{"id":4095,"date":"2018-07-26T12:29:57","date_gmt":"2018-07-26T10:29:57","guid":{"rendered":"https:\/\/teamdeck.io\/?p=4095"},"modified":"2024-03-29T17:46:54","modified_gmt":"2024-03-29T15:46:54","slug":"marketing-resource-management-for-creative-agencies","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/rinkodaros-istekliu-valdymas-kurybinems-agenturoms\/","title":{"rendered":"Rinkodaros i\u0161tekli\u0173 valdymas - programin\u0117 \u012franga ir patarimai"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><strong>K\u016brybin\u0117je agent\u016broje projekt\u0173 valdymas - tai pusiausvyros ie\u0161kojimas. B\u016bdamas turinio valdymo ar tik vieno i\u0161 projekt\u0173 valdymo proceso vadovas, turite planuoti darbus, vadovauti k\u016brybininkams ir u\u017etikrinti, kad projektas atitikt\u0173 galutin\u012f termin\u0105, nevir\u0161yt\u0173 biud\u017eeto ir - lygiai taip pat, jei ne svarbiausia - atitikt\u0173 kliento l\u016bkes\u010dius. \u0160ioje vietoje atsiranda rinkodaros i\u0161tekli\u0173 valdymo priemon\u0117s.<\/strong><\/p>\n<h2><strong>K\u0105 gausite \u0161io straipsnio d\u0117ka:<\/strong><\/h2>\n<ul>\n<li>\n<p><strong>Kuri k\u016brybin\u0117 agent\u016bra pasirinko m\u016bs\u0173 rinkodaros <\/strong><a href=\"https:\/\/teamdeck.io\/lt\/\" target=\"_blank\" rel=\"noopener\"><strong>i\u0161tekli\u0173 valdymo programin\u0117 \u012franga<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p><strong>Kaip veiksmingai valdyti i\u0161teklius investuojant \u012f rinkodar\u0105<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Prie\u017eastys, kod\u0117l rinkodaros skyriai naudoja i\u0161tekli\u0173 valdymo \u012frankius<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Kaip padidinti <\/strong><a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/darbo-eigos-valdymo-sistemos-vadovas\/\" target=\"_blank\" rel=\"noopener\"><strong>projekto darbo eigos valdymas<\/strong><\/a><strong> su MRM programine \u012franga<\/strong><\/p>\n<\/li>\n<\/ul>\n<h2>Kad s\u0117kmingai u\u017ebaigtum\u0117te projekt\u0105, turite:<\/h2>\n<ul>\n<li>\n<p><strong>\u012fsitikinkite, kad turite visus reikiamus i\u0161teklius,<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>apskai\u010diuoti, kiek laiko jums reik\u0117s \u0161i\u0173 i\u0161tekli\u0173 ir<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>sudarykite grafik\u0105, kuris atitikt\u0173 termin\u0105 ir j\u016bs\u0173 komandos u\u017eimtum\u0105.<\/strong><\/p>\n<\/li>\n<li>\n<p>naudoti geriausi\u0105 i\u0161tekli\u0173 valdymo programin\u0119 \u012frang\u0105<\/p>\n<\/li>\n<\/ul>\n<p>Laimei, laikydamiesi geriausios i\u0161tekli\u0173 valdymo praktikos gal\u0117site subalansuoti darbo kr\u016bv\u012f (skaitykite apie <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/komandos-darbo-kruvio-valdymas\/\" target=\"_blank\" rel=\"noopener\">darbo kr\u016bvio valdymas<\/a>) ir kontroliuokite savo projekt\u0173 biud\u017eet\u0105. Ta\u010diau kod\u0117l k\u016brybin\u0117se agent\u016brose ir rinkodaros skyriuose taip svarbu valdyti i\u0161teklius?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2022\/05\/09115329\/timesheets_1_add_timesheet.jpg\" alt=\"\" \/><\/p>\n<p><strong>Kalbant apie projekt\u0173 valdym\u0105, laiko steb\u0117jimas yra nepakei\u010diama jo dalis. Laikotarpis. [I\u0161tekli\u0173 valdymo programin\u0117s \u012frangos ekranas]<\/strong><\/p>\n<h3>Kod\u0117l verta naudoti <strong>rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga<\/strong>?