{"id":7725,"date":"2021-10-15T13:56:16","date_gmt":"2021-10-15T11:56:16","guid":{"rendered":"https:\/\/teamdeck.io\/?p=7725"},"modified":"2023-10-03T12:28:00","modified_gmt":"2023-10-03T10:28:00","slug":"marketing-strategy-for-a-software-house-what-should-it-include","status":"publish","type":"post","link":"https:\/\/teamdeck.io\/et\/tooriistakast\/turundusstrateegia-tarkvaramaja-jaoks-mida-see-peaks-sisaldama\/","title":{"rendered":"Turundusstrateegia tarkvaraarendusettev\u00f5ttele - mida see peaks sisaldama?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/teamdeck.io\/et\/\">Kodu<\/a><\/span> \" <span class=\"breadcrumb_last\" aria-current=\"page\">Turundusstrateegia tarkvaraarendusettev\u00f5ttele - mida see peaks sisaldama?<\/span><\/span><\/div>\n<p><strong><a href=\"https:\/\/teamdeck.io\/et\/tooriistakast\/milline-on-turunduse-roll-tarkvaramaja-juures\/\">Eelmises artiklis<\/a>r\u00e4\u00e4kisime sellest, milline on turunduse roll tarkvaramaja juures. N\u00fc\u00fcd, kui te teate, miks te seda vajate, ei saanud me j\u00e4tta teid ilma vastuseta, mida te peaksite tegema! Selles tekstis keskendume sellele, milliseid elemente peaks tarkvaramaja turundusstrateegia sisaldama. Alustame!<\/strong><\/p>\n<ul>\n<li>M\u00f5ned \u00fcldised soovitused <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">digitaalse tootearenduse ettev\u00f5te<\/a> millel on ka oma tooted (<a href=\"https:\/\/teamdeck.io\/et\/\" target=\"_blank\" rel=\"noopener\">ressursside haldamise tarkvara<\/a> ja <a href=\"https:\/\/www.apptension.com\/saas-boilerplate\" target=\"_blank\" rel=\"noopener\">SaaSi p\u00f5hikiri<\/a>)<\/li>\n<li>mida peaks tarkvaraettev\u00f5tete turundusstrateegia h\u00f5lmama<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Milline on tarkvaraarendusettev\u00f5tete turundusstrateegia?<\/h2>\n<p><strong>Turundusstrateegia<\/strong> on teie ettev\u00f5tte kommunikatsiooni- ja reklaamitegevuse kogum, mis on suunatud eeldatavate eesm\u00e4rkide saavutamisele. See on k\u00f5igi tegevuste kava ja ajakava, mis n\u00e4eb ette ka oodatavad tulemused. K\u00f5ige tavalisemad turundusstrateegia eesm\u00e4rgid on j\u00e4rgmised:<\/p>\n<ul class=\"wp-block-list\">\n<li>Rohkemate klientide v\u00f5itmine.<\/li>\n<li>\u00c4ripartnerite leidmine.<\/li>\n<li>Konkreetse kuvandi loomine (nt valdkonna ekspert).<\/li>\n<li>Ettev\u00f5tte tuntuse suurendamine.<\/li>\n<\/ul>\n<p>Turundusstrateegia <a href=\"https:\/\/www.apptension.com\/\" target=\"_blank\" rel=\"noopener\">tarkvaraarendusettev\u00f5te<\/a> on vaja ettev\u00f5tte igas arenguetapis. <a href=\"https:\/\/artkai.io\/services\/product-strategy-consulting\" target=\"_blank\" rel=\"noopener\">Tootestrateegia n\u00f5ustamine<\/a> v\u00f5ib olla v\u00e4\u00e4rtuslikuks abimeheks tarkvaramaja turundusstrateegia v\u00e4ljat\u00f6\u00f6tamisel, aidates viia \u00e4rieesm\u00e4rgid vastavusse klientide vajaduste ja turusuundumustega. Alguses on \u00e4\u00e4rmiselt oluline v\u00f5imalikult kiiresti j\u00f5uda potentsiaalsete klientide ja turu teadvusse, t\u00e4nu millele hakkab ettev\u00f5te kiiremini kasumit teenima. Samuti on see v\u00e4ga oluline juba teatud positsiooni saavutanud arenevate ettev\u00f5tete jaoks, et nad ei j\u00e4\u00e4ks seisma, vaid saavutaksid \u00fcha paremaid tulemusi. L\u00f5puks on oluline ka tarkvarafirmade jaoks, mis on oma sektori eliit, et neid tunnustataks ja et nad naudiksid t\u00f6\u00f6stusharus populaarsust. Konkurents tipus on eriti tihe ja juhtpositsiooni s\u00e4ilitamise nimel tuleb kogu aeg v\u00f5idelda. <strong>Ja selleks peavad teised teadma, mida te teete ja miks see on suurep\u00e4rane.