{"id":7359,"date":"2021-09-20T16:21:05","date_gmt":"2021-09-20T14:21:05","guid":{"rendered":"https:\/\/teamdeck.io\/?p=7359"},"modified":"2023-10-23T12:21:12","modified_gmt":"2023-10-23T10:21:12","slug":"what-is-the-role-of-marketing-in-a-software-house","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/lt\/irankiu-dezute\/koks-yra-rinkodaros-vaidmuo-programines-irangos-imoneje\/","title":{"rendered":"Programin\u0117s \u012frangos k\u016brimo \u012fmon\u0117 ir jos rinkodaros strategija: Rinkodaros vaidmuo"},"content":{"rendered":"<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teamdeck.io\/lt\/\">Pagrindinis<\/a><\/span> \" <span class=\"breadcrumb_last\" aria-current=\"page\">Programin\u0117s \u012frangos k\u016brimo \u012fmon\u0117 ir jos rinkodaros strategija: Rinkodaros vaidmuo<\/span><\/span><\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u0160iandien neabejojama, kad rinkodara yra vienas svarbiausi\u0173 \u012fmon\u0117s veiklos rinkoje pagrind\u0173. Ties\u0105 sakant, be rinkodaros j\u016bs\u0173 \u012fmon\u0117 vargu ar gal\u0117t\u0173 u\u017edirbti pinig\u0173. Rinkodaros strategijos ir tikslai, kuri\u0173 norite pasiekti, skiriasi priklausomai nuo pramon\u0117s \u0161akos. \u0160iame straipsnyje aptarsime, kod\u0117l i\u0161 tikr\u0173j\u0173 reikia rinkodaros programin\u0117s \u012frangos \u012fmon\u0117je.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kas yra rinkodara?<\/h2>\n\n\n\n<p>Rinkodara gali b\u016bti labiausiai <a href=\"https:\/\/www.investopedia.com\/terms\/m\/marketing.asp\">paprastai apibr\u0117\u017eti<\/a> kaip visi veiksmai, kuri\u0173 \u012fmon\u0117 imasi siekdama reklamuoti save, parduoti savo paslaugas ir produktus klientams, bendrauti su auditorija ir sukurti norim\u0105 \u012fvaizd\u012f. Toki\u0105 veikl\u0105 sudaro daug element\u0173 ir strategij\u0173: ekspertinio turinio k\u016brimas, socialini\u0173 tinkl\u0173 valdymas, <a href=\"https:\/\/sharprocket.com.ph\/link-building-services\/\">nuorod\u0173 k\u016brimas<\/a>, skaitmeniniai skelbimai, <a href=\"https:\/\/www.mailmodo.com\/guides\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">el. pa\u0161to rinkodara<\/a>, partneryst\u0117, pozicionavimas \u017einiasklaidoje, plakatai, \u012eSA veiksmai ir kt. Suplanuoti tinkam\u0105 rinkodaros strategij\u0105 yra menas, ypa\u010d tod\u0117l, kad ji n\u0117ra vienoda visoms \u012fmon\u0117ms.<\/p>\n\n\n\n<p>J\u016bs\u0173 organizacijos komunikacijos b\u016bdas priklauso nuo tikslin\u0117s auditorijos, kuri\u0105 norite pasiekti. \u017daisl\u0173 preki\u0173 \u017eenklai gali reklamuotis per televizij\u0105 tarp animacini\u0173 filmuk\u0173, rodom\u0173 per vaikams skirtus kanalus. Arba jie gali remti edukacines programas vaikams, kuri\u0173 \u0161eimos negali sau to leisti. Mados preki\u0173 \u017eenklai bendradarbiauja su garsiais modeliais ir influenceriais, kurie d\u0117vi j\u0173 drabu\u017eius. Jie taip pat gali vykdyti veikl\u0105, kuria siekiama ma\u017einti i\u0161metam\u0173j\u0173 ter\u0161al\u0173 kiek\u012f ir b\u016bti tvaresniems, apie kuri\u0105 papasakos \u017einiasklaidai.