<\/h3>\n<p>Tikriausiai jau naudojate kelis \u012frankius projektams vykdyti ir komandai valdyti - rinkodaros \u012frankius, <a href=\"https:\/\/improvado.io\/blog\/marketing-analytics-tools\" target=\"_blank\" rel=\"noopener\">analiz\u0117s \u012frankiai<\/a>ir t. t. Tik\u0117tina, kad dirbate su savo \u012fmon\u0117s darbuotojais, nuotolin\u0117mis komandomis ir laisvai samdomais darbuotojais. Tokioje sud\u0117tingoje darbo vietoje lengva prarasti bendr\u0105 komandos veiklos efektyvum\u0105 keliuose projektuose.<\/p>\n<p>\u0160iame straipsnyje ketinu jus \u012ftikinti, kad bet kokio dyd\u017eio k\u016brybin\u0117je agent\u016broje dirban\u010diam prodiuseriui rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga gali b\u016bti naudinga \u012fvairiais projekto etapais - tiek pristatymo (arba pasi\u016blymo rengimo), tiek darbo valdymo, tiek ataskait\u0173 rengimo metu.<\/p>\n<h2><strong>Prad\u017eia - supratimas apie rinkodaros i\u0161tekli\u0173 valdym\u0105 ir rinkodaros i\u0161tekli\u0173 valdymo programin\u0117s \u012frangos naudojimo svarb\u0105<\/strong><\/h2>\n<p>Prad\u0117kime \u0161\u012f skyri\u0173 atsakydami \u012f klausim\u0105: koks ry\u0161ys tarp i\u0161tekli\u0173 valdymo ir rinkodaros? Kod\u0117l i\u0161tekli\u0173 valdymo programin\u0117 \u012franga yra svarbi? Nor\u0117dami pabandyti atsakyti, turime prad\u0117ti nuo to, kad tinkamai suprastume, kas yra i\u0161tekli\u0173 valdymas ir kod\u0117l gali b\u016bti naudinga projekt\u0173 valdymo programin\u0117 \u012franga arba darbo agent\u016br\u0173 i\u0161tekli\u0173 sprendimai.<\/p>\n<p>Skaitmenin\u0117s rinkodaros kampanij\u0173 projekt\u0173 vadovai neturi vienareik\u0161mi\u0161ko supratimo apie i\u0161tekli\u0173 valdym\u0105. Tai gana populiarus (ir teisingas po\u017ei\u016bris), rei\u0161kiantis, kad i\u0161tekli\u0173 valdymas apima tokius elementus kaip i\u0161tekli\u0173 planavimas ir paskirstymas bei rinkodaros i\u0161tekli\u0173 valdymo programin\u0117s \u012frangos naudojimas. Ta\u010diau galima pasteb\u0117ti, kad <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/projekto-istekliu-valdymo-vadovas\/\" rel=\"noopener noreferrer\">projekto i\u0161tekli\u0173 valdymas<\/a> yra tas pats, kas i\u0161tekli\u0173 planavimas. J\u012f galima rasti daugelyje \u0161altini\u0173, kuriuose i\u0161tekli\u0173 planavimas kaitaliojamas su i\u0161tekli\u0173 paskirstymu. <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/istekliu-paskirstymas-projektu-vadovams\/\" rel=\"noopener noreferrer\">I\u0161tekli\u0173 planavimas<\/a> - da\u017enai laikomas alternatyviu \u017eod\u017eiu i\u0161tekli\u0173 valdymui - galima rasti kaip vien\u0105 i\u0161 daugelio paskutinio \u017eod\u017eio - i\u0161tekli\u0173 valdymas - element\u0173. Taigi \u017einokite, kaip viskas vyksta, arba papra\u0161ykite agent\u016bros i\u0161tekli\u0173 sprendim\u0173 pagalbos.<\/p>\n<p>Laikas priartinti \u012fdomiausi\u0105 termin\u0105. Projekt\u0173 valdymo asociacija pareng\u0117 plat\u0173 apibr\u0117\u017eim\u0105.<\/p>\n<blockquote>\n<p>I\u0161tekli\u0173 valdymas - tai projektui reikaling\u0173 i\u0161tekli\u0173, pavyzd\u017eiui, asmen\u0173 ir j\u0173 \u012fg\u016bd\u017ei\u0173, finans\u0173, technologij\u0173, med\u017eiag\u0173, ma\u0161in\u0173 ir gamtini\u0173 i\u0161tekli\u0173, \u012fsigijimas, paskirstymas ir valdymas. (APM)<\/p>\n<\/blockquote>\n<p>\u017dinoma, vadovas neturi neriboto laiko \u0161ioms u\u017eduotims atlikti. Biud\u017eeto negalima padauginti vienu pir\u0161to spragtel\u0117jimu. Laikas yra pinigai - projektai turi b\u016bti vykdomi laiku. Taigi galutinis i\u0161tekli\u0173 valdymo proceso tikslas - u\u017etikrinti, kad i\u0161tekliai b\u016bt\u0173 naudojami efektyviai, laiku ir nevir\u0161ijant biud\u017eeto, naudojant rinkodaros i\u0161tekli\u0173 valdymo programin\u0119 \u012frang\u0105 ir naudojantis agent\u016br\u0173 i\u0161tekli\u0173 sprendim\u0173 pagalba.