<\/strong> Ja just see ongi tarkvaramaja turundusstrateegia \u00fclesanne.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7757\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/A3-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Sihtr\u00fchm - kuidas ja kus te r\u00e4\u00e4gite inimestega, kes teevad otsuseid.<\/h2>\n<p>Enne turundusstrateegia kavandamist tuleb m\u00f5elda j\u00e4rgmistele k\u00fcsimustele. <strong>kes on teie sihtr\u00fchm? <\/strong>Kellega te r\u00e4\u00e4gite? Kes kuuleb sinust? Kui seda k\u00fcsimust k\u00fcsitakse, m\u00f5tlevad paljud ettev\u00f5tted: \"Noh, keda te m\u00f5tlete? K\u00f5iki!\" Kahjuks ei ole k\u00fcsimus nii lihtne. <strong>Sihtr\u00fchma piiritlemine on \u00fcks suurimaid v\u00e4ljakutseid.<\/strong>kuid kahjuks on see vajalik. Praktikas, kui me r\u00e4\u00e4gime k\u00f5igiga - me ei r\u00e4\u00e4gi kellegagi. Nii et m\u00f5elge, kellega soovite kontakti v\u00f5tta. Enamasti on see t\u00f5en\u00e4oliselt potentsiaalsed kliendid. Kui te arendate tarkvara konkreetsele t\u00f6\u00f6stusharule, n\u00e4iteks logistikale, peate vastama k\u00fcsimusele, kust transpordisektori ettev\u00f5tted saavad oma teavet ja kuidas nad v\u00f5ivad teist kuulda saada. . <a href=\"https:\/\/teamdeck.io\/et\/\">Teamdeck<\/a>N\u00e4iteks on sihtr\u00fchmaks tarkvarafirmad - me tahame, et nad kuuleksid meist ja n\u00e4eksid, et meie toode on suurep\u00e4rane ja neile v\u00e4ga kasulik. V\u00f5ib-olla seevastu on teie kampaania suunatud uute t\u00f6\u00f6tajate v\u00e4rbamisele. Siis peate oma tegevusest teavitama just neid silmas pidades.<\/p>\n<h2 class=\"wp-block-heading\">Kas teil on mingi stiil?<\/h2>\n<p><strong>Teine oluline asi on otsustada, milline on teie ettev\u00f5tte identiteet.<\/strong> Temperamendiga ettev\u00f5tted on eristuvamad, sest neid seostatakse millegagi ja neile saab anda omadusi. Kindlasti n\u00e4ete seda, kui vaatate tuntud kaubam\u00e4rke - miks on Volvo turvaline ja Ferrari seikluslik? Selle eest vastutab nende stiil. Ja ka teie ettev\u00f5te vajab stiili. Tarkvarafirmana v\u00f5ite olla valdkonna ekspert - t\u00f5sine, tunnustatud autoriteet, keda mainitakse erialases meedias. V\u00f5i v\u00f5ite olla l\u00f5bus, mitteametlik ja pingevaba, n\u00e4idates, et teie ettev\u00f5te on lahe koht, kus tehakse lahedaid asju. V\u00f5i v\u00f5ite olla k\u00f5rgekvaliteedilises stiilis - me t\u00f6\u00f6tame ainult parimatega, meie teenused on kallid, kuid iga\u00fcks, kes on meiega koost\u00f6\u00f6d teinud, teab, et see on seda v\u00e4\u00e4rt. Sa pead tegema j\u00f5upingutusi, et me v\u00f5taksime sinu tellimuse vastu. K\u00f5igil neil br\u00e4ndi isiksustel on omad plussid ja miinused, seega m\u00f5elge, kes on teie ettev\u00f5te ja kuidas ta suhtleb. Ja asuge t\u00f6\u00f6le!<\/p>\n<h2 class=\"wp-block-heading\">Sisuturundus - ilma s\u00f5nadeta ei ole suhtlemist<\/h2>\n<p><strong>Sisuturundus on \u00fcks k\u00f5ige sagedamini kasutatavatest turundusstrateegiatest ja tarkvarafirmade puhul on see v\u00e4ga oluline.