{"id":7725,"date":"2021-10-15T13:56:16","date_gmt":"2021-10-15T11:56:16","guid":{"rendered":"https:\/\/teamdeck.io\/?p=7725"},"modified":"2023-10-03T12:28:00","modified_gmt":"2023-10-03T10:28:00","slug":"marketing-strategy-for-a-software-house-what-should-it-include","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/lt\/irankiu-dezute\/programines-irangos-namu-rinkodaros-strategija-ka-ji-turetu-apimti\/","title":{"rendered":"Programin\u0117s \u012frangos k\u016brimo \u012fmon\u0117s rinkodaros strategija - k\u0105 ji tur\u0117t\u0173 apimti?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teamdeck.io\/lt\/\">Pagrindinis<\/a><\/span> \" <span class=\"breadcrumb_last\" aria-current=\"page\">Programin\u0117s \u012frangos k\u016brimo \u012fmon\u0117s rinkodaros strategija - k\u0105 ji tur\u0117t\u0173 apimti?<\/span><\/span><\/div>\n<p><strong><a href=\"https:\/\/teamdeck.io\/lt\/irankiu-dezute\/koks-yra-rinkodaros-vaidmuo-programines-irangos-imoneje\/\">Ankstesniame straipsnyje<\/a>kalb\u0117jome apie tai, koks yra rinkodaros vaidmuo programin\u0117s \u012frangos \u012fmon\u0117je. Dabar, kai jau \u017einote, kod\u0117l ji jums reikalinga, negal\u0117jome palikti j\u016bs\u0173 be atsakymo, k\u0105 tur\u0117tum\u0117te daryti! \u0160iame tekste daugiausia d\u0117mesio skirsime aptarti, kokie elementai tur\u0117t\u0173 b\u016bti programin\u0117s \u012frangos nam\u0173 rinkodaros strategijoje. Prad\u0117kime!<\/strong><\/p>\n<ul>\n<li>Keletas bendr\u0173 pasi\u016blym\u0173 i\u0161 <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">skaitmenini\u0173 produkt\u0173 k\u016brimo \u012fmon\u0117<\/a> kuri taip pat turi savo produkt\u0173 (<a href=\"https:\/\/teamdeck.io\/lt\/\" target=\"_blank\" rel=\"noopener\">i\u0161tekli\u0173 valdymo programin\u0117 \u012franga<\/a> ir <a href=\"https:\/\/www.apptension.com\/saas-boilerplate\" target=\"_blank\" rel=\"noopener\">SaaS \u0161ablonas<\/a>)<\/li>\n<li>kokia tur\u0117t\u0173 b\u016bti programin\u0117s \u012frangos \u012fmoni\u0173 rinkodaros strategija<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Kokia yra programin\u0117s \u012frangos k\u016brimo \u012fmoni\u0173 rinkodaros strategija?<\/h2>\n<p><strong>Rinkodaros strategija<\/strong> tai j\u016bs\u0173 \u012fmon\u0117s komunikacijos ir reklamin\u0117s veiklos visuma, kuria siekiama u\u017esibr\u0117\u017et\u0173 tiksl\u0173. Tai vis\u0173 veiksm\u0173 planas ir tvarkara\u0161tis, kuriame taip pat numatomi laukiami rezultatai. Da\u017eniausiai pasitaikantys rinkodaros strategijos tikslai yra \u0161ie:<\/p>\n<ul class=\"wp-block-list\">\n<li>Daugiau klient\u0173.<\/li>\n<li>Verslo partneri\u0173 paie\u0161ka.<\/li>\n<li>konkretaus \u012fvaizd\u017eio k\u016brimas (pvz., pramon\u0117s eksperto).<\/li>\n<li>\u012emon\u0117s atpa\u017e\u012fstamumo didinimas.