&nbsp;<\/p>\n\n\n\n<p>Technologij\u0173 bendrov\u0117s turi kit\u0173 komunikacijos priemoni\u0173. \u012e pagalb\u0105 ateina konferencijos, aktyviai valdoma socialin\u0117 \u017einiasklaida (daugiausia \"LinkedIn\" ir \"Twitter\"), ekspert\u0173 tinklara\u0161\u010diai, nemokami internetiniai seminarai. Be to, jos naudojasi <a href=\"https:\/\/www.apptension.com\/blog-posts\/top-7-marketing-automation-tools-that-every-saas-need\">rinkodaros automatizavimo saas<\/a> tobulinti proces\u0105 ir didinti efektyvum\u0105. J\u016bs\u0173 programin\u0117s \u012frangos namai gali pasinaudoti daugybe galimybi\u0173. Ta\u010diau prie\u0161 nuspr\u0119sdami, koki\u0105 rinkodaros strategij\u0105 norite \u012fgyvendinti, atsakykime \u012f klausim\u0105, k\u0105 jums gali duoti rinkodara?<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/XiSle0Z70vxYnH0mFJ\/giphy.gif\" alt=\"\"\/><figcaption>Programin\u0117s \u012frangos \u012fmon\u0117s rinkodaros strategija grind\u017eiama rinkodaros automatizavimu, \u012feinan\u010diais rinkodaros kanalais ir turinio rinkodara.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pripa\u017einimas<\/strong><\/h2>\n\n\n\n<p>Ar \u017einote, kas yra \"Netflix\"? \u017dinoma, \u017einote. Visi \u017eino. Taip yra tod\u0117l, kad \"Netflix\" yra labai gerai \u017einoma savo segmente, ir u\u017e tai ji turi b\u016bti d\u0117kinga sensacingai rinkodaros strategijai. Nepakanka tur\u0117ti puik\u0173 produkt\u0105 ar \u012fmon\u0119, kad i\u0161 jo u\u017edirbtum\u0117te pinig\u0173. Svarbiausia, kad kiti \u017emon\u0117s su\u017einot\u0173, jog turite puik\u0173 produkt\u0105 ar \u012fmon\u0119. Tai ir yra rinkodaros darbas. Komunikuodami apie savo programin\u0117s \u012frangos namus \u017emon\u0117s susidom\u0117s tuo, rinka su\u017einos, kad ji egzistuoja, o tai visk\u0105 kei\u010dia. Kai esate gerai matomi, esate pirmoji \u012fmon\u0117, kuri ateina \u012f galv\u0105, kai kas nors pagalvoja, kad ie\u0161ko programin\u0117s \u012frangos nam\u0173, o tai rei\u0161kia daugiau projekt\u0173, daugiau kvietim\u0173 \u012f pramon\u0117s renginius, daugiau pinig\u0173 ir daugiau augimo galimybi\u0173.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/gHOAu2veIeySCvVzMs\/giphy.gif\" alt=\"Tvirtos technologij\u0173 \u012fmoni\u0173 rinkodaros strategijos, saas \u012fmon\u0117s su\u017eino, kaip pagreitinti pardavim\u0173 komand\u0105\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pasitik\u0117jimas<\/h2>\n\n\n\n<p>\u012esivaizduokite, kad turite patik\u0117ti ka\u017ek\u0105 svarbaus \u012fmonei, apie kuri\u0105 niekada negird\u0117jote. Internete apie j\u0105 nieko ne\u017einoma, interneto svetain\u0117je n\u0117ra jokios informacijos, ji neturi socialin\u0117s \u017einiasklaidos, niekur nemat\u0117te jos reklamos. Tai tarsi prek\u0117s \u017eenklas vaiduoklis. Ar nor\u0117tum\u0117te, kad tokia \u012fmon\u0117 vykdyt\u0173 j\u016bs\u0173 projekt\u0105? Tvarkyt\u0173 j\u016bs\u0173 finansus? Statyt\u0173 j\u016bs\u0173 nam\u0105? Tikriausiai ne. Dabar pa\u017evelkite \u012f prie\u0161ing\u0105 situacij\u0105.&nbsp;<\/p>\n\n\n\n<p>Jei norite bendradarbiauti su <a href=\"https:\/\/brainhub.eu\/\">programin\u0117s \u012frangos k\u016brimo \u012fmon\u0117<\/a>, tikriausiai pirmas dalykas, kur\u012f padarysite, tai \u012f \"Google\" \u012fvesite \u017eod\u017eius \"software house application development\" (programin\u0117s \u012frangos nam\u0173 program\u0173 k\u016brimas). Programin\u0117s \u012frangos nam\u0173 rinkodara prasideda jau \u0161iame etape - geriausiai optimizuoti, lankomiausi puslapiai bus rodomi auk\u0161\u010diau. Ir neapgaudin\u0117kime sav\u0119s, niekas