<\/strong> See seisneb ettev\u00f5tte edendamises, luues ja levitades huvitavaid materjale, n\u00e4iteks hariduslikke v\u00f5i inspireerivaid materjale. K\u00f5ige sagedamini kasutatavad vormid h\u00f5lmavad teie ettev\u00f5tte blogipostitust, milles arendate huvitavat teemat. <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clipchamp.com\/en\/video-editor\/&amp;source=gmail&amp;ust=1639732685662000&amp;usg=AOvVaw2AWtI-oKBjne-hs2LKhWxn\">Videote loomine<\/a> on samuti v\u00e4ga t\u00f5hus. V\u00f5ite arutada tehnilist probleemi ja selle lahendamist, r\u00e4\u00e4kida uutest tehnoloogiatest v\u00f5i intervjueerida teist eksperti. Veebiseminarid ja podcastid on samuti lahedad formaadid. Tarkvarafirmade jaoks on sisuturundus suurep\u00e4rane viis teadmiste jagamiseks ja inimesteni j\u00f5udmiseks. Teisalt on publiku jaoks v\u00e4\u00e4rtuslik ka materjal, mille on koostanud keegi, kes teab, mida ta teeb.<\/p>\n<h2 class=\"wp-block-heading\">Arendusfirma veebileht on enamasti ainus v\u00f5imalus \u00f6elda \"Tere\"<\/h2>\n<p><strong>Veebileht vastutab teie ettev\u00f5tte esmamulje eest.<\/strong> Ja esimene mulje on \u00e4risuhetes v\u00e4ga oluline, eriti kuna tavaliselt ei ole teist korda v\u00f5imalik. Kujutage ette, et olete potentsiaalne klient - e-poe omanik ja otsite ettev\u00f5tet, kes kujundaks teile veebilehe. Kas te usaldaksite selle \u00fclesande tarkvaramaja hoolde, millel on kole, vananenud ja intuitiivne veebileht? Kindlasti mitte. Seega suhtuge veebisaiti kui oma visiitkaarti, laske sellel enda eest r\u00e4\u00e4kida ja julgustage teisi teie organisatsiooni paremini tundma \u00f5ppima.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Portfoolio - n\u00e4ita, mida sa oskad<\/h2>\n<p>Hea veebileht v\u00f5ib julgustada inimesi teie ettev\u00f5ttega l\u00e4hemalt tutvuma. Ja just siis osutub portfoolio hindamatuks. Kliendid teavad, et iga ettev\u00f5te v\u00f5ib enda kohta \u00f6elda, mida tahab, kuid tema t\u00f5elisi v\u00f5imeid n\u00e4itab tema t\u00f6\u00f6. Portfoolio teie parimatest projektidest annab tunnistust teie t\u00f6\u00f6st ja v\u00f5imetest. Kui see on huvitav, muljetavaldav ja hoolikalt kirjeldatud, on see teie jaoks suurep\u00e4rane reklaam. (Adobe'i t\u00f6\u00f6riistad v\u00f5imaldavad teil h\u00f5lpsasti teha oma <a href=\"https:\/\/www.adobe.com\/express\/create\/advertisement\" target=\"_blank\" rel=\"noopener\">reklaami kujundus<\/a> ilma graafilise disainerita).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-image-7761\" src=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png\" alt=\"\" srcset=\"https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1.png 1280w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-300x200.png 300w, https:\/\/cdn.teamdeck.io\/uploads\/website\/2021\/10\/a4-1-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Sotsiaalmeedia - n\u00e4idake, kuidas teil l\u00e4heb<\/h2>\n<p>K\u00f5ik on t\u00e4nap\u00e4eval sotsiaalmeedias - inimesed, loomad, ettev\u00f5tted. \u00c4ris ei ole see enam valik, vaid kohustus. <strong>Kui ettev\u00f5te ei ole sotsiaalmeedias olemas, tundub see kahtlane.<\/strong> Sotsiaalmeedia on v\u00f5imalus luua suhted oma j\u00e4lgijatega, n\u00e4idata neile, mis on uut, mida sa teed ja kus nad saavad sinuga kohtuda. <a href=\"http:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">Sotsiaalmeedia<\/a> on v\u00e4ga oluline \u00fclesanne n\u00e4idata maailmale, et ettev\u00f5te on elus, toimib ja l\u00e4heb h\u00e4sti, ning see tekitab palju rohkem usaldust. Need on ka omamoodi teadetetahvliks, mis edastab k\u00f5ige olulisemaid fakte.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Sotsiaalmeedia potentsiaal on hiiglaslik:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Saate astuda dialoogi klientidega, kes kommenteerivad teie postitusi.\u00a0<\/li>\n<li>Sa n\u00e4itad oma ettev\u00f5tte stiili ja isikup\u00e4ra.