{"id":2816,"date":"2017-03-27T11:59:37","date_gmt":"2017-03-27T09:59:37","guid":{"rendered":"https:\/\/teamdeck.io\/?p=2816"},"modified":"2023-01-16T12:44:08","modified_gmt":"2023-01-16T10:44:08","slug":"shelfware-stop-wasting-money-software-dont-use","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/lv\/projektu-vadiba\/shelfware-partraukt-izskerdet-naudu-programmaturu-dont-izmantot\/","title":{"rendered":"Shelfware - p\u0101rtrauciet iz\u0161\u0137\u0113rd\u0113t naudu par programmat\u016bru, ko neizmantojat"},"content":{"rendered":"
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Ko dar\u012bt, ja es jums teiktu, ka j\u016bsu uz\u0146\u0113mums, iesp\u0113jams, ir iz\u0161\u0137\u0113rd\u0113jis l\u012bdz pat 37% programmat\u016bras izdevumu, bet j\u016bs to pat nepaman\u012bj\u0101t?<\/p>\n

Tam nav j\u0101b\u016bt\u00a0tie\u0161i \u0161\u0101du naudas summu.<\/a>, bet j\u016bs, iesp\u0113jams, izt\u0113r\u0113siet vismaz da\u017eus dol\u0101rus par programmat\u016bru, kas jums nav nepiecie\u0161ama.<\/p>\n

Ja esat projektu vad\u012bt\u0101js, izpilddirektors vai inform\u0101cijas tehnolo\u0123iju direktors, kas atbild par r\u012bku nodro\u0161in\u0101\u0161anu uz\u0146\u0113mumam, iesp\u0113jams, esat veicin\u0101jis \u0161\u012bs probl\u0113mas ra\u0161anos.<\/p>\n

Tikai CRM tirg\u016b vien plauktu programmat\u016bras, jeb programmat\u016bras, par kuru j\u016bsu organiz\u0101cij\u0101 neviens neinteres\u0113jas, v\u0113rt\u012bba sasniedz $18 miljardus.<\/p>\n

K\u0101p\u0113c?<\/p>\n

Probl\u0113ma ir t\u0101, ka tikai 40% no organiz\u0101cij\u0101m, kas ievie\u0161 CRM r\u012bkus, \"pan\u0101k piln\u012bgu galalietot\u0101ju pie\u0146em\u0161anu\", secin\u0101ts CSO Insights p\u0113t\u012bjum\u0101.<\/p>\n

CRM, soci\u0101lo mediju p\u0101rvald\u012bba, anal\u012btiskie r\u012bki, projektu pl\u0101no\u0161anas programmat\u016bra<\/a>, resursu p\u0101rvald\u012bbas r\u012bki<\/a>, utt. M\u0113s visi izmantojam da\u017eus no tiem.<\/p>\n

Un, visticam\u0101k, mums visiem ir vismaz viens r\u012bks, par kuru m\u0113s maks\u0101jam, bet neizmantojam to.<\/p>\n

\"\"<\/p>\n

Ir pien\u0101cis laiks kaut ko dar\u012bt, vai ne?<\/p>\n

Kas ir plaukts?<\/strong><\/h2>\n

Plaukt\u0101 eso\u0161\u0101 programmat\u016bra ir programmat\u016bra, kas ir ieg\u0101d\u0101ta, bet nekad nav izmantota.<\/p>\n

M\u016bsdien\u0101s pasaul\u0113, kur\u0101 pieaug tirgus SaaS<\/a> r\u012bkiem, tas var b\u016bt ar\u012b tas, uz kuru m\u0113s parakst\u012bj\u0101mies, bet p\u0113c tam aizmirsu par to.<\/p>\n

V\u0113l ir v\u0113rts atcer\u0113ties, ka plauktu programmat\u016bra nenoz\u012bm\u0113, ka ar pa\u0161u programmat\u016bru kaut kas nav k\u0101rt\u012bb\u0101. Paties\u012bb\u0101 ikviena programmat\u016bra var k\u013c\u016bt par plauktu programmat\u016bru.<\/p>\n

Galu gal\u0101 bija iemesls, k\u0101p\u0113c ieg\u0101d\u0101j\u0101ties licenci vai abon\u0113j\u0101t maksas pl\u0101nu. J\u016bs to neb\u016btu dar\u012bjis, ja tas b\u016btu bijis slikti vai ja tas neb\u016btu piem\u0113rots j\u016bsu uz\u0146\u0113mumam.<\/p>\n

Iemesli, k\u0101p\u0113c programmat\u016bra k\u013c\u016bst par plauktu programmat\u016bru<\/strong><\/h2>\n

M\u0113s jau esam konstat\u0113ju\u0161i, ka ne vienm\u0113r t\u0101 ir programmat\u016bras sliktas kvalit\u0101tes probl\u0113ma, parasti vaina ir lietot\u0101ja pus\u0113.<\/p>\n