nesiruo\u0161ia slinkti per 10 rezultat\u0173 puslapi\u0173. Matysite esteti\u0161k\u0105, moderni\u0105 ir reaguojan\u010di\u0105 svetain\u0119, kuri savaime yra \u012fmon\u0117s vizitin\u0117 kortel\u0117. Joje rasite vis\u0105 reikiam\u0105 informacij\u0105 apie organizacij\u0105, kruop\u0161\u010diai apra\u0161yt\u0105 portfel\u012f ir \u012fmon\u0117s paslaug\u0173 apimt\u012f. Socialin\u0117je \u017einiasklaidoje nuolat atnaujinamos \u012fmon\u0117s vertyb\u0117s ir pasiekimai. Daug didesn\u0117 tikimyb\u0117, kad nor\u0117site dirbti su tokiais programin\u0117s \u012frangos namais, nes rinkodara leid\u017eia sukurti pasitik\u0117jim\u0105.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Konkurencinis prana\u0161umas<\/h2>\n\n\n\n<p>Net jei esate geresni u\u017e konkurentus, tai nebus svarbu, jei klientai apie tai ne\u017einos. Gera rinkodara padeda jums b\u016bti prana\u0161esniems u\u017e kitus, ypa\u010d matomumo po\u017ei\u016briu. Nauji klientai da\u017enai dar neturi nuomon\u0117s apie konkre\u010dius programin\u0117s \u012frangos namus. Jie atlieka tyrimus, kad rast\u0173 jiems tinkamiausi\u0105. Tai \u0161iek tiek primena apsipirkim\u0105 parduotuv\u0117je.<\/p>\n\n\n\n<p>Jei ie\u0161kote produkto, kurio dar niekada nenaudojote, j\u016bs\u0173 d\u0117mes\u012f patrauks tie, kurie yra lentynoje aki\u0173 lygyje, kuri\u0173 pakuot\u0117 patraukli, o u\u017era\u0161as ant etiket\u0117s jus \u012ftikins. Programin\u0117s \u012frangos nam\u0173 rinkodara suteikia jums prana\u0161um\u0105 prie\u0161 konkurentus, nes lengviau patraukti potenciali\u0173 klient\u0173 d\u0117mes\u012f, sudominti juos savo paslaugomis ir \u012fgyvendintais projektais, u\u017emegzti bendradarbiavim\u0105.<\/p>\n\n\n\n<div class=\"wp-block-image size-full is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/xT1XGNhgcl60NrQZ0s\/giphy.gif\" alt=\"\"\/><figcaption>\u0160iuo metu programin\u0117s \u012frangos rinkodaros procese daugiausia naudojama rinkodaros svetain\u0117 ir paie\u0161kos sistema, kad b\u016bt\u0173 generuojami potencial\u016bs klientai, ir jis yra labai artimas pardavimo procesui.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kalb\u0117kite u\u017e save<\/h2>\n\n\n\n<p>Rinkodara yra \u012fmon\u0117s balsas. Naudodami ger\u0105 rinkodar\u0105 galite palaikyti savo \u012fvaizd\u012f, pasisakydami j\u016bs\u0173 pramonei aktualiomis temomis. Taip pat galite i\u0161sakyti savo pozicij\u0105 socialiniais klausimais, jei tai jums aktualu. Taip pat galite reaguoti \u012f bet kokius internete pasirod\u017eiusius kaltinimus ar neigiamus komentarus. Tai suteikia jums galimyb\u0119 reaguoti \u012f nuomones apie j\u016bs\u0173 versl\u0105, kurios kitu atveju egzistuot\u0173 u\u017e j\u016bs\u0173 \u012ftakos rib\u0173. Kitaip tariant, programin\u0117s \u012frangos nam\u0173 rinkodara yra j\u016bs\u0173 atspirties ta\u0161kas kuriant tai, k\u0105 apie jus galvoja klientai, \u017einiasklaida, \u0161ios pramon\u0117s \u0161akos \u017emon\u0117s.