<\/p>\n<p>I\u0161tekli\u0173 (rinkodaros) valdymo praktika - u\u017etikrinti, kad i\u0161tekliai b\u016bt\u0173 naudojami efektyviai, kad projektas b\u016bt\u0173 u\u017ebaigtas su laukiamais rezultatais, per numatyt\u0105 laik\u0105 ir nevir\u0161ijant biud\u017eeto.<\/p>\n<h2><strong>Kam skirtas rinkodaros i\u0161tekli\u0173 valdymas?<\/strong><\/h2>\n<p>Kaip \u017einome, rinkodaros i\u0161tekli\u0173 valdymo, naudojant i\u0161tekli\u0173 valdymo programin\u0119 \u012frang\u0105, paskirtis - u\u017etikrinti, kad vidiniai ir (arba) i\u0161oriniai i\u0161tekliai b\u016bt\u0173 naudojami veiksmingai, siekiant u\u017ebaigti projekt\u0105, kad jis duot\u0173 laukiam\u0173 rezultat\u0173, b\u016bt\u0173 \u012fvykdytas per numatyt\u0105 laik\u0105 ir nevir\u0161yt\u0173 biud\u017eeto. Kaip tai siejasi su rinkodaros ar k\u016brybin\u0117mis agent\u016bromis?<\/p>\n<p>Svarbiausias i\u0161 j\u0173 - rinkodaros i\u0161tekli\u0173 valdymo (RVV) supratimas - yra suskirstytas \u012f du segmentus. Vienas j\u0173 apibr\u0117\u017eiamas kaip po\u017ei\u016bris, o antrasis - kaip rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga.<\/p>\n<h3>Rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga - viskas, k\u0105 reikia \u017einoti<\/h3>\n<p>Rinkodaros i\u0161tekli\u0173 valdymas naudojant agent\u016br\u0173 i\u0161tekli\u0173 sprendimus yra rinkodaros valdymo metodas. Jame daugiausia d\u0117mesio skiriama visiems rinkodaros komandos i\u0161tekliams, pradedant rinkodaros komanda ir rinkodaros med\u017eiaga (internete ir ne internete) ir baigiant rinkodaros biud\u017eetu. Jis taip pat apima bendradarbiavim\u0105 su i\u0161or\u0117s tiek\u0117jais, gamybos procesus, rinkodaros operacijas ir skaitmeninio turto valdym\u0105.<\/p>\n<p>\u017dinoma, kaip min\u0117ta pirmiau, nevir\u0161ijant laiko ir biud\u017eeto.<\/p>\n<p>Antroji MRM reik\u0161m\u0117 susijusi su technologijomis. Apie technologij\u0105 ir rinkodaros i\u0161tekli\u0173 valdymo programin\u0119 \u012frang\u0105, kurios pagrindinis tikslas - pad\u0117ti rinkodaros skyriams ar k\u016brybin\u0117ms agent\u016broms koordinuoti ir konsoliduoti i\u0161teklius. Nuo proces\u0173, operacij\u0173, pla\u010diai suprantamos turinio gamybos ir darbo eigos iki dalijimosi informacija ir failais. Viskas vienoje programin\u0117s \u012frangos sistemoje, kad b\u016bt\u0173 galima paspartinti ir nuolat optimizuoti <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/rinkodaros-projektu-valdymo-programines-irangos-irankiai-patarimai-etapai\/\" rel=\"noopener noreferrer\">rinkodaros projekt\u0173 valdymas<\/a> veikla.<\/p>\n<blockquote>\n<p>Rinkodaros i\u0161tekli\u0173 valdymo programos, pvz., rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga, leid\u017eia strategi\u0161kai planuoti (rinkodaros strategijas) ir sudaryti biud\u017eet\u0105, valdyti programas, kurti ir platinti k\u016bryb\u0105, valdyti turin\u012f, planuoti ir vykdyti \u017einiasklaid\u0105, koordinuoti renginius ir vertinti i\u0161teklius. (Gartner.com)<\/p>\n<\/blockquote>\n<p>\"Gartner\" (nuotolini\u0173 paslaug\u0173 specialisto) po\u017ei\u016briu, rinkodaros i\u0161tekli\u0173 valdymas - tai rinkodaros ar <a href=\"https:\/\/teamdeck.io\/lt\/irankiu-dezute\/agenturos-projektu-valdymo-stekas\/\" target=\"_blank\" rel=\"noopener\">agent\u016br\u0173 projekt\u0173 valdymo programin\u0117s \u012frangos \u012frankiai<\/a> kurie padeda optimizuoti darbuotoj\u0173, projekt\u0173 komand\u0173 ir organizacij\u0173 strategij\u0105 ir darbo eig\u0105. \u0160ie \u012frankiai padeda komandoms dirbti ir centralizuoti rinkodaros projektus. Nuo daugiakanali\u0173 rinkodaros kampanij\u0173 iki vienkartini\u0173 priemoni\u0173. Kartu u\u017etikrinant integruot\u0105 turinio planavimo, k\u016brimo, valdymo ir vykdymo aplink\u0105.