<\/li>\n<li>Jagage sisu teistest kanalitest, n\u00e4iteks oma blogist v\u00f5i YouTube'ist.<\/li>\n<li>Suurendage oma n\u00e4htavust ja saavutage uusi sihtr\u00fchmi.<\/li>\n<li>Saate luua uusi sisuformaate, n\u00e4iteks infograafiaid v\u00f5i slaidiesitlusi, kasutades selleks <a href=\"https:\/\/www.free-power-point-templates.com\/\">tasuta PowerPoint mallid<\/a>.<\/li>\n<li>Sa hoiad end kursis k\u00f5ige olulisemate asjadega. \u00dcritused, millel te osalete, uued koost\u00f6\u00f6projektid v\u00f5i auhinnad, mida olete saanud.<\/li>\n<\/ul>\n<p>Samuti on oluline valida, milline sotsiaalmeedia sobib teie ettev\u00f5ttele ja sihtr\u00fchmale. N\u00e4iteks moefirma puhul on aluseks Instagram ja TikTok. A <a href=\"https:\/\/www.inbeat.co\/articles\/tiktok-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\">TikTok influencer agentuur<\/a> v\u00f5ib aidata moefirmal teha koost\u00f6\u00f6d populaarsete TikToki loojatega, et reklaamida kaubam\u00e4rke ja j\u00f5uda platvormil laiema publikuni. Visuaalne, inspireeriv sisu, mis j\u00f5uab suure hulga p\u00fcsiklientideni. Kui teie tarkvaramaja on suunatud pigem \u00e4risektorile ja investoritele, on teie sihtr\u00fchmaks t\u00f5en\u00e4oliselt Twitter ja LinkedIn. Enne kui lisate <a href=\"https:\/\/instasize.com\/blog\/creating-a-social-media-marketing-plan-a-sostacr-overview\">sotsiaalmeedia oma turunduses<\/a> strateegiat oma tarkvaramaja jaoks, peate kaaluma, millisele kanalile k\u00f5ige enam keskenduda.<\/p>\n<h2 class=\"wp-block-heading\">\u00dcritused - v\u00f5rgustike loomine on t\u00f6\u00f6stuse alus.<\/h2>\n<p>T\u00f6\u00f6stus\u00fcritused on suurep\u00e4rane v\u00f5imalus luua v\u00f5rgustikke ja saada v\u00e4\u00e4rtuslikke \u00e4rikontakte. Konverentsil, mis on p\u00fchendatud n\u00e4iteks tehisintellekti valdkonna uuendustele, saate kohtuda inimestega, kes on huvitatud just sellest, millega te tegelete. See on v\u00e4ga v\u00e4\u00e4rtuslik, sest oma igap\u00e4evases turunduses peate te palju vaeva n\u00e4gema, et j\u00f5uda inimesteni, kes on huvitatud sellest, mida te siin teete. T\u00f6\u00f6stus\u00fcrituste puhul on teil need k\u00f5ik \u00fches kohas. Lisaks saate uhkustada oma saavutuste ja asjatundlikkusega... Ja seel\u00e4bi kindlustada oma positsiooni tugeva tegijana turul.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Partnerid - teie \u00e4ris\u00f5brad<\/h2>\n<p>Turg, kus te t\u00f6\u00f6tate, ei koosne ainult konkurentidest, vaid ka ettev\u00f5tetest, kelle tegevus t\u00e4iendab teie tegevust. N\u00e4iteks kui te kujundate rakendusi, v\u00f5ib koost\u00f6\u00f6 graafilise disaini agentuuriga olla kasulik. Koost\u00f6\u00f6 partneritega on samuti v\u00e4ga oluline osa teie turundusstrateegiast. Te saate kasutada \u00fcksteise tugevusi ja toetada teineteise tegevust, et \u00fchiselt rohkem kliente huvitava ja kompleksse pakkumisega juurde saada.<\/p>\n<h2 class=\"wp-block-heading\">Meediasuhted - r\u00e4\u00e4kige otse oma sihtr\u00fchmaga<\/h2>\n<p>Meediasuhted on uskumatult olulised konkreetsete sihtr\u00fchmadeni j\u00f5udmisel. Kui teil on vaja teatada teiest teatava t\u00f6\u00f6stusharu ettev\u00f5tetele, peaks teie esimene samm olema selle meedia leidmine, kust nad oma teavet saavad. Kui soovite \u00fcldist tuntust, siis leidke samuti meedia, mis vastab teie vajadustele. Meedial on midagi, mida teil on v\u00e4ga raske saada - juurdep\u00e4\u00e4s suurele hulgale inimestele, kes on huvitatud konkreetsest teemast. Seep\u00e4rast peab teie ettev\u00f5te seal olema. Kuidas? Te v\u00f5ite anda intervjuu, kirjutada ekspertartikli, saata pressiteate v\u00f5i anda kommentaari ajakirjanikule. Kui olete huvitatud koost\u00f6\u00f6st m\u00f5ne konkreetse pealkirjaga - kirjutage reklaamiosakonnale v\u00f5i konkreetsele inimesele ja uurige, kas saate midagi koos teha.