vad\u012bba rado\u0161aj\u0101 a\u0123ent\u016br\u0101 ir l\u012bdzsvarota darb\u012bba. Jums k\u0101 satura p\u0101rvald\u012bbas vai tikai viena no projektu p\u0101rvald\u012bbas procesa vad\u012bt\u0101jiem ir j\u0101pl\u0101no darbs, j\u0101vada rado\u0161ie darbinieki un j\u0101p\u0101rliecin\u0101s, ka projekts atbilst termi\u0146iem, nep\u0101rsniedz bud\u017eetu un - kas ir vienl\u012bdz svar\u012bgi, ja ne vissvar\u012bg\u0101k - atbilst klienta v\u0113lm\u0113m. \u0160aj\u0101 br\u012bd\u012b rodas m\u0101rketinga resursu p\u0101rvald\u012bbas r\u012bki.<\/strong><\/p>\n<h2><strong>Ko j\u016bs sa\u0146emsiet, pateicoties \u0161im rakstam:<\/strong><\/h2>\n<ul>\n<li>\n<p><strong>Kura rado\u0161\u0101 a\u0123ent\u016bra ir izv\u0113l\u0113jusies m\u016bsu m\u0101rketinga <\/strong><a href=\"https:\/\/teamdeck.io\/lv\/\" target=\"_blank\" rel=\"noopener\"><strong>resursu p\u0101rvald\u012bbas programmat\u016bra<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p><strong>K\u0101 efekt\u012bvi p\u0101rvald\u012bt resursus m\u0101rketinga ieguld\u012bjumu laik\u0101<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Iemesli, k\u0101p\u0113c m\u0101rketinga noda\u013cas izmanto resursu p\u0101rvald\u012bbas r\u012bkus<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>K\u0101 palielin\u0101t <\/strong><a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/darba-plusmas-parvaldibas-sistemas-rokasgramata\/\" target=\"_blank\" rel=\"noopener\"><strong>projektu darba pl\u016bsmas p\u0101rvald\u012bba<\/strong><\/a><strong> ar MRM programmat\u016bru<\/strong><\/p>\n<\/li>\n<\/ul>\n<h2>Lai veiksm\u012bgi pabeigtu projektu, jums ir nepiecie\u0161ams:<\/h2>\n<ul>\n<li>\n<p><strong>p\u0101rliecinieties, ka jums ir visi nepiecie\u0161amie resursi,<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>apl\u0113siet, cik ilgi jums b\u016bs nepiecie\u0161ami \u0161ie resursi un<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>izveidojiet grafiku, kas atbilst noteiktajam termi\u0146am un j\u016bsu komandas pieejam\u012bbai.<\/strong><\/p>\n<\/li>\n<li>\n<p>izmantot lab\u0101ko resursu p\u0101rvald\u012bbas programmat\u016bru<\/p>\n<\/li>\n<\/ul>\n<p>Par laimi, resursu p\u0101rvald\u012bbas paraugprakses iev\u0113ro\u0161ana \u013caus jums sabalans\u0113t darba slodzi (lasiet par <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/komandas-darba-slodzes-parvaldiba\/\" target=\"_blank\" rel=\"noopener\">darba slodzes p\u0101rvald\u012bba<\/a>) un kontrol\u0113t savu projektu bud\u017eetu. Bet k\u0101p\u0113c resursu p\u0101rvald\u012bba ir tik svar\u012bga rado\u0161aj\u0101s a\u0123ent\u016br\u0101s un m\u0101rketinga noda\u013c\u0101s?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/09115329\/timesheets_1_add_timesheet.jpg\" alt=\"\" \/><\/p>\n<p><strong>Run\u0101jot par projektu vad\u012bbu, laika uzskaite ir neaizst\u0101jama t\u0101s sast\u0101vda\u013ca. Periods. [Ekr\u0101ns no resursu p\u0101rvald\u012bbas programmat\u016bras]<\/strong><\/p>\n<h3>K\u0101p\u0113c ir v\u0113rts to izmantot <strong>m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bra<\/strong>?<\/h3>\n<p>J\u016bs, iesp\u0113jams, jau izmantojat vair\u0101kus r\u012bkus, lai vad\u012btu savus projektus un p\u0101rvald\u012btu komandu - m\u0101rketinga r\u012bkus, <a href=\"https:\/\/improvado.io\/blog\/marketing-analytics-tools\" target=\"_blank\" rel=\"noopener\">anal\u012btikas r\u012bki<\/a>, utt. Iesp\u0113jams, ka j\u016bs str\u0101d\u0101jat ar saviem darbiniekiem, att\u0101lin\u0101t\u0101m komand\u0101m un \u0101r\u0161tata darbiniekiem. \u0160\u0101d\u0101 sare\u017e\u0123\u012bt\u0101 darbaviet\u0101 ir viegli pazaud\u0113t no redzesloka j\u016bsu komandas kop\u0113jo sniegumu vair\u0101kos projektos.