<\/li>\n<\/ul>\n<p>Rinkodaros strategija, skirta <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">programin\u0117s \u012frangos k\u016brimo \u012fmon\u0117<\/a> reikia kiekviename \u012fmon\u0117s raidos etape. <a href=\"https:\/\/artkai.io\/services\/product-strategy-consulting\" target=\"_blank\" rel=\"noopener\">Konsultacijos d\u0117l produkt\u0173 strategijos<\/a> gali b\u016bti vertingas \u012frankis kuriant programin\u0117s \u012frangos \u012fmon\u0117s rinkodaros strategij\u0105, padedantis suderinti verslo tikslus su klient\u0173 poreikiais ir rinkos tendencijomis. Prad\u017eioje labai svarbu kuo grei\u010diau prasiskverbti \u012f potenciali\u0173 klient\u0173 ir rinkos s\u0105mon\u0119, d\u0117l to verslas grei\u010diau prad\u0117s generuoti peln\u0105. Tai taip pat labai svarbu besivystan\u010dioms \u012fmon\u0117ms, kurios jau yra u\u017e\u0117musios tam tikr\u0105 pozicij\u0105, kad jos nestagnuot\u0173, o toliau siekt\u0173 vis geresni\u0173 rezultat\u0173. Galiausiai labai svarbu ir programin\u0117s \u012frangos namams, kurie yra savo sektoriaus elitas, b\u016bti pripa\u017eintiems ir m\u0117gautis populiarumu pramon\u0117je. Konkurencija vir\u0161\u016bn\u0117je yra ypa\u010d ar\u0161i, tod\u0117l reikia nuolat kovoti, kad i\u0161laikytum\u0117te lyderio pozicijas. <strong>Kad taip atsitikt\u0173, kiti turi \u017einoti, k\u0105 darote ir kod\u0117l tai yra puiku.<\/strong> B\u016btent tokia yra programin\u0117s \u012frangos \u012fmon\u0117s rinkodaros strategijos u\u017eduotis.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7757\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Tikslin\u0117 grup\u0117 - kaip ir kur kalb\u0117tis su sprendimus priiman\u010diais \u017emon\u0117mis.<\/h2>\n<p>Prie\u0161 prad\u0117dami planuoti rinkodaros strategij\u0105, turite pagalvoti apie <strong>kas bus j\u016bs\u0173 auditorija? <\/strong>Su kuo kalbate? Kas apie jus i\u0161girs? Kai u\u017eduodamas \u0161is klausimas, daugelis \u012fmoni\u0173 pagalvoja: \"Na, o k\u0105 turite omenyje? Visus!\" Deja, klausimas n\u0117ra toks paprastas. <strong>Tikslin\u0117s auditorijos susiaurinimas yra vienas did\u017eiausi\u0173 i\u0161\u0161\u016bki\u0173<\/strong>, bet, deja, tai b\u016btina. Prakti\u0161kai, kai kalbame visiems - nekalbame niekam. Taigi pagalvokite, su kuo norite u\u017emegzti kontakt\u0105. Daugeliu atvej\u0173 tai tikriausiai bus potencial\u016bs klientai. Jei kuriate programin\u0119 \u012frang\u0105 konkre\u010diai pramon\u0117s \u0161akai, pavyzd\u017eiui, logistikos, turite atsakyti \u012f klausim\u0105, i\u0161 kur transporto sektoriaus \u012fmon\u0117s gauna informacij\u0105 ir kaip jos gali apie jus i\u0161girsti. . <a href=\"https:\/\/teamdeck.io\/lt\/\">Teamdeck<\/a>, pavyzd\u017eiui, tikslin\u0117 auditorija yra programin\u0117s \u012frangos gamintojai - norime, kad jie i\u0161girst\u0173 apie mus ir pamatyt\u0173, kad m\u016bs\u0173 produktas yra puikus ir jiems bus labai naudingas. Kita vertus, galb\u016bt j\u016bs\u0173 kampanija orientuota \u012f nauj\u0173 darbuotoj\u0173 \u012fdarbinim\u0105. Tuomet apie savo veikl\u0105 turite prane\u0161ti atsi\u017evelgdami \u012f juos.<\/p>\n<h2 class=\"wp-block-heading\">Ar turite stili\u0173?<\/h2>\n<p><strong>Kitas svarbus dalykas - nuspr\u0119sti, kokia yra j\u016bs\u0173 \u012fmon\u0117s tapatyb\u0117.