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3o6Zt5jXXzAzdikVmE\/giphy.gif\" alt=\"Rinkodaros i\u0161tekli\u0173 valdymo platforma Padidinkite rinkodaros pastangas naudodami skaitmenin\u0117s rinkodaros kampanijas, rinkodaros turin\u012f, prek\u0117s \u017eenklo valdym\u0105 ar rinkodaros strategijas.\" \/><\/p>\n<h3><strong>1. Rinkodaros i\u0161tekli\u0173 valdymas - visa tai turi b\u016bti parengta kaip kelion\u0117s dalis.<\/strong><\/h3>\n<p>Kuriant nuotolini\u0173 paslaug\u0173 specialisto pasi\u016blym\u0105, nat\u016bralu, kad daugiausia d\u0117mesio skiriate savo k\u016brybinei id\u0117jai. Ta\u010diau tuo pat metu derit\u0117s d\u0117l projekto termin\u0173 ir biud\u017eeto. \u0160tai kaip patikimiau \u012fvertinti projektus, kad v\u0117liau ma\u017eiau tik\u0117tina, jog vir\u0161ysite biud\u017eet\u0105.<\/p>\n<h3><strong>Rasti i\u0161tekli\u0173, kuri\u0173 gali prireikti skaitmeninio turto valdytojui<\/strong><\/h3>\n<p>Remdamiesi projekto apimtimi, galite nustatyti, kam reik\u0117s projekto \u012fg\u016bd\u017ei\u0173.<\/p>\n<p>Vienas i\u0161 b\u016bd\u0173 jud\u0117ti pirmyn - sukurti \u012fg\u016bd\u017ei\u0173 matric\u0105, kad gal\u0117tum\u0117te nustatyti projektui reikalingas kompetencijas. Dabar suraskite tokias kompetencijas turin\u010dius darbuotojus, kad b\u016btum\u0117te tikri, jog j\u016bs\u0173 \u012fmon\u0117 turi pakankamai i\u0161tekli\u0173, kad \u012fvykdyt\u0173 tai, k\u0105 \u017eadate savo pasi\u016blyme ar RFP. <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/geriausi-istekliu-valdymo-irankiai\/\" rel=\"noopener noreferrer\">I\u0161tekli\u0173 planavimo priemon\u0117s<\/a>\u00a0su filtrais, leid\u017eian\u010diais rasti darbuotojus pagal j\u0173 \u012fg\u016bd\u017eius, tai padaryti daug grei\u010diau. Tai gali patvirtinti nuotolini\u0173 paslaug\u0173 specialistai.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26121945\/teamdeck-job-title-.png\" alt=\"Rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga, kuri\u0105 teikia Teamdeck.io\" \/><\/p>\n<p><strong>\"Teamdeck\" leid\u017eia lengvai r\u016b\u0161iuoti darbuotojus pagal pareig\u0173 pavadinimus, kad gal\u0117tum\u0117te greitai rasti k\u016brybi\u0161kiems projektams reikaling\u0105 komandos nar\u012f.<\/strong><\/p>\n<h3><strong>Prognozuokite savo rinkodaros i\u0161tekli\u0173 prieinamum\u0105 kaip nuotolini\u0173 paslaug\u0173 specialistas.<\/strong><\/h3>\n<p>Kai \u017einosite, kokius darbuotojus reikia u\u017esakyti projektui, gal\u0117site prognozuoti i\u0161teklius ir planuoti paj\u0117gumus:<\/p>\n<ul>\n<li>\n<p><strong>Patikrinkite, ar reikiami i\u0161tekliai bus prieinami per vis\u0105 projekto laikotarp\u012f.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Suplanuokite projekto i\u0161teklius.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Su\u017einokite, ar j\u016bs\u0173 u\u017esakymai netrukdo j\u016bs\u0173 agent\u016bros gamybos procesui.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Nuotolinio aptarnavimo specialist\u0173 preliminar\u016bs u\u017esakymai leid\u017eia lengviau planuoti i\u0161teklius, kuri\u0173 jums reik\u0117s, i\u0161 tikr\u0173j\u0173 j\u0173 nepanaudojant. Kartu prane\u0161ate kitiems gamintojams, kad jums gali prireikti tam tikr\u0173 i\u0161tekli\u0173, kad jie gal\u0117t\u0173 atsi\u017evelgti \u012f \u0161\u012f veiksn\u012f planuodami.<\/p>\n<p>Tai veikia ir atvirk\u0161\u010diai. Jei matote, kad kitas asmuo jau turi jums reikaling\u0173 rinkodaros i\u0161tekli\u0173, galite su juo der\u0117tis ir rasti abiem priimtin\u0105 sprendim\u0105.