<\/p>\n<p>\u0160aj\u0101 rakst\u0101 es grasos j\u016bs p\u0101rliecin\u0101t, ka j\u016bs k\u0101 jebkura lieluma rado\u0161\u0101s a\u0123ent\u016bras producents varat g\u016bt labumu no m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bras da\u017e\u0101dos projekta posmos - vai tas b\u016btu prezent\u0101cijas posms (vai priek\u0161likuma sagatavo\u0161ana), darba p\u0101rvald\u012bba vai atskai\u0161u sagatavo\u0161ana.<\/p>\n<h2><strong>S\u0101kums - izpratne par m\u0101rketinga resursu p\u0101rvald\u012bbu un m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bras izmanto\u0161anas noz\u012bmi.<\/strong><\/h2>\n<p>S\u0101ksim \u0161o noda\u013cu ar atbildi uz jaut\u0101jumu: k\u0101da ir saikne starp resursu p\u0101rvald\u012bbu un m\u0101rketingu? K\u0101p\u0113c resursu p\u0101rvald\u012bbas programmat\u016bra ir svar\u012bga? Lai m\u0113\u0123in\u0101tu atbild\u0113t, mums j\u0101s\u0101k ar pareizu izpratni par to, kas ir resursu p\u0101rvald\u012bba un k\u0101p\u0113c projektu p\u0101rvald\u012bbas programmat\u016bra vai darba a\u0123ent\u016bru resursu risin\u0101jumi var b\u016bt noder\u012bgi.<\/p>\n<p>Digit\u0101l\u0101 m\u0101rketinga kampa\u0146u projektu vad\u012bt\u0101ju vid\u016b nav viennoz\u012bm\u012bgas izpratnes par resursu p\u0101rvald\u012bbu. T\u0101 ir diezgan popul\u0101ra (un pareiza pieeja), kas noz\u012bm\u0113, ka resursu p\u0101rvald\u012bba ietver t\u0101dus elementus k\u0101 resursu pl\u0101no\u0161ana un pie\u0161\u0137ir\u0161ana un m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bras izmanto\u0161ana. Tom\u0113r var konstat\u0113t, ka <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/projektu-resursu-parvaldibas-rokasgramata\/\" rel=\"noopener noreferrer\">projekta resursu p\u0101rvald\u012bba<\/a> ir tas pats, kas resursu pl\u0101no\u0161ana. To var atrast daudzos avotos, kur resursu pl\u0101no\u0161ana mijas ar resursu pie\u0161\u0137ir\u0161anu. <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/resursu-pieskirsana-projektu-vaditajiem\/\" rel=\"noopener noreferrer\">Resursu pl\u0101no\u0161ana<\/a> - bie\u017ei vien tiek uzskat\u012bts par alternat\u012bvu resursu p\u0101rvald\u012bbai - to var atrast k\u0101 vienu no daudziem p\u0113d\u0113j\u0101 v\u0101rda - resursu p\u0101rvald\u012bba - elementiem. T\u0101p\u0113c apzinieties, k\u0101 notiek lietas, vai l\u016bdziet a\u0123ent\u016bras resursu risin\u0101jumu pal\u012bdz\u012bbu.<\/p>\n<p>Ir pien\u0101cis laiks pietuvin\u0101t interesant\u0101ko terminu. Projektu vad\u012bbas asoci\u0101cija ir sagatavojusi pla\u0161u defin\u012bciju.<\/p>\n<blockquote>\n<p>Resursu p\u0101rvald\u012bba ir projektam nepiecie\u0161amo resursu, piem\u0113ram, indiv\u012bdu un vi\u0146u prasmju, finan\u0161u, tehnolo\u0123iju, materi\u0101lu, iek\u0101rtu un dabas resursu, ieg\u016b\u0161ana, pie\u0161\u0137ir\u0161ana un p\u0101rvald\u012bba. (APM)<\/p>\n<\/blockquote>\n<p>Protams, vad\u012bt\u0101jam nav neierobe\u017eota laika \u0161o uzdevumu veik\u0161anai. Bud\u017eetu nevar pavairot ar vienu pirksta klik\u0161\u0137i. Laiks ir nauda - projektiem ir j\u0101notiek savlaic\u012bgi. T\u0101d\u0113j\u0101di resursu p\u0101rvald\u012bbas procesa gal\u012bgais m\u0113r\u0137is ir nodro\u0161in\u0101t, lai resursi tiktu izmantoti efekt\u012bvi, savlaic\u012bgi un bud\u017eeta ietvaros, izmantojot m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bru un izmantojot a\u0123ent\u016bras resursu risin\u0101jumu pal\u012bdz\u012bbu.