<\/strong> Temperament\u0105 turin\u010dios \u012fmon\u0117s yra i\u0161skirtinesn\u0117s, nes jos su ka\u017ekuo susijusios ir joms galima suteikti savybi\u0173. Tai tikrai pasteb\u0117site, kai pa\u017evelgsite \u012f gerai \u017einomus preki\u0173 \u017eenklus - kod\u0117l \"Volvo\" yra saugus, o \"Ferrari\" - dr\u0105sus? Tai lemia j\u0173 stilius. Ir j\u016bs\u0173 \u012fmonei taip pat reikia stiliaus. B\u016bdami programin\u0117s \u012frangos \u012fmon\u0117, galite b\u016bti pramon\u0117s ekspertas - rimtas, gerbiamas autoritetas, kur\u012f cituoja profesin\u0117 \u017einiasklaida. Arba galite b\u016bti linksmi, neformal\u016bs ir atsipalaidav\u0119, parodydami, kad j\u016bs\u0173 \u012fmon\u0117 yra \u0161auni vieta, kur daromi \u0161aun\u016bs dalykai. Arba galite rinktis auk\u0161\u010diausios klas\u0117s stili\u0173 - mes dirbame tik su geriausiais, m\u016bs\u0173 paslaugos yra brangios, bet visi, kurie dirbo su mumis, \u017eino, kad verta. Turite pasistengti, kad mes prisiimtume j\u016bs\u0173 u\u017esakym\u0105. Kiekviena i\u0161 \u0161i\u0173 prek\u0117s \u017eenklo asmenybi\u0173 turi sav\u0173 privalum\u0173 ir tr\u016bkum\u0173, tod\u0117l pagalvokite, kas yra j\u016bs\u0173 \u012fmon\u0117 ir kaip ji bendrauja. Ir imkit\u0117s darbo!<\/p>\n<h2 class=\"wp-block-heading\">Turinio rinkodara - n\u0117ra bendravimo be \u017eod\u017ei\u0173<\/h2>\n<p><strong>Turinio rinkodara yra viena i\u0161 da\u017eniausiai naudojam\u0173 rinkodaros strategij\u0173, o programin\u0117s \u012frangos gamintojams ji yra labai svarbi.<\/strong> Tai - \u012fmon\u0117s populiarinimas kuriant ir platinant \u012fdomi\u0105 med\u017eiag\u0105, pavyzd\u017eiui, mokom\u0105j\u0105 ar \u012fkvepian\u010di\u0105. Da\u017eniausiai naudojami tokie formatai: \u012fmon\u0117s tinklara\u0161\u010dio \u012fra\u0161as, kuriame pl\u0117tojama \u012fdomi tema. <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clipchamp.com\/en\/video-editor\/&amp;source=gmail&amp;ust=1639732685662000&amp;usg=AOvVaw2AWtI-oKBjne-hs2LKhWxn\">Vaizdo \u012fra\u0161\u0173 k\u016brimas<\/a> taip pat yra labai veiksminga. Galite aptarti technin\u0119 problem\u0105 ir jos sprendimo b\u016bdus, pakalb\u0117ti apie naujas technologijas arba paimti interviu i\u0161 kito eksperto. Internetiniai seminarai ir podcast'ai taip pat yra \u0161aun\u016bs formatai. Programin\u0117s \u012frangos namams turinio rinkodara yra puikus b\u016bdas dalytis \u017einiomis ir pasiekti \u017emones. Kita vertus, auditorijai vertinga ir med\u017eiaga, parengta \u017emogaus, kuris \u017eino, k\u0105 daro.<\/p>\n<h2 class=\"wp-block-heading\">K\u016brimo \u012fmon\u0117s svetain\u0117 da\u017eniausiai yra vienintelis b\u016bdas pasakyti \"Sveiki\".<\/h2>\n<p><strong>Svetain\u0117 yra atsakinga u\u017e pirm\u0105j\u012f \u012fsp\u016bd\u012f apie j\u016bs\u0173 \u012fmon\u0119.<\/strong> Pirmasis \u012fsp\u016bdis verslo santykiuose yra labai svarbus, ypa\u010d tod\u0117l, kad kito \u012fsp\u016bd\u017eio paprastai nebelieka. \u012esivaizduokite, kad esate potencialus klientas - internetin\u0117s parduotuv\u0117s savininkas ir ie\u0161kote \u012fmon\u0117s, kuri jums sukurt\u0173 interneto svetain\u0119. Ar patik\u0117tum\u0117te \u0161i\u0105 u\u017eduot\u012f programin\u0117s \u012frangos \u012fmonei, kuri turi negra\u017ei\u0105, pasenusi\u0105, neintuityvi\u0105 svetain\u0119? Tikrai ne. Taigi elkit\u0117s su svetaine kaip su savo vizitine kortele, tegul ji kalba pati u\u017e save ir skatina kitus geriau pa\u017einti j\u016bs\u0173 organizacij\u0105.