Viens no iemesliem, k\u0101d\u0113\u013c plauktiem paredz\u0113t\u0101 programmat\u016bra k\u013c\u016bst par da\u013cu no j\u016bsu kaudzes, ir ieg\u0101d\u0101ties vair\u0101k licen\u010du, nek\u0101 uz\u0146\u0113mumam faktiski nepiecie\u0161ams. \u012apa\u0161i tad, ja ir atlaide.<\/p>\n

\u0160eit ir sniegts labs piem\u0113rs no Techopedia:<\/p>\n

\nPie\u0146emsim, ka programmat\u016bras licence ir $100 par katru. P\u0113rkot 50 no t\u0101m, uz\u0146\u0113mumam izmaks\u0101tu $5000. Tagad iedom\u0101simies \u0161\u012bs pa\u0161as programmat\u016bras atlaidi, kas ir $45 par licenci, bet ir j\u0101ieg\u0101d\u0101jas 100 licences. Tas dod $4500, ko j\u016bs maks\u0101siet, jo tas joproj\u0101m ir l\u0113t\u0101k nek\u0101 iepriek\u0161.<\/em>\n<\/p><\/blockquote>\n

\u0160aj\u0101 piem\u0113r\u0101 papildu 50 licences k\u013c\u016bst par plauktu programmat\u016bru.<\/p>\n

V\u0113l viens iemesls ir licen\u010du ieg\u0101de \"uz visiem gad\u012bjumiem\" n\u0101kamajiem darbiniekiem. \u0160\u0101d\u0101 gad\u012bjum\u0101 j\u016bs, iesp\u0113jams, to izmantosiet, bet kopum\u0101 tas b\u016bs v\u0113l viens neizmantots vai nepietiekami izmantots uz\u0146\u0113muma resurss.<\/p>\n

Tre\u0161\u0101 iesp\u0113ja attiecas uz SaaS r\u012bkiem, un t\u0101 ir vienk\u0101r\u0161i aizmirst par tos<\/a>. K\u0101 projektu vad\u012bt\u0101js vai izpilddirektors j\u016bs, iesp\u0113jams, zin\u0101t, ka katru m\u0113nesi maks\u0101jat par da\u017ei r\u012bki<\/a>. Bet vai j\u016bs prec\u012bzi zin\u0101t, vai t\u0101s tiek izmantotas?<\/p>\n

Abon\u0113\u0161anas maksa var\u0113tu b\u016bt $10 vai $60 m\u0113nes\u012b. Tas attiecas gan uz l\u0113t\u0101kajiem, gan d\u0101rg\u0101kiem SaaS r\u012bkiem.<\/p>\n

Runa ir par to, ka komunik\u0101cijas tr\u016bkums uz\u0146\u0113mum\u0101, k\u0101 ar\u012b nesp\u0113ja sekot l\u012bdzi faktiskajai situ\u0101cijai resursu pie\u0161\u0137ir\u0161ana<\/a> un izmanto\u0161anu, var rad\u012bt naudas zaud\u0113jumus.<\/p>\n

Ko j\u016bs varat dar\u012bt, lai no t\u0101 izvair\u012btos?<\/strong><\/h2>\n

Jaut\u0101jums ir \u0161\u0101ds:<\/p>\n

\nK\u0101 izv\u0113l\u0113ties pareizo programmat\u016bru un apm\u0101c\u012bt darbiniekus, lai to patie\u0161\u0101m izmantotu?<\/em>\n<\/p><\/blockquote>\n

K\u0101 redzat, probl\u0113mu var sa\u0161aurin\u0101t l\u012bdz div\u0101m galvenaj\u0101m probl\u0113m\u0101m:<\/p>\n

    \n
  1. K\u0101 izv\u0113l\u0113ties uz\u0146\u0113mumam piem\u0113rotu programmat\u016bru.<\/li>\n
  2. K\u0101 to ieviest, lai darbinieki to patie\u0161\u0101m izmantotu.<\/li>\n<\/ol>\n

    S\u0101ksim ar pareiz\u0101s programmat\u016bras izv\u0113li.<\/p>\n

    Izp\u0113tot programmat\u016bru savam uz\u0146\u0113mumam, jums var rasties daudz iesp\u0113ju. Jaut\u0101jot draugiem un kol\u0113\u0123iem, j\u016bs ieg\u016bsiet daudz iesp\u0113ju, ta\u010du parasti vi\u0146i ieteiks da\u017e\u0101dus r\u012bkus.<\/p>\n

    K\u0101 izlemt, kur\u0161 no tiem ir\u00a0lab\u0101kais<\/em>? Un ko tas noz\u012bm\u0113?<\/p>\n

    \"\"<\/p>\n

    Amanda Moskovica iesaka \u0161os\u00a010 so\u013ci lab\u0101k\u0101s programmat\u016bras izv\u0113l\u0113<\/a>\u00a0j\u016bsu uz\u0146\u0113mumam, bet piev\u0113rs\u012bsimies pirmajiem trim no vi\u0146as saraksta:<\/p>\n