<\/p>\n<p>Resursu (m\u0101rketinga) p\u0101rvald\u012bbas k\u0101 prakses uzdevums ir nodro\u0161in\u0101t, ka resursi tiek izmantoti efekt\u012bvi, lai pabeigtu projektu ar gaid\u012btajiem rezult\u0101tiem, paredz\u0113taj\u0101 laik\u0101 un bud\u017eeta ietvaros.<\/p>\n<h2><strong>Kam ir m\u0101rketinga resursu p\u0101rvald\u012bba?<\/strong><\/h2>\n<p>K\u0101 zin\u0101ms, m\u0101rketinga resursu p\u0101rvald\u012bbas uzdevums, izmantojot resursu p\u0101rvald\u012bbas programmat\u016bru, ir nodro\u0161in\u0101t, ka iek\u0161\u0113jie un\/vai \u0101r\u0113jie resursi tiek izmantoti efekt\u012bvi, lai pabeigtu projektu ar gaid\u012btajiem rezult\u0101tiem, paredz\u0113taj\u0101 laik\u0101 un bud\u017eeta ietvaros. K\u0101 tas ir saist\u012bts ar m\u0101rketinga vai rado\u0161aj\u0101m a\u0123ent\u016br\u0101m?<\/p>\n<p>B\u016btisk\u0101kais no tiem - m\u0101rketinga resursu p\u0101rvald\u012bbas (MRM) izpratne - ir sadal\u012bts divos segmentos. Viens ir defin\u0113ts k\u0101 pieeja, bet otrs - k\u0101 m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bra.<\/p>\n<h3>M\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bra - viss, kas jums j\u0101zina<\/h3>\n<p>M\u0101rketinga resursu p\u0101rvald\u012bba ar a\u0123ent\u016bru resursu risin\u0101jumu pal\u012bdz\u012bbu ir m\u0101rketinga p\u0101rvald\u012bbas pieeja. T\u0101 koncentr\u0113jas uz visu m\u0101rketinga komandas resursu kopumu, s\u0101kot no m\u0101rketinga komandas un m\u0101rketinga materi\u0101liem (tie\u0161saist\u0113 un bezsaist\u0113) l\u012bdz m\u0101rketinga bud\u017eetam. T\u0101 ietver ar\u012b sadarb\u012bbu ar \u0101r\u0113jiem pieg\u0101d\u0101t\u0101jiem, ra\u017eo\u0161anas procesus, m\u0101rketinga oper\u0101cijas un digit\u0101lo akt\u012bvu p\u0101rvald\u012bbu.<\/p>\n<p>Protams, k\u0101 min\u0113ts iepriek\u0161, laika un bud\u017eeta ietvaros.<\/p>\n<p>Savuk\u0101rt MRM otr\u0101 noz\u012bme ir saist\u012bta ar tehnolo\u0123iju. Par tehnolo\u0123iju un m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bru, kas koncentr\u0113jas uz pal\u012bdz\u012bbu m\u0101rketinga noda\u013c\u0101m vai rado\u0161aj\u0101m a\u0123ent\u016br\u0101m koordin\u0113t un konsolid\u0113t resursus. S\u0101kot ar procesiem, darb\u012bb\u0101m, pla\u0161i saprotamu satura veido\u0161anu un darba pl\u016bsm\u0101m un beidzot ar inform\u0101cijas un failu koplieto\u0161anu. Viss vien\u0101 programmat\u016bras sist\u0113m\u0101, lai pa\u0101trin\u0101tu un nep\u0101rtraukti optimiz\u0113tu <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/marketinga-projektu-vadibas-programmaturas-riki-padomi-posmi\/\" rel=\"noopener noreferrer\">m\u0101rketinga projektu vad\u012bba<\/a> darb\u012bbas.<\/p>\n<blockquote>\n<p>M\u0101rketinga resursu p\u0101rvald\u012bbas lietojumprogrammas, piem\u0113ram, m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bra, nodro\u0161ina strat\u0113\u0123isko pl\u0101no\u0161anu (m\u0101rketinga strat\u0113\u0123ijas) un bud\u017eeta pl\u0101no\u0161anu, programmu p\u0101rvald\u012bbu, rado\u0161o darbu izstr\u0101di un izplat\u012b\u0161anu, satura p\u0101rvald\u012bbu, pla\u0161sazi\u0146as l\u012bdzek\u013cu pl\u0101no\u0161anu un izpildi, pas\u0101kumu koordin\u0113\u0161anu un resursu m\u0113r\u012b\u0161anu. (Gartner.com)<\/p>\n<\/blockquote>\n<p>No Gartner viedok\u013ca (att\u0101lin\u0101to pakalpojumu speci\u0101lists) m\u0101rketinga