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Portfolio - parodykite, k\u0105 galite padaryti<\/h2>\n<p>Gera svetain\u0117 gali paskatinti \u017emones atid\u017eiau susipa\u017einti su j\u016bs\u0173 \u012fmone. B\u016btent tada portfelis bus ne\u012fkainojamas. Klientai \u017eino, kad bet kuri \u012fmon\u0117 apie save gali sakyti k\u0105 nori, ta\u010diau tikruosius jos geb\u0117jimus parodo jos darbai. Geriausi\u0173 projekt\u0173 portfelis - tai j\u016bs\u0173 darbo ir galimybi\u0173 \u012frodymas. Jei jis bus \u012fdomus, \u012fsp\u016bdingas ir kruop\u0161\u010diai apra\u0161ytas, tai bus puiki j\u016bs\u0173 reklama. (Adobe \u012frankiai leid\u017eia lengvai sukurti savo <a href=\"https:\/\/www.adobe.com\/express\/create\/advertisement\" target=\"_blank\" rel=\"noopener\">reklamos dizainas<\/a> neb\u016bdamas grafikos dizaineriu).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7761\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Socialin\u0117 \u017einiasklaida - parodykite, kaip jums sekasi<\/h2>\n<p>\u0160iandien socialin\u0117je \u017einiasklaidoje yra visi - \u017emon\u0117s, gyv\u016bnai, \u012fmon\u0117s. Versle tai jau nebe pasirinkimas, o pareiga. <strong>Jei \u012fmon\u0117 neegzistuoja socialin\u0117je \u017einiasklaidoje, ji atrodo \u012ftartina.<\/strong> Socialin\u0117 \u017einiasklaida - tai b\u016bdas u\u017emegzti ry\u0161\u012f su sek\u0117jais, parodyti jiems, kas naujo, k\u0105 veikiate ir kur jie gali su jumis susitikti. <a href=\"http:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">Socialin\u0117 \u017einiasklaida<\/a> atlieka labai svarbi\u0105 funkcij\u0105 - parodo pasauliui, kad \u012fmon\u0117 yra gyva, veikia ir gerai tvarkosi, o tai kelia daug didesn\u012f pasitik\u0117jim\u0105. Jie taip pat yra savoti\u0161ka skelbim\u0173 lenta, kurioje skelbiami svarbiausi faktai.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Socialin\u0117s \u017einiasklaidos potencialas yra mil\u017eini\u0161kas:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Galite u\u017emegzti dialog\u0105 su klientais, kurie komentuoja j\u016bs\u0173 prane\u0161imus.\u00a0<\/li>\n<li>Parodysite savo \u012fmon\u0117s stili\u0173 ir asmenyb\u0119.<\/li>\n<li>Bendrinkite turin\u012f i\u0161 kit\u0173 kanal\u0173, pavyzd\u017eiui, tinklara\u0161\u010dio ar \"YouTube\".<\/li>\n<li>Padidinkite savo matomum\u0105 ir pasiekite nauj\u0105 auditorij\u0105.<\/li>\n<li>Galite kurti naujus turinio formatus, pvz., infografikas ar skaidres, naudodami <a href=\"https:\/\/www.free-power-point-templates.com\/\">nemokami \"PowerPoint\" \u0161ablonai<\/a>.<\/li>\n<li>Nuolat informuojate apie svarbiausius dalykus. Renginius, kuriuose dalyvaujate, naujus bendradarbiavimo ry\u0161ius ar gautus apdovanojimus.<\/li>\n<\/ul>\n<p>Taip pat labai svarbu pasirinkti, kuri socialin\u0117 \u017einiasklaida tinka j\u016bs\u0173 verslui ir tikslinei auditorijai. Pavyzd\u017eiui, mados \u012fmonei pagrind\u0105 sudarys \"Instagram\" ir \"TikTok\". A <a href=\"https:\/\/www.inbeat.co\/articles\/tiktok-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\">\"TikTok\" \u012ftakos agent\u016bra<\/a> gali pad\u0117ti mados \u012fmonei bendradarbiauti su populiariais \"TikTok\" k\u016br\u0117jais, kad reklamuot\u0173 preki\u0173 \u017eenklus ir pasiekt\u0173 platesn\u0119 platformos