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/2yz9fpAgdBVVl96kNU\/giphy.gif\" alt=\"Rinkodaros agent\u016bros ir rinkodaros paslaugos, si\u016blomos technologij\u0173 \u012fmon\u0117ms, da\u017eniausiai n\u0117ra priimtinos\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Profesionalesnis \u012fvaizdis<\/h2>\n\n\n\n<p>Pinigai n\u0117ra svarbiausias dalykas. Ta\u010diau jie yra svarb\u016bs. Ypa\u010d versle, kur jie yra statuso rodiklis. \u012emon\u0117, kuri turi pinig\u0173, turi daug klient\u0173 ir klesti rinkoje, netaupo rinkodarai. Be to, rinkodara - tai b\u016bdas prane\u0161ti, k\u0105 j\u016bs\u0173 \u012fmon\u0117 nuveik\u0117 ar pasiek\u0117. Galite pasigirti naujais projektais, verslo partneriais, investuotojais, institucijomis ir dotacijomis. Taip klientai ar kitos \u012fmon\u0117s pamatys, kad j\u016bs\u0173 \u012fmonei sekasi, ir bus labiau link\u0119 su jumis bendradarbiauti.<\/p>\n\n\n\n<div class=\"wp-block-image size-full is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/dZQpfgUuM1aLKzT6dz\/giphy.gif\" alt=\"Programin\u0117s \u012frangos \u012fmoni\u0173 strategija apima daugyb\u0119 rinkodaros taktik\u0173 su rinkodaros prane\u0161imu, el. pa\u0161to rinkodara ar socialin\u0117s \u017einiasklaidos kanalais.\"\/><figcaption>\u0160iandien, kai dominuoja kliento pirkimo procesas, programin\u0117s \u012frangos \u012fmon\u0117s yra ideal\u016bs klientai paie\u0161kos sistemoms, pvz., \"Google\" ar \"Bing\", kuriose sprendimus priimantys asmenys pradeda pirkimo kelion\u0119.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pirmasis klient\u0173 pasirinkimas<\/h2>\n\n\n\n<p>Jei klientas ie\u0161ko \u012fmon\u0117s, kuriai gal\u0117t\u0173 perduoti u\u017esakom\u0105sias paslaugas, jis pirmiausia kreipiasi \u012f tas, apie kurias yra gird\u0117j\u0119s. \u017dinoma, jei tie gandai buvo apie ger\u0105 reputacij\u0105 ir profesional\u0173 po\u017ei\u016br\u012f. \u010cia v\u0117lgi \u012fsijungia rinkodara, nes ji atsakinga u\u017e j\u016bs\u0173 reputacij\u0105 ir pripa\u017einim\u0105 pramon\u0117je, taigi - didina tikimyb\u0119, kad klientai nor\u0117s su jumis dirbti. Dar daugiau, geriausios savo pramon\u0117s \u0161akos \u012fmon\u0117s nor\u0117s dirbti su kitomis geriausiomis \u012fmon\u0117mis. Tod\u0117l gera rinkodara - tai j\u016bs\u0173 \u0161ansas vykdyti projektus didiesiems \u017eaid\u0117jams... O tai, savo ruo\u017etu, suteiks jums dar vien\u0105 galimyb\u0119 pasirodyti.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/ZG5Ra0vFGXSCrkre37\/giphy.gif\" alt=\"Nor\u0117dami matyti rinkodaros pastangas talentinga komanda programin\u0117s \u012frangos \u012fmon\u0117se, technologij\u0173 rinkodaros specialistai yra nepakei\u010diami\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Daugiau (ir geresni\u0173) kandidat\u0173<\/h2>\n\n\n\n<p>Tas pats principas galioja ir kandidatams \u012f j\u016bs\u0173 \u012fmon\u0117s darbuotojus. Geriausi specialistai nor\u0117s dirbti ger\u0105 reputacij\u0105 turin\u010dioje \u012fmon\u0117je. Jiems tai bus galimyb\u0117 augti ir tobulinti savo \u012fg\u016bd\u017eius. Savo ruo\u017etu j\u016bs \u012fgysite verting\u0105 darbuotoj\u0105 savo komandai. Be to, darbuotojai taip pat turi r\u016bpintis savo PR. Gerai parengtas gyvenimo apra\u0161ymas yra s\u0117kmingos karjeros pagrindas. O kur kas geriau \u017einoti, kad darbuotojas dirbo autoritetingoje, gerai \u017einomoje \u012fmon\u0117je, kuri \u012fgyvendino ambicingus projektus. Tai labai svarbu norint padidinti <a href=\"https:\/\/teamdeck.io\/lt\/komandine-laime\/5-budai-kaip-padidinti-darbuotoju-isitraukima\/\">darbuotoj\u0173 \u012fsitraukimas<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image size-full is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/10fAvEln0lB8Lm\/giphy.gif\" alt=\"\"\/><figcaption>Rinkodaros veikla ir turinio k\u016brimas, susij\u0119s su tiksliniais pirk\u0117jais ir pardavimo piltuv\u0117liu, turi b\u016bti pagr\u012fstas i\u0161samiomis \u017einiomis apie keli\u0173 kanal\u0173 efektyvum\u0105.