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26121228\/resource-management-calendar1.png\" alt=\"Rinkodaros operacijoms, rinkodaros kampanijoms, rinkodaros med\u017eiagos k\u016brimui reikalinga rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga\" \/><\/p>\n<p><strong>\"Teamdeck\" kalendoriuje galite greitai ap\u017evelgti organizacijos u\u017esakym\u0173 ar rinkodaros komandas.<\/strong><\/p>\n<h3><strong>Sukurkite projekto biud\u017eet\u0105 kaip nuotolini\u0173 paslaug\u0173 specialistas\u00a0<\/strong><\/h3>\n<p>\u017dinodami, kam ir kiek laiko jums reikia, galite tiksliau apskai\u010diuoti biud\u017eet\u0105. Taip nuotolini\u0173 paslaug\u0173 specialistai ma\u017eiau tik\u0117tina, kad j\u016bs\u0173 komanda, nor\u0117dama laikytis grafiko, vir\u0161ys grafik\u0105 ir vir\u0161ys biud\u017eet\u0105.<\/p>\n<p>Tuo pa\u010diu metu, tiksliai \u012fvertinus ir sudarius biud\u017eet\u0105, bus lengviau prognozuoti agent\u016bros pajamas ir nuspr\u0119sti, ar \u0161is projektas j\u016bs\u0173 agent\u016brai yra pelningas, ar ne, ir kod\u0117l rinkodaros analiz\u0117 yra svarbi.<\/p>\n<h3><strong>2. Laim\u0117jote agent\u016bros projekt\u0105 - kas dabar? (Rinkodaros i\u0161tekli\u0173 valdymo vaidmuo)<\/strong><\/h3>\n<p>Aptarsime, kaip galite pasinaudoti rinkodaros i\u0161tekli\u0173 valdymu, kai <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/projekto-pradzia-sekmingo-projekto-pradzia\/\" rel=\"noopener noreferrer\">prad\u0117jo nauj\u0105 projekt\u0105<\/a>\u00a0arba kai vykdote t\u0119stin\u0119 veikl\u0105.<\/p>\n<h3><strong>Steb\u0117kite laik\u0105 ir taupykite rinkodaros i\u0161tekli\u0173 valdymo proces\u0173 laik\u0105<\/strong><\/h3>\n<p>Nesvarbu, ar naudojate laiko ir med\u017eiag\u0173, ar fiksuotos kainos metod\u0105, turite steb\u0117ti, kiek laiko j\u016bs\u0173 darbuotojai i\u0161leido projektui (rinkodaros pastangoms), kad \u017einotum\u0117te, ar projektas atitinka biud\u017eet\u0105.<\/p>\n<p>Kad darbo laiko apskaitos \u017einiara\u0161\u010diai b\u016bt\u0173 patikimi ir kuo geriau i\u0161naudot\u0173 <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/laiko-stebejimas-2\/\" rel=\"noopener noreferrer\">komandos laiko steb\u0117jimas<\/a>, turite u\u017etikrinti, kad darbuotojai juos reguliariai pildyt\u0173. Jei darbo laiko apskaitos \u017einiara\u0161\u010diai bus tiksl\u016bs, gal\u0117site dr\u0105siai juos sudaryti ir ataskaitose naudoti darbo laiko \u012fra\u0161us.<\/p>\n<h3><strong>Vadovaukite visai rinkodaros komandai, etatiniams darbuotojams, virtualioms komandoms ir laisvai samdomiems darbuotojams<\/strong><\/h3>\n<p>K\u016brybin\u0117s agent\u016bros, kurios specializuojasi rinkodaros srityje, ne visada remiasi tik etatiniais darbuotojais. Valdyti ne vis\u0105 darbo dien\u0105 dirban\u010dius darbuotojus ar laisvai samdomus darbuotojus, ypa\u010d nuotolin\u0117je komandoje, gali b\u016bti sud\u0117tinga, ta\u010diau tai galite \u012fveikti naudodamiesi rinkodaros i\u0161tekli\u0173 valdymu.<\/p>\n<p>Turint i\u0161 pauk\u0161\u010dio skryd\u017eio matom\u0105 darbuotojo tvarkara\u0161t\u012f (i\u0161tekli\u0173 grafik\u0105), lengviau subalansuoti jo darbo kr\u016bv\u012f. Keisdami grafik\u0105, keisdami prioritetus ir t. t., turite u\u017etikrinti, kad n\u0117 vienas j\u016bs\u0173 komandos narys neb\u016bt\u0173 i\u0161naudojamas per ma\u017eai arba per daug, nes tai gali lemti darbuotoj\u0173 perdegim\u0105 arba j\u0173 kait\u0105.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/azYJjmk3jXaGQjoPRj\/giphy.gif\" alt=\"Rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga taip pat atlieka darbo vykdymo platformos ir i\u0161laid\u0173 steb\u0117jimo sprendimo vaidmen\u012f.