auditorij\u0105. Vizualus, \u012fkvepiantis turinys, kuris pasieks didel\u0119 nuolatini\u0173 klient\u0173 grup\u0119. Jei j\u016bs\u0173 programin\u0117s \u012frangos namai labiau orientuoti \u012f verslo sektori\u0173 ir investuotojus, j\u016bs\u0173 tikslas tikriausiai bus \"Twitter\" ir \"LinkedIn\". Prie\u0161 \u012ftraukdami <a href=\"https:\/\/instasize.com\/blog\/creating-a-social-media-marketing-plan-a-sostacr-overview\">socialin\u0117 \u017einiasklaida j\u016bs\u0173 rinkodaroje<\/a> savo programin\u0117s \u012frangos nam\u0173 strategij\u0105, turite apsvarstyti, \u012f kur\u012f kanal\u0105 sutelkti daugiausia d\u0117mesio.<\/p>\n<h2 class=\"wp-block-heading\">Renginiai - tinkl\u0173 k\u016brimas yra pramon\u0117s pagrindas<\/h2>\n<p>Pramon\u0117s renginiai yra puiki galimyb\u0117 u\u017emegzti ry\u0161ius ir u\u017emegzti verting\u0173 verslo kontakt\u0173. Konferencijoje, skirtoje, pavyzd\u017eiui, dirbtinio intelekto srities naujov\u0117ms, galite susitikti su \u017emon\u0117mis, kurie domisi b\u016btent tuo, k\u0105 darote. Tai labai vertinga, nes vykdydami kasdien\u0119 rinkodar\u0105 turite \u012fd\u0117ti daug pastang\u0173, kad pasiektum\u0117te \u017emones, kurie domisi tuo, k\u0105 \u010dia darote. Pramon\u0117s renginiuose juos visus turite vienoje vietoje. Be to, galite pasigirti savo pasiekimais ir patirtimi... Ir taip \u012ftvirtinti savo, kaip stipraus rinkos dalyvio, pozicijas.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Partneriai - j\u016bs\u0173 verslo draugai<\/h2>\n<p>Rink\u0105, kurioje dirbate, sudaro ne tik konkurentai, bet ir \u012fmon\u0117s, kuri\u0173 veikla papildo j\u016bs\u0173 veikl\u0105. Pavyzd\u017eiui, jei kuriate taikom\u0105sias programas, gali b\u016bti naudinga bendradarbiauti su grafinio dizaino agent\u016bra. Darbas su partneriais taip pat yra labai svarbi j\u016bs\u0173 rinkodaros strategijos dalis. Galite panaudoti vienas kito stipri\u0105sias puses ir remti vienas kito veikl\u0105, kad kartu \u012fsigytum\u0117te daugiau klient\u0173, pateikdami \u012fdomesn\u012f, kompleksi\u0161kesn\u012f pasi\u016blym\u0105.<\/p>\n<h2 class=\"wp-block-heading\">Ry\u0161iai su \u017einiasklaida - kreipkit\u0117s tiesiogiai \u012f tikslin\u0119 auditorij\u0105<\/h2>\n<p>Ry\u0161iai su \u017einiasklaida yra nepaprastai svarb\u016bs norint pasiekti konkre\u010dias tikslines grupes. Jei norite apie save papasakoti tam tikros pramon\u0117s \u0161akos \u012fmon\u0117ms, pirmiausia tur\u0117tum\u0117te rasti \u017einiasklaidos priemones, i\u0161 kuri\u0173 jos gauna informacij\u0105. Jei norite bendro pripa\u017einimo, taip pat suraskite \u017einiasklaid\u0105, kuri atitinka tai, ko jums reikia. \u017diniasklaida turi tai, k\u0105 jums bus labai sunku gauti - prieig\u0105 prie didelio skai\u010diaus \u017emoni\u0173, kurie domisi tam tikra tema. \u0160tai kod\u0117l j\u016bs\u0173 \u012fmon\u0117 turi b\u016bti ten. Kaip? Galite duoti interviu, para\u0161yti ekspertin\u012f straipsn\u012f, i\u0161si\u0173sti prane\u0161im\u0105 spaudai arba pateikti komentar\u0105 \u017eurnalistui. Jei jus domina bendradarbiavimas su konkre\u010diu pavadinimu - para\u0161ykite reklamos skyriui arba konkre\u010diam asmeniui ir i\u0161siai\u0161kinkite, ar galite k\u0105 nors nuveikti kartu.