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u017dinios apie rink\u0105<\/h2>\n\n\n\n<p>Jei norite, kad j\u016bs\u0173 programin\u0117s \u012frangos namai b\u016bt\u0173 s\u0117kmingi, b\u016btina i\u0161manyti rink\u0105. Savo ruo\u017etu rinkodara ver\u010dia pa\u017einti pramon\u0119 i\u0161 vidaus. Informacija apie klient\u0173 reikalavimus ir l\u016bkes\u010dius, naujausias tendencijas, \u012fdomias technologijas ir konkurencij\u0105 suteikia jums galing\u0173 \u012franki\u0173 (bet ne <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/rinkodaros-istekliu-valdymas-kurybinems-agenturoms\/\" target=\"_blank\" rel=\"noreferrer noopener\">rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga<\/a> - nes mes sugalvojome savo). Naudodamiesi duomenimis galite kurti geresnes pl\u0117tros ir komunikacijos strategijas ir \u012fgyti daugiau klient\u0173.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pirmaujantis vaidmuo pramon\u0117je<\/h2>\n\n\n\n<p>Ger\u0105 rinkodar\u0105 vykdan\u010dios \u012fmon\u0117s tampa savo pramon\u0117s \u0161akos lyder\u0117mis ir net \u012f\u017eymyb\u0117mis. Kadangi visi apie jas kalba, jos tampa pirmuoju dalyku, siejamu su tam tikra rinka. Ie\u0161kodami ataskait\u0173, komentar\u0173 ar strategij\u0173 apie tam tikr\u0105 srit\u012f, jie tikrina, kaip \u012f \u0161i\u0105 tem\u0105 \u017ei\u016bri geriausios \u012fmon\u0117s. Jos bus imamos kaip pavyzdys, kaip elgiasi pramon\u0117, k\u0105 verta pristatyti dabar ir \u012f kokias technologijas verta investuoti. Jie nustatys rinkos vystymosi krypt\u012f, o tai yra labai palanki pozicija.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ekspert\u0173 komandos k\u016brimas<\/h2>\n\n\n\n<p>Eksperto pozicija yra labai svarbi, ypa\u010d B2B sektoriuje. Rinkodara leis jums geriau pozicionuoti savo pramon\u0117s \u0161akos ekspertus. D\u0117l to j\u016bs\u0173 \u012fmon\u0117s darbuotojai bus da\u017eniau kvie\u010diami \u012f konferencijas, konsultuojami d\u0117l projekt\u0173 ir cituojami \u017einiasklaidoje. Be to, d\u0117l rinkodaros j\u016bs\u0173 komanda taps labiau specializuota, nes komunikacijos srityje dirbantys \u017emon\u0117s tur\u0117s gilinti savo \u017einias apie \u0161i\u0105 pramon\u0117s \u0161ak\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ne Trumpai tariant: programin\u0117s \u012frangos \u012fmon\u0117je rinkodara yra b\u016btina<\/strong><\/h2>\n\n\n\n<p>Daugelis \u012fmoni\u0173 mano, kad jei sukurs puik\u0173 produkt\u0105 ar pasi\u016blys geriausi\u0105 paslaug\u0105, klientai ateis patys. I\u0161 dalies tai tiesa, bet tam jie turi \u017einoti, kad j\u016bs\u0173 \u012fmon\u0117 apskritai egzistuoja ir kuo ji u\u017esiima. B\u016btent toks yra rinkodaros vaidmuo programin\u0117s \u012frangos \u012fmon\u0117je. Gerai suplanuota strategija leis padidinti \u012fmon\u0117s \u017einomum\u0105, sukurti patikimos ir profesionalios \u012fmon\u0117s \u012fvaizd\u012f, pritraukti daugiau klient\u0173, geresni\u0173 kandidat\u0173, o toliau - tik tiesus kelias \u012f s\u0117km\u0119 rinkoje.