\" \/><\/p>\n<h3><strong>Rinkodaros i\u0161tekli\u0173 valdymas - tai ne tik darbuotojai - agency resource solutions<\/strong><\/h3>\n<p>Vykdydami projekt\u0105, labai da\u017enai turite \u012ftraukti ne tik darbuotojus, bet ir \u012frang\u0105 ar darbo vietas. Jei taip yra j\u016bs\u0173 projekto atveju, taisykl\u0117s <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/istekliu-paskirstymas-projektu-vadovams\/\" rel=\"noopener noreferrer\">i\u0161tekli\u0173 paskirstymas<\/a> atitinkamai taikyti. Pagalvokite apie agent\u016bros i\u0161tekli\u0173 sprendimus.<\/p>\n<p>Pirmiausia nuspr\u0119skite, kokius rinkodaros ir <a href=\"https:\/\/teamdeck.io\/lt\/irankiu-dezute\/programeles-skaitmeninems-agenturoms\/\" target=\"_blank\" rel=\"noopener\">agent\u016br\u0173 projekt\u0173 valdymo \u012frankiai<\/a>, \u012frang\u0105 ar darbo vietas, kuri\u0173 jums reikia. Tada i\u0161siai\u0161kinkite, ar jie yra laisvi j\u016bs\u0173 projekto \u012fgyvendinimo laikotarpiu, ir suplanuokite j\u0173 atvykim\u0105, kai jums j\u0173 prireiks. Idealiu atveju - kaip ir su savo darbuotojais - tur\u0117tum\u0117te tur\u0117ti i\u0161tekli\u0173 naudojimo visoje agent\u016broje ap\u017evalg\u0105, kad gal\u0117tum\u0117te matyti, kada jie yra laisvi arba kada yra u\u017esakyti kitiems projektams.<\/p>\n<h3><strong>Matuoti ir teikti ataskaitas - efektyvaus rinkodaros i\u0161tekli\u0173 valdymo prie\u017eastys\u00a0<\/strong><\/h3>\n<p>Kadangi projekto apimtis, tvarkara\u0161tis ar rezultatai gali keistis, turite nuolat sekti projekto eig\u0105 ir atitinkamai perskirstyti i\u0161teklius. Tam reikia paprasto b\u016bdo steb\u0117ti ir vertinti savo komandos veikl\u0105 ir <a href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/kaip-ismatuoti-istekliu-panaudojima\/\" rel=\"noopener noreferrer\">i\u0161tekli\u0173 naudojimas<\/a>. Taigi jums reikia ger\u0173 agent\u016bros i\u0161tekli\u0173 sprendim\u0173.<\/p>\n<p>Steb\u0117dami skirtingus rodiklius gal\u0117site i\u0161likti pirmoje vietoje, net jei \u012fvykt\u0173 poky\u010di\u0173. Vienas i\u0161 b\u016bd\u0173 anksti pasteb\u0117ti nepakankam\u0105 arba per didel\u012f darbuotoj\u0173 u\u017eimtum\u0105 - steb\u0117ti, ar j\u0173 u\u017esakymai arba darbo laiko apskaitos \u017einiara\u0161\u010diai vir\u0161ija j\u0173 u\u017eimtum\u0105. Programoje \"Teamdeck\" tai labai paprasta - galite tai i\u0161 karto pamatyti pa\u017evelg\u0119 \u012f laiko apskaitos \u017einiara\u0161\u010di\u0173 \/ prieinamumo ir u\u017esakym\u0173 \/ prieinamumo juostas. Jei jos yra raudonos, tai ai\u0161kus signalas, kad tam tikras darbuotojas turi per daug darbo. Yra \u012fdomi\u0173 agent\u016br\u0173 i\u0161tekli\u0173 sprendim\u0173.<\/p>\n<p>Taip pat galite kurti ataskaitas, kad gal\u0117tum\u0117te kontroliuoti darbuotoj\u0173 panaudojim\u0105 arba biud\u017eet\u0105. \u0160iuo atveju praver\u010dia darbo laiko \u012fra\u0161ai ir darbuotoj\u0173 u\u017esakymai, nes remdamiesi \u0161iais duomenimis galite greitai apskai\u010diuoti savo komandos darbo rezultatus arba <a href=\"https:\/\/teamdeck.io\/lt\/irankiu-dezute\/sekite-savo-projektu-biudzeta-su-teamdeck\/\" rel=\"noopener noreferrer\">projekto biud\u017eetas<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26122909\/availability-bars.png\" alt=\"Turimi i\u0161tekliai, leid\u017eiantys veiksmingai valdyti rinkodaros projektus ir vis\u0105 rinkodaros skyri\u0173.\" \/><\/p>\n<p><strong>\"Teamdeck\" ataskaitose gamintojai ir rinkodaros specialistai gali steb\u0117ti \u012fvairius pasirinktus rodiklius ir KPI ir lengvai jais dalytis su savo komandomis ar klientais.