resursu p\u0101rvald\u012bba ir m\u0101rketinga vai <a href=\"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/agenturu-projektu-vadibas-kaudze\/\" target=\"_blank\" rel=\"noopener\">a\u0123ent\u016bru projektu vad\u012bbas programmat\u016bras r\u012bki<\/a> kas atbalsta strat\u0113\u0123iju un darba pl\u016bsmas optimiz\u0101ciju darbinieku, projektu komandu un organiz\u0101ciju ietvaros. \u0160ie r\u012bki pal\u012bdz komand\u0101m str\u0101d\u0101t un centraliz\u0113t m\u0101rketinga projektus. No daudzkan\u0101lu m\u0101rketinga kampa\u0146\u0101m l\u012bdz vienreiz\u0113jiem l\u012bdzek\u013ciem. Vienlaikus nodro\u0161inot integr\u0113tu vidi satura pl\u0101no\u0161anai, ra\u017eo\u0161anai, p\u0101rvald\u012bbai un izpildei.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3o6Zt5jXXzAzdikVmE\/giphy.gif\" alt=\"M\u0101rketinga resursu p\u0101rvald\u012bbas platforma palielina m\u0101rketinga centienus, izmantojot digit\u0101l\u0101s m\u0101rketinga kampa\u0146as, m\u0101rketinga saturu, z\u012bmola p\u0101rvald\u012bbu vai m\u0101rketinga strat\u0113\u0123ijas.\" \/><\/p>\n<h3><strong>1. M\u0101rketinga resursu p\u0101rvald\u012bba - viss ir sak\u0101rtots k\u0101 da\u013ca no ce\u013cojuma ar m\u0101rketinga resursu p\u0101rvald\u012bbu.<\/strong><\/h3>\n<p>Veidojot pied\u0101v\u0101jumu k\u0101 att\u0101lin\u0101to pakalpojumu speci\u0101lists, koncentr\u0113\u0161an\u0101s uz savu rado\u0161o ideju ir pa\u0161saprotama. Tom\u0113r taj\u0101 pa\u0161\u0101 laik\u0101 j\u016bs risin\u0101t sarunas par projekta laika grafiku un bud\u017eetu. L\u016bk, k\u0101 p\u0101rliecino\u0161\u0101k nov\u0113rt\u0113t projektus, lai v\u0113l\u0101k b\u016btu maz\u0101ka iesp\u0113ja p\u0101rsniegt bud\u017eetu.<\/p>\n<h3><strong>Atrodiet resursus, kas jums var b\u016bt nepiecie\u0161ami k\u0101 digit\u0101lo akt\u012bvu p\u0101rvaldniekam<\/strong><\/h3>\n<p>Pamatojoties uz projekta darb\u012bbas jomu, varat noteikt, kas jums b\u016bs nepiecie\u0161ams, lai nodro\u0161in\u0101tu projekta izpildi.<\/p>\n<p>Viens no veidiem, k\u0101 virz\u012bties uz priek\u0161u, ir izveidot prasmju matricu, lai var\u0113tu kart\u0113t projektam nepiecie\u0161am\u0101s kompetences. Tagad atrodiet darbiniekus ar \u0161\u0101d\u0101m kompetenc\u0113m, lai esat p\u0101rliecin\u0101ts, ka j\u016bsu uz\u0146\u0113mumam ir pietiekami daudz resursu, lai nodro\u0161in\u0101tu to, ko sol\u0101t sav\u0101 pied\u0101v\u0101jum\u0101 vai RFP. <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/labakie-resursu-parvaldibas-riki\/\" rel=\"noopener noreferrer\">Resursu pl\u0101no\u0161anas r\u012bki<\/a>\u00a0ar filtriem, kas \u013cauj atrast darbiniekus p\u0113c vi\u0146u prasm\u0113m, padara to daudz \u0101tr\u0101ku. To var apstiprin\u0101t att\u0101lin\u0101to pakalpojumu speci\u0101listi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26121945\/teamdeck-job-title-.png\" alt=\"M\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bra, ko sniedz Teamdeck.io\" \/><\/p>\n<p><strong>Teamdeck \u013cauj \u0113rti \u0161\u0137irot darbiniekus p\u0113c amata nosaukumiem, lai j\u016bs var\u0113tu \u0101tri atrast rado\u0161iem projektiem vajadz\u012bgo komandas locekli.<\/strong><\/p>\n<h3><strong>Prognoz\u0113jiet savu m\u0101rketinga resursu pieejam\u012bbu k\u0101 att\u0101lin\u0101t\u0101 pakalpojuma speci\u0101lists.<\/strong><\/h3>\n<p>Kad zin\u0101t, kuri darbinieki jums ir nepiecie\u0161ami projektam, resursu prognoz\u0113\u0161ana un jaudas pl\u0101no\u0161ana jums to \u013caus:<\/p>\n<ul>\n<li>\n<p><strong>P\u0101rbaudiet, vai j\u016bsu projekta laik\u0101 ir pieejami nepiecie\u0161amie resursi.