<\/p>\n<p><span style=\"font-weight: 400;\">Kai paleid\u017eiate <a href=\"https:\/\/www.renderforest.com\/\" target=\"_blank\" rel=\"noopener\">technologij\u0173 bendrov\u0117<\/a> turite labai daug laisv\u0117s bendrauti. Tikim\u0117s, kad dabar \u017einote \u0161iek tiek daugiau apie programin\u0117s \u012frangos nam\u0173 rinkodaros strategij\u0105. Nors tokios veiklos planavimas ir \u012fgyvendinimas i\u0161 prad\u017ei\u0173 gali atrodyti sud\u0117tingas ir priblo\u0161kiantis, laikui b\u0117gant jis taps vis lengvesnis ir lengvesnis. Be to, su pagalba ateis <\/span><a href=\"https:\/\/www.apptension.com\/blog-posts\/top-7-marketing-automation-tools-that-every-saas-need\"><span style=\"font-weight: 400;\">saas rinkodaros automatizavimas<\/span><\/a><span style=\"font-weight: 400;\"> \u012frankiai arba <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/rinkodaros-projektu-valdymo-programines-irangos-irankiai-patarimai-etapai\/\">rinkodaros projekt\u0173 valdymo programin\u0117 \u012franga<\/a>, arba <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/rinkodaros-istekliu-valdymas-kurybinems-agenturoms\/\" target=\"_blank\" rel=\"noopener\">rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga<\/a> tai tikrai pad\u0117s sutaupyti j\u016bs\u0173 laiko ir i\u0161tekli\u0173. <\/span><span style=\"font-weight: 400;\">Vis d\u0117lto reikia nepamir\u0161ti, kad svarbiausia - pa\u017einti savo versl\u0105 ir tur\u0117ti vizij\u0105, koki\u0105 norite tur\u0117ti jo ateit\u012f ir pl\u0117tr\u0105. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><strong>Kod\u0117l \"Hill-Knowlton\", \"Wunderman Thompson\", \"Unit9\" pasirinko <a href=\"https:\/\/teamdeck.io\/lt\/\">I\u0161tekli\u0173 planavimo programin\u0117 \u012franga \"Teamdeck<\/a>?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><form class=\"get-started-form\" action=\"\">\n  <div class=\"get-started-form__input-wrapper\">\n    <input class=\"get-started-form__input\" placeholder=\"\u012eveskite savo \u012fmon\u0117s el. pa\u0161to adres\u0105\" \/>\n  <\/div>\n  <button type=\"submit\" class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Gaukite 14 dien\u0173 NEMOKAM\u0104 bandom\u0105j\u0105 versij\u0105<\/>\n  <\/button>\n  <button class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Neteisingas el. pa\u0161tas<\/>\n  <\/button>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"lt\"\/><\/form>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Ankstesniame straipsnyje kalb\u0117jome apie tai, koks yra rinkodaros vaidmuo programin\u0117s \u012frangos \u012fmon\u0117je. Dabar, kai jau \u017einote, kam ji reikalinga, negal\u0117jome palikti j\u016bs\u0173 be atsakymo, k\u0105...","protected":false},"author":18,"featured_media":8393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[74,76,73,75],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toolbox","tag-marekting","tag-planning","tag-software-house","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategy For Software Development Company | Teamdeck.io<\/title>\n<meta name=\"description\" content=\"Marketing strategy for a software company is needed at every stage of company development. 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