<\/strong><\/p>\n<p>\"Teamdeck\" ataskaitose rinkodaros specialistai gali steb\u0117ti \u012fvairius pasirinktus rodiklius ir KPI ir lengvai dalytis jais su savo komandomis arba klientais - tai \u012fdom\u016bs agent\u016bros i\u0161tekli\u0173 sprendimai.<\/p>\n<h3><strong>3. Patikimai planuoti b\u016bsimas rinkodaros iniciatyvas ir projektus\u00a0<\/strong><\/h3>\n<p>Galiausiai rinkodaros i\u0161tekli\u0173 valdymas suteikia galimyb\u0119 geriau planuoti ir \u012fvertinti b\u016bsimus projektus bei rasti agent\u016bros i\u0161tekli\u0173 sprendimus. \u010cia praver\u010dia sraigtasparnio vaizdas, kuriame matomi j\u016bs\u0173 projektai, turimi i\u0161tekliai, dabartinis j\u0173 panaudojimas ir darbuotoj\u0173 stebimas laikas. Papras\u010diausiai matote, ar j\u016bs\u0173 gamybos sraute yra vietos naujam projektui.<\/p>\n<p>Analizuokite istorinius duomenis, kad pasteb\u0117tum\u0117te d\u0117sningumus, kurie pakenk\u0117 ankstesniems projektams. Galb\u016bt esate link\u0119 nepakankamai \u012fvertinti projektavimo etap\u0105 arba per atostog\u0173 sezon\u0105 da\u017enai b\u016bna u\u017eduo\u010di\u0173 perteklius. \u0160i\u0173 tr\u016bkum\u0173 supratimas pad\u0117s jums j\u0173 i\u0161vengti b\u016bsimuose projektuose.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/JQF4dus5g0Tt3L5dUq\/giphy.gif\" alt=\"Tarp daugelio projekt\u0173 valdymo programin\u0117s \u012frangos rinkodaros i\u0161tekli\u0173 valdymo programin\u0117s \u012frangos sprendimas tampa labai svarbus skaitmeninio turto valdymas\" \/><\/p>\n<h2>Kaip projekt\u0173 vadovams naudingi rinkodaros i\u0161tekli\u0173 valdymo ir agent\u016br\u0173 i\u0161tekli\u0173 sprendimai<\/h2>\n<p>Kaip su\u017einojote \u0161iame straipsnyje, rinkodaros i\u0161tekli\u0173 valdymo ir agent\u016br\u0173 i\u0161tekli\u0173 sprendimai gamintojams ir k\u016brybin\u0117ms agent\u016broms gali b\u016bti naudingi \u012fvairiais b\u016bdais. Apibendrinkime rinkodaros i\u0161tekli\u0173 valdymo privalum\u0173 s\u0105ra\u0161\u0105:<\/p>\n<ul>\n<li>\n<p><strong>B\u016bdami gamintojais, galite matyti visus projektus, su kuriais dirbate, turimus i\u0161teklius ir savo komandos darbo kr\u016bv\u012f.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Galite efektyviai subalansuoti darbo kr\u016bv\u012f visiems komandos nariams, \u012fskaitant nuotolinius ir laisvai samdomus darbuotojus.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Galite suma\u017einti termin\u0173 praleidimo ir biud\u017eeto vir\u0161ijimo rizik\u0105.<\/strong><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p><strong>Turim\u0173 i\u0161tekli\u0173 matomumas pagerina j\u016bs\u0173 ir kit\u0173 j\u016bs\u0173 agent\u016bros gamintoj\u0173 bendradarbiavim\u0105.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Galite geriau ap\u017evelgti savo gamybos vamzdyn\u0105.<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Jums bus lengviau kurti projekto ataskait\u0105.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Jei norite maksimaliai i\u0161naudoti rinkodaros i\u0161tekli\u0173 valdym\u0105, turite u\u017etikrinti, kad tai b\u016bt\u0173 nuoseklus procesas, kurio reguliariai laikomasi j\u016bs\u0173 agent\u016broje.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2019\/01\/29160946\/resource-management-for-creative-agencies-signup.gif\" alt=\"&quot;Teamdeck&quot; rinkodaros i\u0161tekli\u0173 valdymo programin\u0117 \u012franga geresniam rinkodaros proces\u0173 valdymui\" \/><\/p>\n<h2><strong>Ie\u0161kote rinkodaros i\u0161tekli\u0173 valdymo programin\u0117s \u012frangos?