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Pl\u0101nojiet resursus savam projektam.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Noskaidrojiet, vai j\u016bsu rezerv\u0101cijas netrauc\u0113 j\u016bsu a\u0123ent\u016bras ra\u017eo\u0161anas pl\u016bsmai.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Att\u0101lo pakalpojumu speci\u0101listu veikt\u0101s provizorisk\u0101s rezerv\u0101cijas \u013cauj jums viegl\u0101k pl\u0101not nepiecie\u0161amos resursus, tos faktiski neizmantojot. Taj\u0101 pa\u0161\u0101 laik\u0101 j\u016bs inform\u0113jat citus ra\u017eot\u0101jus, ka jums var b\u016bt nepiecie\u0161ami konkr\u0113ti resursi, lai vi\u0146i var\u0113tu \u0146emt v\u0113r\u0101 \u0161o faktoru, pl\u0101nojot.<\/p>\n<p>Tas darbojas ar\u012b otr\u0101di. Ja redzat, ka citai personai jau ir jums nepiecie\u0161amie m\u0101rketinga resursi, varat ar to vienoties un, iesp\u0113jams, rast abus apmierino\u0161u risin\u0101jumu.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26121228\/resource-management-calendar1.png\" alt=\"M\u0101rketinga oper\u0101cij\u0101m, m\u0101rketinga kampa\u0146\u0101m, m\u0101rketinga materi\u0101lu izstr\u0101dei nepiecie\u0161ama m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bra\" \/><\/p>\n<p><strong>Teamdeck kalend\u0101rs sniedz \u0101tru p\u0101rskatu par organiz\u0101cijas rezerv\u0101cij\u0101m vai m\u0101rketinga komand\u0101m.<\/strong><\/p>\n<h3><strong>Projekta bud\u017eeta izveide k\u0101 att\u0101lin\u0101t\u0101 pakalpojuma speci\u0101listam\u00a0<\/strong><\/h3>\n<p>Zinot, kas jums ir nepiecie\u0161ams un uz cik ilgu laiku, varat prec\u012bz\u0101k apr\u0113\u0137in\u0101t bud\u017eetu. \u0160\u0101d\u0101 veid\u0101 att\u0101lin\u0101to pakalpojumu speci\u0101listiem ir maz\u0101ka iesp\u0113ja, ka j\u016bsu komanda p\u0101rpl\u0101nos savu darbu, lai iek\u013cautos termi\u0146\u0101, un p\u0101rsniegs bud\u017eetu.<\/p>\n<p>Taj\u0101 pa\u0161\u0101 laik\u0101 prec\u012bzs apr\u0113\u0137ins un bud\u017eeta pl\u0101no\u0161ana \u013caus viegl\u0101k prognoz\u0113t a\u0123ent\u016bras ie\u0146\u0113mumus un izlemt, vai \u0161is projekts j\u016bsu a\u0123ent\u016brai ir vai nav rentabls un k\u0101p\u0113c m\u0101rketinga anal\u012bze ir svar\u012bga.<\/p>\n<h3><strong>2. J\u016bs uzvar\u0113j\u0101t savas a\u0123ent\u016bras projekt\u0101 - kas tagad? (M\u0101rketinga resursu p\u0101rvald\u012bbas loma)<\/strong><\/h3>\n<p>Apspried\u012bsim, k\u0101 j\u016bs varat izmantot m\u0101rketinga resursu p\u0101rvald\u012bbu, kad esat <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/projekta-uzsaksanas-sakums-veiksmigs-projekts\/\" rel=\"noopener noreferrer\">uzs\u0101ka jaunu projektu<\/a>\u00a0vai kad j\u016bs vad\u0101t jau notieko\u0161u projektu.<\/p>\n<h3><strong>Izsekojiet laiku un ietaupiet laiku m\u0101rketinga resursu p\u0101rvald\u012bbas procesos<\/strong><\/h3>\n<p>Neatkar\u012bgi no t\u0101, vai izmantojat metodi \"laiks un materi\u0101ls\" vai fiks\u0113tu cenu, jums ir j\u0101seko l\u012bdzi apmaks\u0101jamam laikam, ko j\u016bsu darbinieki ir pavad\u012bju\u0161i projekt\u0101 (m\u0101rketinga pas\u0101kumi), lai j\u016bs zin\u0101tu, vai projekts atbilst bud\u017eetam.<\/p>\n<p>Lai darba laika uzskaites k\u013c\u016btu uzticamas un maksim\u0101li izmantotu <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/laika-uzskaite-2\/\" rel=\"noopener noreferrer\">komandas laika uzskaite<\/a>, jums ir j\u0101nodro\u0161ina, lai j\u016bsu darbinieki tos regul\u0101ri aizpild\u012btu. Ja j\u016bsu darba laika uzskaites lapas b\u016bs prec\u012bzas, j\u016bs var\u0113siet dro\u0161i t\u0101s nosl\u0113gt un izmantot laika ierakstus atskait\u0113s.