    Koncentr\u0113jieties uz savu uz\u0146\u0113mumu<\/strong><\/h2>\n

    K\u0101 teica Moskovics, lietotnes ir tikai r\u012bki uz\u0146\u0113muma m\u0113r\u0137u sasnieg\u0161anai. T\u0101p\u0113c vispirms vislab\u0101k ir izvirz\u012bt pa\u0161us m\u0113r\u0137us: gan \u012bstermi\u0146a, gan ilgtermi\u0146a m\u0113r\u0137us. Tad ir laiks atrast r\u012bku, kas pal\u012bdz\u0113s tos sasniegt.<\/p>\n

    Analiz\u0113jiet savas vajadz\u012bbas<\/strong><\/h3>\n

    Nav vienas programmat\u016bras, kas der\u0113tu visiem. T\u0101 viet\u0101 koncentr\u0113jieties uz sav\u0101m vajadz\u012bb\u0101m: vai jums ir j\u0101seko l\u012bdzi projekta gaitai, j\u0101seko l\u012bdzi darbinieku darba laikam, j\u0101pl\u0101no resursi, j\u0101p\u0101rvalda klienti, izmantojot CRM, j\u0101analiz\u0113 j\u016bsu kl\u0101tb\u016btne soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos?<\/p>\n

    Noskaidrojiet, kas jums ir j\u0101dara ar attiec\u012bgo r\u012bku, un p\u0113c tam atrodiet konkr\u0113tu darbam piem\u0113rotu r\u012bku.<\/p>\n

    Veiciet izp\u0113ti<\/h2>\n

    Tagad, kad zin\u0101t, k\u0101di ir j\u016bsu uz\u0146\u0113m\u0113jdarb\u012bbas m\u0113r\u0137i un ko tie\u0161i v\u0113laties sasniegt ar r\u012bku, atrad\u012bsim j\u016bsu uz\u0146\u0113mumam piem\u0113rot\u0101ko.<\/p>\n

    Patrycja Markowska, m\u0101rketinga oper\u0101ciju vad\u012bt\u0101ja, dal\u012bj\u0101s sav\u0101s atzi\u0146\u0101s par \u0161o procesu rakst\u0101 \"M\u0101rketinga operat\u012bv\u0101s darb\u012bbas: haosa p\u0101rvald\u012b\u0161anas m\u0101ksla<\/a>\". Vi\u0146as pieredze liecina, ka ide\u0101la r\u012bka atra\u0161ana ir vair\u0101k saist\u012bta ar procesa att\u012bst\u012bbas atk\u0101rto\u0161anu.<\/p>\n

    Lai atrastu j\u016bsu uz\u0146\u0113mumam piem\u0113rot\u0101ko programmat\u016bru, ir j\u0101izm\u0113\u0123ina da\u017e\u0101das iesp\u0113jas. Pierakstieties uz izm\u0113\u0123in\u0101juma versij\u0101m, lai t\u0101s var\u0113tu izm\u0113\u0123in\u0101t bez maksas. P\u0113c tam sal\u012bdziniet rezult\u0101tus un izv\u0113lieties sev piem\u0113rot\u0101ko.<\/p>\n

    Izlemiet par programmat\u016bru ar dinamisku cenu pl\u0101nu<\/strong><\/h3>\n

    Ja mekl\u0113jat programmat\u016bru savai komandai, tostarp pa\u0161reiz\u0113jiem un n\u0101kamajiem darbiniekiem, iesp\u0113jams, v\u0113l\u0113sieties invest\u0113t taj\u0101, kurai ir dinamisks cenu pl\u0101ns.<\/p>\n

    Tas ir \u012bpa\u0161i rakstur\u012bgi SaaS<\/a> instrumenti. Bie\u017ei vien tie \u013cauj jums izv\u0113l\u0113ties k\u0101du no pl\u0101niem, kas ir atkar\u012bgi no t\u0101, cik cilv\u0113kiem ir nepiecie\u0161ams izmantot r\u012bku.<\/p>\n

    Buffer cenu pl\u0101ns<\/a>\u00a0ir lielisks piem\u0113rs tam.<\/p>\n

    \"\"<\/p>\n

    V\u0113l viens risin\u0101jums ir elast\u012bga cenu noteik\u0161ana, kas \u013cauj ievad\u012bt prec\u012bzu cilv\u0113ku skaitu, kuriem tiks pie\u0161\u0137irta piek\u013cuve programmat\u016brai, un p\u0113c tam apr\u0113\u0137in\u0101t maksu, pamatojoties uz to.<\/p>\n

    Teamdeck, resursu pl\u0101no\u0161anas un laika uzskaites r\u012bks, darbojas saska\u0146\u0101 ar \u0161o cenu noteik\u0161anas modeli.<\/p>\n

    \"\"<\/p>\n

    Pirms parakst\u012bties uz maksas pl\u0101nu vai ieg\u0101d\u0101ties licences, iesp\u0113jams, v\u0113l\u0113sieties atbild\u0113t ar\u012b uz \u0161iem diviem jaut\u0101jumiem:<\/p>\n

    Vai tas ir piem\u0113rots j\u016bsu uz\u0146\u0113mumam?<\/strong><\/h2>\n

    Instrumentam ir j\u0101atspogu\u013co j\u016bsu uz\u0146\u0113muma brieduma l\u012bmenis un j\u0101sp\u0113j augt kop\u0101 ar jums.<\/p>\n