&nbsp;<\/p>\n\n\n\n<p>Pagrindinis skaitmenin\u0117s rinkodaros strategijos tikslas, viena svarbiausi\u0173 prie\u017eas\u010di\u0173 - ne tik B2B ar Saas versle, bet ir B2c versle - kaip <a href=\"https:\/\/salespanel.io\/blog\/marketing\/lead-generation-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">vadov\u0173 generavimas<\/a> tiksliau tariant - pagrindini\u0173 potenciali\u0173 klient\u0173 kontaktinius duomenis.<\/p>\n\n\n\n<p>D\u0117l vadinamojo tikslinio pirk\u0117jo, ypa\u010d jo kelion\u0117s ie\u0161kant atitinkamo produkto, programin\u0117s \u012frangos \u012fmon\u0117s rinkodaros strategija ir komunikacija apie programin\u0117s \u012frangos produktus turi b\u016bti pagr\u012fsta \u012feinan\u010diais skaitmeniniais kanalais. Tiksliau, pagr\u012fsti geru buvimu ten, kur potencial\u016bs klientai ie\u0161ko - prakti\u0161kai tai rei\u0161kia ger\u0105 matomum\u0105 \"Google\" paie\u0161kos rezultatuose. \u0160i veikla skirstoma \u012f grind\u017eiam\u0105 organine (rinkodara paie\u0161kos sistemose \"Google\", \"Yandex\", \"Bing\" ir t. t. - priklausomai nuo \u0161alies, \u012f kuri\u0105 orientuojat\u0117s) ir PPC reklama (da\u017eniausiai \"Google Ads\", bet taip pat \"Capterra\", \"GetApp\" ir t. t.).<\/p>\n\n\n\n<p>\u017dinoma, nereik\u0117t\u0173 pamir\u0161ti ir edukacin\u0117s turinio rinkodaros strategijos, kuri atitinka pirk\u0117jo kelion\u0119 ir potenciali\u0173 klient\u0173 problemas, kurioms reikia sprendimo (o t\u0105 sprendim\u0105 reik\u0117t\u0173 rasti j\u016bs\u0173 tinklara\u0161\u010dio straipsnyje pirmajame paie\u0161kos sistemos rezultat\u0173 puslapyje).<\/p>\n\n\n<p>\u00a0<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: center;\" data-pm-slice=\"1 1 &#091;&#093;\"><strong><span data-color=\"#FEEBC8\">Ie\u0161kote planavimo \u012frankio, kuris tapt\u0173 programin\u0117s \u012frangos \u012fmon\u0117s rinkodaros strategijos dalimi?<\/span><\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><form class=\"get-started-form\" action=\"\">\n  <div class=\"get-started-form__input-wrapper\">\n    <input class=\"get-started-form__input\" placeholder=\"\u012eveskite savo \u012fmon\u0117s el. pa\u0161to adres\u0105\" \/>\n  <\/div>\n  <button type=\"submit\" class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Gaukite 14 dien\u0173 NEMOKAM\u0104 bandom\u0105j\u0105 versij\u0105<\/>\n  <\/button>\n  <button class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Neteisingas el. pa\u0161tas<\/>\n  <\/button>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"lt\"\/><\/form>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"\u0160iandien neabejojama, kad rinkodara yra vienas svarbiausi\u0173 \u012fmon\u0117s veiklos rinkoje pagrind\u0173. Ties\u0105 sakant, be rinkodaros j\u016bs\u0173 \u012fmon\u0117 vargu ar gal\u0117t\u0173 u\u017edirbti pinig\u0173. Rinkodara...","protected":false},"author":18,"featured_media":8721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[74,73,75],"class_list":["post-7359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toolbox","tag-marekting","tag-software-house","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Software Development Company and Its Marketing Strategy: The Role of Marketing - Teamdeck<\/title>\n<meta name=\"description\" content=\"There is no doubt that marketing is a must for any business. 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