<\/p>\n<h3><strong>P\u0101rvaldiet visu m\u0101rketinga komandu, pilna laika darbiniekus, virtu\u0101l\u0101s komandas un \u0101r\u0161tata darbiniekus.<\/strong><\/h3>\n<p>Rado\u0161\u0101s a\u0123ent\u016bras, kas specializ\u0113jas m\u0101rketinga jom\u0101, ne vienm\u0113r pa\u013caujas tikai uz pilna laika darbiniekiem. Nepilnas slodzes darbinieku vai \u0101r\u0161tata darbinieku p\u0101rvald\u012bba, jo \u012bpa\u0161i att\u0101lin\u0101t\u0101 komand\u0101, var b\u016bt sare\u017e\u0123\u012bta, ta\u010du to var p\u0101rvar\u0113t, izmantojot m\u0101rketinga resursu p\u0101rvald\u012bbu.<\/p>\n<p>Izmantojot p\u0101rskatu par darbinieka grafiku (resursu grafiku) no putna lidojuma, ir viegl\u0101k sabalans\u0113t vi\u0146a darba slodzi. Mainot grafiku, mainot priorit\u0101tes u. c., jums ir j\u0101nodro\u0161ina, lai neviens no j\u016bsu komandas locek\u013ciem netiktu nepietiekami vai p\u0101rm\u0113r\u012bgi izmantots, jo tas var novest pie darbinieku izdeg\u0161anas vai main\u012bbas.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/azYJjmk3jXaGQjoPRj\/giphy.gif\" alt=\"M\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016brai ir ar\u012b darba izpildes platformas un izdevumu izseko\u0161anas risin\u0101juma loma.\" \/><\/p>\n<h3><strong>M\u0101rketinga resursu p\u0101rvald\u012bba nav tikai darbinieki - a\u0123ent\u016bras resursu risin\u0101jumi<\/strong><\/h3>\n<p>Vadot projektu, \u013coti bie\u017ei var b\u016bt nepiecie\u0161ams iek\u013caut ne tikai darbiniekus, bet ar\u012b apr\u012bkojumu vai darba vietas. Ja tas attiecas uz j\u016bsu projektu, noteikumi par <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/resursu-pieskirsana-projektu-vaditajiem\/\" rel=\"noopener noreferrer\">resursu pie\u0161\u0137ir\u0161ana<\/a> piem\u0113ro attiec\u012bgi. Padom\u0101jiet par a\u0123ent\u016bras resursu risin\u0101jumiem.<\/p>\n<p>Vispirms izlemiet, kurus m\u0101rketinga un <a href=\"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/lietotnes-digitalajam-agenturam\/\" target=\"_blank\" rel=\"noopener\">a\u0123ent\u016bras projektu vad\u012bbas r\u012bki<\/a>, apr\u012bkojumu vai nepiecie\u0161amaj\u0101m darba telp\u0101m. P\u0113c tam noskaidrojiet, vai tie ir pieejami j\u016bsu projekta laik\u0101, un iepl\u0101nojiet tos, kad jums tie ir nepiecie\u0161ami. Ide\u0101l\u0101 gad\u012bjum\u0101 - t\u0101pat k\u0101 ar j\u016bsu darbiniekiem - jums vajadz\u0113tu b\u016bt p\u0101rskatam par resursu izmanto\u0161anu vis\u0101 a\u0123ent\u016br\u0101, lai j\u016bs var\u0113tu redz\u0113t, kad tie ir pieejami vai kad ir rezerv\u0113ti citiem projektiem.<\/p>\n<h3><strong>M\u0113r\u012bt un zi\u0146ot - efekt\u012bvas m\u0101rketinga resursu p\u0101rvald\u012bbas iemesli\u00a0<\/strong><\/h3>\n<p>T\u0101 k\u0101 projekta darb\u012bbas joma, grafiks vai rezult\u0101ti var main\u012bties, jums ir past\u0101v\u012bgi j\u0101seko l\u012bdzi projektam un attiec\u012bgi j\u0101piel\u0101go resursi. Lai to izdar\u012btu, jums ir nepiecie\u0161ams vienk\u0101r\u0161s veids, k\u0101 izsekot un nov\u0113rt\u0113t j\u016bsu komandas sniegumu un <a href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/ka-izmerit-resursu-izmantosanu\/\" rel=\"noopener noreferrer\">resursu izmanto\u0161ana<\/a>. T\u0101p\u0113c jums ir nepiecie\u0161ami labi a\u0123ent\u016bras resursu risin\u0101jumi.