<\/strong><\/h2>\n<h3>\"Hill-Knowlton\", \"Wunderman Thompson\" ir \"Circus Maximus\" pasirinko <a href=\"http:\/\/Teamdeck.io\" rel=\"noopener noreferrer\">Teamdeck.io<\/a> - k\u016brybini\u0173 agent\u016br\u0173 i\u0161tekli\u0173 valdymas.<\/h3>","protected":false},"excerpt":{"rendered":"I\u0161tekli\u0173 valdymas palengvina darbo kr\u016bvio, darbo laiko apskaitos \u017einiara\u0161\u010di\u0173 ir projekt\u0173 biud\u017eeto kontrol\u0119. Su\u017einokite, kaip valdyti savo komandos veikl\u0105 nepamir\u0161tant agent\u016bros gamybos proceso.","protected":false},"author":3,"featured_media":8634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[38],"class_list":["post-4095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management","tag-resource-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Resource Management - Software and Tips<\/title>\n<meta name=\"description\" content=\"Managing projects in a creative agency is a balancing act. With this producer&#039;s guide to resource management for creative agencies you can make it easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/rinkodaros-istekliu-valdymas-kurybinems-agenturoms\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resource Management for Creative Agencies\" \/>\n<meta property=\"og:description\" content=\"Managing projects in a creative agency is a balancing act. With this producer&#039;s guide to resource management for creative agencies you can make it easier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamdeck.io\/lt\/projektu-valdymas\/rinkodaros-istekliu-valdymas-kurybinems-agenturoms\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamdeck\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helloteamdeck\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-26T10:29:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-29T15:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/19120342\/resources-mangment-for-creative-agnecy.png\" \/>\n<meta name=\"author\" content=\"Pawe\u0142 Ha\u0142abuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Resource Management for Creative Agencies\" \/>\n<meta name=\"twitter:description\" content=\"Managing projects in a creative agency is a balancing act. With this producer&#039;s guide to resource management for creative agencies you can make it easier.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/26115156\/resource-management-for-creative-agencies.png\" \/>\n<meta name=\"twitter:creator\" content=\"@helloteamdeck\" \/>\n<meta name=\"twitter:site\" content=\"@helloteamdeck\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pawe\u0142 Ha\u0142abuda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/teamdeck.io\/project-management\/marketing-resource-management-for-creative-agencies\/\",\"url\":\"https:\/\/teamdeck.io\/project-management\/marketing-resource-management-for-creative-agencies\/\",\"name\":\"Marketing Resource Management - Software and Tips\",\"isPartOf\":{\"@id\":\"https:\/\/teamdeck.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/teamdeck.io\/project-management\/marketing-resource-management-for-creative-agencies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/teamdeck.io\/project-management\/marketing-resource-management-for-creative-agencies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2018\/07\/17211339\/Resource-Management-for-Creative-Agencies.jpeg\",\"datePublished\":\"2018-07-26T10:29:57+00:00\",\"dateModified\":\"2024-03-29T15:46:54+00:00\",\"author\":{\"@id\":\"https:\/\/teamdeck.io\/#\/schema\/person\/1073b38fa48e5b06f16eba3840da6f5e\"},\"description\":\"Managing projects in a creative agency is a balancing act. 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