<\/p>\n<p><span style=\"font-weight: 400;\">Kui te k\u00e4ivitate <a href=\"https:\/\/www.renderforest.com\/\" target=\"_blank\" rel=\"noopener\">tehnoloogiaettev\u00f5te<\/a> teil on suhtlemisel suur m\u00e4nguruum. Loodetavasti teate n\u00fc\u00fcd veidi rohkem tarkvaraettev\u00f5tte turundusstrateegiast. Kuigi selliste tegevuste planeerimine ja elluviimine v\u00f5ib alguses tunduda raske ja \u00fcle j\u00f5u k\u00e4iv, muutub see aja jooksul \u00fcha lihtsamaks. Veelgi enam, abiga tulevad <\/span><a href=\"https:\/\/www.apptension.com\/blog-posts\/top-7-marketing-automation-tools-that-every-saas-need\"><span style=\"font-weight: 400;\">Saas turunduse automatiseerimine<\/span><\/a><span style=\"font-weight: 400;\"> t\u00f6\u00f6riistad v\u00f5i <a href=\"https:\/\/teamdeck.io\/et\/projektijuhtimine\/turunduse-projektijuhtimise-tarkvara-tooriistad-napunaited-faasid\/\">turunduse projektijuhtimise tarkvara<\/a>, v\u00f5i <a href=\"https:\/\/teamdeck.io\/et\/projektijuhtimine\/turundusressursside-haldamine-loovagentuuridele\/\" target=\"_blank\" rel=\"noopener\">turundusressursside haldamise tarkvara<\/a> mis v\u00f5ib kindlasti s\u00e4\u00e4sta teie aega ja ressursse. <\/span><span style=\"font-weight: 400;\">Peate siiski meeles pidama, et k\u00f5ige t\u00e4htsam on see, et te tunnete oma ettev\u00f5tet ja teil on n\u00e4gemus sellest, kuidas te soovite, et selle tulevik ja kasv n\u00e4eksid v\u00e4lja. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><strong>Miks Hill-Knowlton, Wunderman Thompson, Unit9 on valinud <a href=\"https:\/\/teamdeck.io\/et\/\">Teamdeck ressursside planeerimise tarkvara<\/a>?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid redl-row-section padding-default bgv-default bgh-default halign-default\"><div class=\"wpb_column vc_column_container text-left vc_col-sm-12 padding-default bgv-default bgh-default halign-default\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><form class=\"get-started-form\" action=\"\">\n  <div class=\"get-started-form__input-wrapper\">\n    <input class=\"get-started-form__input\" placeholder=\"Sisestage oma ettev\u00f5tte e-posti aadress\" \/>\n  <\/div>\n  <button type=\"submit\" class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Hankige 14-p\u00e4evane TASUTA prooviperiood<\/>\n  <\/button>\n  <button class=\"get-started-form__button\">\n    <span class=\"get-started-form__button-text\">Invaliidne e-posti aadress<\/>\n  <\/button>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"et\"\/><\/form>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Eelmises artiklis r\u00e4\u00e4kisime sellest, milline on turunduse roll tarkvarafirmas. N\u00fc\u00fcd, kui te teate, miks seda vaja on, ei saanud me j\u00e4tta teid ilma vastuseta, mida te...","protected":false},"author":18,"featured_media":8393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[74,76,73,75],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toolbox","tag-marekting","tag-planning","tag-software-house","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategy For Software Development Company | Teamdeck.io<\/title>\n<meta name=\"description\" content=\"Marketing strategy for a software company is needed at every stage of company development. 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