<\/p>\n<p>Da\u017e\u0101du r\u0101d\u012bt\u0101ju uzraudz\u012bba pal\u012bdz\u0113s jums saglab\u0101t progresu pat tad, ja notiek izmai\u0146as. Veids, k\u0101 jau laikus paman\u012bt darbinieku nepietiekamu vai p\u0101rm\u0113r\u012bgu noslogot\u012bbu, ir uzraudz\u012bt, vai vi\u0146u rezerv\u0101cijas vai darba laika uzskaites saraksti nep\u0101rsniedz pieejam\u012bbu. Teamdeck tas ir \u013coti vienk\u0101r\u0161i - to var redz\u0113t uzreiz, apskatot Taim\u0161r\u0113\u0137inu\/pieejam\u012bbas un Rezerv\u0101ciju\/pieejam\u012bbas joslas. Ja t\u0101s ir sarkanas, tas ir skaidrs sign\u0101ls, ka attiec\u012bgajam darbiniekam ir p\u0101r\u0101k daudz darba. Ir interesanti a\u0123ent\u016bras resursu risin\u0101jumi.<\/p>\n<p>Varat ar\u012b izveidot p\u0101rskatus, lai kontrol\u0113tu darbinieku izmantojumu vai bud\u017eetu. \u0160\u0101d\u0101 gad\u012bjum\u0101 noder\u012bgi ir darba laika ieraksti un darbinieku rezerv\u0101cijas, jo, pamatojoties uz \u0161iem datiem, varat \u0101tri apr\u0113\u0137in\u0101t komandas sniegumu vai. <a href=\"https:\/\/teamdeck.io\/lv\/instrumentu-kaste\/sekojiet-lidzi-projektu-budzetam-ar-teamdeck\/\" rel=\"noopener noreferrer\">projekta bud\u017eets<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26122909\/availability-bars.png\" alt=\"Resursu pieejam\u012bba, lai efekt\u012bvi p\u0101rvald\u012btu m\u0101rketinga projektus un visu m\u0101rketinga noda\u013cu.\" \/><\/p>\n<p><strong>Teamdeck p\u0101rskati \u013cauj producentiem un m\u0101rketinga speci\u0101listiem sekot l\u012bdzi da\u017e\u0101diem pa\u0161u izv\u0113l\u0113tiem r\u0101d\u012bt\u0101jiem un KPI un viegli dal\u012bties tajos ar savu komandu vai klientu.<\/strong><\/p>\n<p>Teamdeck p\u0101rskati \u013cauj m\u0101rketinga speci\u0101listiem sekot l\u012bdzi da\u017e\u0101diem pa\u0161u izv\u0113l\u0113tiem r\u0101d\u012bt\u0101jiem un KPI un viegli kop\u012bgot tos ar sav\u0101m komand\u0101m vai klientiem - interesanti a\u0123ent\u016bras resursu risin\u0101jumi.<\/p>\n<h3><strong>3. Dro\u0161i pl\u0101not turpm\u0101k\u0101s m\u0101rketinga iniciat\u012bvas un projektus\u00a0<\/strong><\/h3>\n<p>Visbeidzot, bet ne maz\u0101k svar\u012bgi, m\u0101rketinga resursu p\u0101rvald\u012bba sniedz jums iesp\u0113ju lab\u0101k pl\u0101not un nov\u0113rt\u0113t n\u0101kotnes projektus un atrast a\u0123ent\u016bras resursu risin\u0101jumus. \u0160eit noder helikoptera skats uz j\u016bsu projektu grafiku, pieejamajiem resursiem, to pa\u0161reiz\u0113jo izmantojumu un darbinieku pavad\u012bto laiku. J\u016bs vienk\u0101r\u0161i redzat, vai j\u016bsu ra\u017eo\u0161anas pl\u016bsm\u0101 ir vieta jaunam projektam.<\/p>\n<p>Analiz\u0113jiet v\u0113sturiskos datus, lai paman\u012btu mode\u013cus, kas j\u016bsu iepriek\u0161\u0113jos projektos ir biju\u0161i negat\u012bvi. Iesp\u0113jams, jums ir tendence nepietiekami nov\u0113rt\u0113t projekt\u0113\u0161anas posmu vai ar\u012b atva\u013cin\u0101jumu sezon\u0101 bie\u017ei ir p\u0101r\u0101k liela uzdevumu slodze. Izpratne par \u0161\u012bm nepiln\u012bb\u0101m pal\u012bdz\u0113s jums izvair\u012bties no t\u0101m turpm\u0101kajos projektos.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/JQF4dus5g0Tt3L5dUq\/giphy.gif\" alt=\"Starp daudz\u0101m projektu vad\u012bbas programmat\u016bras m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bras risin\u0101jumiem iz\u0161\u0137iro\u0161a k\u013c\u016bst digit\u0101lo akt\u012bvu p\u0101rvald\u012bba.\" \/><\/p>\n<h2>K\u0101 projektu vad\u012bt\u0101ji g\u016bst labumu no m\u0101rketinga resursu p\u0101rvald\u012bbas un a\u0123ent\u016bru resursu risin\u0101jumiem<\/h2>\n<p>K\u0101 uzzin\u0101j\u0101t \u0161aj\u0101 rakst\u0101, m\u0101rketinga resursu p\u0101rvald\u012bba un a\u0123ent\u016bru resursu risin\u0101jumi var b\u016bt izdev\u012bgi ra\u017eot\u0101jiem un rado\u0161aj\u0101m a\u0123ent\u016br\u0101m da\u017e\u0101dos veidos. Apkoposim to ar m\u0101rketinga resursu p\u0101rvald\u012bbas priek\u0161roc\u012bbu sarakstu:<\/p>\n<ul>\n<li>\n<p><strong>K\u0101 ra\u017eot\u0101js j\u016bs varat piln\u012bb\u0101 p\u0101rredz\u0113t projektus, pie kuriem str\u0101d\u0101jat, pieejamos resursus un komandas darba slodzi.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>J\u016bs varat efekt\u012bvi sabalans\u0113t visu komandas locek\u013cu, tostarp att\u0101lin\u0101to darbinieku un \u0101r\u0161tata darbinieku, darba slodzi.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>J\u016bs varat samazin\u0101t risku, ka netiks iev\u0113roti termi\u0146i un tiks p\u0101rsniegts bud\u017eets.<\/strong><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p><strong>Pieejamo resursu redzam\u012bba uzlabo sadarb\u012bbu starp jums un citiem a\u0123ent\u016bras darbiniekiem.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Jums ir lab\u0101ks p\u0101rskats par ra\u017eo\u0161anas cauru\u013cvadu.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Jums ir viegl\u0101k izveidot projekta p\u0101rskatu.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Ja v\u0113laties g\u016bt maksim\u0101lu labumu no m\u0101rketinga resursu p\u0101rvald\u012bbas, jums j\u0101p\u0101rliecin\u0101s, ka tas ir konsekvents process, kas j\u016bsu a\u0123ent\u016br\u0101 tiek regul\u0101ri iev\u0113rots.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2019\/01\/29160946\/resource-management-for-creative-agencies-signup.gif\" alt=\"Teamdeck m\u0101rketinga resursu p\u0101rvald\u012bbas programmat\u016bra lab\u0101kai m\u0101rketinga procesu p\u0101rvald\u012bbai\" \/><\/p>\n<h2><strong>Vai mekl\u0113jat programmat\u016bru m\u0101rketinga resursu p\u0101rvald\u012bbai?<\/strong><\/h2>\n<h3>Hill-Knowlton, Wunderman Thompson un Circus Maximus ir izv\u0113l\u0113ju\u0161ies <a href=\"http:\/\/Teamdeck.io\" rel=\"noopener noreferrer\">Teamdeck.io<\/a> - rado\u0161o a\u0123ent\u016bru resursu p\u0101rvald\u012bba.<\/h3>","protected":false},"excerpt":{"rendered":"Resursu p\u0101rvald\u012bba atvieglo darba slodzes, darba laika uzskaites un projektu bud\u017eeta kontroli. Uzziniet, k\u0101 p\u0101rvald\u012bt savas komandas sniegumu, nezaud\u0113jot no redzesloka a\u0123ent\u016bras ra\u017eo\u0161anas procesu.","protected":false},"author":3,"featured_media":8634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[38],"class_list":["post-4095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management","tag-resource-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Resource Management - Software and Tips<\/title>\n<meta name=\"description\" content=\"Managing projects in a creative agency is a balancing act. With this producer&#039;s guide to resource management for creative agencies you can make it easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/marketinga-resursu-parvaldiba-radosajam-agenturam\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resource Management for Creative Agencies\" \/>\n<meta property=\"og:description\" content=\"Managing projects in a creative agency is a balancing act. 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